1. [Home](https://www.g2.com/) 2. ... 3. [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) 4. [V12 Data Discussions](https://www.g2.com/products/v12-data/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ac1c46a37ead00742b5ff9441f4aef57/v12-data.jpg "Product Avatar Image") ](/products/v12-data/reviews) [ V12 Data ](/products/v12-data/reviews) (43)4.1/5 As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brands’ customers prefer. Our data and technology platform links customer records with our proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel. Show More * * * ### 45.0 Nps Score Already have V12 Data? ### All V12 Data Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") G2 Verified User in Marketing and Advertising • about 11 years ago More Options - [ # How will a marketing platform benefit my business? ](/discussions/how-will-a-marketing-platform-benefit-my-business) Companies that have adopted marketing platforms out-perform those that haven't. Higher conversion rates and better data. Marketing platforms provides a way to manage, measure, and optimize your sales and marketing efforts. You can get in front of prospects earlier and stay engaged with your... [Read more](/discussions/how-will-a-marketing-platform-benefit-my-business) [ Data Management Platform (DMP) Software ](https://www.g2.com/tags/data-management-platform-dmp-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+V12+Data+questions+and+get+answers+from+expert+users+in+our+V12+Data+Discussions+section.&title=V12+Data+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=V12+Data+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=V12+Data+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss%0aAsk+V12+Data+questions+and+get+answers+from+expert+users+in+our+V12+Data+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=V12+Data+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss%0aAsk+V12+Data+questions+and+get+answers+from+expert+users+in+our+V12+Data+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") G2 Verified User in Marketing and Advertising • about 11 years ago More Options - [ # Why do I need a marketing platform? ](/discussions/why-do-i-need-a-marketing-platform) Marketing platforms allow you to connect to people, help you to understand your audience’s, and help you plan your next marketing move. In order to stay engaged with your current customer and continue to grow your business, you need a platform that allows you to easily communicate with those... [Read more](/discussions/why-do-i-need-a-marketing-platform) [ Data Management Platform (DMP) Software ](https://www.g2.com/tags/data-management-platform-dmp-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+V12+Data+questions+and+get+answers+from+expert+users+in+our+V12+Data+Discussions+section.&title=V12+Data+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=V12+Data+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=V12+Data+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss%0aAsk+V12+Data+questions+and+get+answers+from+expert+users+in+our+V12+Data+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=V12+Data+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss%0aAsk+V12+Data+questions+and+get+answers+from+expert+users+in+our+V12+Data+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") G2 Verified User in Marketing and Advertising • about 11 years ago More Options - [ # How many ways can I target and contact new prospects within the platform? ](/discussions/how-many-ways-can-i-target-and-contact-new-prospects-within-the-platform) You can create a highly targeted audience using 500+ geographic, lifestyle, behavior, and demographic attributes. Then, communicate with your prospects with ease through email, online display ads, mobile, social media, and print & mail applications. [ Data Management Platform (DMP) Software ](https://www.g2.com/tags/data-management-platform-dmp-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+V12+Data+questions+and+get+answers+from+expert+users+in+our+V12+Data+Discussions+section.&title=V12+Data+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=V12+Data+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=V12+Data+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss%0aAsk+V12+Data+questions+and+get+answers+from+expert+users+in+our+V12+Data+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=V12+Data+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss%0aAsk+V12+Data+questions+and+get+answers+from+expert+users+in+our+V12+Data+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") G2 Verified User in Marketing and Advertising • about 11 years ago More Options - [ # What is the difference between CRM and Acquisition data? ](/discussions/what-is-the-difference-between-crm-and-acquisition-data) CRM stands for Customer Relationship Management. CRM only enables you to target customers that your organization maintains a current relationship with. The “My Customers” application will enable you access to these customer files in an automated environment. Acquisition databases are built from... [Read more](/discussions/what-is-the-difference-between-crm-and-acquisition-data) [ Data Management Platform (DMP) Software ](https://www.g2.com/tags/data-management-platform-dmp-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+V12+Data+questions+and+get+answers+from+expert+users+in+our+V12+Data+Discussions+section.&title=V12+Data+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=V12+Data+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=V12+Data+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss%0aAsk+V12+Data+questions+and+get+answers+from+expert+users+in+our+V12+Data+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=V12+Data+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss%0aAsk+V12+Data+questions+and+get+answers+from+expert+users+in+our+V12+Data+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") G2 Verified User in Marketing and Advertising • about 11 years ago More Options - [ # What seperated Launchpad from other marketing platforms? ](/discussions/835-what-seperated-launchpad-from-other-marketing-platforms) We are the only marketing platform powered by both Acquisition and CRM data. With exclusive access to a data warehouse comprised of 4 billion records, this one-of-a-kind platform gives you a bird’s eye view of your acquisition and CRM efforts across every channel – email, mobile, print and mail,... [Read more](/discussions/835-what-seperated-launchpad-from-other-marketing-platforms) [ Data Management Platform (DMP) Software ](https://www.g2.com/tags/data-management-platform-dmp-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+V12+Data+questions+and+get+answers+from+expert+users+in+our+V12+Data+Discussions+section.&title=V12+Data+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=V12+Data+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=V12+Data+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss%0aAsk+V12+Data+questions+and+get+answers+from+expert+users+in+our+V12+Data+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=V12+Data+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss%0aAsk+V12+Data+questions+and+get+answers+from+expert+users+in+our+V12+Data+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User in Public Relations and Communications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Public Relations and Communications") G2 Verified User in Public Relations and Communications • about 12 years ago More Options - [ # Most commonly used feature(s)? ](/discussions/most-commonly-used-feature-s) It looks like the Launchpad platform includes a variety of cross-channel features. Which of these features (e.g. email marketing, display ad management) are used most frequently? [ Data Management Platform (DMP) Software ](https://www.g2.com/tags/data-management-platform-dmp-software) * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+V12+Data+questions+and+get+answers+from+expert+users+in+our+V12+Data+Discussions+section.&title=V12+Data+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=V12+Data+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=V12+Data+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss%0aAsk+V12+Data+questions+and+get+answers+from+expert+users+in+our+V12+Data+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=V12+Data+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss%0aAsk+V12+Data+questions+and+get+answers+from+expert+users+in+our+V12+Data+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/v12-data/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/1495032153/v12-data.jpg "Product Avatar Image") ### Have you used V12 Data before? Answer a few questions to help the V12 Data community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fv12-data%2Fdiscuss%3Fsmall_ask%3Dv12-data) No ## Top Contributors in V12 Data 1 ![Melissa L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Melissa L.") ML Loading... ### [Melissa L.](https://www.g2.com/users/27f6a9fa-cea8-44f6-9bb4-f757806ce87d "Melissa L.") Director of Publisher Networks 1 pt