Update 11/2023: Crayon doesn't disappoint. true to what I said previously about the quality of the team, Crayon has continued to listen to feedback and update the product. The one area I mentioned before about needing updating is the word processing app, and they've added in more fine-tuned controls, and they really help. More than that, they've updated the product, improving the integration with Salesforce, introducing the Compete Hub so we can better track how our battelcards are influencing deals and revenue, and made creating announcements as simple as flicking a switch to create awareness around new insights, battlecards, and battlecard updates. Crayon makes receiving and curating actionable intelligence on key competitors as easy as pie: users can create nuanced saved searches available upon login to Crayon or delivered to one's email inbox at a chosen interval. This is invaluable; it keeps me attuned to the latest developments and news for competitors. More powerfully, I can take those bits of information and add insights that can then be shared into a battlecard for more real-time intelligence to enable internal stakeholders. While new to competitive intelligence, I've worked in intelligence for over 13 years, and Crayon solves many of the raw intelligence dissemination and analysis-sharing hurdles I've had to creatively overcome during my career. As equally important as the tool is the team I work with- they're simply fantastic. They're responsive to questions and requests for help, ready to hop on a call to brainstorm ideas or problem-solve, and receptive to new ideas.

In a dynamic competitive landscape, Crayon provides real-time competitor insights, eliminating the need for manual daily intelligence gathering. The Salesforce integration streamlines access to battle card information for sales reps and automates win/loss analysis, saving significant time. Additionally, the responsive and supportive customer success representative enhances the overall experience.

Crayon scrapes competitor information daily and sends automated emails with timely and relevant information. Saved searches allow users to narrow in on specific topics of interest. Crayon's new "researcher" role allows Admins to give organizational users access to "Insights," where they can create their own searches and saved searches. Crayon's hybrid battle cards make creating and updating battle cards quick and easy. Crayon also integrates with many well known tech tools, including Slack, Salesforce, and win loss providers (Clozd and Primary Intelligence). The Crayon team is constantly striving to ensure customers have the tools, resources, and best practices to make their competitive intelligence efforts succeed. Additionally, the product team at Crayon is at the forefront of updating the interface and platform functionality, including adding new technology such as AI, to ensure the tool remains relevant and useful to users.