Tunnl is an AI-powered audience intelligence platform designed to revolutionize how organizations engage with their audiences. By seamlessly integrating research, targeting, and measurement, Tunnl provides data-driven insights that empower brands, agencies, and associations to make smarter decisions and optimize their advertising efforts.
Key Features and Functionality:
- Audience Identification: Pinpoint the audiences that matter most to your organization.
- Attitude Exploration: Analyze evolving attitudes and sentiments within target demographics.
- Communication Channel Optimization: Determine the most effective channels to reach your audience.
- Cross-Platform Reach: Engage the same audience consistently across various platforms.
- Campaign Measurement and Optimization: Assess campaign impact and refine strategies for better outcomes.
Tunnl's platform offers a suite of tools, including the Audience Builder for creating custom audiences, the Premier Audience Suite for targeting influential leaders, and the Prebuilt Audience Suite with over 400 ready-to-use audience segments.
Primary Value and User Solutions:
Tunnl addresses the challenges posed by fragmented media ecosystems and outdated marketing tools by transforming static data into dynamic strategies. It enables organizations to efficiently allocate resources, reduce waste, and effectively convey their messages to the right audiences. By breaking down silos between research, targeting, and measurement, Tunnl ensures that advertisers can make informed decisions, optimize campaigns in real-time, and achieve meaningful connections with their audiences.