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# Hotjar by Contentsquare vs VWO Testing Comparison - What are their main differences?

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Hotjar by ContentsquareVWO Testing[+ Add Product](#)

Pricing

**Hotjar by Contentsquare**
Free Trial

**$0.00** · Free

**$40.00** Other Per Month · Growth

**Custom** Other Per Year · Pro

**Custom** Other Per Year · Enterprise

Show more

**VWO Testing**
Free Trial

**Contact Vendor for Pricing** · Basic

**Pricing Insights**
from reviews

Perceived Cost

**Hotjar by Contentsquare**
$$$$$

**VWO Testing**
$$$$$

Average Discount

**Hotjar by Contentsquare**
6%

**VWO Testing**
9%3% more

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**Hotjar by Contentsquare** 6 months
Based on 100 responses

**VWO Testing** 6 months
Based on 100 responses

Return on Investment

**Hotjar by Contentsquare** 6 months
Based on 100 responses

**VWO Testing** 6 months
Based on 100 responses

**Pros & Cons**
from reviews

**Hotjar by Contentsquare**

Ease of Use (14)

Features (12)

Limitations (5)

Expensive (4)

**VWO Testing**

Ease of Use (180)

Customer Support (146)

Limited Features (50)

Missing Features (47)

Integrations

**Hotjar by Contentsquare**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c185744c5a348e3dc26961d0528be28a/ab-tasty.png "Product Avatar Image")

AB Tasty

](https://www.g2.com/products/ab-tasty/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3f65e03dad098005646f58fdebc87312/aha.png "Product Avatar Image")

Aha!

](https://www.g2.com/products/aha/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image")

Airtable

](https://www.g2.com/products/airtable/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/vendor/image/16173/large_detail_608920083893308ddc761e36c2dba5f0.jpeg "Product Avatar Image")

Amplitude Platform

](https://www.g2.com/products/amplitude-platform/reviews)[
View all
](https://www.g2.com/products/hotjar-by-contentsquare/integrations)

**VWO Testing**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image")

HubSpot Marketing Hub

](https://www.g2.com/products/hubspot-marketing-hub/reviews)[
View all
](https://www.g2.com/products/wingify-vwo-testing/integrations)

Screenshots

**Hotjar by Contentsquare**
 ![Hotjar by Contentsquare screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/90852/Screenshot-2026-06-04-at-11.56.05.png)

**VWO Testing**
 ![VWO Testing screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/202644/Dashboard-full.png)

**Ratings**
from reviews

Meets Requirements

**Hotjar by Contentsquare**

**8.6** /10

Based on 267 responses

**VWO Testing**

**8.5** /10

Based on 797 responses

Ease of Use

**Hotjar by Contentsquare**

**9.0** /10

Based on 270 responses

**VWO Testing**

**8.4** /10

Based on 806 responses

Ease of Setup

**Hotjar by Contentsquare**

**9.0** /10

Based on 131 responses

**VWO Testing**

**8.6** /10

Based on 528 responses

Ease of Admin

**Hotjar by Contentsquare**

**8.9** /10

Based on 121 responses

**VWO Testing**

**8.7** /10

Based on 364 responses

Quality of Support

**Hotjar by Contentsquare**

**8.6** /10

Based on 183 responses

**VWO Testing**

**9.0** /10

Based on 769 responses

Has the product been a good partner in doing business?

**Hotjar by Contentsquare**

**8.7** /10

Based on 108 responses

**VWO Testing**

**8.9** /10

Based on 361 responses

Product Direction (% positive)

**Hotjar by Contentsquare**

**8.2** /10

Based on 261 responses

**VWO Testing**

**9.0** /10

Based on 792 responses

**Features**
ratings from reviews

Digital Analytics

**8.6** /10

Based on 186 responses

Not enough data

User Research

**8.6** /10

Based on 65 responses

Not enough data

Session Replay

**8.7** /10

Based on 100 responses

Not enough data

Uncover more feature rated insights from real users to improve your shopping experience.

See it for free

E-Commerce Personalization

Not enough data

**7.6** /10

Based on 82 responses

E-Commerce Analytics

**7.9** /10

Based on 9 responses

Not enough data

Personalization Engines

Not enough data

**8.3** /10

Based on 11 responses

Digital Experience Monitoring (DEM)

**8.9** /10

Based on 10 responses

Not enough data

Feature Management

Not enough data

**8.1** /10

Based on 71 responses

Feedback Analytics

**8.6** /10

Based on 15 responses

Not enough data

Survey

**8.6** /10

Based on 11 responses

Not enough data

A/B Testing

Not enough data

**7.6** /10

Based on 544 responses

Heatmap Tools

**8.6** /10

Based on 167 responses

Not enough data

Personalization

Not enough data

**7.1** /10

Based on 13 responses

Mobile App Optimization

Not enough data

**8.6** /10

Based on 34 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
52.5%

Mid-Market(51-1000 emp.)
38.2%

Enterprise(\> 1000 emp.)
9.3%

Small-Business(50 or fewer emp.)
52.5%

Mid-Market(51-1000 emp.)
38.2%

Enterprise(\> 1000 emp.)
9.3%

Small-Business(50 or fewer emp.)
25.6%

Mid-Market(51-1000 emp.)
56.7%

Enterprise(\> 1000 emp.)
17.8%

Small-Business(50 or fewer emp.)
25.6%

Mid-Market(51-1000 emp.)
56.7%

Enterprise(\> 1000 emp.)
17.8%

**Reviewers' Industry**

[![Hotjar by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/882f58fdd9f66f7fb6f26e4c3ecabed8/hotjar-by-contentsquare.svg "Hotjar by Contentsquare")](https://www.g2.com/products/hotjar-by-contentsquare/reviews)
Hotjar by Contentsquare

Marketing and Advertising
15.8%

Computer Software
14.9%

Information Technology and Services
11.2%

Internet
9.3%

Retail
5.6%

Other
43.2%

[![VWO Testing](https://images.g2crowd.com/uploads/product/hd_favicon/7f2ba18cb7212bda044bea61149e1908/wingify-vwo-testing.svg "VWO Testing")](https://www.g2.com/products/wingify-vwo-testing/reviews)
VWO Testing

Computer Software
11.7%

Marketing and Advertising
9.9%

Retail
8.3%

Information Technology and Services
6.6%

Leisure, Travel & Tourism
4.6%

Other
59.0%

Alternatives

**Hotjar by Contentsquare Alternatives**

 ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg "Glassbox")

[
Glassbox
](/products/glassbox/reviews)

 ![Fullstory](https://images.g2crowd.com/uploads/product/hd_favicon/25da526f26fb19d775e4c307ca88eaee/fullstory.svg "Fullstory")

[
Fullstory
](/products/fullstory/reviews)

 ![Mouseflow](https://images.g2crowd.com/uploads/product/hd_favicon/656105f9f4043362adf04f48e4300760/mouseflow.svg "Mouseflow")

[
Mouseflow
](/products/mouseflow/reviews)

 ![Lucky Orange](https://images.g2crowd.com/uploads/product/hd_favicon/04844896b7a85b6198d59cd48e61fd3d/lucky-orange.svg "Lucky Orange")

[
Lucky Orange
](/products/lucky-orange/reviews)

**VWO Testing Alternatives**

 ![Optimizely Agentic Experimentation](https://images.g2crowd.com/uploads/product/hd_favicon/b8e6e558f0501913b7a2ffbb97ac258e/optimizely-agentic-experimentation.svg "Optimizely Agentic Experimentation")

[
Optimizely Web Experimentation
](/products/optimizely-agentic-experimentation/reviews)

 ![Kameleoon](https://images.g2crowd.com/uploads/product/hd_favicon/3bc1198d9a20366791fede989eda8954/kameleoon.svg "Kameleoon")

[
Kameleoon
](/products/kameleoon/reviews)

 ![Monetate](https://images.g2crowd.com/uploads/product/hd_favicon/47da8b88c6dd9261fa0bff4605592d04/monetate.svg "Monetate")

[
Monetate
](/products/monetate/reviews)

 ![Dynamic Yield](https://images.g2crowd.com/uploads/product/hd_favicon/64b6adbc4ee00b0b95669de3f8ec331c/dynamic-yield.svg "Dynamic Yield")

[
Dynamic Yield
](/products/dynamic-yield/reviews)

## Hotjar by Contentsquare vs VWO Testing

When assessing the two solutions, reviewers found Hotjar by Contentsquare easier to use, set up, and administer. However, reviewers preferred doing business with VWO Testing overall.

- Reviewers felt that Hotjar by Contentsquare meets the needs of their business better than VWO Testing.
- When comparing quality of ongoing product support, reviewers felt that VWO Testing is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of VWO Testing over Hotjar by Contentsquare.