--- title: WooCommerce Reviews meta_title: 'WooCommerce Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1282 reviews by the users' company size, role or industry to find out how WooCommerce works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1282 scale: '5' date_modified: '2026-08-13' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # WooCommerce Reviews **Vendor:** Automattic Inc. **Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,282 ## About WooCommerce WooCommerce is the most popular WordPress eCommerce plugin. And it's available for free. Packed full of features, perfectly integrated into your self-hosted WordPress website. Add powerful shop facilities to your WordPress website with our free eCommerce plugin. Powering over 24% of all online shops, WooCommerce helps you sell anything. Beautifully. ## WooCommerce Pros & Cons **What users like:** - Users find WooCommerce's **ease of use** exceptional, enabling quick setup and effortless management of e-commerce stores. (45 reviews) - Users love the **easy integration** of WooCommerce with various platforms, enhancing efficiency in building online stores. (38 reviews) - Users value the **plugin flexibility** of WooCommerce, enabling easy customization and seamless integration with various systems. (30 reviews) - Users love the **quick e-commerce setup** with WooCommerce, enabling easy site creation and plugin integration for vast functionality. (27 reviews) - Users love the **high customizability** of WooCommerce, enjoying full control and integration with various themes and plugins. (23 reviews) - Flexibility (19 reviews) - Product Management (14 reviews) - Quick Setup (12 reviews) - Online Sales (11 reviews) - Reliability (11 reviews) **What users dislike:** - Users find WooCommerce to be **expensive** due to costs for premium features and pricey extensions. (20 reviews) - Users report **slow performance** in WooCommerce, particularly with heavy setups and additional plugins affecting speed. (20 reviews) - Users often face **integration issues** with WooCommerce due to complex setups and compatibility problems with plugins and updates. (11 reviews) - Users report **limited features** in WooCommerce, often needing additional plugins and custom developments for better functionality. (11 reviews) - Users face frequent **update issues** that can disrupt their customizations and affect site performance during scaling. (9 reviews) - Confusion (7 reviews) - Users find the **learning curve steep** , especially those lacking technical skills, making initial setup challenging. (7 reviews) - Users find WooCommerce **not user-friendly** , especially during setup and while managing product descriptions and finances. (7 reviews) - Data Management (5 reviews) - Missing Features (5 reviews) ## WooCommerce Reviews ### 1. Cheap but not really worth time and effort. Pales in comparison to Shopify **Rating:** 0.0/5.0 stars **Reviewed by:** Marcus M. | Software Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2026 **What do you like best about WooCommerce?** It did not cost anything except for the plugins **What do you dislike about WooCommerce?** Awful management, white screen of death for no reason. Plugins that stopped working. **What problems is WooCommerce solving and how is that benefiting you?** It created problems, resulting in us moving to Shopify ### 2. If you like your money being held hostage, then go with WooCommerce **Reviewed by:** Jim C. | Game Show Host, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2025 **What do you like best about WooCommerce?** Nothing to like **What do you dislike about WooCommerce?** I find WooCommerce not user-friendly, particularly during the initial setup, which was difficult. I struggled with adding product descriptions properly. Additionally, I am extremely frustrated as WooCommerce holds my money for extended periods, which feels like they're holding it hostage. This financial delay is unacceptable, especially with sales being held for a week or more. Lastly, the misleading communication regarding fund releases has been a significant issue for me. **What problems is WooCommerce solving and how is that benefiting you?** n/a ### 3. Unbelievably undeserved popularity esp. if you are DIY but not raw CSS fluent **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2021 **What do you like best about WooCommerce?** It's similarity to WP eCommerce that is (was) easier to mesh with your look. It works and flat rate shipping actually has decent options; but limited re:WP eC. **What do you dislike about WooCommerce?** Needs elusive custom CSS unless you use nothing but prefab defaults even with Astra Pro -- aesthetically buggy. They tell you your theme authors need to write you some CSS for things that are nothing but crummy Woo shortcuts in poor code. The only way Woo overcame WP eCommerce was better publicity. WP eCommerce was way less problematic for a person who just wanted it to match your theme global settings. Also some solutions put the Short product description in the catalog. Theirs is just next to the product when you open the page. I hate Woo Commerce after switching because (WP eCommerce died) and while I'm not a dev I've been pretty good at webmastering and finding CSS, but you constantly see Woo DIY mostly-free non devs like me needing unique custom CSS written for them because it's not just a few known fixes; it's clashes in buggy ways with sites themes here there everywhere because Woo is poorly done. **What problems is WooCommerce solving and how is that benefiting you?** I only half solved my Woo problems because they say they can't be bothered creating an account for my website like they'd have to do to see their OWN "My Account" page. The first half has been solved by Astra Pro techs whose responsibility was not fixing poorly written Woo bugs but they did it anyway. Don't use Woo if you're DIY free and are not planning on white backgrounds or content backgrounds, you'll have ulgy white wrappers and ugly white selector bars and things outside of the normal everyday stuff that is tackled more often. Most people have white sites that Woo's corner-cutting code camouflages in with and that's all they care about. ### 4. Woocommerce is a Money Pit **Rating:** 0.0/5.0 stars **Reviewed by:** Jim R. | C, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2020 **What do you like best about WooCommerce?** Since it's a WordPress plugin, you have much more control over customization, look and feel than you do with cloud-based solutions like Shopify. **What do you dislike about WooCommerce?** The WooCommerce base software is virtually useless without purchasing dozens of pricey "extensions", but you only discover this gradually, after you've invested a lot of time into setup and integration. It's like they've perfectly designed it to milk the maximum amount of money from their customers. Our company literally has ONE product. So, we thought the WooCommerce base software would be enough to let our customers purchase it from our Wordpress website. We were wrong. We sell our product two ways, with a "buy it now" price or with a "pay monthly" option. Well, it turns out that in order to do a monthly plan, we needed to buy the "Subscriptions" extension--at a cost of $199/year. OK! Next, we wanted to create coupon codes. So we went to the "Coupons" section of WooCommerce to create coupons, but they don't work with subscriptions unless you buy the "Smart Coupons" extension--another $99/year. I bought this extension after a very long support chat session with WooCommerce support, which seems to exist solely to sell you extensions. And, after paying for it and installing it, it actually didn't do what they said it would do. They did refund me, though. But now we're forced to use DIFFERENT coupon codes for the "buy it now" and "monthly" options. Imagine the nightmare of having to advertise two different coupon codes for the same product, and expecting your customers to know which one to use based on how they pay for it. But WooCommerce unfortunately is unable to use the same coupon code for two different types of products. But they said they'd be willing to take my money to create a "customization" to allow this! Next, since we have only one product, we wanted to just create "Buy Now" buttons that take the customer directly to checkout, rather than having them click on a cart button, view a "cart", then click "checkout". Oh, you want to do that? That will be another $39/year for the "Quick Buy Now Button" extension. Since we have affiliates who drive customers to our website, we wanted to be able to track their sales so we can pay commissions. How do we enable that? You guessed it! $129/year for the "Affiliate" extension. Need to ship via UPS or USPS? That will be an additional $79/year for the "USPS Shipping Method" extension and anoher $79/year for the "UPS Shipping Method" extension. At least DHL offers their own extension for free! Want to integrate Google Analytics? That will be $79/year. Want to export your customer and order data? $79/year, please! Seeing a trend here? Keep in mind that many of these extensions are incompatible with each other (like coupons not working for subscriptions). Also, some are unstable. I installed the Affiliates extension and it immediately crashed my entire website. I had to get an engineer to remove the plugin over FTP to restore my site. On top of all the money you spend on extensions, it seems that WooCommerce has deliberately made their platform extremely inflexible. Most platforms allow you to make small changes with configuration options, but with WooCommerce you need to hire a developer to create a "customization". And guess what? The folks at WooCommerce's "support" chat are happy to put you in touch with their Customizations department, who will happily take even more of your money to do simple things like changing the order of the checkout form. I even asked them how I can set up my WooCommerce so that my checkout form looks just like the one on WooCommerce's own extension store. The answer? You need to pay us to customize it. That's right, not even WooCommerce's OWN STORE is possible without customization. In fact, I had four interactions with WooCommerce support chat, and in EVERY case they suggested I buy an extension or pay for a customization. So, if you choose WooCommerce because it's "free and open source", keep in mind that you'll likely have to spend at least a thousand dollars to get it to do basic things. And you could easily spend a lot more. Compared to that, a $40/month subscription to a cloud-based hosted web store platform doesn't seem so bad. **What problems is WooCommerce solving and how is that benefiting you?** We are able to sell our products directly to customers from our own WordPress website. ### 5. Support are no help **Rating:** 0.0/5.0 stars **Reviewed by:** Matt L. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2017 **What do you like best about WooCommerce?** The range of plugins they have available for the WooCommerce platform. **What do you dislike about WooCommerce?** Platform is very slow, constant updates. The core platform was updated causing a plugin I had paid for not to work, there only answer was pay again so you have the latest version. Took no responsibility for causing the plugin to break. Don't expect them to be concerned about users on older versions, seems like the update the core platform to cause paid for plugins to not work so you have to keep paying for a subscription. **What problems is WooCommerce solving and how is that benefiting you?** The ability to charge our customers for our digital products. However subscriptions do not currently work. The platform for a more traditional store for one off purchases seems pretty solid. Its their lack of support that makes the platform hard to work with. ### 6. Hard to use - need to be a pro **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Alternative Medicine | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2018 **What do you like best about WooCommerce?** If you have the funds you can build a completely unique ecommerce solution. **What do you dislike about WooCommerce?** You need to go in having a lot of web knowledge to make your site run efficiently. You also need to do your own tax entries. **What problems is WooCommerce solving and how is that benefiting you?** Ecommerce solution Multiple options ### 7. Only suitable for simple ecommerce **Rating:** 0.5/5.0 stars **Reviewed by:** ☆ Madelyn P. | Director & Co-owner, Design, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2017 **What do you like best about WooCommerce?** A WordPress plugin, so all the benefits of WordPress are there. **What do you dislike about WooCommerce?** WooCommerce is not an enterprise solution. It doesn't integrate well with other systems (parcel tracking, payment, inventory) and as far as I know, doesn't allow for basic things like returns and partial order returns. **Recommendations to others considering WooCommerce:** Use only for the simplest of ecommerce use. **What problems is WooCommerce solving and how is that benefiting you?** Ecommerce. The site works but is not ideal. ### 8. Overpriced, Unstable Platform **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2017 **What do you like best about WooCommerce?** Woocommerce is pretty good if you don't have an in house developer. It allows you to place elements anywhere and they have a huge library of applications that use it. **What do you dislike about WooCommerce?** You have to pay for every single application you use and there is no way to test it before hand. If you like it you have to pay every single year and the usual price is $50-$70 per application. That really adds up if you happen to be renewing when there isn't a sale and you have more than 5 or 6 apps which is common. When apps don't function properly, they take no responsibility and your website has problems that you will need to pay a programmer to fix. **Recommendations to others considering WooCommerce:** If you must use Wordpress then this is your best bet. there are other platforms, but they are even more difficult. I would highly recommend using one of the many online based website builders like Wix or Squarespace. They provide an all in one platform that loads and functions far better than trying to cobble something together with limited programming skills. **What problems is WooCommerce solving and how is that benefiting you?** I needed a simple payment platform for our products. The platform works, but it is not user friendly or cheap. ## WooCommerce Discussions - [I would like to found out about the woo commerce white label option?](https://www.g2.com/discussions/42253-i-would-like-to-found-out-about-the-woo-commerce-white-label-option) - 1 comment, 2 upvotes - [ecommendations to others considering this item excellent](https://www.g2.com/discussions/38889-ecommendations-to-others-considering-this-item-excellent) - 1 comment, 2 upvotes - [What is WooCommerce used for?](https://www.g2.com/discussions/what-is-woocommerce-used-for) - 3 comments, 1 upvote - [Is it possible to review where the bug is?](https://www.g2.com/discussions/est-t-il-possible-de-revoir-la-ou-y-a-le-bug) - 2 comments, 1 upvote - [How to use WooCommerce effectively?](https://www.g2.com/discussions/comment-bien-utiliser-woocommerce) - 1 comment, 1 upvote - [View WooCommerce pricing details and edition comparison](https://www.g2.com/products/woocommerce/reviews?filters%5Bnps_score%5D%5B%5D=1§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+11%3A42%3A23+-0500&secure%5Bsession_id%5D=1cdbb5f3-6902-4013-8a58-a9021e300ed7&secure%5Btoken%5D=e62584a90acefb0a91b872dfea028abe22134427b91d059c87aeab2e91c9c195&format=llm_user) ## WooCommerce Integrations - [Advanced Custom Fields](https://www.g2.com/products/advanced-custom-fields/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [CartFlows](https://www.g2.com/products/cartflows/reviews) - [Drip](https://www.g2.com/products/drip/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [FluentCRM](https://www.g2.com/products/fluentsoft-inc-fluentcrm/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Less Annoying CRM](https://www.g2.com/products/less-annoying-crm/reviews) - [Mailgun](https://www.g2.com/products/mailgun/reviews) - [Omnisend](https://www.g2.com/products/omnisend/reviews) - [PayGate](https://www.g2.com/products/paygate/reviews) - [PayPal Payments](https://www.g2.com/products/paypal/reviews) - [Shippo](https://www.g2.com/products/shippo-shippo/reviews) - [ShipStation](https://www.g2.com/products/shipstation/reviews) - [Stripe Payments](https://www.g2.com/products/stripe-stripe-payments/reviews) - [Trustpilot](https://www.g2.com/products/trustpilot/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Twilio SendGrid Email API](https://www.g2.com/products/twilio-sendgrid-email-api/reviews) - [WCFM Marketplace](https://www.g2.com/products/wcfm-marketplace/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [WP All Import](https://www.g2.com/products/wp-all-import/reviews) - [WP Engine](https://www.g2.com/products/wp-engine/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho Books](https://www.g2.com/products/zoho-books/reviews) ## WooCommerce Features **Headless Commerce** - Decoupling - REST APIs - Data Orchestration - Customization - Extensibility **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - E-Commerce Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Accounting Integration **Additional Functionality** - Inventory Control - AI Copilot - Reordering - Bulk Ordering - Multi-Currency - Customer Accounts - Multi-Location - Reporting & Statistics - Drag & Drop - Shopping Cart - Alerts/Notifications - Data Synchronization - Order Tracking - Email Marketing - Activity Dashboard - Loyalty Program - Multi-Channel Marketing - Templates - Customizable Templates - Inventory Tracking - Customizable Branding - CRM - Kitting - Customer Touchpoints - Customer Segmentation - Web/Mobile App Development - Product Catalog - Inventory Optimization - De-Coupled Front & Back Ends - Customer Database - Activity Tracking - Conversion Tracking - Search/Filter - Access Controls/Permissions - Barcode/Ticket Scanning - Product Configurator - Data Import/Export - Inventory Auditing - Quotes/Estimates - Customer History - Invoice Creation - For Small Businesses - Abandoned Cart Saver - Sales Trend Analysis **Merchandising/Marketing** - Storefront Design Tools - Product Visualization - Recommendations / Personalization - Promotions and Discounts - Shopping Cart Abandonment - Product Reviews - SEO **Product Catalog** - Content Management - Product Configuration - Product Search and Filtering - Intangible Products - Discount Management **Order Process** - Checkout Process - Shipping Options - Tax Display and Processing - Payment Processing - Order Management - Returns / Refunds - Retail Inventory Management - Returns Management - Order Processing - Order Fulfillment - Purchase Order Management - Backorder Management - Special Order Management - Payment Options - Sales Order Management - Purchase Order Management - Credit Card Processing **Multi-Channel Support** - Omnichannel - Mobile - Social Commerce - Customer Service - Store Locator - 3rd-Party Store Integration - B2B - Multi-Store - Point of Sale (POS) Integration - Social Media Integration - Mobile Commerce **Platform** - APIs - Customization - Integrations to Add-on Tools - User Management - Reporting / Analytics - Security - Multi-Channel Management - Admin Access Rights - Test-to-Product Migration - Internationalization - Cross Browser Support - Performance and Reliability - Mobile Access - SEO Management - Shipping Management - Campaign Management - Catalog Management - Website Management - Promotions Management - Reviews Management - eCommerce Management - Price/Margin Management - Application Management - Product Data Management - Template Management - Multi-Channel Management - Invoice Management - Workflow Management - Warehouse Management - Sales Tax Management - Customer Management - Communication Management - Data Security ## Top WooCommerce Alternatives - [Shopify](https://www.g2.com/products/shopify/reviews) - 4.4/5.0 (4,951 reviews) - [Wix](https://www.g2.com/products/wix/reviews) - 4.2/5.0 (1,824 reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - 4.4/5.0 (855 reviews)