[ Wix Studio Reviews ](https://www.g2.com/products/wix-studio/reviews) [ Wix Studio Reviews ](https://www.g2.com/products/wix-studio/reviews) # Wix Studio Features ##### ## Merchandising/Marketing (7) Storefront Design Tools Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience Product Visualization Ability to display and manage photos, 3D views, videos etc for each product Recommendations / Personalization Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc Promotions and Discounts Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes. Shopping Cart Abandonment Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart. Product Reviews Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products SEO Provides tools to drive traffic to pages via organic search Show More ##### ## Product Catalog (4) Content Management Ability to add/update products, product pricing, product information and other content included on eCommerce site. Product Configuration Ability to all users select options to configure the product or select product options. For example, color, size, etc. Product Search and Filtering Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting Intangible Products Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc. Show More ##### ## Order Process (8) Checkout Process Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts. Shipping Options Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies. Tax Display and Processing Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions. Payment Processing Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality. Order Management Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time. Returns / Refunds Functionality to allow users to process returns/refunds either via self service or contacting customer service. Inventory Management Displays inventory levels of products in real time. Displays inventory by location if required. Multi-Channel Fulfillment Contains distributed order management functionality so that an order can be fulfilled from a warehouse, a store, a vendor drop ship or an in store pick up. Show More ##### ## Multi-Channel Support (7) Omnichannel Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel. Mobile Features that enable customers to easily to shop for products using a mobile device. Social Commerce Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform. Customer Service Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support. Store Locator Enable customers to locate and navigate to physical locations by zip code, city or GPS 3rd-Party Store Integration Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels B2B Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc. Show More ##### ## Platform (20) APIs System provides well documented API's that can be used to integrate to any 3rd Party or internal system. Customization Product provides tools to customize web store front, business process, etc. to meet unique business needs. Integrations to Add-on Tools Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software. User Management Enables customers to update their own user information, settings and preferences. Reporting / Analytics Provides standard and ad-hoc reporting ability to meet business requirements Security Software provides appropriate tools and certifications to protect against fraud and malicious attacks Multi-Site Management Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software. Admin Access Rights Provides ability to control editing rights by product category, geography etc. Test-to-Product Migration Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site Internationalization Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation Cross Browser Support Enables store or site to provide the same user experience in all browsers and browser versions. Performance and Reliability Software performs well and runs with minimal unscheduled downtime User Community The system has a large and interactive community of users. SEO Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO. Flexible Navigation Structures Able to build out different and multiple taxonomies to store and index content. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Enterprise Scalability Provides features to allow scaling for large organizations or an expansive web presence. Internationalization Enables users to view and interact with the same content in multiple languages. Dashboards and Reports Access pre-built and custom reports and dashboards. API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. Show More ##### ## Content (13) Content Authoring Drafting and publishing content is intuitive and non-technical. Rich Text Editor Formatting content is straight-forward and painless. Versioning Keep track of incrementally changing versions of the same content. Plug-ins/Widgets/Apps Available gadgets and modules suit the needs of your site and are easily incorperated onto the page. Approval Process Can easily institute an approval routing process between authors and editors. Content Scheduling Easily schedule content to be published at a certain time and in a certain order. Asset Management System allows the storage and management of rich media files. Internal Search Able to search your content based on keyword, metadata, tags, etc. Content Repository Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored. Email Integrations Provides an email for users to field communication within their website builder too. Content Management Manages content such as blogs, marketing tools, newsletters, etc. Permissions Allows administrators to create role or password-based permissions to ensure users see only what they should see. WordPress Tool Website Builder Show More ##### ## Design (4) Breadth of Pre-Built Templates The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs. Mobile Effective mobile templates are available and easily customizable. Branding/Themes Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence. Customization The visual appearance of webpages can be easily customized to fit your site’s needs. Show More ##### ## Customizations (4) Templates Provides ready-made templates for simplified website creation. Drag and Drop Allows users to drag and drop items and content to customize their site's look. HTML Input Permits HTML-savvy administrators to input code to uniquely customize their website. Domain Name Offers customers the option to purchase a unique domain name. Show More ##### ## Growth (5) SEO Provides insight into words that would increase search engine optimization. Site Analytics Gives users insight into unique pageviews, subscribers, location of viewers, etc. Marketing Tools Provides tools that aid in user marketing efforts. E-Commerce Allows users to turn their website into an online store by offering e-commerce capabilities. Hosting Hosts domains within the tool. Show More ##### ## Page Customization (4) Drag and Drop Allows users to drag and drop items and content to customize their site's look. Templates Provides ready-made templates for simplified landing page creation. Advanced Customization Allows users to edit a page's HTML or CSS code, or add custom code. Content Library Allows users to upload and manage content such as photos, videos, and audio. Show More ##### ## Page Optimization (4) A/B Testing Enables users to test changes to a page by administering the change to a portion of visitors and measuring conversion. Mobile Responsive Creates mobile responsive pages for optimized viewing on mobile devices. Web Analytics Gives users insight into unique pageviews, conversions, visitor location and device type, etc. SEO Optimizes content to increase search engine result rankings. Show More ##### ## Integrations (3) E-Commerce Integration Integrates with e-commerce platforms. Email Marketing Integration Integrates with email marketing providers to share captured lead data. Domain Integration Allows companies to connect landing pages to their existing domain. Show More ##### ## Support (1) Customer Support Customer Support Show More ##### ## Performance Tracking (3) Dashboard Provides a dashboard containing an overview of the design system's data and brand's analytics Asset Performance Analyses brand asset performance - provides insight into who is using them, how they are being used and how often Template Usage Offers insight into how which design templates are being used, by whom, and how often Show More ##### ## Functionality (4) Design Templates Allows users to create design templates and save them in a library for other team members to utilize when making on-brand visuals Workflow Management Provides a platform where design projects can be managed Collaboration Allows various creators and stakeholders to collaborate on design projects in real-time Educational Resources Offers educational resources to help users learn about branding and design Show More ##### ## Headless Commerce (5) Decoupling Ability to disconnect the front office from the back office of an e-commerce platform REST APIs Provide APIs that allow for interaction with RESTful web services Data Orchestration Capture and manage data from multiple sources and syncronize it with the front end and back end Customization Allows developers to customize the platform using multiple programming languages Extensibility Include prebuilt integrations with multiple systems such as ERP and CRM Show More ##### ## Platform Basics (4) Templates Library Contains a library of templates and web frameworks that can be customized for the desired website. Visualization Tools Provides tools that allow for the visualization of front-end code through the editing of HTML or CSS code for a preview of the final website. HTML and CSS Editors Has the ability to create, edit and export HTML and CSS files for the creation of the website. Content Elements Libraries Contains a content library with design elements, templates and short codes that can be used in the process of creating and designing websites. Show More ##### ## Platform Additional Functionalities (3) WYSIWYG Editor Integration Integrates with a WYSIWYG editor so users can see what the published website will look like as they edit the prototype. Marketing Tools Integrations Integrate with marketing platforms that can connect the created website to marketing tools that allow for the launching of campaigns and driving traffic to the website. Vector Graphics Tools Importing and Integration Allows users to import or integrate with vector graphics tools to provide additional design functionality. Show More ##### ## Generative AI (3) AI Text Generation Allows users to generate text based on a text prompt. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. Show More ##### ## Agentic AI - Landing Page Builders (1) Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Web Design (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Web Content Management (2) Cross-system Integration Works across multiple software systems or databases Natural Language Interaction Engages in human-like conversation for task delegation Show More ##### ## Agentic AI - E-Commerce Platforms (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![Framer](https://images.g2crowd.com/uploads/product/hd_favicon/f571d851d80d2228bb19e7127ef282fa/framer.svg "Framer") Framer 4.5/5 (142) ](https://www.g2.com/products/framer/reviews) [ ![Webflow](https://images.g2crowd.com/uploads/product/hd_favicon/96b527f3a3c7952e109278c446da2108/webflow.svg "Webflow") Webflow 4.4/5 (979) ](https://www.g2.com/products/webflow/reviews) [ ![Duda](https://images.g2crowd.com/uploads/product/hd_favicon/b82787cf3bb6ef7f95c710b6b93d956f/duda.svg "Duda") Duda 4.7/5 (774) ](https://www.g2.com/products/duda/reviews) [ View All Alternatives ](https://www.g2.com/products/wix-studio/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Checkout Process](/glossary/checkout-process-definition) The checkout process how a customer goes through to finalize a purchase when shopping online. Learn the checkout process and best practices to follow. [Intangible Products](/glossary/intangible-products-definition) Intangible products refer to company offerings that are not physical in nature. Learn more about intangible products, what falls into the category, and how to sell products that can’t be touched. Wix Studio Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ffefc0c0c74a64baea962570aa8ea6a1/framer.jpg "Product Avatar Image") Framer 4.5/5 (142) [ Compare Now ](https://www.g2.com/compare/framer-vs-wix-studio) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c1309f9c31f9c3bd6f946d5e864cffca/wix.png "Product Avatar Image") Wix 4.2/5 (1,880) [ Compare Now ](https://www.g2.com/compare/wix-vs-wix-studio) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a79e0bea037b36a96faacb6bbb560b6/webflow.png "Product Avatar Image") Webflow 4.4/5 (993) [ Compare Now ](https://www.g2.com/compare/webflow-vs-wix-studio) ##### Categories on G2 [ Website Builder ](https://www.g2.com/categories/website-builder)[ Landing Page Builders ](https://www.g2.com/categories/landing-page-builders)[ Web Content Management ](https://www.g2.com/categories/web-content-management) [ E-Commerce Platforms ](https://www.g2.com/categories/e-commerce-platforms)[ Web Design ](https://www.g2.com/categories/web-design)[ Design Systems ](https://www.g2.com/categories/design-systems) Show More ##### Explore More [ Leading SAP store for office management software ](https://www.g2.com/discussions/leading-sap-store-apps-for-office-management-workflows)[ Best-rated fleet management system for corporate fleets ](https://www.g2.com/discussions/best-rated-fleet-management-system-for-corporate-fleets)[ What tools help streamline the document review process in mergers and acquisitions? ](https://www.g2.com/discussions/what-tools-help-streamline-the-document-review-process-in-mergers-and-acquisitions) [ Top-rated content creation platforms for agencies ](https://www.g2.com/discussions/which-platform-is-best-for-agencies-needing-fast-polished-visuals-and-content-at-scale)[ User-friendly AR software for my new business ](https://www.g2.com/discussions/user-friendly-ar-software-for-new-businesses)[ Pros and Cons Details ](https://www.g2.com/products/wix-studio/reviews?qs=pros-and-cons) Show More [ Leading SAP store for office management software ](https://www.g2.com/discussions/leading-sap-store-apps-for-office-management-workflows)[ Best-rated fleet management system for corporate fleets ](https://www.g2.com/discussions/best-rated-fleet-management-system-for-corporate-fleets)[ What tools help streamline the document review process in mergers and acquisitions? ](https://www.g2.com/discussions/what-tools-help-streamline-the-document-review-process-in-mergers-and-acquisitions) [ Top-rated content creation platforms for agencies ](https://www.g2.com/discussions/which-platform-is-best-for-agencies-needing-fast-polished-visuals-and-content-at-scale)[ User-friendly AR software for my new business ](https://www.g2.com/discussions/user-friendly-ar-software-for-new-businesses)[ Pros and Cons Details ](https://www.g2.com/products/wix-studio/reviews?qs=pros-and-cons)