Oversee a 19-restaurant chain across BC and Alberta in our portfolio. The operating team standardized on Pluspoint after benchmarking against two larger US vendors. Per-location pricing came in well under the alternatives. What they use: 1. Listings sync across Google, Apple Maps, Bing, and the directory long tail. Hours and addresses stop drifting across 19 sites. 2. Table QR codes for Google reviews. Weekly volume more than doubled in the first three months. 3. AI replies in brand voice. The GM team approves in bulk. 4. Omnichannel inbox for webchat, Instagram, and Facebook DMs across all 19 locations. 5. Bulk social publishing to every GBP plus Instagram and Facebook from one queue. 6. Time the GM team spends on local marketing dropped sharply.

Digital stack lead for a German retail group. We benchmarked Birdeye, Podium, and Pluspoint side by side. The first two quoted numbers that didn't survive the spreadsheet. Pluspoint hit the same use cases at a much lower TCO, it’s much more affordable. What we run on it now: Discovery. Listings sync across Google, Apple Maps, Bing, and the German directory long tail. No more "closed" flags at noon on a Tuesday. Pre-purchase. Webchat and social DMs into one inbox. The AI chatbot deflects the routine "are you open" and "is it in stock" questions and hands off to a human when it isn't confident. Post-purchase. Receipt QR codes drive Google reviews. AI replies draft in our brand voice. Branching SMS surveys route dissatisfied customers to the store manager before they hit Google. Win-back. PIN-activated coupons by SMS and email to lapsed customers, with per-campaign attribution.

The rollout was clean. We wired up three things in sequence: Day one. Pointed website chat, Instagram, and Facebook DMs into the Pluspoint inbox. Killed the "did anyone see this DM" Slack threads inside a few hours. Day two. Trained the AI chatbot on our help docs and product FAQs. It handles the first message on webchat and on social DMs, deflects the obvious questions, and escalates to a human when it isn't confident. An afternoon to dial in. Ongoing. Social publishing pushes the same post to Facebook, Instagram, and our Google Business Profiles in one queue. A week of content gets scheduled in twenty minutes instead of an afternoon. The team picked it up without a long onboarding. Support is fast on the rare bug.