Nielsen Digital Content Ratings is a comprehensive measurement solution that provides daily insights into digital content consumption across various platforms, including desktop, mobile, and connected devices. It offers program and episode-level video ratings, as well as static content ratings for web pages and app sections, enabling publishers, agencies, and advertisers to understand their total digital reach and audience engagement. Key Features and Functionality: - Cross-Platform Measuremen
Nielsen Advanced Audiences is a comprehensive solution designed to enhance the precision and effectiveness of digital and linear advertising campaigns. By integrating first-party data with Nielsen's extensive consumer insights, this platform enables advertisers and agencies to identify, plan, and measure audience segments beyond traditional demographics, ensuring targeted and impactful marketing strategies. Key Features and Functionality: - Audience Creation: Utilize a combination of first-par
Advertising and media industries strive to produce 360º campaigns and content, but measurement hasn’t kept up. There is a need in market research to go beyond declarative data and build new research environments. FLUZO is a complete technological solution that helps answering some of the most important questions about audience and advertising effectiveness
Factori is a customer intelligence platform that empowers businesses to seamlessly collect, unify, enrich, and segment their customer data to yield actionable insights and optimize omnichannel marketing initiatives & ad spends. 1. Audiences - A customer segmentation platform that empowers businesses to precisely target their ideal customer segments for delivering tailored messages across multiple channels, thereby driving better sales and increased ROI. - Precision targeting for increased RO
Nielsen Sales Lift is a comprehensive solution designed to measure the direct impact of advertising campaigns on actual sales across various media channels. By linking media expenditures to incremental sales, it provides marketers with a clear understanding of their campaigns' return on investment (ROI). This enables data-driven decisions to optimize marketing strategies and drive revenue growth. Key Features and Functionality: - Incrementality Measurement: Goes beyond mere correlation to asse
At Bonfire Digital, our team specializes in providing top-tier digital marketing consultancy services, focusing on SEO, analytics, and paid media advertising across various social, search, and display platforms. With over 15 years of experience in the industry and Google Ads Measurement certification, we've had the privilege of collaborating with esteemed brands to help them achieve their digital goals. Our methodology seamlessly blends creative expertise with data-driven decision-making. We
MRP-EURASIA is a multi-markets field surveys agency with own country-representatives placed among all Central, Southern, Eastern Europe & Russia and Central Asia, FSU countries. Since 1997 they work in Regional omnibuses, "Ad-hoc" face-to-face opinion polls as a NatRep, LifeStyle, Consumer Usage & Attitudes studies and Social Media surveys with a team of nearly 950 employees distributed among 31 countries of Eurasia, https://www.mrp-eurasia.com/ They are providing the research services
We’re specialists in Digital Marketing optimization, customer experience innovation and, as you can see below, a whole lot more. Digital Strategy Website Design & Development Search Marketing Social Media Lead Generation Marketing Automation Public Relations Digital Advertising Marketing Optimization Media Planning & Buying Customer Experience Creative Brand Development Customer Research Search Engine Optimization (SEO) Customer Journey Mapping Brand Experience Analy
The 92dpi was born of questioning. An essentially digital company with a focus on results. We do not have formulas, we have principles. We do not sell only products or services, we work with something greater: Reputation. What are you talking about your brand right now? No matter what we are doing - strategic planning for the Internet, digital media, mobile marketing, online advertising, email marketing, e-commerce, web analytics, measurement of results, social media or search marketing - the
Tunnl is an AI-powered audience intelligence platform designed to revolutionize how organizations engage with their audiences. By seamlessly integrating research, targeting, and measurement, Tunnl provides data-driven insights that empower brands, agencies, and associations to make smarter decisions and optimize their advertising efforts. Key Features and Functionality: - Audience Identification: Pinpoint the audiences that matter most to your organization. - Attitude Exploration: Analyze ev
Nielsen's U.S. National and Local TV Measurement solutions provide comprehensive insights into television viewership across the United States. By integrating data from 45 million households and 75 million devices, including cable and satellite set-top boxes and smart TVs, Nielsen delivers accurate metrics on audience engagement. This extensive coverage enables media buyers and sellers to understand who is watching TV, what content they are consuming, and how often they tune in, facilitating info
Hawthorne Advertising is a full-service brand response advertising agency headquartered in Los Angeles. We are woman-owned, privately held, independent and innovation driven. Areas of specialty include strategic planning, creative development, production, media planning, buying, analytics and campaign management for integrated, multi-channel marketing campaigns. Founded 35 years ago, Hawthorne helped pioneer the direct response industry and has continued to be at the forefront of performan
We are a performance marketing consultancy with offices in Pune, London, and Kochi, boasting a team of 50 media experts to deliver top-tier support and dedicated account management from digital media platforms. This ensures businesses in highly regulated industries receive the highest level of assistance, optimising their digital advertising efforts. Recognised by Meta and Google as an official Campaign Management Partner and Measurement Partner, we're among a handfull of companies globally h
Vibe Analytics delivers emotion-AI–powered creative testing that shows how audiences truly feel and respond to advertising. Using facial-coding analysis, attention measurement, and moment-level emotional scoring, Vibe helps brands and agencies predict creative effectiveness before launch. Our platform pairs human viewer panels with AI-driven emotional telemetry to identify the moments that increase attention, clarity, trust, and conversion. Marketing, creative, insights, and media teams use Vibe
How We Work Seamless integration of traditional and digital media With so many different advertising options available, it is imperative to work with a company who understands the benefits and limitations of each when making media decisions. We have the know-how to combine all forms of traditional and digital media into an effective, multi-tiered campaign. The process involves handpicking the precise platforms that best work together to garner optimal results, while minimizing waste. Optimi
Gragg redefines the possibilities of marketing, consistently surpassing expectations. Our approach to advertising is a perfect blend of digital execution, critical thinking, masterful aggregation and relentless measurement. Passion fuels everything we do, we infuse creativity into each project. Our ultimate goal is to ensure that every marketing dollar you invest delivers exceptional performance. At the heart of our success lies our deep understanding of how integrated and traditional medi
Littlefield Agency is a Tulsa-based, family-owned B2B marketing and advertising firm with over 40 years of experience. Specializing in reimagining B2B brands, the agency offers a comprehensive suite of services, including research and strategy, creative development, inbound marketing, and media analytics. Their collaborative approach integrates strategy, creative, media, and analytics to deliver measurable results and drive revenue growth for clients. Recognized by Ad Age as one of the Best Plac
PodMarketing is a high-performance podcast marketing agency delivering exceptional results for brands seeking to connect with deeply engaged audiences through the power of audio. We specialize in the creation, planning, and execution of high-impact podcast advertising campaigns. Why PodMarketing? • Niche expertise: We are not a generalist agency. We live and breathe podcasting, and we know how to craft campaigns that convert. • Full-funnel strategy: From awareness to conversion, we buil
GO2JUMP is a Barcelona-based digital marketing agency, certified as a Google Partner, specializing in sectors such as tourism, services, education, and healthcare. With over 15 years of experience, GO2JUMP offers comprehensive online marketing solutions tailored to both B2B and B2C companies, aiming to enhance brand visibility and achieve specific advertising objectives. Key Features and Functionality: - Strategic Planning: Development of 360-degree online marketing strategies, including propr