WhatConverts Reviews & Product Details

Great customer support, easy implementation, cost effective. Review collected by and hosted on G2.com.

Some features paywalled when it feels like it could've just been as easily included with base plan. Review collected by and hosted on G2.com.

WhatConverts makes it easy to see exactly where leads are coming from and which campaigns are driving real results. Review collected by and hosted on G2.com.

The interface can feel a bit cluttered at times, especially when managing multiple accounts and certain integrations take a little extra configuration compared to other tools. Review collected by and hosted on G2.com.

Quick response times and friendly, professional staff. They’re always able to resolve my issues. Review collected by and hosted on G2.com.

I don't have anything to say, I don't dislike anything Review collected by and hosted on G2.com.

They are extremely responsive and always quick to resolve any issues. I also appreciate that they go above and beyond to help find solutions, even when nothing is technically broken and I’m just looking for additional functionality.

I work with a lot of different tech companies and their support teams, and WhatConverts is hands down the best support team I’ve ever dealt with. Review collected by and hosted on G2.com.

The only minor issue I occasionally run into is when I try to add a call tracking number and there aren’t any available. I believe this is more related to certain areas where there’s higher demand for numbers rather than an issue with the platform itself. Review collected by and hosted on G2.com.

As a marketer, to actually see the results of a client's Google Ads and to be able to optimise their conversions to increase their ROI AND POAS Review collected by and hosted on G2.com.

Only getting used to the set-up and reports - it takes a bit of getting used to but the support team are amazing and always respond swiftly and helpfully. Review collected by and hosted on G2.com.

The ability to see the value of our google ad conversions is extremely critical for us now. Before WhatConverts, we knew we were flying the plane blind, but we had no idea how hard it was. Plus their customer support group is absolutely AMAZING. I'm editing my initial review to double down on the quality of the support team at WhatConverts. I've spent several years in the technology space and their support team is by far the best support team of any service in any area and discipline. Review collected by and hosted on G2.com.

The only downside or weakness we have right now is that I need to get the data out of WhatConverts and into various spreadsheets and things. It's possible and the reporting options give a workaround, but I know it could be better. Review collected by and hosted on G2.com.

“WhatConverts is a Game-Changer — Incredible Product and Even Better People”

From start to finish, my experience with WhatConverts has been nothing short of exceptional.

Sales & Onboarding Excellence:

Antonio Gomez set the tone from the beginning — a salesperson who actually listens, sets realistic expectations, and follows through. He answered every question with clarity and made sure we had a solid understanding of what to expect. Once we moved into onboarding, Kaila and John were outstanding in helping us truly get our heads around how the platform works.

World-Class Support:

WhatConverts support is truly in a league of its own. They’ve gone above and beyond to solve complex issues, even addressing on-the-fly integration challenges with embedded iframes that initially didn’t show leads correctly. Every interaction has been fast, professional, and genuinely pleasant. Kit Cabena deserves special recognition — an absolute world-class resource.

Team That Cares:

I’ve also had great experiences with Francisco Janeiro and Matt Lennox, who have both gone the extra mile to ensure everything runs smoothly. The entire team clearly cares about our success and takes pride in delivering top-notch service.

Results That Matter:

We now have clear visibility into how marketing spend ties directly to revenue — even down to the category level. This insight has been transformative for our decision-making. Honestly, I wish we had implemented WhatConverts years ago; it would have saved us six figures in wasted spend. Now, I can confidently identify which campaigns to pause tomorrow without fear of losing valuable leads.

Final Thoughts:

If you’re serious about connecting marketing dollars to real business outcomes — and want to work with a team that makes you feel supported every step of the way — WhatConverts is the answer. Review collected by and hosted on G2.com.

The only improvement I can think of would be the ability to schedule reports that automatically email results (assuming they don’t contain PHI/PII). That would make things even smoother and save a few extra logins. Review collected by and hosted on G2.com.

We’re a paid media agency and have used WhatConverts for a few years. Implementation is quick, the tracking is reliable, and it captures every lead type in one place. Calls, forms, live chat and eCommerce orders all flow into a single, easy to use dashboard that our team and our clients can work from without training. The native integrations with Google Ads, Microsoft Ads, Meta, GA4 and our CRMs make sending clean conversion data effortless, which has been a game changer for how we measure and optimise campaigns. Reporting is clear and actionable, so clients can qualify leads, add values, and see which channels and keywords are driving quotable revenue. Support is outstanding. The team are fast, knowledgeable and happy to jump in when we need help. Review collected by and hosted on G2.com.

There is nothing I actively dislike. The only wish list item is more granular routing of different lead types to separate Google Ads conversion actions on lower plans. Today this level of control requires the Elite plan with Lead Intelligence, which is excellent, but sometimes we only need that one feature and not the full set that comes with Elite. Review collected by and hosted on G2.com.

Working with WhatConverts has been an outstanding experience. Their team sets a gold standard when it comes to responsiveness and customer care. Every time I had a question no matter how small they responded promptly, with clear, actionable guidance.

What truly sets them apart is their commitment to making sure clients fully understand their platform. They go above and beyond by offering Q&A sessions that are thorough, well-organized, and tailored to your specific needs. Whether it was walking through a new feature or clarifying a reporting workflow, they consistently broke things down in a way that was easy to grasp, without rushing the process.

This level of personal attention and clarity is rare to find. If you're looking for a team that not only delivers a powerful product but also ensures you feel confident using it, I highly recommend WhatConverts. Review collected by and hosted on G2.com.

We don't use the master account so for our role we don't have complaint. Review collected by and hosted on G2.com.

The sheer amount of tracking and attribution the system provides is unmatched. I have been working in digital marketing for 20 years, and nothing comes close to this. Review collected by and hosted on G2.com.

I'm having difficulty suggesting anything about the product that could be improved. I suppose, if anything, it would be good to see an increase in the number of direct integrations rather than having to use Zapier for those not on the list. But at least you can use Zapier. The problems there lie more with Zapier than with What Converts. Review collected by and hosted on G2.com.