Compare Shopify and WooCommerce
See this
side-by-side comparison of Shopify vs. WooCommerce
based on preference data from user reviews. Shopify rates 4.3/5 stars with 3,529 reviews. By contrast, WooCommerce rates 4.3/5 stars with 785 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
 Shopify |  WooCommerce | |
| Star Rating | Shopify | WooCommerce |
| Market Segments | Shopify Small-Business (81.5% of reviews) | WooCommerce Small-Business (89.4% of reviews) |
| Entry Level Price | Shopify $29/ per month | WooCommerce No pricing information available |
Shopify vs WooCommerce
When assessing the two solutions, reviewers found Shopify easier to use, set up, and administer. Reviewers also preferred doing business with Shopify overall.
- Reviewers felt that WooCommerce meets the needs of their business better than Shopify.
- When comparing quality of ongoing product support, reviewers felt that Shopify is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Shopify over WooCommerce.
Categories
Shared Categories
Shopify and WooCommerce are categorized as E-Commerce Platforms
Unique Categories
Shopify has no unique categories
WooCommerce has no unique categories
Pricing
Basic
$29/ per month
Professional
$79/ per month
unlimited
$299/ per month
Free Trial
‐
‐
‐
Free Trial Unavailable
Ratings
Meets Requirements
Shopify
Responses: 3171
WooCommerce
Responses: 690
Ease of Use
Shopify
Responses: 3180
WooCommerce
Responses: 692
Ease of Setup
Shopify
Responses: 1878
WooCommerce
Responses: 474
Ease of Admin
Shopify
Responses: 1891
WooCommerce
Responses: 474
Quality of Support
Shopify
Responses: 2951
WooCommerce
Responses: 554
Ease of Doing Business With
Shopify
Responses: 1854
WooCommerce
Responses: 431
Product Direction (% positive)
Shopify
Responses: 3140
WooCommerce
Responses: 685
Features
Merchandising/Marketing
Storefront Design Tools
Shopify
Responses: 2706
WooCommerce
Responses: 559
Product Visualization
Shopify
Responses: 2742
WooCommerce
Responses: 586
Recommendations / Personalization
Shopify
Responses: 2684
WooCommerce
Responses: 564
Promotions and Discounts
Shopify
Responses: 2643
WooCommerce
Responses: 565
Abandoned Cart Tools
Shopify
Responses: 2479
WooCommerce
Responses: 473
Product Reviews
Shopify
Responses: 2422
WooCommerce
Responses: 526
SEO
Shopify
Responses: 2412
WooCommerce
Responses: 537
Product Catalog
Content Management
Shopify
Responses: 2660
WooCommerce
Responses: 592
Configured Products
Shopify
Responses: 2613
WooCommerce
Responses: 582
Product Search and Filtering
Shopify
Responses: 2651
WooCommerce
Responses: 573
Intangible Products
Shopify
Responses: 2138
WooCommerce
Responses: 468
Order Process
Checkout Process
Shopify
Responses: 2719
WooCommerce
Responses: 600
Shipping Options
Shopify
Responses: 2656
WooCommerce
Responses: 565
Tax Display and Processing
Shopify
Responses: 2625
WooCommerce
Responses: 550
Payment Processing
Shopify
Responses: 2691
WooCommerce
Responses: 596
Order Management
Shopify
Responses: 2687
WooCommerce
Responses: 597
Returns / Refunds
Shopify
Responses: 2434
WooCommerce
Responses: 516
Inventory Management
Shopify
Responses: 2498
WooCommerce
Responses: 527
Cross-Channel Fulfillment
Shopify
Responses: 2180
WooCommerce
Multi-Channel Support
Unified Customer Experience
Shopify
Responses: 2383
WooCommerce
Responses: 475
Mobile
Shopify
Responses: 2533
WooCommerce
Responses: 533
Social Commerce
Shopify
Responses: 2372
WooCommerce
Responses: 428
Customer Service
Shopify
Responses: 2437
WooCommerce
Responses: 441
Store Locator
Shopify
Responses: 1867
WooCommerce
Responses: 333
3rd-Party Store Integration
Shopify
Responses: 1904
WooCommerce
Responses: 348
B2B Features
Shopify
Responses: 1760
WooCommerce
Responses: 328
Platform
APIs
Shopify
Responses: 1934
WooCommerce
Responses: 417
Customization
Shopify
Responses: 2515
WooCommerce
Responses: 556
Integrations to Add-on Tools
Shopify
Responses: 2385
WooCommerce
Responses: 531
User Management
Shopify
Responses: 2495
WooCommerce
Responses: 542
Reporting / Analytics
Shopify
Responses: 2523
WooCommerce
Responses: 535
Security
Shopify
Responses: 2496
WooCommerce
Responses: 543
Multi-Site Management
Shopify
Responses: 1920
WooCommerce
Responses: 301
Admin Access Rights
Shopify
Responses: 2448
WooCommerce
Responses: 531
Test-to-Product Migration
Shopify
Responses: 2014
WooCommerce
Responses: 398
Internationalization
Shopify
Responses: 1979
WooCommerce
Responses: 405
Cross Browser Support
Shopify
Responses: 2287
WooCommerce
Responses: 507
Performance and Reliability
Shopify
Responses: 2521
WooCommerce
Responses: 567
Reviewers' Company Size
Reviewers of both Shopify and WooCommerce were most often representing companies in the Small-Business segment.
Small-Business
(50 or fewer emp.)
Shopify
WooCommerce
Mid-Market
(51-1000 emp.)
Shopify
WooCommerce
Enterprise
(> 1000 emp.)
Shopify
WooCommerce
Reviewers' Industry
Retail
29.6%
Marketing and Advertising
7.7%
Apparel & Fashion
7.6%
Consumer Goods
5.1%
Internet
4.3%
Other
45.8%
Marketing and Advertising
9.3%
Information Technology and Services
8.9%
Retail
8.6%
Internet
8.6%
Apparel & Fashion
7.0%
Other
57.6%
Reviews
Most Helpful Favorable Review
Kathleen Virginia P.
User in Motion Pictures and Film
That you can build a storefront very quickly and easily. You can also do mass uploading of products. Etsy only allows you to upload one product at a time. This is helpful for large inventory, also with lots of variances in your products. (ie: Small, red or...
Kimberly H.
User in Marketing and Advertising
Wordpress is the best content management system that allows installing WooCommerce and get transactions with it. I can easily edit any part of our site, from the main page to the purchase button. An important point is that it is so easy to use and that...
Most Helpful Critical Review
AUSTIN L.
Administrator in Health, Wellness and Fitness
If you are looking to grow as a brand, this platform may not be for you. You cannot get any analytics from checkout. They limit this to only shopify plus clients. This is a major oversight and really hamstrings new businesses. They are not very good...
Melissa C.
Administrator in Health, Wellness and Fitness
I am using the WC theme and products yet my website doesn't necessarily work correctly. I keep getting bounced back and forth between WooCommerce and GoDaddy and not really getting my problem solved. WooCommerce demands certain standards for their system...
Top Alternatives
Discussions
How can I change my store name in Shopify?
3 comments
G2
We have done that for a lot of eCommerce brands, well this is a general practice. Cause most of the entrepreneur start without any proper plan and lack of...Read more
What is the best way to change the front-page of my Shopify store
2 comments
AA
Hi Amar,
It is very much possible without coding but it varies from theme to theme. I would be in a better position to help you with this if you can...Read more
how to remove powered by shopify
2 comments
G2
If you happen to face "powered by Shopify" on your screens it means you are using a development store which has not been transferred to any plan yet.
Once...Read more
How do I sell subscription on woocommerce?
3 comments
BI
I have found solution to this, all you need to do is to get their paid pluging to sell subscription Read more
how to backup woocommerce database
2 comments
G2
WooCommerce creates and uses existing tables within the WordPress database. Any database backup plugin would work, along with backing up the WordPress...Read more
Is woocommrce better than other cms e-commerce?
1 comment
KA
That's a pretty difficult question to answer. As a long-time Woocommerce user, and a user of several other e-commerce based CMS and/or e-commerce plugin...Read more
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