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NextRoll

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4.2 out of 5 stars
1,442 reviews
  • 2 profiles
  • 20 categories
Average star rating
4.2
#1 in 2 categories
Grid® leader
Serving customers since
2018
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AdRoll

787 reviews

Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually.

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AdRoll ABM (Formerly RollWorks)

655 reviews

AdRoll ABM (Formerly RollWorks) seamlessly combines precise B2B audience segmentation and targeting solutions with a cross-channel demand-side platform into a single application. Powered by InIQ and BidIQ, our AI buyer insight engine and bid optimization engine, AdRoll ABM offers a powerful, yet easy-to-use, platform for B2B marketers to unlock precision to drive pipeline and revenue.

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NextRoll Reviews

Review Filters
Profile Name
Star Rating
790
480
105
28
39
Sandra T.
ST
Sandra T.
Digital Marketing Director
07/20/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

A Valuable Platform for Account-Based Marketing and Display Advertising

|AdRoll ABM (Formerly RollWorks)
We particularly value the audience targeting capabilities, ABM functionality, and the ability to manage display advertising efforts within a single platform. The reporting provides useful insights into campaign engagement and helps us understand how target accounts are interacting with our campaigns. Overall, AdRoll has become an important part of our marketing technology stack and has helped us execute more focused marketing programs.
Verified User
G
Verified User
07/20/2026
Validated Reviewer
Review source: Seller invite
Incentivized Review

Efficient Targeting, Needs Better Reporting

|AdRoll ABM (Formerly RollWorks)
I like how easy it is to build and manage campaigns in one place while also being able to monitor intent, gather account insights and track performance all in one place. The tool helps us focus our marketing efforts on the accounts that matter the most in terms of their engagement and helps marketing and sales align our approach based on their intent levels.
Raad S.
RS
Raad S.
07/20/2026
Validated Reviewer
Review source: Seller invite
Incentivized Review

Effortless Campaign Launch with Powerful Retargeting

|AdRoll
I love launching campaigns on AdRoll because it's really easy, even for non-technical people. Creating a custom audience is something I want to shout out too because I can use any of my web page URLs to make a custom audience to track with. I also appreciate that AdRoll keeps things simple without unnecessary checkboxes, allowing me to easily set my custom audience and launch retargeting ads based on page URLs, creatives, and budget. The initial setup was absolutely great.

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HQ Location:
San Francisco, California

Social

@NextRoll_Inc

What is NextRoll?

NextRoll is a marketing technology company delivering products ambitious companies use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, and AdRoll, an ecommerce marketing platform for growing direct-to-consumer brands. NextRoll is a privately-held company headquartered in San Francisco, CA. To learn more visit nextroll.com.

Details

Year Founded
2018