Insights2Go Reviews & Product Details

Insights2Go is a market and brand insights platform that enables commercial and analytics teams to rapidly identify what is happening in their markets and brands, and, critically, why it is happening. It goes beyond surface-level trend reporting to surface the specific performance drivers behind both good and poor results, giving teams the context they need to act rather than simply observe. Designed for speed and accessibility, Insights2Go allows teams to move from data to insight without specialist analytics resource at every step. Users can quickly navigate market dynamics, identify anomalies, deep-dive into the underlying drivers of performance, and share findings with stakeholders, all within a single platform. Key capabilities: - Market and brand monitoring: continuous tracking of market trends, brand performance, and category dynamics - Driver identification: uncovers the specific causes of performance changes — not just directional trends - Deep-dive analysis: enables analysts to drill down into granular performance data by geography, channel, SKU, or time period Fast time-to-insight: designed for speed — findings accessible without complex configuration or specialist input Stakeholder sharing: outputs formatted for sharing across commercial, brand, and management teams Insights2Go is part of ScanmarQED's revenue optimization portfolio and is designed for insights, commercial analytics, and brand teams at consumer goods, retail, and CPG companies who need a fast, clear window into market and brand dynamics without waiting for the next scheduled report.