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NextRoll

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4.2 out of 5 stars
1,442 reviews
  • 2 profiles
  • 20 categories
Average star rating
4.2
#1 in 2 categories
Grid® leader
Serving customers since
2018
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AdRoll

787 reviews

Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually.

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AdRoll ABM (Formerly RollWorks)

655 reviews

AdRoll ABM (Formerly RollWorks) seamlessly combines precise B2B audience segmentation and targeting solutions with a cross-channel demand-side platform into a single application. Powered by InIQ and BidIQ, our AI buyer insight engine and bid optimization engine, AdRoll ABM offers a powerful, yet easy-to-use, platform for B2B marketers to unlock precision to drive pipeline and revenue.

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480
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39

NextRoll Reviews

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Profile Name
Star Rating
790
480
105
28
39
Gavin B.
GB
Gavin B.
07/16/2026
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Clean, User-Friendly UI Makes All the Difference

|AdRoll ABM (Formerly RollWorks)
The UI is very clean and user friendly, the Onboarding and customer success team have been communicative and helpful.
Verified User in Consumer Electronics
UC
Verified User in Consumer Electronics
07/16/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Easy to Use with Plenty of Support

|AdRoll
It’s easy to use, and there’s a lot of support available when I need it.
Amit Y.
AY
Amit Y.
07/16/2026
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

Accurate Targeting, Needs UI Improvements

|AdRoll ABM (Formerly RollWorks)
I appreciate the quality of placements and the accuracy of targeting the audience in our target companies with AdRoll ABM (Formerly RollWorks). It's second to none. Despite the ad inventory costs being a bit on the higher side, we stick with this platform because of the relevant publisher apps and websites our ads show on—not just some random website like with most programmatic ad platforms. Also, the initial setup was pretty straightforward with no hassles, and their support team was helpful in assisting us technically with any issues we had.

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HQ Location:
San Francisco, California

Social

@NextRoll_Inc

What is NextRoll?

NextRoll is a marketing technology company delivering products ambitious companies use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, and AdRoll, an ecommerce marketing platform for growing direct-to-consumer brands. NextRoll is a privately-held company headquartered in San Francisco, CA. To learn more visit nextroll.com.

Details

Year Founded
2018