Products

Scanmarket A/S develops cloud based sourcing and procurement solutions, was founded in 1999 and is based in Solbjerg, Denmark.

Pulse Planner is an AI-powered MMM planning and optimization platform that closes the gap between marketing mix model outputs and real budget decisions. Most teams lose weeks between receiving MMM results and acting on them — rebuilding scenarios in spreadsheets, translating model outputs into planning formats, and running sensitivity analyses by hand. Pulse Planner eliminates that translation layer entirely. Connecting directly to MMM model outputs and live data pipelines, Pulse Planner turns e

PulseQED is a connected data and analytics platform developed by ScanmarQED that gives marketing, insights, and commercial teams a unified, always-current view of what is driving performance — and what to do next. At its core, PulseQED addresses a problem that affects most marketing teams: data that is fragmented, lagging, and disconnected from the decisions that need to be made. The platform brings together sales, media, and marketing data into a single harmonized source, with dashboards and re

Automate the analysis, enrichment, and integration of marketing and market data sources, and easily share storyboards for better decision making with MarketingTracker

Calculate and visualize promotional effectiveness. Compare promotions, look at promotional KPIs such as forward buying, retailer margins, promotional ROI, market share, and sales uplift.

MMM Labs is a cloud-based Marketing Mix Modeling (MMM) platform that runs multiple independent modeling engines — Robyn, Meridian, PyMC, and ScanmarQED's proprietary engine — side by side in a single interface. Teams use MMM Labs to build, compare, and validate complete MMM models across methodologies without switching between tools, reconciling outputs manually, or committing to a single engine before the data has guided that decision. The core insight behind MMM Labs is epistemic: single-engin

Identify what is happening in the market and how your brand is doing, fast and easily. Understand what the specific drivers of good and bad performance are.

Estimate the price and promotional sensitivity of all items within a category.

Create advanced marketing mix models that analyze past performance and help you understand what's working and what's not from your marketing investments.