G2 is a peer review website for software and services. Find the right software and services based on 3,392,500+ real reviews. Featured sponsored content does not receive preferential treatment in the AI Sales Assistant Software category, or any of G2’s ratings. All review data is from real users.
Sales Hub is a modern sales software that helps teams build pipeline, accelerate deal velocity, and create stronger customer connections. Powered by HubSpot’s Smart CRM, it combines AI, automation, and insights in one easy-to-use platform, so reps can sell smarter and scale without added complexity.
Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M contacts and 35M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.
Find your next customer with ZoomInfo Sales, the biggest, most accurate, and most frequently refreshed database of contact and company insights, intelligence, and purchasing intent data, all in one, modern go-to-market platform.
The patented Gong Revenue Intelligence Platform™ captures and understands every customer interaction, then delivers insights at scale, empowering revenue teams to make decisions based on data instead of opinions.
AI sales assistant software helps sales representatives automate routine tasks and gain predictive insights, including lead qualification, follow-up, pipeline management, forecasting, meeting scheduling, and data entry, freeing up time for more complex selling activities through embedded artificial intelligence.
Core Capabilities of AI Sales Assistant Software
To qualify for inclusion in the AI Sales Assistants category, a product must:
Support sales teams by automating basic tasks or providing predictive insights
Utilize embedded artificial intelligence as a main feature
Common Use Cases for AI Sales Assistant Software
Sales and marketing teams use AI sales assistants to reduce time spent on administrative work and focus more energy on high-value interactions. Common use cases include:
Automating lead qualification, follow-up sequences, and meeting scheduling to accelerate pipeline progression
Providing AI-driven forecasting and pipeline insights to help managers prioritize opportunities
Handling data entry and CRM updates automatically to keep records accurate without manual input
How AI Sales Assistant Software Differs from Other Tools
AI sales assistants can have broad overlap with conversational marketing software, sales analytics software, and sales intelligence software. However, AI sales assistants are differentiated by their focus on task automation through embedded AI, working alongside or integrating with CRM software to automate the routine operational work that would otherwise consume a salesperson's time.
Insights from G2 Reviews on AI Sales Assistant Software
According to G2 review data, users highlight automated follow-up capabilities and AI-driven pipeline insights as standout features. Sales teams frequently cite increased productivity from reduced manual tasks and faster lead response as primary outcomes of adoption.
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