Blockboard is a programmatic advertising technology company launched in 2019 to address challenges around transparency, verification, and accountability in digital advertising. Co-founded by Matt Wasserlauf and Tarun Yadav, the company developed its platform around the idea that advertisers should have greater visibility into where their advertising dollars go and how campaigns are delivered.
Blockboard provides technology for planning, launching, measuring, and optimizing advertising campaigns across Connected TV (CTV), online video, display, mobile, audio, and other digital channels. The platform supports audience targeting, media buying, campaign optimization, measurement, and reporting. Advertisers can use the platform independently or work with Blockboard on campaign management.
The company’s core platform incorporates artificial intelligence (AI), audience targeting, automated optimization, and blockchain-based verification. AI supports campaign targeting and optimization, while blockchain technology provides a record for verifying advertising transactions and campaign delivery. Blockboard also identifies and filters fraudulent or invalid advertising traffic before and after ads are delivered.
Over time, Blockboard has expanded from its early focus on blockchain-verified advertising and connected television into a broader advertising technology platform. In 2026, the company introduced BlockVantage, a simplified self-service advertising solution built on the same underlying technology. BlockVantage gives businesses of all sizes a more streamlined way to create, launch, manage, and measure advertising campaigns across digital channels.
Blockboard was named the winner of Best Buy-Side Programmatic Platform in the 2025 Digiday Technology Awards. For the third consecutive year, the company was named a finalist for Best Buy-Side Programmatic Platform in the 2026 Digiday Technology Awards. BlockVantage was also named a finalist for Best AI Tool in its first year of eligibility.
Blockboard works with brands, agencies, and businesses across a range of industries and company sizes. The company is headquartered in New York City and continues to develop advertising technology focused on campaign execution, verification, targeting, and measurement.
