MaxPoint Interactive was a digital advertising technology company that specialized in hyperlocal marketing solutions. The company provided businesses with the ability to target their online advertising to very specific geographic areas, helping increase the effectiveness of marketing campaigns. Through its proprietary technology, MaxPoint helped brands understand local consumer behavior and optimize ad delivery to reach potential customers more accurately. The company's platform combined big data analytics with advanced algorithms to achieve precise audience targeting, aiming to drive in-store traffic and improve return on ad spend. Please note that as of 2017, MaxPoint was acquired by Valassis, a leader in intelligent media delivery. The website http://maxpoint.com is no longer actively maintained under the MaxPoint brand.