It's just easy. Simple to do research, easy to see which battlecards are being leveraged the most and when they are being updated.

Crayon has made it possible for my small team of one to develop a robust competitive intelligence program. Besides automating data gathering, it has a ton of options for ways to distribute information (an in-platform newsfeed, Salesforce/Slack integrations, battlecards, etc.). It's super easy to use and I was comfortable using the platform immediately after onboarding. However, the best thing about Crayon is their focus on customer success. My account rep has been able to answer any questions I've had, worked with support on my behalf when needed, and has been a true partner in establishing our CI program.

It pulls competitor insights, including product offers, news, ad copies and reviews