Having a centralized place to keep all of our competitive intel. We couldn't do as efficient of a job enabling the sales team without Crayon. The battlecards are a nice way to keep everything about a competitor organized and easy to find. Slack insights integration makes pushing field intel to battlecards easy. Email digests help us keep on top of everything happening in the market. Plus, regular check-ins with our rep are the best - the customer service is truly fantastic.

Crayon is a great platform for competitive intelligence and includes a ton of amazing features, to include real-time news feeds, abilities to use AI in many facets, Win/Loss Analyses, integrations with Highspot, Salesforce, and more, great sharing and collaboration features, and last but not least, amazing customer success folks. 🙌🏼

Salesforce integration is helpful for a high level view of Win/Loss, as long as sales is inputting competitive information into Salesforce. Gong mentions are also helpful.