WooCommerce Features
Merchandising/Marketing (7)
Storefront Design Tools
Based on 803 WooCommerce reviews. Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience
Product Visualization
Based on 844 WooCommerce reviews. Ability to display and manage photos, 3D views, videos etc for each product
Recommendations / Personalization
Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc This feature was mentioned in 815 WooCommerce reviews.
Promotions and Discounts
As reported in 818 WooCommerce reviews. Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes.
Shopping Cart Abandonment
Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart. This feature was mentioned in 713 WooCommerce reviews.
Product Reviews
As reported in 770 WooCommerce reviews. Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products
SEO
Provides tools to drive traffic to pages via organic search This feature was mentioned in 789 WooCommerce reviews.
Product Catalog (4)
Content Management
Ability to add/update products, product pricing, product information and other content included on eCommerce site. 843 reviewers of WooCommerce have provided feedback on this feature.
Product Configuration
Ability to all users select options to configure the product or select product options. For example, color, size, etc. This feature was mentioned in 831 WooCommerce reviews.
Product Search and Filtering
Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting This feature was mentioned in 816 WooCommerce reviews.
Intangible Products
Based on 690 WooCommerce reviews. Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc.
Order Process (7)
Checkout Process
Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts. 855 reviewers of WooCommerce have provided feedback on this feature.
Shipping Options
Based on 810 WooCommerce reviews. Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies.
Tax Display and Processing
Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions. 784 reviewers of WooCommerce have provided feedback on this feature.
Payment Processing
Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality. This feature was mentioned in 847 WooCommerce reviews.
Order Management
Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time. 848 reviewers of WooCommerce have provided feedback on this feature.
Returns / Refunds
Functionality to allow users to process returns/refunds either via self service or contacting customer service. This feature was mentioned in 741 WooCommerce reviews.
Inventory Management
Based on 768 WooCommerce reviews. Displays inventory levels of products in real time. Displays inventory by location if required.
Multi-Channel Support (7)
Omnichannel
Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel. This feature was mentioned in 674 WooCommerce reviews.
Mobile
As reported in 779 WooCommerce reviews. Features that enable customers to easily to shop for products using a mobile device.
Social Commerce
Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform. This feature was mentioned in 645 WooCommerce reviews.
Customer Service
Based on 660 WooCommerce reviews. Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support.
Store Locator
Enable customers to locate and navigate to physical locations by zip code, city or GPS This feature was mentioned in 516 WooCommerce reviews.
3rd-Party Store Integration
As reported in 550 WooCommerce reviews. Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels
B2B
Based on 521 WooCommerce reviews. Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc.
Platform (12)
APIs
System provides well documented API's that can be used to integrate to any 3rd Party or internal system. 623 reviewers of WooCommerce have provided feedback on this feature.
Customization
Based on 796 WooCommerce reviews. Product provides tools to customize web store front, business process, etc. to meet unique business needs.
Integrations to Add-on Tools
Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software. 760 reviewers of WooCommerce have provided feedback on this feature.
User Management
Enables customers to update their own user information, settings and preferences. 774 reviewers of WooCommerce have provided feedback on this feature.
Reporting / Analytics
Based on 769 WooCommerce reviews. Provides standard and ad-hoc reporting ability to meet business requirements
Security
Based on 784 WooCommerce reviews. Software provides appropriate tools and certifications to protect against fraud and malicious attacks
Multi-Site Management
Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software. 491 reviewers of WooCommerce have provided feedback on this feature.
Admin Access Rights
Provides ability to control editing rights by product category, geography etc. This feature was mentioned in 760 WooCommerce reviews.
Test-to-Product Migration
As reported in 592 WooCommerce reviews. Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site
Internationalization
As reported in 602 WooCommerce reviews. Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation
Cross Browser Support
As reported in 727 WooCommerce reviews. Enables store or site to provide the same user experience in all browsers and browser versions.
Performance and Reliability
Based on 804 WooCommerce reviews. Software performs well and runs with minimal unscheduled downtime
Headless Commerce (5)
Decoupling
As reported in 146 WooCommerce reviews. Ability to disconnect the front office from the back office of an e-commerce platform
REST APIs
Provide APIs that allow for interaction with RESTful web services This feature was mentioned in 163 WooCommerce reviews.
Data Orchestration
Based on 157 WooCommerce reviews. Capture and manage data from multiple sources and syncronize it with the front end and back end
Customization
As reported in 200 WooCommerce reviews. Allows developers to customize the platform using multiple programming languages
Extensibility
Include prebuilt integrations with multiple systems such as ERP and CRM This feature was mentioned in 191 WooCommerce reviews.
Generative AI (2)
AI Text Generation
As reported in 86 WooCommerce reviews. Allows users to generate text based on a text prompt.
AI Text Summarization
Based on 85 WooCommerce reviews. Condenses long documents or text into a brief summary.
Agentic AI - E-Commerce Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 24 WooCommerce reviews.
Cross-system Integration
As reported in 24 WooCommerce reviews. Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience 25 reviewers of WooCommerce have provided feedback on this feature.
Natural Language Interaction
Engages in human-like conversation for task delegation This feature was mentioned in 25 WooCommerce reviews.
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 24 WooCommerce reviews.
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 24 WooCommerce reviews.
Technology Glossary Features
View definitions of the features and discover new technology terms.
Intangible products refer to company offerings that are not physical in nature. Learn more about intangible products, what falls into the category, and how to sell products that can’t be touched.
The checkout process how a customer goes through to finalize a purchase when shopping online. Learn the checkout process and best practices to follow.






