Search results for Media Measurement Media & Advertising

Advertising and media industries strive to produce 360º campaigns and ​​content, but measurement hasn’t kept up. There is a need in market research to go beyond declarative data and build new research environments. FLUZO is a complete technological solution that helps answering some of the most important questions about audience and advertising effectiveness

Nielsen Advanced Audiences is a comprehensive solution designed to enhance the precision and effectiveness of digital and linear advertising campaigns. By integrating first-party data with Nielsen's extensive consumer insights, this platform enables advertisers and agencies to identify, plan, and measure audience segments beyond traditional demographics, ensuring targeted and impactful marketing strategies. Key Features and Functionality: - Audience Creation: Utilize a combination of first-party and third-party data to define advanced audience segments, facilitating the design of customized ad campaigns that engage the ideal audience at the right time. - Cross-Media Planning: Develop and optimize cross-channel media plans to effectively target consumers across various platforms, including linear TV, streaming, and digital channels. - Deduplicated Ad Measurement: Measure and optimize cross-media campaigns in real-time with deduplicated metrics that go beyond traditional age and gender demographics, maximizing the value of ad inventory. - Seamless Integration: Integrate with prominent demand-side platforms (DSPs) to enhance digital campaign targeting capabilities, allowing for efficient activation of advanced audiences across the media ecosystem. Primary Value and User Solutions: Nielsen Advanced Audiences addresses the evolving needs of advertisers in a digital-first world by providing a unified platform for defining, planning, and measuring advanced audience segments. This solution empowers marketers to move from assumptions to data-driven decisions, ensuring that advertising efforts are grounded in real consumer behavior and insights. By enabling precise targeting and comprehensive measurement, Nielsen Advanced Audiences helps advertisers and agencies connect with the right people, in the right place, at the right time, ultimately driving greater business success.

Nielsen Digital Content Ratings is a comprehensive measurement solution that provides daily insights into digital content consumption across various platforms, including desktop, mobile, and connected devices. It offers program and episode-level video ratings, as well as static content ratings for web pages and app sections, enabling publishers, agencies, and advertisers to understand their total digital reach and audience engagement. Key Features and Functionality: - Cross-Platform Measurement: Captures content consumption data across all major digital platforms, providing a holistic view of audience behavior. - Detailed Demographics: Incorporates high-quality demographic data from leading providers, offering a robust understanding of content consumers. - Custom Reporting: Offers customizable reporting capabilities to aggregate digital reach, audience size, and time spent across platforms. - Comparable Metrics: Provides metrics that are fully comparable to traditional TV ratings, facilitating a unified view of content performance. Primary Value and User Solutions: Nielsen Digital Content Ratings addresses the industry's need for consistent and comprehensive measurement in the fragmented digital landscape. By delivering comparable metrics across platforms, it enables media sellers to effectively monetize their inventory, reduces ad waste, and drives revenue growth. For media buyers, it offers clear insights into consumption trends, allowing for informed purchasing decisions and improved advertising outcomes.

We democratize access to outdoor advertising by offering brands all the tools of digital channels to the outdoor channel. We plan with data, audience-based planning, 100% digital media buying and measurement capabilities using real time data.

Blockboard is a programmatic advertising technology company launched in 2019 to address challenges around transparency, verification, and accountability in digital advertising. Co-founded by Matt Wasserlauf and Tarun Yadav, the company developed its platform around the idea that advertisers should have greater visibility into where their advertising dollars go and how campaigns are delivered. Blockboard provides technology for planning, launching, measuring, and optimizing advertising campaigns across Connected TV (CTV), online video, display, mobile, audio, and other digital channels. The platform supports audience targeting, media buying, campaign optimization, measurement, and reporting. Advertisers can use the platform independently or work with Blockboard on campaign management. The company’s core platform incorporates artificial intelligence (AI), audience targeting, automated optimization, and blockchain-based verification. AI supports campaign targeting and optimization, while blockchain technology provides a record for verifying advertising transactions and campaign delivery. Blockboard also identifies and filters fraudulent or invalid advertising traffic before and after ads are delivered. Over time, Blockboard has expanded from its early focus on blockchain-verified advertising and connected television into a broader advertising technology platform. In 2026, the company introduced BlockVantage, a simplified self-service advertising solution built on the same underlying technology. BlockVantage gives businesses of all sizes a more streamlined way to create, launch, manage, and measure advertising campaigns across digital channels. Blockboard was named the winner of Best Buy-Side Programmatic Platform in the 2025 Digiday Technology Awards. For the third consecutive year, the company was named a finalist for Best Buy-Side Programmatic Platform in the 2026 Digiday Technology Awards. BlockVantage was also named a finalist for Best AI Tool in its first year of eligibility. Blockboard works with brands, agencies, and businesses across a range of industries and company sizes. The company is headquartered in New York City and continues to develop advertising technology focused on campaign execution, verification, targeting, and measurement.

Factori is a customer intelligence platform that empowers businesses to seamlessly collect, unify, enrich, and segment their customer data to yield actionable insights and optimize omnichannel marketing initiatives & ad spends. 1. Audiences - A customer segmentation platform that empowers businesses to precisely target their ideal customer segments for delivering tailored messages across multiple channels, thereby driving better sales and increased ROI. - Precision targeting for increased ROI. - Custom audience creation with deep insights. - Lookalike audiences to expand reach. - Holistic data to drive omnichannel engagement efficiency. - Eliminate ad spend waste with targeted marketing. 2. Measurements - Factori's data-driven marketing analytics and attribution platform that provides a holistic view of marketing impact, minimizing ad wastage with actionable insights and real-time campaign optimization. - Holistic view of marketing impact. - Minimize ad wastage with data-driven insights. - Real-time campaign optimization. - 360˚ channel performance analysis. - Accurate campaign impact measurement. 3. OOH - Businesses can also plan and measure the effectiveness of their outdoor advertising campaigns with ease now with the help of Factori's Out Of Home platform. - Plan outdoor ad campaigns with precision. - Historical trend analysis for informed decisions. - Measure campaign success with footfall attribution. - Increase reach with powerful retargeting. - Maximize Out Of Home media impact. 4. Data Intelligence - And finally with Factori's Data Intelligence platform, businesses can gain actionable insights that fuel business growth and drive strategic decision-making. - Transform data into actionable insights. - Unlock customer insights with enhanced profiling. - Elevate strategy with historical market data. - Comprehensive data enrichment capabilities. - Access high-quality data for decision-making.

Nielsen Sales Lift is a comprehensive solution designed to measure the direct impact of advertising campaigns on actual sales across various media channels. By linking media expenditures to incremental sales, it provides marketers with a clear understanding of their campaigns' return on investment (ROI). This enables data-driven decisions to optimize marketing strategies and drive revenue growth. Key Features and Functionality: - Incrementality Measurement: Goes beyond mere correlation to assess the true cause-and-effect relationship between advertising efforts and sales outcomes. - Cross-Media Analysis: Evaluates campaign effectiveness across multiple platforms, including digital, linear TV, connected TV (CTV), and retail media, offering a holistic view of performance. - Granular Precision: Utilizes Nielsen's extensive media consumption data and rigorous methodologies to link ad exposure with verified online and offline purchase data, ensuring high-confidence insights. - Actionable Insights: Provides always-on dashboards, AI integrations, and intuitive reporting tools to facilitate rapid activation of smarter media strategies. Primary Value and User Solutions: Nielsen Sales Lift empowers marketers to: - Prove Campaign Effectiveness: Demonstrate the tangible impact of advertising efforts on sales, validating the true ROI of campaigns across all channels. - Optimize Media Strategies: Identify which campaigns, channels, and audiences are delivering real results, allowing for the elimination of waste and reinforcement of successful tactics. - Drive Revenue Growth: Transform insights into outcomes by optimizing for sales rather than clicks, ensuring more efficient use of advertising budgets and enhanced revenue generation. By providing a clear and quantifiable link between advertising spend and sales performance, Nielsen Sales Lift enables marketers to make informed decisions that enhance the effectiveness of their campaigns and contribute to overall business growth.

We’re specialists in Digital Marketing optimization, customer experience innovation and, as you can see below, a whole lot more. Digital Strategy Website Design & Development Search Marketing Social Media Lead Generation Marketing Automation Public Relations Digital Advertising Marketing Optimization Media Planning & Buying Customer Experience Creative Brand Development Customer Research Search Engine Optimization (SEO) Customer Journey Mapping Brand Experience Analytics & Measurement Tactical Planning Campaign Optimization Persona Development Website Hosting

The 92dpi was born of questioning. An essentially digital company with a focus on results. We do not have formulas, we have principles. We do not sell only products or services, we work with something greater: Reputation. What are you talking about your brand right now? No matter what we are doing - strategic planning for the Internet, digital media, mobile marketing, online advertising, email marketing, e-commerce, web analytics, measurement of results, social media or search marketing - the focus is always the same : Findability, recognition, satisfaction and loyalty of your audience.

At Bonfire Digital, our team specializes in providing top-tier digital marketing consultancy services, focusing on SEO, analytics, and paid media advertising across various social, search, and display platforms. With over 15 years of experience in the industry and Google Ads Measurement certification, we've had the privilege of collaborating with esteemed brands to help them achieve their digital goals. Our methodology seamlessly blends creative expertise with data-driven decision-making. We firmly believe in the transformative power of data for business growth, and as part of our services, we create custom data visualization dashboards. These dashboards enable precise measurement, tracking, and monitoring of our efforts in real time. With this performance tracking system, we swiftly pinpoint areas of opportunity and make seamless adjustments, ensuring your business stays ahead in the ever-evolving digital landscape. Contact us today if you're looking for a results-oriented digital marketing agency dedicated to accelerating your business's growth.

MRP-EURASIA is a multi-markets field surveys agency with own country-representatives placed among all Central, Southern, Eastern Europe & Russia and Central Asia, FSU countries. Since 1997 they work in Regional omnibuses, "Ad-hoc" face-to-face opinion polls as a NatRep, LifeStyle, Consumer Usage & Attitudes studies and Social Media surveys with a team of nearly 950 employees distributed among 31 countries of Eurasia, https://www.mrp-eurasia.com/ They are providing the research services in the following areas: Image studies for political figures, parties and movements; Monitoring of the socio-political situation in the country and regions, and social response to foreign policy events; Ratings of public institutions, politicians, political parties and movements; Measurement of the governance quality and Rule of law; Measurement of the democracy level, and population welfare. U & A studies (consumer behavior, preferences and attitudes, purchase decision making process) Consumer satisfaction, trends and “Life-Style” study Brand and advertising awareness, attitude towards advertising knowledge of brands and attitude to the products / brands The main Market research services: - Eurasian Omnibus - Ad-hoc case surveys - Consumer tracking country polls MRP-EURASIA's covered markets: Albania, Armenia, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Czech, Estonia, Georgia, Greece, Hungary, Israel, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Lithuania, Macedonia, Moldova, Mongolia, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Tajikistan, Turkey, Turkmenistan, Ukraine, Uzbekistan + Western Europe EU countries They will be happy to receive all your RFQ or questions at RFP@mrp-eurasia.com

Tunnl is an AI-powered audience intelligence platform designed to revolutionize how organizations engage with their audiences. By seamlessly integrating research, targeting, and measurement, Tunnl provides data-driven insights that empower brands, agencies, and associations to make smarter decisions and optimize their advertising efforts. Key Features and Functionality: - Audience Identification: Pinpoint the audiences that matter most to your organization. - Attitude Exploration: Analyze evolving attitudes and sentiments within target demographics. - Communication Channel Optimization: Determine the most effective channels to reach your audience. - Cross-Platform Reach: Engage the same audience consistently across various platforms. - Campaign Measurement and Optimization: Assess campaign impact and refine strategies for better outcomes. Tunnl's platform offers a suite of tools, including the Audience Builder for creating custom audiences, the Premier Audience Suite for targeting influential leaders, and the Prebuilt Audience Suite with over 400 ready-to-use audience segments. Primary Value and User Solutions: Tunnl addresses the challenges posed by fragmented media ecosystems and outdated marketing tools by transforming static data into dynamic strategies. It enables organizations to efficiently allocate resources, reduce waste, and effectively convey their messages to the right audiences. By breaking down silos between research, targeting, and measurement, Tunnl ensures that advertisers can make informed decisions, optimize campaigns in real-time, and achieve meaningful connections with their audiences.

Hawthorne Advertising is a full-service brand response advertising agency headquartered in Los Angeles. We are woman-owned, privately held, independent and innovation driven. Areas of specialty include strategic planning, creative development, production, media planning, buying, analytics and campaign management for integrated, multi-channel marketing campaigns. Founded 35 years ago, Hawthorne helped pioneer the direct response industry and has continued to be at the forefront of performance and ROI driven advertising ever since. The agency combines persuasive brand messaging with proprietary analytic systems to create accountable, high performance advertising campaigns. Hawthorne has developed successful award-winning direct marketing campaigns for hundreds of fortune 500 companies, generating over $10 billion in client sales. Clients include LeafFilter, Western Digital SanDisk, Credit One Bank, Los Angeles Times, Angie's List, Netspend, Norton LifeLock, Children's Hospital Los Angeles, Gerber Life Insurance Company, GuideWell Connect, HomeAdvisor, J-B Weld, L'Oréal, Penn Foster, Centinel Spine. Hawthorne has generated impressive response for our brand clients across all channels with focus on responsive TV, digital and streaming audio. Our agency culture embraces the challenge of working in the fastest, most dynamic and results-accountable form of media in the advertising industry. We are experts at delivering award-winning campaigns, optimal results and audience measurement goals that exceed client expectations week after week.

Nielsen's U.S. National and Local TV Measurement solutions provide comprehensive insights into television viewership across the United States. By integrating data from 45 million households and 75 million devices, including cable and satellite set-top boxes and smart TVs, Nielsen delivers accurate metrics on audience engagement. This extensive coverage enables media buyers and sellers to understand who is watching TV, what content they are consuming, and how often they tune in, facilitating informed decisions in the dynamic media landscape. Key Features and Functionality: - Extensive Data Integration: Combines high-quality panel data with big data from various devices to provide a holistic view of TV viewership. - Comprehensive Coverage: Measures audience engagement across 210 local designated market areas (DMAs), capturing viewing habits in diverse regions. - Inclusive Metrics: Accounts for co-viewing scenarios and reflects how audiences gather to watch linear TV, whether live, recorded via DVR, or on-demand. - Diverse Viewing Platforms: Identifies viewing that occurs in and out of the home, as well as over-the-air, streaming, and over-the-top (OTT) platforms. - Granular Audience Insights: Provides person-level metrics that represent multicultural communities, inclusive of age, gender, race, ethnicity, income, and presence of children. Primary Value and User Solutions: Nielsen's measurement solutions empower media buyers and sellers to transact with confidence by offering reliable data on audience engagement. Media buyers can efficiently allocate their budgets, ensuring advertising messages reach the right consumers at the right time. Media sellers can effectively price and manage inventory, showcasing their capacity to reach incremental audiences and helping advertisers amplify their brand. By eliminating guesswork with gold-standard data, Nielsen enables informed decisions and drives meaningful results in the complex TV ecosystem.

We are a performance marketing consultancy with offices in Pune, London, and Kochi, boasting a team of 50 media experts to deliver top-tier support and dedicated account management from digital media platforms. This ensures businesses in highly regulated industries receive the highest level of assistance, optimising their digital advertising efforts. Recognised by Meta and Google as an official Campaign Management Partner and Measurement Partner, we're among a handfull of companies globally holding partnerships for both media buying and data. As a proud member of the esteemed GWH network, we seamlessly collaborate across disciplines to deliver bespoke solutions. Leveraging the collective expertise of our network, we ensure clients receive unparalleled service tailored to their unique needs. Our commitment to seamless collaboration underscores our dedication to delivering exceptional results and surpassing client expectations

EDO, Inc. is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, measure creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO’s TV intelligence to know what works.

Vibe Analytics delivers emotion-AI–powered creative testing that shows how audiences truly feel and respond to advertising. Using facial-coding analysis, attention measurement, and moment-level emotional scoring, Vibe helps brands and agencies predict creative effectiveness before launch. Our platform pairs human viewer panels with AI-driven emotional telemetry to identify the moments that increase attention, clarity, trust, and conversion. Marketing, creative, insights, and media teams use Vibe to refine messaging, improve edits, validate concepts, and maximize Return on Ad Resonance (ROAR).

How We Work Seamless integration of traditional and digital media With so many different advertising options available, it is imperative to work with a company who understands the benefits and limitations of each when making media decisions. We have the know-how to combine all forms of traditional and digital media into an effective, multi-tiered campaign. The process involves handpicking the precise platforms that best work together to garner optimal results, while minimizing waste. Optimized spend delivering maximum conversions We help businesses budget their advertising dollars wisely and efficiently to maximize conversion rates. Working across all media platforms including new and emerging channels, we specialize in helping clients extend their advertising reach at every budget level. Did we mention we are masters at negotiations?   Why Mancuso Media We measure everything and focus on ROI Results matter so we measure absolutely everything. We work very closely with our clients’ marketing teams on the most effective way to measure response and ROI. We provide countless measurement reporting tools and platforms including call-tracking, heat-mapping, custom pixels, detailed web analytics, etc. We help you streamline your customer’s journey to make it easy for them to purchase your product or service. We have the agility and resources to optimize your ad dollars. We customize our buys to target your product’s specific audience by layering in criteria such as geo-fencing, demographics, behavior and contextual habits, direct mail with layered IP targeting, and so much more. This allows us to maximize your budgets and minimize waste. We use industry-leading tools for our qualitative and quantitative research, including STRATA/Freewheel, the leading media buying software. Mancuso Media only works with one company in your industry within your geographic market. Since our start in 2007, our client’s business and success have been our highest priority.

Gragg redefines the possibilities of marketing, consistently surpassing expectations. Our approach to advertising is a perfect blend of digital execution, critical thinking, masterful aggregation and relentless measurement. Passion fuels everything we do, we infuse creativity into each project. Our ultimate goal is to ensure that every marketing dollar you invest delivers exceptional performance. At the heart of our success lies our deep understanding of how integrated and traditional media channels complement each other. This strategic knowledge allows us to achieve remarkable results while optimizing your spending. In our realm, every strategic marketing action triggers a precisely intended consumer reaction. We meticulously track and analyze these outcomes to ensure they hit the mark. Experience marketing that consistently delivers tangible results.

Starti AI DASH is an AI-powered platform for performance connected TV (CTV) advertising. It brings audience discovery, premium streaming inventory, campaign optimization, and outcome reporting into one workspace for advertisers and growth teams. SmartReach uses product intelligence and audience signals to identify relevant audiences. The Adaptive Performance Engine adjusts bids and budgets as campaign performance changes. Household Resonance extends CTV campaigns across eligible household screens, while TrustLayer supports delivery quality checks before and after ads run. Teams can review campaign delivery, creative performance, media quality, and business outcomes together. Reporting connects CTV exposure to supported website visits, app installs, registrations, purchases, and revenue through supported web pixels and mobile measurement partners. AI DASH is designed for performance advertisers, app and web marketers, and teams running campaigns across markets and media sources. Available inventory depends on market and campaign requirements. AI Studio is Starti's separate platform for video ad production and creative analysis; Creative Studio provides managed creative production.