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NextRoll

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4.2 out of 5 stars
1,443 reviews
  • 2 profiles
  • 20 categories
Average star rating
4.2
#1 in 2 categories
Grid® leader
Serving customers since
2018
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AdRoll

787 reviews

Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually.

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AdRoll ABM (Formerly RollWorks)

656 reviews

AdRoll ABM (Formerly RollWorks) seamlessly combines precise B2B audience segmentation and targeting solutions with a cross-channel demand-side platform into a single application. Powered by InIQ and BidIQ, our AI buyer insight engine and bid optimization engine, AdRoll ABM offers a powerful, yet easy-to-use, platform for B2B marketers to unlock precision to drive pipeline and revenue.

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NextRoll Reviews

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Profile Name
Star Rating
790
481
105
28
39
Rob Y.
RY
Rob Y.
Research Director at IDC
07/21/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Quick to Launch ABM with Clean HubSpot Integration and Actionable ICP Insights

|AdRoll ABM (Formerly RollWorks)
As CMO at an early-stage B2B SaaS company, I don't have the luxury of tools that need dedicated ops support to generate value. AdRoll ABM was up and running quickly and the HubSpot integration is clean, which matters when you're a small team. The ICP scoring and account journey mapping give us visibility into which accounts are heating up before sales makes contact. That intelligence has improved pipeline quality and helped us prioritize outreach. The LinkedIn Connector is a standout, being able to extend account-based campaigns across LinkedIn from the same platform simplified our workflow significantly. The real test of any marketing tool is whether sales actually uses what it produces or ignores it. With AdRoll the answer has been the former, and that's not something I say lightly.
Kathan D.
KD
Kathan D.
Head - Programmatic at Performist | Performena
07/21/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

User-Friendly Setup and Reporting, but Limited Targeting and Slow Support

|AdRoll
The platform is very user friendly. Easy setup, easy to manage, reporting is not complicated. From the shopping ads perspective, the campaigns picks up fast, conversions & ROAS are great although they're mostly view-through conversions. Still not bad
Sandra T.
ST
Sandra T.
Digital Marketing Director
07/20/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

A Valuable Platform for Account-Based Marketing and Display Advertising

|AdRoll ABM (Formerly RollWorks)
We particularly value the audience targeting capabilities, ABM functionality, and the ability to manage display advertising efforts within a single platform. The reporting provides useful insights into campaign engagement and helps us understand how target accounts are interacting with our campaigns. Overall, AdRoll has become an important part of our marketing technology stack and has helped us execute more focused marketing programs.

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HQ Location:
San Francisco, California

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@NextRoll_Inc

What is NextRoll?

NextRoll is a marketing technology company delivering products ambitious companies use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, and AdRoll, an ecommerce marketing platform for growing direct-to-consumer brands. NextRoll is a privately-held company headquartered in San Francisco, CA. To learn more visit nextroll.com.

Details

Year Founded
2018