WooCommerce Features
Merchandising/Marketing (7)
Storefront Design Tools
Based on 801 WooCommerce reviews. Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience
Product Visualization
As reported in 842 WooCommerce reviews. Ability to display and manage photos, 3D views, videos etc for each product
Recommendations / Personalization
Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc This feature was mentioned in 814 WooCommerce reviews.
Promotions and Discounts
As reported in 816 WooCommerce reviews. Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes.
Shopping Cart Abandonment
Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart. This feature was mentioned in 712 WooCommerce reviews.
Product Reviews
Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products 768 reviewers of WooCommerce have provided feedback on this feature.
SEO
Provides tools to drive traffic to pages via organic search This feature was mentioned in 786 WooCommerce reviews.
Product Catalog (4)
Content Management
Based on 841 WooCommerce reviews. Ability to add/update products, product pricing, product information and other content included on eCommerce site.
Product Configuration
Based on 829 WooCommerce reviews. Ability to all users select options to configure the product or select product options. For example, color, size, etc.
Product Search and Filtering
Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting This feature was mentioned in 815 WooCommerce reviews.
Intangible Products
As reported in 689 WooCommerce reviews. Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc.
Order Process (7)
Checkout Process
Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts. 853 reviewers of WooCommerce have provided feedback on this feature.
Shipping Options
Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies. 808 reviewers of WooCommerce have provided feedback on this feature.
Tax Display and Processing
As reported in 783 WooCommerce reviews. Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions.
Payment Processing
Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality. 846 reviewers of WooCommerce have provided feedback on this feature.
Order Management
As reported in 846 WooCommerce reviews. Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time.
Returns / Refunds
Functionality to allow users to process returns/refunds either via self service or contacting customer service. This feature was mentioned in 740 WooCommerce reviews.
Inventory Management
Displays inventory levels of products in real time. Displays inventory by location if required. This feature was mentioned in 767 WooCommerce reviews.
Multi-Channel Support (7)
Omnichannel
Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel. This feature was mentioned in 674 WooCommerce reviews.
Mobile
Features that enable customers to easily to shop for products using a mobile device. This feature was mentioned in 777 WooCommerce reviews.
Social Commerce
Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform. 644 reviewers of WooCommerce have provided feedback on this feature.
Customer Service
As reported in 660 WooCommerce reviews. Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support.
Store Locator
Enable customers to locate and navigate to physical locations by zip code, city or GPS This feature was mentioned in 516 WooCommerce reviews.
3rd-Party Store Integration
Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels This feature was mentioned in 548 WooCommerce reviews.
B2B
Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc. This feature was mentioned in 520 WooCommerce reviews.
Platform (12)
APIs
System provides well documented API's that can be used to integrate to any 3rd Party or internal system. This feature was mentioned in 621 WooCommerce reviews.
Customization
Based on 793 WooCommerce reviews. Product provides tools to customize web store front, business process, etc. to meet unique business needs.
Integrations to Add-on Tools
Based on 757 WooCommerce reviews. Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software.
User Management
Enables customers to update their own user information, settings and preferences. This feature was mentioned in 772 WooCommerce reviews.
Reporting / Analytics
Provides standard and ad-hoc reporting ability to meet business requirements This feature was mentioned in 768 WooCommerce reviews.
Security
Software provides appropriate tools and certifications to protect against fraud and malicious attacks 783 reviewers of WooCommerce have provided feedback on this feature.
Multi-Site Management
As reported in 490 WooCommerce reviews. Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software.
Admin Access Rights
Provides ability to control editing rights by product category, geography etc. This feature was mentioned in 759 WooCommerce reviews.
Test-to-Product Migration
Based on 592 WooCommerce reviews. Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site
Internationalization
As reported in 601 WooCommerce reviews. Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation
Cross Browser Support
Enables store or site to provide the same user experience in all browsers and browser versions. 727 reviewers of WooCommerce have provided feedback on this feature.
Performance and Reliability
Software performs well and runs with minimal unscheduled downtime 802 reviewers of WooCommerce have provided feedback on this feature.
Headless Commerce (5)
Decoupling
Ability to disconnect the front office from the back office of an e-commerce platform 146 reviewers of WooCommerce have provided feedback on this feature.
REST APIs
Provide APIs that allow for interaction with RESTful web services 162 reviewers of WooCommerce have provided feedback on this feature.
Data Orchestration
Capture and manage data from multiple sources and syncronize it with the front end and back end 156 reviewers of WooCommerce have provided feedback on this feature.
Customization
Allows developers to customize the platform using multiple programming languages 199 reviewers of WooCommerce have provided feedback on this feature.
Extensibility
As reported in 189 WooCommerce reviews. Include prebuilt integrations with multiple systems such as ERP and CRM
Generative AI (2)
AI Text Generation
Based on 86 WooCommerce reviews. Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary. This feature was mentioned in 85 WooCommerce reviews.
Agentic AI - E-Commerce Platforms (6)
Autonomous Task Execution
Based on 24 WooCommerce reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases 24 reviewers of WooCommerce have provided feedback on this feature.
Adaptive Learning
As reported in 24 WooCommerce reviews. Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation 24 reviewers of WooCommerce have provided feedback on this feature.
Proactive Assistance
As reported in 24 WooCommerce reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives 24 reviewers of WooCommerce have provided feedback on this feature.
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Technology Glossary Features
View definitions of the features and discover new technology terms.
Intangible products refer to company offerings that are not physical in nature. Learn more about intangible products, what falls into the category, and how to sell products that can’t be touched.
The checkout process how a customer goes through to finalize a purchase when shopping online. Learn the checkout process and best practices to follow.





