NextRoll

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4.2 out of 5 stars
1,470 reviews
  • 2 profiles
  • 20 categories
Average star rating
4.2
#1 in 2 categories
Grid® leader
Serving customers since
2018
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AdRoll

809 reviews

Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually.

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AdRoll ABM (Formerly RollWorks)

661 reviews

AdRoll ABM (Formerly RollWorks) seamlessly combines precise B2B audience segmentation and targeting solutions with a cross-channel demand-side platform into a single application. Powered by InIQ and BidIQ, our AI buyer insight engine and bid optimization engine, AdRoll ABM offers a powerful, yet easy-to-use, platform for B2B marketers to unlock precision to drive pipeline and revenue.

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NextRoll Reviews

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Profile Name
Star Rating
804
493
105
28
40
Maria R.
MR
Maria R.
SHINE Marketing AssociateMid-Market (51-1000 emp.)
10/19/2026
Validated Reviewer
Review source: Organic

Easy-to-Use ABM Automation

|AdRoll ABM (Formerly RollWorks)
I like how easy AdRoll ABM is to navigate, view journey stages, and follow the automation section. The pre-built Salesforce reports are helpful, and the Salesforce integration centralizes our ABM efforts and notifies a BDR when one of their key accounts shows high intent, instead of relying on a manual process. Setup was pretty easy, and we had good onboarding.
Kristopher S.
KS
Kristopher S.
Vice President MarketingMid-Market (51-1000 emp.)
10/19/2026
Validated Reviewer
Review source: Seller invite
Incentivized Review

Powerful Targeting and Easy Setup, with Room for More Guidance

|AdRoll ABM (Formerly RollWorks)
I like being able to target companies directly and dynamically from Salesforce, and use the integration with Claude to query data and evaluate ROI. The onboarding service and rep were excellent, and the initial setup was very easy.
Verified User in Retail
ER
Verified User in Retail
Mid-Market (51-1000 emp.)
10/18/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Transparent data, real-time reporting and a team that’s easy to work with

|AdRoll
What I like best about AdRoll is how easy the data is to get to. Campaign performance is clear and simple to find, so we can see what’s working and make decisions quickly. The team is also very proactive. They come to us with recommendations and optimisations before we’ve even asked, which feels like a real partnership. Overall they’re easy to deal with: responsive, friendly and always willing to help.

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HQ Location:
San Francisco, California

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What is NextRoll?

NextRoll is a marketing technology company delivering products ambitious companies use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, and AdRoll, an ecommerce marketing platform for growing direct-to-consumer brands. NextRoll is a privately-held company headquartered in San Francisco, CA. To learn more visit nextroll.com.

Details

Year Founded
2018