# How will a marketing platform benefit my business? Companies that have adopted marketing platforms out-perform those that haven't. Higher conversion rates and better data. Marketing platforms provides a way to manage, measure, and optimize your sales and marketing efforts. You can get in front of prospects earlier and stay engaged with your clients/customers. ##### Post Metadata - Net upvotes: 1

# Why do I need a marketing platform? Marketing platforms allow you to connect to people, help you to understand your audience’s, and help you plan your next marketing move. In order to stay engaged with your current customer and continue to grow your business, you need a platform that allows you to easily communicate with those individuals. ##### Post Metadata - Net upvotes: 1

# How many ways can I target and contact new prospects within the platform? You can create a highly targeted audience using 500+ geographic, lifestyle, behavior, and demographic attributes. Then, communicate with your prospects with ease through email, online display ads, mobile, social media, and print & mail applications. ##### Post Metadata - Net upvotes: 1

# What is the difference between CRM and Acquisition data? CRM stands for Customer Relationship Management. CRM only enables you to target customers that your organization maintains a current relationship with. The “My Customers” application will enable you access to these customer files in an automated environment. Acquisition databases are built from compiled and proprietary data sources. All recipients are opted into receiving messages. Our data is placed in a unique triple validation process that triangulates every data record, individual contacts, not just households, against three active transactional files, assuring the highest levels of accuracy across postal, email, phone and mobile data. ##### Post Metadata - Net upvotes: 1

# What seperated Launchpad from other marketing platforms? We are the only marketing platform powered by both Acquisition and CRM data. With exclusive access to a data warehouse comprised of 4 billion records, this one-of-a-kind platform gives you a bird’s eye view of your acquisition and CRM efforts across every channel – email, mobile, print and mail, social, and online display. ##### Post Metadata - Net upvotes: 1

# Most commonly used feature(s)? It looks like the Launchpad platform includes a variety of cross-channel features. Which of these features (e.g. email marketing, display ad management) are used most frequently? ##### Post Metadata - Net upvotes: 1