# VWO Insights - Web Reviews **Vendor:** Wingify **Category:** [Product Analytics Software](https://www.g2.com/categories/product-analytics) **Average Rating:** 4.2/5.0 **Total Reviews:** 62 ## About VWO Insights - Web Find the unmet needs of your website visitors with VWO Insights - Web. Our powerful and precise behavior analytics engine, VWO Insights - Web, helps you identify bottlenecks and opportunities in your website visitors' purchase journeys. VWO Insights - Web stands apart as the only visitor behavior analytics solution in the market that offers a connected view of visitor behavior analytics, capturing the complete journey of website users. This unique capability allows businesses to access session recordings of every user visit, providing unprecedented insight into visitor interactions. Additionally, VWO Web Insights encompasses of four powerful tools – heatmaps, session recordings, surveys, and form field analytics – into a single, cohesive product. Our advanced segmentation filters let you hone in on specific user groups by device type, operating system, geography, user status (new or returning), language, and more. Custom event filters give you the power to track and analyze visitor actions during key moments in your website, providing the context you need to optimize the visitor experience. These insights drive informed decision-making, ultimately reducing churn and lifting conversion rates. Privacy is paramount; we ensure your data collection complies with GDPR, SOC2, and other privacy standards. Learn about our privacy practices at VWO Privacy Principles - https://vwo.com/compliance/privacy-principles/ ## VWO Insights - Web Pros & Cons **What users like:** - Users appreciate the **ease of use** of VWO Insights, enjoying a seamless experience with quick setup and great support. (3 reviews) - Users appreciate the **AI-powered summarization** and **advanced features** of VWO Insights, enhancing usability and integration. (2 reviews) - Users value the **AI integration for summarizing recordings** , enhancing their analysis with funnels and heatmaps. (1 reviews) - Users appreciate the **AI summary of recordings** in VWO Insights, along with convenient funnels and heatmaps. (1 reviews) - Users value the **automation features** in VWO Insights, especially AI-driven summaries that enhance usability and insights. (1 reviews) - Customer Support (1 reviews) - Users appreciate the **fun AI features** of VWO Insights, enhancing their experience with easy summaries and visualizations. (1 reviews) - Funnel Creation (1 reviews) - Users value the **interactive and easy-to-navigate heatmaps** that help visualize customer pain points effectively. (1 reviews) - Insights (1 reviews) **What users dislike:** - Users find the **limited features** of VWO Insights restrict their ability to customize surveys effectively. (2 reviews) - Users find the **complexity issues** of VWO Insights troublesome, especially when customizing beyond the available UI options. (1 reviews) - Users find the **customization difficulty** challenging, especially when navigating multiple changes and limited UI options. (1 reviews) - Users feel that VWO Insights is **expensive** , especially regarding pricing tiers and lack of a la carte options. (1 reviews) - Users are frustrated by the **limited filtering options** and inability to view response recordings in VWO Insights. (1 reviews) - Learning Curve (1 reviews) - Users find the **limited survey options** and inability to view response recordings frustrating and restrictive. (1 reviews) - Users find the **limited AI insights** frustrating, particularly due to restricted survey template options and inability to view recordings. (1 reviews) - Users find the **limited capabilities** of VWO Insights frustrating, especially regarding survey response viewing and template options. (1 reviews) - Users find the **limited customization** options frustrating, especially in viewing survey responses and templates. (1 reviews) ## VWO Insights - Web Reviews ### 1. Easy to Use, Simple to Integrate, and Packed with Relevant Insights **Rating:** 4.0/5.0 stars **Reviewed by:** aman g. | Principal Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about VWO Insights - Web?** Ease of Use Easy to Integrate Provide relevant insights **What do you dislike about VWO Insights - Web?** The feature set is solid, but it could be more exhaustive and go one level deeper. **What problems is VWO Insights - Web solving and how is that benefiting you?** It provides adoption metrics for the product, which helps me understand how widely it’s being used. ### 2. Easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Marcella v. | UX Designer, Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2025 **What do you like best about VWO Insights - Web?** What I like about VWO Insights is that you can use AI to summarize recordings. The use of funnels and heatmaps is also very convenient. **What do you dislike about VWO Insights - Web?** What I dislike is that you can't choose to view the recordings of the responses you receive from your survey. And the options for survey templates are very limited. **What problems is VWO Insights - Web solving and how is that benefiting you?** To see where our visitors drop off, why they drop off, what issues they encounter, etc. ### 3. Excellent platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about VWO Insights - Web?** The interface is extremely easy to use. Integration with GA4 is seamless. The more advanced features (e.g. mutually exclusive groups, custom conversions) are game changers for us. Customer support is good. **What do you dislike about VWO Insights - Web?** Some of the pricing tiering feels a bit much. e.g. you shouldn't need to purchase the Enterprise version of Insights to remove VWO branding on a survey. ould like more flexibility and a la carte options. **What problems is VWO Insights - Web solving and how is that benefiting you?** It's allowed us to roll out CRO testing at scale at a way previously unachievable. ### 4. Easy way to observe customer behaviour on website **Rating:** 4.0/5.0 stars **Reviewed by:** Viket B. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2024 **What do you like best about VWO Insights - Web?** - easy to navigate and read the data - detailed segmentation -pop up surveys have detailed options - great customer support when needed - useful to write observations on recordings/heatmaps directly **What do you dislike about VWO Insights - Web?** My only difficulty is with funnels. They are very strictly step by step, and any changes to any step and all the data is flashed and starts over. Although that is good for data quality, I wish there was also a more exploratory customer journey approach. Other points: - no error code, website speed data - cannot randomize the order of filtered recording for less biased analysis (its shown chronolically) **What problems is VWO Insights - Web solving and how is that benefiting you?** Understanding any customer issues/confusions, drop off points, usage preferences. ### 5. We trust one tool for A/B testing and it is VWO **Rating:** 5.0/5.0 stars **Reviewed by:** Dimitar G. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2024 **What do you like best about VWO Insights - Web?** I like the ease of use of the product, despite the fact it has a lot of features. It makes sense to invest enough time to get familiar with all the functionality to get the best results. The team of VWO is very supportive, even pushing us when we lag behind with our test program. We are using the software for several years now. We usually run several tests simultaneously in a couple of countries and each year we promise ourselves wwe will do more tests the next one. I strongly recommend it as a central hub for your Conversion Rate improvement efforts. **What do you dislike about VWO Insights - Web?** I can't think of anything negative about the software. **What problems is VWO Insights - Web solving and how is that benefiting you?** Mostly we use the software to run all our A/B tests on the web site. We also monitor recordings of sessions whenever we find problems with the performance of our web site. We also monitor the perfomrance of different funnels defined in the software. ### 6. Interactive and comprehensive tool for literally businesses of any size **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2024 **What do you like best about VWO Insights - Web?** The platform is interactive and easy to navigate through, Even without training it's quite easy to understand how to use it. One of the key advantages is how Insights is connected to the rest of VWO's products. From observations, through heatmaps to hypothesis and testing. It's a very good way how to keep the data connected. It was very easy to implement, we could start right away. If there was an issue or a question regarding the setup of functionality, the support team was very qualified and fixed everything quite quickly. Feature-wise the best addition is the Form analysis, very useful if you are wondering where to start with optimisation. Adding observations into session recordings and sending them over to the dev team without them needing the app access saved us a lot of time. **What do you dislike about VWO Insights - Web?** The interface could use a revamp (heard they launching lots of new stuff this year). **What problems is VWO Insights - Web solving and how is that benefiting you?** The heatmaps and clicks maps are great ### 7. Obtain great insights with a very user-friendly tool **Rating:** 4.0/5.0 stars **Reviewed by:** naomie b. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2024 **What do you like best about VWO Insights - Web?** - Very user friendly platform - Wide offer of different functionalities which are easy to set-up - Great and fast responding customer support - Helpful insights with surveys, heatmaps & session recordings **What do you dislike about VWO Insights - Web?** Missing some functionalitities such as: - Feedback functionalitity so the customer can give feedback on elements or pages - Bug reporting: watch recordings combined with errors. - Not enough flexibility to launch surveys in different formats (such as a pop-up or full screen etc). **What problems is VWO Insights - Web solving and how is that benefiting you?** Understanding user behaviour and analyzing if the positioning of certain elements on our website is optimal. ### 8. Know your audience better with VWO Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2024 **What do you like best about VWO Insights - Web?** Heat Maps & Session recordings helps us know better about customer's pain point and ways to mitigate it. The features are easy to use even for a non-technical person. **What do you dislike about VWO Insights - Web?** No downsides as such. So far finding it very useful. **What problems is VWO Insights - Web solving and how is that benefiting you?** VWO insights helps us identify customer painpoints and reason for their drop off. Being an ecommerce company it is important to know how our customers feel about the products & Services we provide, Through insights we are easily able to identity our blind spots and rectify it. ### 9. Uncover Opportunities and Overcome Bottlenecks **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2024 **What do you like best about VWO Insights - Web?** The ability to effortlessly extract insights from heatmaps, session recordings, form analytics, surveys, UX reviews, and funnels. **What do you dislike about VWO Insights - Web?** Occasional bugs (when elements load after VWO Smart Code execution) on specific pages affect accuracy and the inability to label and easily find saved session recordings is frustrating. **What problems is VWO Insights - Web solving and how is that benefiting you?** VWO Insights is our go-to for pinpointing pain points, understanding user behavior, and uncovering leaks in the purchase journey. It's a quick and effective tool that empowers us to improve and optimize with precision. ### 10. Fantastic product **Rating:** 5.0/5.0 stars **Reviewed by:** Ashley C. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2024 **What do you like best about VWO Insights - Web?** As an agency, we use insights heavily for discovery phases. We use heatmaps, session recordings and form analytics the most. Super easy to integrate with our websites. We use this daily and the support is really reliable and fast. **What do you dislike about VWO Insights - Web?** Nothing. The reporting is fantasitic and is super easy to set up and filter information. Only thing i would add is the UI, perhaps it could be more modern. **What problems is VWO Insights - Web solving and how is that benefiting you?** - ### 11. A great tool for qualitative research and identify customer pain points **Rating:** 4.0/5.0 stars **Reviewed by:** Duminda T. | Director Web Optimization & Personalization, Media Production, Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2024 **What do you like best about VWO Insights - Web?** The diverse array of qualitative tools integrated into VWO Insight empowers UX researchers to perform comprehensive UX audits, pinpointing areas for improvement and uncovering valuable enhancement opportunities. **What do you dislike about VWO Insights - Web?** Does not facilitate collaborative work or idea generation from any location within the organisation. **What problems is VWO Insights - Web solving and how is that benefiting you?** VWO Insight tools play a crucial role in pinpointing conversion issues, including customer pain points, that can readily inform the formulation of test hypotheses. ### 12. A great tool to discover useful data **Rating:** 3.5/5.0 stars **Reviewed by:** Greg W. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2024 **What do you like best about VWO Insights - Web?** Surveys and session recordings are goldmines for user data. It's easy to gather information with VWO. **What do you dislike about VWO Insights - Web?** I wish I could access screen recordings within an A/B test instead of opening a seprate section of VWO. **What problems is VWO Insights - Web solving and how is that benefiting you?** It makes it easy to gather important data from our users that lead to building better products. ### 13. "Optimizing User Experiences with VWO **Rating:** 4.0/5.0 stars **Reviewed by:** Shreya B. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2023 **What do you like best about VWO Insights - Web?** What I like best about the VWO Conversion Optimization Platform is that it is very user-friendly. **What do you dislike about VWO Insights - Web?** VWO Conversion Optimization Platform is that the customer support sometimes lacks domain knowledge. **What problems is VWO Insights - Web solving and how is that benefiting you?** VWO streamlines the A/B testing process, making it easy to set up experiments, track results, and implement changes quickly. This efficiency saves time and resources. It has helped us increase our conversion rates. ### 14. Quality Analyst **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2023 **What do you like best about VWO Insights - Web?** The installation can be done on the go just by installing a very lightweight code, called SmartCode. One does not get into the hassle of a lengthy and time-consuming installation process. The installation process, basic tutorial, and learning journey are something that one can quickly get from their user-friendly documentation. **What do you dislike about VWO Insights - Web?** Their core editor tool gets clumsy when you make multiple customizations. Also, for a new user, it gets tricky to make customizations that cannot be done via the options present on the user interface. **What problems is VWO Insights - Web solving and how is that benefiting you?** Testing the website for the changes that may bring in more conversions or give a better user interface. Not only does it allows to divert the website traffic manually, but can be done automatically based on the performance of the version in a live environment- all this with the help of their Multi Arm Bandit (MAB) approach. The best part is the VWO dashboard, which shows the performance of each hypothesis on the go, without having to go inside. ### 15. Best insights and value for money **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan K. | Senior Product Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2022 **What do you like best about VWO Insights - Web?** When we were researching for an analytics tool to benefit our discovery processes we found that VWO constantly came highly recommended. We signed up and quickly understand why, the funnels and goals are very easy to setup! **What do you dislike about VWO Insights - Web?** There are not many I can think of. However sometimes I find the heatmap tool to be laggy and buggy. **What problems is VWO Insights - Web solving and how is that benefiting you?** We use VWO to understand our roadmap and to figure out priorities amongst competing stakeholders. **Official Response from VWO Reviews:** > Hi Jonathan, thank you for sharing your feedback. Elated to know that you like the VWO goals and funnels. Regarding your concern about heatmaps, please contact us at support@vwo.com with more details and we would love to assist you further. ~Neha from VWO ### 16. Product Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Jack L. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2022 **What do you like best about VWO Insights - Web?** I really like the heat mapping scroll and test variation all on the same page. I also love that we are able to run ab test for survey with just a couple lines of code. **What do you dislike about VWO Insights - Web?** The heat map sometimes run slow on my current set up, we have a SAAS product and occasionally it misses some areas. **What problems is VWO Insights - Web solving and how is that benefiting you?** I was trying to improve user activation rate by optimizing engagmeent/usage on top of the funnel pages. **Official Response from VWO Reviews:** > Hi Jack, thank you for sharing your feedback. Glad to know that you like the tool. Regarding your concern please reach out to us at support@vwo.com with all the details as we would like to debug this further. ~Neha from VWO ### 17. Easy & Insightful tool **Rating:** 4.5/5.0 stars **Reviewed by:** Elad A. | SEM Specialsit , Enterprise (> 1000 emp.) **Reviewed Date:** April 07, 2020 **What do you like best about VWO Insights - Web?** Great UI, lots of tutorials and support. I especially like the A/B testing and the click & scroll maps. **What do you dislike about VWO Insights - Web?** Its' ability to run a Web + Mobile simultaneously tests.. **What problems is VWO Insights - Web solving and how is that benefiting you?** Improving CvR on landing pages, understanding better funnels in my website. **Official Response from VWO Reviews:** > Hi Elad, we really appreciate this feedback. It's wonderful to know that you have had success with the overall VWO platform. We also want to understand the issues you face with creating tests. We are hoping to speak with you about it and we will reach out over email. - Anshul from VWO ### 18. Advancing functionality **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about VWO Insights - Web?** I like the ability to be able to review heat maps and the test variations all in one platform. It is very advanced and there is a lot of functionality within the segment setting that can’t be done in other tools. It also requires minimal upkeep as the data continues to keep updating and collecting. **What do you dislike about VWO Insights - Web?** That there are multiple steps that you aren’t able to go back and forward between which makes it more time consuming. Sometimes there isn’t as much explanation on the tool as I would like which means that we have to speak to our main contact about instead, but they always answer questions well. **What problems is VWO Insights - Web solving and how is that benefiting you?** I have realised that the main nav on my clients website isn’t correct for a user so we are testing this **Official Response from VWO Reviews:** > Hi, Thanks for the feedback. We are planning some changes around the navigation and overall user experience. You will soon see improvements on this front. Do drop us a note if you have some suggestions on support@vwo.com. - Anshul from VWO ### 19. Good tool for A/B testing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2019 **What do you like best about VWO Insights - Web?** The tool makes it easier to perform A/B tests on websites. It is easy to run one accounts, which has sub-accounts for each different client, so you can easily manage testing on multiple clients sites. **What do you dislike about VWO Insights - Web?** I dislike the settings within the tests, and how they are grouped - it can sometimes take time to change a small thing in the test, as it can be confusing to understand where it is within VWO. **What problems is VWO Insights - Web solving and how is that benefiting you?** We are able to test and multiple clients websites at once. It also means that as an agency, we can build the test ourselves without having access to the source code from our clients, which saves a lot of time. **Official Response from VWO Reviews:** > Hi, Thank you for sharing your views on VWO. It is great to know that you've been able to run and manage testing for multiple customers. Our product and design team is doing a review of the platform to find instances of not so great UX and fix it. We are sure you'll see these updates soon. - Anshul from VWO ### 20. Very helpful tool **Rating:** 4.0/5.0 stars **Reviewed by:** Diana R. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about VWO Insights - Web?** Interactions tracking very easily configured, unlimited and ongoing heatmap collection, clickmap, scrollmap. Significance given for every interaction, segment, goal. Session recordings. **What do you dislike about VWO Insights - Web?** Not possible to activate segments when the test has already been started once (even if it's paused and all data flushed), this is very frustrating because it's a basic feature and you expect to check how different segments performed for your test (so might be useful to not have it configurable, just by default activated and if the user doesn't want to segment, it doesn't harm). **What problems is VWO Insights - Web solving and how is that benefiting you?** Understanding user behaviour and analyzing the best performing features of our website. **Official Response from VWO Reviews:** > Hi Diana! Thank you for the your feedback. Report segmentation is now enabled by default for all campaigns unless you uncheck it yourself. We are constantly working to improve our platform and make it more user friendly. -Sathyajit from VWO ### 21. A revelation within the organization **Rating:** 4.5/5.0 stars **Reviewed by:** Audrey T. | Webmaster, Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about VWO Insights - Web?** The heatmaps helps us understand our user behavior when using our website. We optimize the pages based on what seems to work less well. **What do you dislike about VWO Insights - Web?** Nothing has disappointed me so far with VWO. **What problems is VWO Insights - Web solving and how is that benefiting you?** We can analyze user behavior and optimize certain tasks that are difficult for them to achieve. **Official Response from VWO Reviews:** > Hi Audrey! We're glad you found VWO useful. Thank you for the feedback -Anshul from VWO ### 22. Great, easy-to-get optimization tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Enterprise (> 1000 emp.) **Reviewed Date:** November 25, 2019 **What do you like best about VWO Insights - Web?** I love the heatmaps and click maps! The session recording is awesome (thought requires improvements). Potentially the Surveys are good - but haven't got to use it as much as I would like to... **What do you dislike about VWO Insights - Web?** Some of the tools that are offered aren't very intuitive. The functionality of elements is very difficult to understand for end-users. The identification of users/ segmentation should be improved. **What problems is VWO Insights - Web solving and how is that benefiting you?** I've been improving CvR on our websites quickly and easily! Understanding better the use of visitors to our websites. **Official Response from VWO Reviews:** > Hi! We're glad you like VWO Insight. We're constantly working to improve the UX and make VWO easier to use. You should see these changes soon. Thank you for your feedback -Anshul from VWO ### 23. Passable, but not great **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2019 **What do you like best about VWO Insights - Web?** The actual analytics suite is very nice and the flow of setting up experiments well thought out. I did like their presentation layer. **What do you dislike about VWO Insights - Web?** Continuously had issues creating multi-variant tests. Our traffic was too much, so we needed to sample, which did not provide very effective analysis. Somewhat clunky in the previewing tools **What problems is VWO Insights - Web solving and how is that benefiting you?** Were able to run several successful tests, including A/B/n on elements. Were also able to A/B skipping steps during checkout. **Official Response from VWO Reviews:** > Hi! Thank you for sharing the feedback. We are continuously working to improve our platform and making it easy to use. We acknowledge your feedback and we will definitely work on it. -Anshul from VWO ### 24. Powerful, quick and easy to use tool to setup A/B testing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Printing | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2019 **What do you like best about VWO Insights - Web?** Page performance comparison, when testing two or more different versions of the landing page or ordering process **What do you dislike about VWO Insights - Web?** Can't call least useful, but, if possible I would simplify analytics and tracking implementation process **What problems is VWO Insights - Web solving and how is that benefiting you?** VWO helps to test our hypotesis about possible landing page Conversion and Revenue improvements. Biggest benefit is having a quick way to setup the test without asking IT to make changes and prepare new landing pages. **Official Response from VWO Reviews:** > Hi! We're constantly working to improve the UX and make VWO easier to use. You should see these changes soon. Thank you for sharing the feedback. -Anshul from VWO ### 25. User friendly with a huge potential to validate several hypothesis and support growth strategies **Rating:** 4.5/5.0 stars **Reviewed by:** Tiago K. | Coordenador de Marketing Digital | E-Commerce, Textiles, Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2019 **What do you like best about VWO Insights - Web?** Give us autonomy to implement most of the tests without support from a developer or even from a designer, which also increases the speed while scaling the # of growth experiments. In addition, the opportunity of slicing and dicing the reports allow us to get better insights. **What do you dislike about VWO Insights - Web?** The Surveys and heatmaps are really limited in comparison to other tools out there. The Plan functionalities are not so practical because you almost can't customize it, apart from the fact it's not integrated to tools like Asana for managing all the cross-functional workflow. **Recommendations to others considering VWO Insights - Web:** You need to define the scope and what are the main features you'd like to evaluate before moving forward with an AB test solution. VWO has a lot of advanced functionalities though most of it you can use pretty easily, so most of the time the success will be achieved depending on the quality of the whole growth process and resources that you have in place. **What problems is VWO Insights - Web solving and how is that benefiting you?** We were able to test and validate hypotheses related to UX improvements, price elasticity, content, different flows, sales boosters, persuasion elements, and so on. **Official Response from VWO Reviews:** > Hi Tiago! We're glad that you were able to find success with VWO Testing. We acknowledge your feedback and we are continuously working to add more features to our products that give more value to our customers. Thank you for the feedback -Anshul from VWO ### 26. Good tool for A/B Testing **Rating:** 4.0/5.0 stars **Reviewed by:** marc s. | Associate Director, Product Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2019 **What do you like best about VWO Insights - Web?** We use VWO for our web content and offer tests. Setup is easy and VWO has helpful tools to identify statistically valid sample sizes and test results **What do you dislike about VWO Insights - Web?** VWO is less helpful for Mobile App content testing, Firebase offers similar features for free. **What problems is VWO Insights - Web solving and how is that benefiting you?** VWO enables us to test content and offers, and to ultimately optimize our signup conversion rates. **Official Response from VWO Reviews:** > Hi Marc! We're glad that you found VWO Testing useful. We acknowledge your feedback. We are continuously working to add more capabilities in VWO Fullstack to that could help you with Mobile app testing. Thank you for sharing the feedback -Anshul from VWO. ### 27. VWO Insights **Rating:** 3.5/5.0 stars **Reviewed by:** Yamini N. | HR & Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2019 **What do you like best about VWO Insights - Web?** It helps combine and collate several features to improve visiters experience. **What do you dislike about VWO Insights - Web?** Their pricing is expensive. They have limited features compared to their top tiered products. **Recommendations to others considering VWO Insights - Web:** Be sure you understand the took completely before you start using it. **What problems is VWO Insights - Web solving and how is that benefiting you?** It's helping me track revenues and progress for the company. **Official Response from VWO Reviews:** > Hi Yamini! Thank you for sharing the feedback. We are working continuously to provide more value to our customers for the price that they pay. -Anshul from VWO ### 28. It's good for technical users **Rating:** 3.0/5.0 stars **Reviewed by:** Andrew R. | UX Designer, Graphic Design, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2019 **What do you like best about VWO Insights - Web?** Heatmaps, Recordings, A/B tests have been great for our company. Heatmaps are excellent quick evaluation tools for individual pages. Recordings are good for adding on to that quantitative evaluation with qualitative user experience perspective. **What do you dislike about VWO Insights - Web?** Goals and observations don't seem to be as useful as I initially thought. Observations seem to get in the way of tests. I do observations in other software to get sign off and then I come into VWO to get it all set up and ready to run and I don't like having to set up a observation before I can start a test. **What problems is VWO Insights - Web solving and how is that benefiting you?** Qualitative analysis and real customer validation of incremental improvements. We've seen massive YOY gains in our ecommerce column because of incremental tests we've been able to run through A/B testing. Additionally we've learned a lot about what kind of copy is good for selling our product through rapid iterations. **Official Response from VWO Reviews:** > Hi Andrew! We're glad you found value in VWO. We understand that adding hypothesis before an experiment may not work for everyone. We are changing it to an optional step. You should see the change soon. Thank you for the feedback -Anshul from VWO ### 29. VWO is more than just 'AB testing' **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2019 **What do you like best about VWO Insights - Web?** The customer service aspect is very good. Agents work directly with you and are very reactive in solving any issues or answering any questions you might have. Agents are not too pushy in up-selling and also help provide you with ideas on what might help improve your business. **What do you dislike about VWO Insights - Web?** Sometimes it can be a bit confusing looking for a particular test. Although there is the ability to switch between accounts, perhaps the button should be a bit clearer to show which account you are on. There should also be a filter to remove inactive campaigns (or if there is already, this should be made clearer) **Recommendations to others considering VWO Insights - Web:** Give it a try **What problems is VWO Insights - Web solving and how is that benefiting you?** Basic AB testing solutions aside - VWO has been very helpful in using additional tools like heatmaps to view my site in alternative ways. **Official Response from VWO Reviews:** > Hi! Thank you for sharing the feedback. We're constantly working to improve the UX and make VWO easier to use. You should see these changes soon. -Anshul from VWO ### 30. I would highly recommend this A/B testing tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2019 **What do you like best about VWO Insights - Web?** The fact that you can drag and drop when setting up tests. Also the access to individual heatmaps for each version **What do you dislike about VWO Insights - Web?** I kind of feel the UI can be way better, there are some other opportunities to make the survey feature much more powerful to help with UX overview **What problems is VWO Insights - Web solving and how is that benefiting you?** We are able to implement tests with their suppport and without the need to involve our dev team in some cases **Official Response from VWO Reviews:** > Hi! We're glad that you like using VWO. We're constantly working to improve the UX and make VWO easier to use. You should see these changes soon. Thank you for your feedback -Anshul from VWO ### 31. intuitive and robust testing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2018 **What do you like best about VWO Insights - Web?** very intuitive and easy to use, support is fast and extremely helpful **What do you dislike about VWO Insights - Web?** screenshot previews take a long time to load and refresh. goal tracking / setup is a bit unclear. Difficult to know if variations will appear correctly across browsers and devices. **Recommendations to others considering VWO Insights - Web:** Very easy to use and more robust than I expected. **What problems is VWO Insights - Web solving and how is that benefiting you?** Improving conversion rate at the top of our funnel by testing various strategies - copy, creative, etc. heatmaps are giving us a great idea of how our users interact with our website. ### 32. Good tool, but needs improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Edyta B. | Enterprise (> 1000 emp.) **Reviewed Date:** April 18, 2018 **What do you like best about VWO Insights - Web?** VWO has a great dashboard and fairly easy to navigate results page. They are great in replying to all the inquiries and are pleasure to work with. The options for testing in the menu are fantastic and very user friendly, especially for first time users. It's overall a great tool to use without needing to involve any devs. **What do you dislike about VWO Insights - Web?** VWO is rather cumbersome to implement. Use of the dynamic edit function is difficult to navigate if you are a new user, and have never worked with the tool before. It can be a little pricey. **Recommendations to others considering VWO Insights - Web:** Give it a try! It's a great tool but be prepared as it may be on the pricey side, **What problems is VWO Insights - Web solving and how is that benefiting you?** We used VWO to conduct A/B testing, anything from moving elements on the page, testing new CTA verbiage to straight up redesigning the whole page. This is a fantastic choice if you want to conduct some serious UX testing and gain insight on how users behave on your site using heatmaps. It's a great option if you want to be able to set up AB testing experiments for a website fairly quickly! ### 33. Good A/B testing tool if looking for great features in one suite **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2018 **What do you like best about VWO Insights - Web?** Heatmaps were quite simple to create and very userful. Many options to setup tests including A/B test, split URL test and Multi variate test. Good content on blog to learn A/B testing **What do you dislike about VWO Insights - Web?** Not a simple tool as it use to be earlier. Too many features and some of them are not intuitive to use. **Recommendations to others considering VWO Insights - Web:** Useful if you want to try multiple features in CRO domain at cheaper price. If looking for advanced level features in A/B testing, other tools are better. **What problems is VWO Insights - Web solving and how is that benefiting you?** testing hypothesis and tracking conversions related information and heatmaps ### 34. A Good Entry Tool to Conversion Rate Optimization **Rating:** 3.0/5.0 stars **Reviewed by:** Michael D. | Director of Optimization, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2017 **What do you like best about VWO Insights - Web?** Ease of use, Clean dashboard, constantly developing new releases and features, testing library, accessible pricing options. **What do you dislike about VWO Insights - Web?** The entire quality assurance process is pretty difficult with VWO, making edits to dynamic pages is nigh impossible out of the box. Customer support can be spotty. IMO the heat map functionality just doesn't work. **Recommendations to others considering VWO Insights - Web:** VWO isn't perfect, but it is a great tool if your organization is looking to get its feet wet with Conversion Rate Optimization. They are developing great tools and features, as well as providing a library of testing ideas and case studies in case you're having trouble thinking of what to test. Their results reporting isn't iron-clad, but for many efforts it's good enough. I personally am not a big fan of how "confident" they are in their declaring winners - I've seen tests where one day it says a variation is a winner at 100% confidence, then the next day that's down to 81% (think about that for a second). However, for most new testers, it's a great tool and definitely a lot easier to use than a tool like Google Optimize. The price point is very reasonable as well, making it accessible to companies of all sizes. **What problems is VWO Insights - Web solving and how is that benefiting you?** VWO helps me test specific variations through their A/B testing platform as well as measure their results. It also works well as a "traffic splitter" to send traffic to different URLs, even if you bypass the editor. ### 35. Essential Business Intelligence **Rating:** 4.5/5.0 stars **Reviewed by:** Nathan A. | Brand Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2018 **What do you like best about VWO Insights - Web?** VWO has an excellent suite of testing tools that all work together. Using these tools on a regular basis will mean real gains to your bottom line without having to increase traffic. **What do you dislike about VWO Insights - Web?** Not much to dislike. Occasionally, I have trouble figuring out why one of my tests isn't working. But it's always my user error. **Recommendations to others considering VWO Insights - Web:** This is a solid set of tools. I've used many others. VWO is top-notch. **What problems is VWO Insights - Web solving and how is that benefiting you?** Split testing and visitor behavior insights. I run several split tests on my sales pages and cart pages at all times. When we have a real head-scratcher of a situation, we can record user behavior and examine heat maps to gain real insight into user situations. It has solved many otherwise unsolvable problems. ### 36. High value product optimization tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2018 **What do you like best about VWO Insights - Web?** I love VWO not only has so many great testing features but also provide survey/ heatmap/ scrollmap insights. It's so easy to use VWO to split traffic and create testing variants. **What do you dislike about VWO Insights - Web?** VWO can't track multiple conversion goals so we integrate with google analytics and check testing result there. but VWO is really on top of all clients' feedback. They already in process of adding new features to make multiple conversion goal possible. **Recommendations to others considering VWO Insights - Web:** If you want to optimize your product with reasonable budget, you should give VWO a shot. It will surprise you. **What problems is VWO Insights - Web solving and how is that benefiting you?** Optimize our products through testings. It's so easy to use VWO doing cyclic testing and keep improving the KPI we are focusing. ### 37. Definitely Recommended for Your Website and Conversion Optimization **Rating:** 4.5/5.0 stars **Reviewed by:** Akash B. | Digital Marketing Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2018 **What do you like best about VWO Insights - Web?** The VWO tool is quite easy to implement and use for a person with scarce technical know-how. I love the way each of their feature/ segment is accompanied by a detailed and very simple written tutorial. The control that VWO provides to implement optimization tests is something that makes any marketer to be in full control of what's happening. **What do you dislike about VWO Insights - Web?** The heatmap section is something that I would like to see to be more user-friendly and intuitive. **What problems is VWO Insights - Web solving and how is that benefiting you?** We started using VWO to optimize our website to enhance the user experience and to improve conversion rate for different stages of our marketing funnel. VWO has been an extremely useful and insightful addition to our marketing arsenal, enabling us to implement, run and compare versions that can bring us better results. ### 38. An amazing tool to know your user behaviour **Rating:** 5.0/5.0 stars **Reviewed by:** Marcos S. | Diseñador maquetador web, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2017 **What do you like best about VWO Insights - Web?** The vwo tool has everything I could thing of to evaluate your user behaviour on the site. Heatmaps, clickmaps, recordings ... But, I really believe that their best asset is the customer relationship, you can count with a great team at any point, there is no doubt their will not answer you, no bug or problem you can have they will not be willing to help you and short it out. **What do you dislike about VWO Insights - Web?** Due to the short of test I run, hundred of pages at onces, sometimes the clickmap or heatmap, doesn't works always works as smooth as I would expect. I wish this functionality would get improved in the future, for the time being VWO team has always helped to fix any issue. **Recommendations to others considering VWO Insights - Web:** Work with the VWO team to really get the best out of VWO they are really flexible and seem to genuinely want to help you get the best out of your business **What problems is VWO Insights - Web solving and how is that benefiting you?** As a digital agency, we have to solve for a variety of site objectives. VWO has proved to be versatile enough to show value in a variety of websites. This has proven to be an essential tool to our process and allows us to learn more about our customers and how they purchase from us ### 39. Easy to use and scaleable enterprise optimisation platform **Rating:** 4.5/5.0 stars **Reviewed by:** Chase R. | Ecommerce Product Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** August 21, 2017 **What do you like best about VWO Insights - Web?** I like that it's relatively quick and easy to set up complex tests (with the help of my developers!), and that I can rely on the results they generate. The account management team is also top notch and I've relied on their fast, friendly help dozens of times. **What do you dislike about VWO Insights - Web?** I think they could have waited to release their "beta" features like session recording and the new heatmaps and funnels, because they don't really work that well. I know they're not included in the cost but we held off buying similar services because these were in VWO. Unfortunately, they haven't really worked for us yet. **Recommendations to others considering VWO Insights - Web:** If you need more than VWO offers, then you need to have a team of optimisation consultants working constantly on various projects. For small and mid-size businesses with 1-2 people working on optimisation, this product is pitched perfectly. **What problems is VWO Insights - Web solving and how is that benefiting you?** Optimising our large user base and squeezing an extra fraction of a percent more revenue from our user base here or there has a massive impact on our business. We're finally learning what kinds of experiences work for our users and drive more revenue, and which ones we need to stop doing. ### 40. Powerful A/B testing and conversion optimization tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2017 **What do you like best about VWO Insights - Web?** Besides offering a great product, what really stands out is VWO's excellent support service. They are very quick to respond and will offer a solution normally within a day, sometimes even within an hour. Overall, a very professional team from sales, account managers to every single support agent. **What do you dislike about VWO Insights - Web?** When a specific test is running on several pages at the same time, setup doesn't always work smoothly which can lead to changes not being applied to all pages. I wish this functionality would get improved in the future, for the time being VWO team has always helped to fix any issue. **Recommendations to others considering VWO Insights - Web:** Give it a try, they have a 1 month trial so you have nothing to lose. **What problems is VWO Insights - Web solving and how is that benefiting you?** We do extensive A/B testing and website optimization. With the help of VWO we can quickly verify if a new idea brings a positive impact. Additional learnings from heatmaps, user surveys etc. provide us a more detailed view of what happens on the website and where we can improve further. ### 41. Strategic Marketing Analyst **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** May 03, 2017 **What do you like best about VWO Insights - Web?** the system is simple to use and gather all my tests necessities in one spot... I also appreciate the excellent customer success manager we were assigned- very attentive and always giving the best solution to my inquires. **What do you dislike about VWO Insights - Web?** screenshots in AB tests are not captured currently sometimes not so positive about having a live heatmap- meaning, if i did changes in my site i will see the old clicks appearing on the new version. **What problems is VWO Insights - Web solving and how is that benefiting you?** - ### 42. Fantastic CRO Tool That Does Way More than Just Test **Rating:** 4.0/5.0 stars **Reviewed by:** Benjamin B. | Senior Digital Strategist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2017 **What do you like best about VWO Insights - Web?** Our agency has found VWO to be extremely valuable, and not just as an A/B testing tool (although the visual editor makes it incredibly easy to deploy simple tests). We have found the Visitor Analysis Beta, including heatmaps, clickmaps, scrollmaps, and form analysis to be incredibly beneficial for analysis of on-site engagement, and often serves as a foundation for what we may want to A/B test. Customer support has been fantastic and if we have any issues regarding setting up a test, our rep is responsive and helpful. **What do you dislike about VWO Insights - Web?** The visitor analysis beta, although helpful, does come with its fair share of bugs. It currently has a difficult time with interactive elements of a page such as navigation drop-downs, ect.. We have received workarounds, but these could be fixed. **What problems is VWO Insights - Web solving and how is that benefiting you?** As a digital agency, we have to solve for a variety of site objectives. VWO has proved to be versatile enough to show value in a variety of websites, such as e-commerce (purchase), healthcare (appointment scheduling), and even auto care (appointment scheduling). ### 43. Good tool, Lots of features, but still a little rough around the edges. **Rating:** 4.0/5.0 stars **Reviewed by:** Sean R. | Senior UX Designer, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2016 **What do you like best about VWO Insights - Web?** The VWO team has really focused on delivering a ton of valuable features for a lower cost than some competitors (which we also have a lot of experience with). We have gotten a ton of value out of some of these. **What do you dislike about VWO Insights - Web?** The AB testing portion could use some work to clarify the data that is being reported back. Platforms like Optimizely do this really well. It can also be difficult to set the tests up when the editor is being buggy. All in all, it's a good platform that we rely on for testing on several clients. You just have to work around some of the little hangups in the user interface. **Recommendations to others considering VWO Insights - Web:** Expect to have a lot of trial and error before you get things set up right. Their documentation isn't as clear or as complete as other platforms. **What problems is VWO Insights - Web solving and how is that benefiting you?** This tool really helps us prove the value of our UX team on our client accounts. We can watch user sessions which proves a lot of the issues we raise with clients. We can also set up tests to see what effects our UX changes have on users' sessions. ### 44. Great features, always improving, good price **Rating:** 4.5/5.0 stars **Reviewed by:** Basil C. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2016 **What do you like best about VWO Insights - Web?** The interface is very straightforward, and new features are always being added on. Over the year we've used it there have been plenty of additional enhancements, but price has staid the same. For the price point it's hard to find a better collection of features. **What do you dislike about VWO Insights - Web?** Sometimes some of the more advanced features seem a little buggy (heat maps sometimes don't overlay properly), but it's been very reliable over all for us. **Recommendations to others considering VWO Insights - Web:** Give the free trial a go, there really is no reason not to test it. It will quickly make a difference to how you view your website. The screen recording is a bit of a hidden feature but is really useful. **What problems is VWO Insights - Web solving and how is that benefiting you?** We wanted better insight into how our changes and updates to our website were performing. We wanted to ensure we were making changes that didn't just feel like the right thing to do, but had evidence to back it up. ### 45. Amazing customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Germanas L. | Analyst, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2016 **What do you like best about VWO Insights - Web?** We appreciate the best support we have seen in the market. We registered for a free trial at first and got a call almost instantly, also they were nice to schedule for a video call in which vwo helped us to understand their application better. **What do you dislike about VWO Insights - Web?** We were testing heat maps report for our responsive design by using only the traffic from mobile devices, but some of the reports was lacking. The tests are still running so maybe it will be alright later. **Recommendations to others considering VWO Insights - Web:** Try it! You will get the easiest tool with best support in the market. **What problems is VWO Insights - Web solving and how is that benefiting you?** For our analysis needs we were satisfied with Google Analytics, but as our business grow we had to add a new layer of user analysis to show our clients and to make changes based of those reports. We can now clearly see how the users are interacting with our web application, and therefore we can sell the changes to our client easier. ### 46. Insightful but improvements are needed **Rating:** 4.0/5.0 stars **Reviewed by:** Jan P. | Senior User Experience and User Interface Specialist, Telecommunications, Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2016 **What do you like best about VWO Insights - Web?** I like the arsenal of the features and fast response from support team. **What do you dislike about VWO Insights - Web?** I dislike several minor usability issues like if I am logged in into VWO account and I am surfing on our website heatmaps automatically turns on even if I did not wanted to. In goals tracking summary we always have G1 to Gx as goal names and we can not quickly compare goals between, we need to remember what Gx represent or go into details to see full goal name. In forms tracking we can not rename form fields as we can in Hotjar for example. So our form names and fields in reports looks like this: _2_WAR_xxxresponsivewebform_INSTANCE_HBwGm7snKS5q_field3...text Thumbnails in in quick screenshot previews are not working. Every thumbnail is the same with some error. **What problems is VWO Insights - Web solving and how is that benefiting you?** We are optimising customer experience. Solving usability issues. Make decisions based on data insights. ### 47. A 360 Degree Tool for CRO **Rating:** 4.0/5.0 stars **Reviewed by:** Divakar R. | Marketing Technologist, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2016 **What do you like best about VWO Insights - Web?** Features: -Almost covers all elements that you need for optimization. It includes features sets like testings (AB, MVT split etc.), user behaviour analysis (heat map, visitor recordings, scroll maps etc) and feedbacks (on-site surveys). Usability: -simple and easy wysiwyg editor. But for big/engineering level tests you need slight technical knowledge. SLA: 24X7 central support. knowledgeable and extremely helpful account managers (Rauhan Bhalla). Knows in and around of the tool and related key areas. Over All: They are constantly enhancing the product suite and seen many new roll-outs, over the journey. **What do you dislike about VWO Insights - Web?** Usability: -No option to save goals, instead frequently used goals are alone auto-saved. -Integration with omniture is available only through synchronous-code. but I think this is the same case with other players too. **Recommendations to others considering VWO Insights - Web:** -In-App reporting analysis are limited to an extent. but you can integrate with GA. -Tool possess set of very useful features. -My over all experience was good and as they are constantly enhancing the product, its a good to go scene. **What problems is VWO Insights - Web solving and how is that benefiting you?** Business problem -We are in phase to improve over all usability of the site and optimize conversion factors. -Test and Run CRO activities. Benefits -We have gained effective insights in terms of usability and improving UI/UX. -We ran many tests to optimize the page elements and merchandise(screen real estate) to increase maximum throughput. ### 48. Helpful Website Optimizer that allows for comparable results **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Printing | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2016 **What do you like best about VWO Insights - Web?** The ability to run multiple A/B tests at the same time; ability to run multiple tests -- testing different options. Since our company is based solely online, we are able to quickly test what is working for our website and what isn't. It gives us a great tool to begin an indepth comparison **What do you dislike about VWO Insights - Web?** The interface is a little counterintuative. For example, finding where to change the test can be difficult. It requires some time getting used to. We also wish it worked with Google Analytics a little more seamlessly. At the moment, we are still having to use both to compare data and sometimes we get conflicting information. **Recommendations to others considering VWO Insights - Web:** VWO is a great tool for any website looking to make sure their customer's online experience is the best it can be. They use a great interface that allows for easy comparisons. **What problems is VWO Insights - Web solving and how is that benefiting you?** One of my favorite features is the heat maps. It allows us to see where our customers are looking on the site and what information is important to them. It allows our company to get rid of extra and unnecessary items on our website and establish what our customers are looking for. ### 49. VWO is the only A/B testing tool i've been using for the last 2-3 years! **Rating:** 4.5/5.0 stars **Reviewed by:** Mehmet G. A. | Digital Marketing Manager, Furniture, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2016 **What do you like best about VWO Insights - Web?** Creating A/B testing is easier compare to Optimizely (well, my optimizely experience is 1-2 years old now, not sure if they improved their interface). And also it has its own integrated heatmap! **What do you dislike about VWO Insights - Web?** Modifications usually look weird on mobile version which frustrates us. For that reasons, most of the time we end up excluding mobile visitors or use URL splitting instead of A/B. I would also appreciate if VWO can find a way to give test results for low traffic websites. **Recommendations to others considering VWO Insights - Web:** Test pages on mobile before going live **What problems is VWO Insights - Web solving and how is that benefiting you?** We were able to decrease the bounce rate on high traffic pages. ### 50. Easy to use, good customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Joris v. | Ecommerce Development Coordinator, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2016 **What do you like best about VWO Insights - Web?** VWO is easy to use, also if you don't have any coding knowledge. Campaigns are easy to set up and reports are very visual and easy to share with colleagues. **What do you dislike about VWO Insights - Web?** The preview function has issues. It never loads in my current session, I have to open a new session in incognito mode. When it does work, it takes forever to load previews for the pages i'm testing. **What problems is VWO Insights - Web solving and how is that benefiting you?** We're optimizing our ecommerce website. Using A/B testing and heatmaps, we can safely roll out new functionality to our customers, and optimize the shopping experience. ## VWO Insights - Web Discussions - [What is VWO Insights used for?](https://www.g2.com/discussions/what-is-vwo-insights-used-for) - [View VWO Insights - Web pricing details and edition comparison](https://www.g2.com/products/vwo-insights-web/reviews?qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-05-21+13%3A41%3A32+-0500&secure%5Bsession_id%5D=bac56a1a-5d8c-449c-a641-284ad3318080&secure%5Btoken%5D=9038e2b2b520fec5f40443ee87b0ad25dae026cb2f8afce0e6313a8af536191c&format=llm_user) ## VWO Insights - Web Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Response Methods** - Survey - Video Snippets - Video Interview - Photo Submission - Text/Notes **User Behavior** - Click Tracking - Mouse Movement - Frustration Tracking **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics - Predictive Analytics **Segmentation** - A/B Testing - Customer Profiles **Experience** - Real-Time Monitoring - Session Replay - Behavioral Analysis **Survey Management** - Survey Builder - Question Types - Templates - Survey Distribution **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Heatmap Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Agentic AI - Digital Experience Monitoring (DEM)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Survey Management** - Brand Design Consistency - Survey Deployment - Feedback Collection - Device Responsiveness **Analysis** - Conversion Opportunities - Side-By-Side Analysis - Mobile Device Analysis - Data Quantification - Webpage Element Analysis **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Participant Selection** - In-App - In-Store - On-Site - Recruitment Pool **A/B Testing ** - Error and Bug Tracking - Split URL Testing - Data Analysis - Notes **Administration** - Data Storage - A/B Testing - Integrations **Targeting** - Behavioral Targeting - Contextual Targeting **Management** - Content Management - Alerts - Budget Analysis **Survey Customization** - Branching/Skip Logic - Branding - Multimedia Support - Multilingual Surveys **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Process Management** - Feedback Aggregation - Trigger Alerts - Real-Time Analysis - Real-Time Action **Reporting** - Heat Maps - Session Replays - Monitoring - Data Segmentation **Insights** - Analytics - Collaboration - Sorting **Visitor Information** - User Identification - Search Box **Triggered Content** - Geofencing - Triggered Messages **Performance** - Uptime Monitoring - Performance Monitoring - Issue Tracking - Resource Monitoring **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions **Generative AI** - AI Text Generation **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **System Management** - Security - System Monitoring **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Personalized Content** - Personalized Discounts - Website Personalization **Generative AI** - AI Text Summarization **Agentic AI - Session Replay** - Cross-system Integration **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top VWO Insights - Web Alternatives - [Hotjar](https://www.g2.com/products/hotjar/reviews) - 4.3/5.0 (329 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) - 4.9/5.0 (788 reviews) - [Mouseflow](https://www.g2.com/products/mouseflow/reviews) - 4.6/5.0 (688 reviews)