Wix Studio Features
Merchandising/Marketing (7)
Storefront Design Tools
Based on 13 Wix Studio reviews. Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience
Product Visualization
As reported in 13 Wix Studio reviews. Ability to display and manage photos, 3D views, videos etc for each product
Recommendations / Personalization
As reported in 12 Wix Studio reviews. Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc
Promotions and Discounts
Based on 12 Wix Studio reviews. Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes.
Shopping Cart Abandonment
Based on 12 Wix Studio reviews. Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart.
Product Reviews
Based on 12 Wix Studio reviews. Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products
SEO
Provides tools to drive traffic to pages via organic search 12 reviewers of Wix Studio have provided feedback on this feature.
Product Catalog (4)
Content Management
As reported in 12 Wix Studio reviews. Ability to add/update products, product pricing, product information and other content included on eCommerce site.
Product Configuration
Ability to all users select options to configure the product or select product options. For example, color, size, etc. 12 reviewers of Wix Studio have provided feedback on this feature.
Product Search and Filtering
Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting This feature was mentioned in 13 Wix Studio reviews.
Intangible Products
Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc. 12 reviewers of Wix Studio have provided feedback on this feature.
Order Process (8)
Checkout Process
Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts. This feature was mentioned in 12 Wix Studio reviews.
Shipping Options
Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies. This feature was mentioned in 12 Wix Studio reviews.
Tax Display and Processing
As reported in 13 Wix Studio reviews. Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions.
Payment Processing
As reported in 13 Wix Studio reviews. Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality.
Order Management
Based on 12 Wix Studio reviews. Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time.
Returns / Refunds
Based on 12 Wix Studio reviews. Functionality to allow users to process returns/refunds either via self service or contacting customer service.
Inventory Management
Displays inventory levels of products in real time. Displays inventory by location if required. 12 reviewers of Wix Studio have provided feedback on this feature.
Multi-Channel Fulfillment
Contains distributed order management functionality so that an order can be fulfilled from a warehouse, a store, a vendor drop ship or an in store pick up. This feature was mentioned in 12 Wix Studio reviews.
Multi-Channel Support (7)
Omnichannel
Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel. This feature was mentioned in 12 Wix Studio reviews.
Mobile
Features that enable customers to easily to shop for products using a mobile device. This feature was mentioned in 12 Wix Studio reviews.
Social Commerce
Based on 12 Wix Studio reviews. Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform.
Customer Service
As reported in 13 Wix Studio reviews. Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support.
Store Locator
As reported in 12 Wix Studio reviews. Enable customers to locate and navigate to physical locations by zip code, city or GPS
3rd-Party Store Integration
As reported in 12 Wix Studio reviews. Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels
B2B
Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc. This feature was mentioned in 12 Wix Studio reviews.
Platform (20)
APIs
Based on 12 Wix Studio reviews. System provides well documented API's that can be used to integrate to any 3rd Party or internal system.
Customization
Product provides tools to customize web store front, business process, etc. to meet unique business needs. This feature was mentioned in 13 Wix Studio reviews.
Integrations to Add-on Tools
Based on 12 Wix Studio reviews. Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software.
User Management
Based on 12 Wix Studio reviews. Enables customers to update their own user information, settings and preferences.
Reporting / Analytics
Based on 12 Wix Studio reviews. Provides standard and ad-hoc reporting ability to meet business requirements
Security
Based on 11 Wix Studio reviews. Software provides appropriate tools and certifications to protect against fraud and malicious attacks
Multi-Site Management
Based on 11 Wix Studio reviews. Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software.
Admin Access Rights
Provides ability to control editing rights by product category, geography etc. This feature was mentioned in 10 Wix Studio reviews.
Test-to-Product Migration
As reported in 10 Wix Studio reviews. Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site
Internationalization
As reported in 10 Wix Studio reviews. Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation
Cross Browser Support
As reported in 10 Wix Studio reviews. Enables store or site to provide the same user experience in all browsers and browser versions.
Performance and Reliability
Software performs well and runs with minimal unscheduled downtime This feature was mentioned in 10 Wix Studio reviews.
User Community
The system has a large and interactive community of users. This feature was mentioned in 11 Wix Studio reviews.
SEO
As reported in 12 Wix Studio reviews. Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.
Flexible Navigation Structures
As reported in 12 Wix Studio reviews. Able to build out different and multiple taxonomies to store and index content.
User, Role, and Access Management
As reported in 12 Wix Studio reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Enterprise Scalability
Provides features to allow scaling for large organizations or an expansive web presence. 11 reviewers of Wix Studio have provided feedback on this feature.
Internationalization
Enables users to view and interact with the same content in multiple languages. This feature was mentioned in 11 Wix Studio reviews.
Dashboards and Reports
Based on 12 Wix Studio reviews. Access pre-built and custom reports and dashboards.
API / Integrations
Based on 11 Wix Studio reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Content (13)
Content Authoring
Based on 13 Wix Studio reviews. Drafting and publishing content is intuitive and non-technical.
Rich Text Editor
Formatting content is straight-forward and painless. This feature was mentioned in 13 Wix Studio reviews.
Versioning
Based on 13 Wix Studio reviews. Keep track of incrementally changing versions of the same content.
Plug-ins/Widgets/Apps
Available gadgets and modules suit the needs of your site and are easily incorperated onto the page. 12 reviewers of Wix Studio have provided feedback on this feature.
Approval Process
Can easily institute an approval routing process between authors and editors. 12 reviewers of Wix Studio have provided feedback on this feature.
Content Scheduling
As reported in 11 Wix Studio reviews. Easily schedule content to be published at a certain time and in a certain order.
Asset Management
System allows the storage and management of rich media files. This feature was mentioned in 12 Wix Studio reviews.
Internal Search
Based on 13 Wix Studio reviews. Able to search your content based on keyword, metadata, tags, etc.
Content Repository
Based on 13 Wix Studio reviews. Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored.
Email Integrations
Based on 19 Wix Studio reviews. Provides an email for users to field communication within their website builder too.
Content Management
Based on 19 Wix Studio reviews. Manages content such as blogs, marketing tools, newsletters, etc.
Permissions
As reported in 19 Wix Studio reviews. Allows administrators to create role or password-based permissions to ensure users see only what they should see.
WordPress Tool
Based on 16 Wix Studio reviews. Website Builder
Design (4)
Breadth of Pre-Built Templates
The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs. 12 reviewers of Wix Studio have provided feedback on this feature.
Mobile
As reported in 12 Wix Studio reviews. Effective mobile templates are available and easily customizable.
Branding/Themes
Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence. 12 reviewers of Wix Studio have provided feedback on this feature.
Customization
The visual appearance of webpages can be easily customized to fit your site’s needs. 13 reviewers of Wix Studio have provided feedback on this feature.
Customizations (4)
Templates
Based on 22 Wix Studio reviews. Provides ready-made templates for simplified website creation.
Drag and Drop
Based on 21 Wix Studio reviews. Allows users to drag and drop items and content to customize their site's look.
HTML Input
Permits HTML-savvy administrators to input code to uniquely customize their website. This feature was mentioned in 21 Wix Studio reviews.
Domain Name
Offers customers the option to purchase a unique domain name. 21 reviewers of Wix Studio have provided feedback on this feature.
Growth (5)
SEO
As reported in 20 Wix Studio reviews. Provides insight into words that would increase search engine optimization.
Site Analytics
Gives users insight into unique pageviews, subscribers, location of viewers, etc. 21 reviewers of Wix Studio have provided feedback on this feature.
Marketing Tools
Provides tools that aid in user marketing efforts. 21 reviewers of Wix Studio have provided feedback on this feature.
E-Commerce
Allows users to turn their website into an online store by offering e-commerce capabilities. 20 reviewers of Wix Studio have provided feedback on this feature.
Hosting
Based on 19 Wix Studio reviews. Hosts domains within the tool.
Page Customization (4)
Drag and Drop
Allows users to drag and drop items and content to customize their site's look.
Templates
Provides ready-made templates for simplified landing page creation.
Advanced Customization
Allows users to edit a page's HTML or CSS code, or add custom code.
Content Library
Allows users to upload and manage content such as photos, videos, and audio.
Page Optimization (4)
A/B Testing
Enables users to test changes to a page by administering the change to a portion of visitors and measuring conversion.
Mobile Responsive
Creates mobile responsive pages for optimized viewing on mobile devices.
Web Analytics
Gives users insight into unique pageviews, conversions, visitor location and device type, etc. 10 reviewers of Wix Studio have provided feedback on this feature.
SEO
Optimizes content to increase search engine result rankings.
Integrations (3)
E-Commerce Integration
Integrates with e-commerce platforms.
Email Marketing Integration
Integrates with email marketing providers to share captured lead data.
Domain Integration
As reported in 10 Wix Studio reviews. Allows companies to connect landing pages to their existing domain.
Support (1)
Customer Support
As reported in 18 Wix Studio reviews. Customer Support
Headless Commerce (5)
Decoupling
As reported in 10 Wix Studio reviews. Ability to disconnect the front office from the back office of an e-commerce platform
REST APIs
Provide APIs that allow for interaction with RESTful web services This feature was mentioned in 10 Wix Studio reviews.
Data Orchestration
Based on 10 Wix Studio reviews. Capture and manage data from multiple sources and syncronize it with the front end and back end
Customization
Allows developers to customize the platform using multiple programming languages This feature was mentioned in 10 Wix Studio reviews.
Extensibility
As reported in 10 Wix Studio reviews. Include prebuilt integrations with multiple systems such as ERP and CRM
Platform Basics (4)
Templates Library
Based on 35 Wix Studio reviews. Contains a library of templates and web frameworks that can be customized for the desired website.
Visualization Tools
Provides tools that allow for the visualization of front-end code through the editing of HTML or CSS code for a preview of the final website. This feature was mentioned in 36 Wix Studio reviews.
HTML and CSS Editors
Has the ability to create, edit and export HTML and CSS files for the creation of the website. 36 reviewers of Wix Studio have provided feedback on this feature.
Content Elements Libraries
Contains a content library with design elements, templates and short codes that can be used in the process of creating and designing websites. This feature was mentioned in 35 Wix Studio reviews.
Platform Additional Functionalities (3)
WYSIWYG Editor Integration
As reported in 35 Wix Studio reviews. Integrates with a WYSIWYG editor so users can see what the published website will look like as they edit the prototype.
Marketing Tools Integrations
Integrate with marketing platforms that can connect the created website to marketing tools that allow for the launching of campaigns and driving traffic to the website. This feature was mentioned in 35 Wix Studio reviews.
Vector Graphics Tools Importing and Integration
Based on 34 Wix Studio reviews. Allows users to import or integrate with vector graphics tools to provide additional design functionality.
Generative AI (3)
AI Text Generation
Based on 10 Wix Studio reviews. Allows users to generate text based on a text prompt.
AI Text Generation
Based on 11 Wix Studio reviews. Allows users to generate text based on a text prompt.
AI Text Summarization
As reported in 11 Wix Studio reviews. Condenses long documents or text into a brief summary.
Agentic AI - Landing Page Builders (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Web Design (5)
Autonomous Task Execution
Based on 19 Wix Studio reviews. Capability to perform complex tasks without constant human input
Multi-step Planning
As reported in 20 Wix Studio reviews. Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases 21 reviewers of Wix Studio have provided feedback on this feature.
Natural Language Interaction
Engages in human-like conversation for task delegation 20 reviewers of Wix Studio have provided feedback on this feature.
Proactive Assistance
Based on 21 Wix Studio reviews. Anticipates needs and offers suggestions without prompting
Agentic AI - Web Content Management (2)
Cross-system Integration
Works across multiple software systems or databases 12 reviewers of Wix Studio have provided feedback on this feature.
Natural Language Interaction
As reported in 11 Wix Studio reviews. Engages in human-like conversation for task delegation
Agentic AI - E-Commerce Platforms (6)
Autonomous Task Execution
As reported in 10 Wix Studio reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 10 Wix Studio reviews.
Adaptive Learning
Improves performance based on feedback and experience This feature was mentioned in 10 Wix Studio reviews.
Natural Language Interaction
As reported in 10 Wix Studio reviews. Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Technology Glossary Features
View definitions of the features and discover new technology terms.
Intangible products refer to company offerings that are not physical in nature. Learn more about intangible products, what falls into the category, and how to sell products that can’t be touched.
The checkout process how a customer goes through to finalize a purchase when shopping online. Learn the checkout process and best practices to follow.




