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# Wix vs Wix Studio Comparison - What are their main differences?

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WixWix Studio[+ Add Product](#)

Pricing

**Wix**
Free Trial

**Free** · Free

**Wix Studio**
 **$34.00** Per Month · Plus

**Pricing Insights**
from reviews

Time to Implement

**Wix**
1 month

Based on 80 responses

**Wix Studio**
1 month

Based on 8 responses

Return on Investment

**Wix**
11 months

Based on 67 responses

**Wix Studio**
3 months8 months sooner

Based on 8 responses

Perceived Cost

**Wix**
$$$$$

**Wix Studio**
$$$$$

Average Discount

**Wix**
12%

**Wix Studio**
13%1% more

 ![Wix](https://images.g2crowd.com/uploads/product/hd_favicon/3d30316055622183097712f28d011a7c/wix.svg "Wix")

 ![Wix Studio](https://images.g2crowd.com/uploads/product/hd_favicon/fec49d50aa79d77b65ed6165249782b8/wix-studio.svg "Wix Studio")

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**Pros & Cons**
from reviews

**Wix**
[
Ease of Use (99)
](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1559953&qs=pros-and-cons#reviews)[
Customer Support (50)
](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1563371&qs=pros-and-cons#reviews)[
Expensive (28)
](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1559911&qs=pros-and-cons#reviews)[
Limited Customization (28)
](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1561002&qs=pros-and-cons#reviews)

**Wix Studio**
[
Ease of Use (39)
](https://www.g2.com/products/wix-studio/reviews?filters%5Bsentiment_snippet%5D=1572093&qs=pros-and-cons#reviews)[
Design (20)
](https://www.g2.com/products/wix-studio/reviews?filters%5Bsentiment_snippet%5D=1572239&qs=pros-and-cons#reviews)[
Limited Features (13)
](https://www.g2.com/products/wix-studio/reviews?filters%5Bsentiment_snippet%5D=1571843&qs=pros-and-cons#reviews)[
Missing Features (12)
](https://www.g2.com/products/wix-studio/reviews?filters%5Bsentiment_snippet%5D=2248290&qs=pros-and-cons#reviews)

Integrations

**Wix**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image")

ActiveCampaign

](https://www.g2.com/products/activecampaign/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image")

Airtable

](https://www.g2.com/products/airtable/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/aws-lambda.jpg "Product Avatar Image")

AWS Lambda

](https://www.g2.com/products/aws-lambda/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_38f0f5a25fcf7152e668f3d2fb33f797/base44.jpg "Product Avatar Image")

Base44

](https://www.g2.com/products/base44/reviews)[
View all
](https://www.g2.com/products/wix/integrations)

**Wix Studio**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a9f46b15d804a2abbb8138a7bf78b88/calendly%282%29.png "Product Avatar Image")

Calendly Sales

](https://www.g2.com/products/calendly/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f55ed81392cb6ed298ed07a8ec728e76/chownow-for-restaurants.png "Product Avatar Image")

ChowNow for Restaurants

](https://www.g2.com/products/chownow-for-restaurants/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_13aba37ae908d9cf29a2452925257ccc/dynamics-365-commerce.jpeg "Product Avatar Image")

Dynamics 365 Commerce

](https://www.g2.com/products/dynamics-365-commerce/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_71b3279994498356444c5ab8c8cb23ae/facebook.png "Product Avatar Image")

Facebook

](https://www.g2.com/products/facebook/reviews)[
View all
](https://www.g2.com/products/wix-studio/integrations)

Screenshots

**Wix**
 ![Wix screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1681552/Wix-Harmony.png)

**Wix Studio**
 ![Wix Studio screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1483507/Native-deep-functionality-4.png)

**Ratings**
from reviews

Meets Requirements

**Wix**

8.6

8.61,589

**Wix Studio**

8.9

8.960

Ease of Use

**Wix**

8.9

8.91,603

**Wix Studio**

8.9

8.965

Ease of Setup

**Wix**

8.9

8.9696

**Wix Studio**

9.0

9.058

Ease of Admin

**Wix**

8.7

8.7621

**Wix Studio**

9.2

9.232

Quality of Support

**Wix**

8.0

8.01,313

**Wix Studio**

8.5

8.557

Has the product been a good partner in doing business?

**Wix**

8.4

8.4576

**Wix Studio**

9.4

9.431

Product Direction (% positive)

**Wix**

8.2

8.21,548

**Wix Studio**

9.6

9.661

**Features**
ratings from reviews

E-Commerce Platforms

8.3

69

8.2

20

Landing Page Builders

8.7

107

9.0

12

Web Design

8.2

104

8.4

52

Website Builder

8.2

1,297

8.7

33

Web Content Management

Not enough data

9.0

19

Online Appointment Scheduling

9.2

11

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
80.4%

Mid-Market(51-1000 emp.)
14.7%

Enterprise(\> 1000 emp.)
4.9%

Small-Business(50 or fewer emp.)
80.4%

Mid-Market(51-1000 emp.)
14.7%

Enterprise(\> 1000 emp.)
4.9%

Small-Business(50 or fewer emp.)
84.8%

Mid-Market(51-1000 emp.)
10.1%

Enterprise(\> 1000 emp.)
5.1%

Small-Business(50 or fewer emp.)
84.8%

Mid-Market(51-1000 emp.)
10.1%

Enterprise(\> 1000 emp.)
5.1%

**Reviewers' Industry**

[![Wix](https://images.g2crowd.com/uploads/product/hd_favicon/3d30316055622183097712f28d011a7c/wix.svg "Wix")](https://www.g2.com/products/wix/reviews)
Wix

Marketing and Advertising
14.5%

Computer Software
6.7%

Information Technology and Services
5.8%

Design
3.6%

Health, Wellness and Fitness
3.5%

Other
65.8%

[![Wix Studio](https://images.g2crowd.com/uploads/product/hd_favicon/fec49d50aa79d77b65ed6165249782b8/wix-studio.svg "Wix Studio")](https://www.g2.com/products/wix-studio/reviews)
Wix Studio

Marketing and Advertising
15.2%

Design
13.6%

Computer Software
9.1%

Information Technology and Services
6.1%

Graphic Design
6.1%

Other
50.0%

Alternatives

**Wix Alternatives**

 ![WordPress.com](https://images.g2crowd.com/uploads/product/hd_favicon/c3b94984e5b556ae9c12f0d4ac92c075/wordpress-com.svg "WordPress.com")

[
WordPress.com
](/products/wordpress-com/reviews)

 ![Webflow](https://images.g2crowd.com/uploads/product/hd_favicon/96b527f3a3c7952e109278c446da2108/webflow.svg "Webflow")

[
Webflow
](/products/webflow/reviews)

 ![Hostinger](https://images.g2crowd.com/uploads/product/hd_favicon/b81bb1e11cf4347107f36c928d20df03/hostinger.svg "Hostinger")

[
Hostinger
](/products/hostinger/reviews)

 ![Duda](https://images.g2crowd.com/uploads/product/hd_favicon/b82787cf3bb6ef7f95c710b6b93d956f/duda.svg "Duda")

[
Duda
](/products/duda/reviews)

**Wix Studio Alternatives**

 ![Webflow](https://images.g2crowd.com/uploads/product/hd_favicon/96b527f3a3c7952e109278c446da2108/webflow.svg "Webflow")

[
Webflow
](/products/webflow/reviews)

 ![Duda](https://images.g2crowd.com/uploads/product/hd_favicon/b82787cf3bb6ef7f95c710b6b93d956f/duda.svg "Duda")

[
Duda
](/products/duda/reviews)

 ![Framer](https://images.g2crowd.com/uploads/product/hd_favicon/f571d851d80d2228bb19e7127ef282fa/framer.svg "Framer")

[
Framer
](/products/framer/reviews)

 ![Elementor](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_e4510c86e6af6dd56e0734c5cb444371/elementor%282%29.gif "Elementor")

[
Elementor
](/products/elementor/reviews)

## Wix vs Wix Studio FAQs

Generated using AI

Last updated: August 16, 2026

### What is the difference between Wix vs Wix Studio?

Wix Studio is distinguished from Wix by its higher reviewer satisfaction scores, advanced design controls, and agency-focused features.

| [Wix](https://www.g2.com/products/wix/reviews) | [Wix Studio](https://www.g2.com/products/wix-studio/reviews) |
| --- | --- |
| 4.2/5 (1,889 reviews) | 4.6/5 (83 reviews) |
| Small-Business | Small-Business |
| 8.9 | 9.0 |
| 8.0 | 8.6 |
| Ease of Use (99 all-time mentions) | Ease of Use (39 all-time mentions) |

### How do the pricing models of Wix and Wix Studio compare?

Wix Studio is rated higher for value, with reviewers expressing greater satisfaction with its pricing and feature set.

- **Wix:** In recent reviews, many cite Wix as expensive, with additional charges for features and a shift toward an "all-paid" model.
- **Wix Studio:** Reviewers describe Wix Studio's pricing as reasonable for the advanced features and agency-grade controls it provides, though some mention premium pricing for advanced plans.
- **Switching-reason:** Several reviewers mention considering a switch from Wix to Wix Studio for more advanced design flexibility and business modules.

### What are the best alternatives to Wix and Wix Studio?

The top 3 alternatives to Wix and Wix Studio are Webflow, WordPress.com, and Framer.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Wix](https://www.g2.com/products/wix/reviews) | 4.2/5 (1,889 reviews) | Small-Business | Expensive for advanced features | Ease of Use (99 all-time mentions) |
| [Wix Studio](https://www.g2.com/products/wix-studio/reviews) | 4.6/5 (83 reviews) | Small-Business | Reasonable for advanced features | Ease of Use (39 all-time mentions) |
| [Webflow](https://www.g2.com/products/webflow/reviews) | 4.4/5 (995 reviews) | Small-Business | — | Advanced design flexibility |
| [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) | 4.4/5 (2,717 reviews) | Small-Business | — | Customizability and plugin ecosystem |
| [Framer](https://www.g2.com/products/framer/reviews) | 4.5/5 (144 reviews) | Small-Business | — | Modern design and prototyping |

### Which Website Builder features should I prioritize when comparing Wix and Wix Studio?

Buyers comparing Wix and Wix Studio should prioritize design flexibility, ease of use, customer support, integrations, and advanced features.

- **Design Flexibility:** Wix Studio is cited for advanced design controls and responsive design tools (Design: 20 all-time mentions), while Wix is praised for template variety (26 all-time mentions).
- **Ease of Use:** Both products are highly rated (Wix: 99 all-time mentions; Wix Studio: 39 all-time mentions).
- **Customer Support:** Wix Studio has 16 all-time mentions for customer support, compared to Wix's 50 all-time mentions.
- **Integrations:** Wix Studio reviewers highlight integrations with tools like Figma; Wix reviewers mention integrations such as Certifier.
- **Advanced Features:** Wix Studio uniquely offers A/B Testing and advanced CMS options, supporting agency and professional workflows.

### What are the pros and cons of Wix vs Wix Studio?

Wix's headline strength is ease of use, while Wix Studio stands out for advanced design flexibility and professional features.

- **Wix strengths:** Ease of Use (99 all-time mentions), Customer Support (50), Customization (38), User-Friendly (37), Template Variety (26).
- **Wix trade-offs:** Expensive (28 all-time mentions), Limited Customization (28), mobile and desktop editing handled separately, support quality varies.
- **Wix Studio strengths:** Ease of Use (39 all-time mentions), Design (20), Features (19), Flexibility (13), Advanced design controls, responsive tools, and agency workflow support.
- **Wix Studio trade-offs:** Limited Features (13 all-time mentions), Missing Features (12), Steep Learning Curve (8), premium pricing for advanced plans, occasional editor lag.

### Is Wix or Wix Studio better for small businesses?

Wix Studio is the stronger fit for small businesses, with higher satisfaction scores and agency-oriented features.

- **Wix:** Small-Business is the largest segment, with reviewers highlighting ease of use and fast setup for small business needs.
- **Wix Studio:** Small-Business is also the largest segment, with reviewers citing advanced design, scalability, and efficient workflow as key benefits for small business and agency use.

### Which Website Builder platform has better integrations?

Wix Studio is favored for integrations, with reviewers highlighting its broader integration capabilities and agency-focused tools.

- **Wix:** Certifier is mentioned in recent reviews for integrations.
- **Wix Studio:** Figma is cited for integration, and reviewers note the platform's advanced integration opportunities for design and workflow.

### How do Wix and Wix Studio compare on customer support?

Wix Studio outperforms Wix on Quality of Support by a margin of 0.6 points, a material difference in reviewer satisfaction.

- **Wix:** Reviewers describe customer support as helpful but note inconsistent experiences, with some citing slow or unresponsive service and others praising fast resolution.
- **Wix Studio:** Reviewers consistently highlight responsive, knowledgeable support, with several citing "some of the best customer service" and quick escalation for complex issues.

### Which is easier to implement, Wix or Wix Studio?

Wix Studio and Wix are at parity on Ease of Setup, both scoring 9.0 or higher, with reviewers describing straightforward implementation for both platforms.

- **Wix:** Reviewers frequently mention easy setup, intuitive onboarding, and rapid website launch, especially for non-technical users.
- **Wix Studio:** Reviewers highlight efficient setup, easy onboarding, and advanced tools that streamline the process for agencies and professionals.

### Which product has better Customer Service?

Customer Service is the most frequently cited feature across both products, with Wix Studio holding a higher Quality of Support score and strong reviewer sentiment.

- **Wix:** Quality of Support score: 8.0; Customer Service (27 all-time mentions); Customer Support (50 all-time mentions).
- **Wix Studio:** Quality of Support score: 8.6; Customer Support (16 all-time mentions); reviewers consistently highlight responsive and knowledgeable service.