Compare Webflow and Wix Studio 
Featured Products
At a Glance
Market Segments
Small-Business (70.3% of reviews)
Small-Business (79.3% of reviews)
Entry-Level Pricing
Free
$34.00 Per Month
Webflow
Star Rating
(974)4.4 out of 5
Market Segments
Small-Business (70.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansWix Studio
Star Rating
(66)4.6 out of 5
Market Segments
Small-Business (79.3% of reviews)
Pros & Cons
Entry-Level Pricing
$34.00 Per Month
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Webflow excels in user experience, particularly with its intuitive interface and features like the AI site builder, which helps users quickly generate layout structures without extensive wireframing. This has made it easier for teams to adopt the platform and start building websites efficiently.
- Users say that Wix Studio stands out for its exceptional customer support, with many praising the responsiveness and helpfulness of the support team. One user highlighted a positive experience with a support agent who went above and beyond to ensure their issue was resolved, showcasing Wix's commitment to customer satisfaction.
- Reviewers mention that while Webflow has a strong focus on customization and advanced features, it may require a steeper learning curve for those new to web design. However, many users appreciate the flexibility it offers once they become familiar with the platform.
- According to verified reviews, Wix Studio is particularly beginner-friendly, allowing users to start with standard templates and gradually move to custom code and integrations. This approach helps users avoid potential pitfalls and ensures a smoother transition into more complex functionalities.
- G2 reviewers highlight that Webflow's recent updates, including enhancements to its WYSIWYG editor, have significantly improved the overall user experience. Users have noted that these updates make it easier to create visually appealing websites without extensive coding knowledge.
- Users report that while both platforms cater to small businesses, Webflow has a broader range of advanced design capabilities, which can be particularly beneficial for users looking to create highly customized websites. However, Wix Studio's ease of use and robust support make it a strong contender for those prioritizing a straightforward setup.
Pricing
Entry-Level Pricing
Webflow
Starter
Free
For those getting started with Webflow.
- Webflow.io domain
- 2 pages
- 20 CMS collections
Wix Studio
Plus
$34.00
Per Month
Capture leads and boost sales
- AI Responsive design
- Free domain for 1 year
- 120 GB storage space
Free Trial
Webflow
No trial information availableWix Studio
No trial information availableRatings
Meets Requirements
8.6
782
8.9
51
Ease of Use
8.1
824
9.0
53
Ease of Setup
8.4
535
9.0
46
Ease of Admin
8.7
372
9.1
29
Quality of Support
8.5
693
8.4
48
Has the product been a good partner in doing business?
8.9
354
9.5
28
Product Direction (% positive)
8.8
759
9.6
52
Features by Category
Content
8.6
309
|
Verified
9.4
14
7.8
316
|
Verified
9.6
14
7.4
217
9.4
13
7.4
289
8.3
12
7.5
207
9.2
12
7.6
272
|
Verified
8.5
11
7.8
305
|
Verified
8.9
12
7.3
285
|
Verified
9.0
13
8.1
297
|
Verified
9.0
13
Design
7.9
286
|
Verified
9.2
12
8.4
298
|
Verified
9.2
13
8.7
299
|
Verified
9.6
12
9.1
311
|
Verified
9.4
14
Platform
8.8
290
8.5
11
8.5
304
|
Verified
9.3
12
8.5
296
|
Verified
8.8
12
7.8
295
|
Verified
9.4
12
7.9
277
|
Verified
8.9
11
7.6
259
9.4
11
6.9
252
9.6
12
7.7
274
|
Verified
8.7
13
Agentic AI - Web Content Management
5.6
45
6.5
12
Feature Not Available
7.3
11
Analytics
8.0
27
Not enough data
7.6
27
Not enough data
7.7
27
Not enough data
7.5
27
Not enough data
7.8
27
Not enough data
8.2
27
Not enough data
Content Management
8.1
26
Not enough data
8.6
27
Not enough data
8.2
27
Not enough data
Design & Development
8.3
27
Not enough data
8.7
27
Not enough data
9.1
27
Not enough data
Agentic AI - Digital Experience Platforms
5.8
10
Not enough data
6.5
10
Not enough data
6.2
10
Not enough data
6.2
10
Not enough data
6.3
10
Not enough data
Translation Support
7.9
36
Not enough data
7.6
35
Not enough data
6.5
33
Not enough data
6.2
35
Not enough data
6.4
32
Not enough data
Visitor Customization
7.4
33
Not enough data
7.5
33
Not enough data
7.8
33
Not enough data
7.7
33
Not enough data
Generative AI
6.2
21
Not enough data
Feature Not Available
Not enough data
Page Customization
8.3
243
10.0
9
8.0
241
9.2
10
8.6
243
9.6
9
8.2
241
9.4
9
Page Optimization
6.9
208
8.5
9
8.9
245
9.8
10
7.1
224
9.8
10
8.1
239
10.0
9
Integrations
6.2
205
8.9
9
6.8
210
9.1
9
8.4
224
8.8
10
Generative AI
6.4
169
6.7
10
Agentic AI - Landing Page Builders
6.0
45
7.4
9
Performance Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
8.1
43
Not enough data
6.9
45
Not enough data
7.9
47
Not enough data
Experimental Design
8.6
46
Not enough data
8.8
47
Not enough data
8.7
45
Not enough data
Analytics
7.5
48
Not enough data
6.2
40
Not enough data
Agentic AI - A/B Testing
7.7
8
Not enough data
7.7
8
Not enough data
6.5
8
Not enough data
6.0
8
Not enough data
Headless Commerce
Not enough data
8.2
10
Not enough data
8.3
10
Not enough data
8.7
10
Not enough data
8.0
10
Not enough data
8.5
10
Generative AI
Not enough data
6.8
11
Not enough data
6.7
11
Agentic AI - E-Commerce Platforms
Not enough data
6.7
10
Not enough data
5.2
10
Not enough data
6.0
10
Not enough data
6.2
10
Not enough data
5.4
9
Not enough data
6.5
9
Merchandising/Marketing
Not enough data
9.4
13
Not enough data
9.0
13
Not enough data
9.4
12
Not enough data
8.9
12
Not enough data
8.9
12
Not enough data
9.6
12
Not enough data
9.4
12
Product Catalog
Not enough data
9.6
12
Not enough data
8.5
12
Not enough data
8.7
13
Not enough data
8.5
12
Order Process
Not enough data
8.5
12
Not enough data
8.3
12
Not enough data
8.3
13
Not enough data
8.2
13
Not enough data
9.3
12
Not enough data
9.4
12
Not enough data
8.2
12
Not enough data
7.6
12
Multi-Channel Support
Not enough data
7.8
12
Not enough data
9.0
13
Not enough data
8.9
12
Not enough data
8.8
13
Not enough data
7.4
12
Not enough data
7.6
12
Not enough data
7.5
12
Platform
Not enough data
7.9
12
Not enough data
8.6
14
Not enough data
8.6
12
Not enough data
9.3
12
Not enough data
9.6
12
Not enough data
9.8
11
Not enough data
9.5
11
Not enough data
9.7
10
Not enough data
8.8
10
Not enough data
9.0
10
Not enough data
8.7
10
Not enough data
9.1
11
Platform Basics
8.1
283
9.1
36
8.5
286
9.0
36
8.4
294
8.4
36
8.2
285
8.6
35
Platform Additional Functionalities
7.7
263
8.4
36
7.5
258
8.4
35
7.5
269
8.8
34
Agentic AI - Web Design
Feature Not Available
7.5
19
Feature Not Available
8.5
20
Feature Not Available
8.1
22
Feature Not Available
8.1
20
Feature Not Available
7.4
21
Agentic AI - Personalization
5.6
14
Not enough data
6.4
14
Not enough data
5.8
14
Not enough data
Feature Not Available
Not enough data
5.7
14
Not enough data
5.6
14
Not enough data
Customizations
8.1
325
8.7
24
8.3
347
9.8
23
8.5
343
9.1
21
8.5
325
9.4
21
Growth
8.1
338
9.3
20
6.8
315
9.4
21
7.0
307
9.1
21
5.8
289
8.7
20
8.4
328
8.9
19
Content
6.6
290
8.2
19
8.5
345
8.9
20
8.0
317
9.1
19
5.4
253
3.9
16
Support
8.2
314
8.9
22
Categories
Categories
Shared Categories
Webflow and Wix Studio are categorized as Landing Page Builders, Website Builder, Web Design, and Web Content Management
Unique Categories
Webflow is categorized as Personalization, Digital Experience Platforms (DXP), A/B Testing, Managed Hosting, and Website Translation Tools
Wix Studio is categorized as E-Commerce Platforms and Design Systems
Reviews
Reviewers' Company Size
Webflow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wix Studio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Design
18.1%
Marketing and Advertising
13.6%
Computer Software
11.7%
Information Technology and Services
10.6%
Financial Services
4.5%
Other
41.4%
Design
16.7%
Marketing and Advertising
14.8%
Computer Software
11.1%
Graphic Design
5.6%
Information Technology and Services
5.6%
Other
46.3%
Discussions
How do I get email notifications about purchases sent to my client and not to me?
2 Comments
KB
Go to your admin settings and you can select the email you want to see notifs from!Read more
What framework does Webflow use?
2 Comments
MG
Webflow has it's own unique framework that leverages it's own breakpoints, CSS grid, flexbox, etc. At the end of the day, the code generated is just clean...Read more
Is Webflow good for developers?
2 Comments
PL
Yes, if you're not a fan of coding the front end looks it cuts that time down quite a bit.Read more
Wix Studio has no discussions with answers
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