--- title: V12 Data Reviews meta\_title: 'V12 Data Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 43 reviews by the users' company size, role or industry to find out how V12 Data works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 43 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # V12 Data Reviews & Product Details As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brands’ customers prefer. Our data and technology platform links customer records with our proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel. * * * Seller [V12 Data](https://www.g2.com/sellers/v12-data) Discussions [V12 Data Community](https://www.g2.com/products/v12-data/discuss) Languages Supported English Solution Type All-in-One Overview by Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/v12-data/pricing) ## Top-Rated Alternatives [ ![Lotame Spherical Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lotame Spherical Platform") Lotame Spherical Platform 4.3/5(117) ](https://www.g2.com/products/lotame-spherical-platform/reviews) [ ![MediaMath by Infillion](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "MediaMath by Infillion") MediaMath by Infillion 3.9/5(126) ](https://www.g2.com/products/mediamath-by-infillion/reviews) [ ![Salesforce Data 360 (formerly Data Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Salesforce Data 360 (formerly Data Cloud)") Salesforce Data 360 (formerly Data Cloud) 4.3/5(319) ](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) [ View All Alternatives ](https://www.g2.com/products/v12-data/competitors/alternatives) ## User Insights Average based on 43 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) KB Kelley B. Director of Marketing Solutions Insurance Mid-Market (51-1000 emp.) 11/7/2014 "Launchpad was the answer to our unique needs" 5/5 What do you like best about V12 Data? V12 was willing to work with our company to create a customized solution that was specific to our unique needs. They listened and delivered. The onboarding training was very in depth and helped to show what our capabilities are. They have a great support center that is helpful and quick. Everyone one we have come into contact with has been impressive and provided outstanding service! Review collected by and hosted on G2.com. What do you dislike about V12 Data? At times, the system is slow or unresponsive due to a glitch -- however, by the time we have reported it, they are already in the process of getting it corrected, and our down time is minimal. Review collected by and hosted on G2.com. What problems is V12 Data solving and how is that benefiting you? Our goal is to market in a multi-channel environment to emphasize our message. We have dipped our toe into the world of email and will be taking bigger steps in the coming year. The main benefit we have realized so far is full control over our mailing lists. We are able to manipulate them as needed, and it saves time to be able to handle this aspect on our own, in-house. Review collected by and hosted on G2.com. Show More 6/8/2015 Validated ReviewerSource: Organic ![Stephen R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen R.") SR Stephen R. Director of Targeting and Analytics Marketing and Advertising Small-Business (50 or fewer emp.) 6/24/2015 "This tool has greatly improved the way our company does business" 4.5/5 What do you like best about V12 Data? New UI has vastly improved the ease of use for our seasonal staff. It has cut down on the training time that I will have to conduct personally. The addition of a detailed FAQ/Whitepaper section has made it so I won't have to design internal platform training material myself. Review collected by and hosted on G2.com. What do you dislike about V12 Data? Administrator function is not very powerful. I've had to contact their tech support for very minor issues that I, as the administrator, should be able to do through the platform. Review collected by and hosted on G2.com. What problems is V12 Data solving and how is that benefiting you? Knowing how people spend their money is a better way to model behavior at a lower cost than conducting millions of opinion robo-calls. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Renewables & Environment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Renewables & Environment") AR Verified User in Renewables & Environment Small-Business (50 or fewer emp.) 6/24/2015 "Email and Lead Management Perfection!" 5/5 What do you like best about V12 Data? Launchpad's support specialists are really helpful! They (Deirdre!) took the time to explain and work with me on my campaign. The site is really pretty and easy to use. I love all the demographic options as well. Overall its a great product and they have a great team. Review collected by and hosted on G2.com. What do you dislike about V12 Data? I wish I could select the amount of leads within the zip codes instead of just deleting the zip code itself. It would also be great to know the percentage of leads I received within each zip code. Review collected by and hosted on G2.com. Recommendations to others considering V12 Data: Use it! Review collected by and hosted on G2.com. What problems is V12 Data solving and how is that benefiting you? The business problem of not having a place to source leads for our campaigns! So many options for our clients to better target their market. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Layla I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Layla I.") LI Layla I. Director of Communications Marketing and Advertising Small-Business (50 or fewer emp.) 1/30/2015 "Intuitive, smart, clear, helpful, insightful" 5/5 What do you like best about V12 Data? Our v12 partners and the Launchpad platform have truly been a pleasure to work with. I know our campaigns are in great hands when I work with v12. The expertise, insight, and dedication of Kym Vance and Amie Berta are second to none. I know have the support from our v12 Account and Operations Team needed to build strategy and execute an email campaign. I have received great assistance and knowledge from everyone at v12 in learning this amazing and easy-to-use email application. Excited to see what's next! Review collected by and hosted on G2.com. What do you dislike about V12 Data? There are a couple error messages I get occasionally, but nothing that the LP Team can't handle. I always receive prompt and educated responses from everyone on the team. Review collected by and hosted on G2.com. What problems is V12 Data solving and how is that benefiting you? Email management and reporting all in one place! I have learned a lot through this program, and I am managing all email campaigns for my company's clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Mid-Market (51-1000 emp.) 7/2/2015 "V12 Launchpad" 5/5 What do you like best about V12 Data? They system is very user friendly. It's organized and simple to understand. I also like the variety of demographic options. It really gives us an edge for serving our customers. The customer service has always been above and beyond. I appreciate their friendly and knowledgeable staff and quick turnaround time. Review collected by and hosted on G2.com. What do you dislike about V12 Data? I would love to be able to pull carrier route counts myself. Currently I have to request them. However they have a very fast turnaround so it hasn't really been an issue. Review collected by and hosted on G2.com. Recommendations to others considering V12 Data: I would definitely recommend Launchpad. Review collected by and hosted on G2.com. What problems is V12 Data solving and how is that benefiting you? The biggest benefit I have found is there are so many different reports we can pull to meet the needs of our customers. For example I recently used a list under hobbies/lifestyles for wine drinkers. The customer used the list to invite people to an informational insurance seminar. They served wine and hors devours. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 6/16/2015 "Simple yet powerful user interface" 5/5 What do you like best about V12 Data? The site is very easy to use. It allows us to order the exact lists we need in a very timely manner. The online support has also been wonderful. Review collected by and hosted on G2.com. What do you dislike about V12 Data? Would be nice to upload multiple key-coded polygons at one time and have the purchased data include the keycodes. Review collected by and hosted on G2.com. What problems is V12 Data solving and how is that benefiting you? Ability to quickly provide our customers with exact information they need Review collected by and hosted on G2.com. Show More 7/2/2015 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 7/2/2015 "Launchpad use by Database Marketing Company" 4.5/5 What do you like best about V12 Data? The depth of variables available for selecting prospects is tremendous. Review collected by and hosted on G2.com. What do you dislike about V12 Data? The learning curve on navigating the system is a little steep, but mostly because it has so many features (which is a good thing). Review collected by and hosted on G2.com. What problems is V12 Data solving and how is that benefiting you? Finding good leads for our clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![JoAnn A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "JoAnn A.") JA JoAnn A. Director List Brokerage Marketing and Advertising Small-Business (50 or fewer emp.) 11/10/2014 "Launchpad is an excellent business solution for direct marketers." 5/5 What do you like best about V12 Data? This is a totally user-friendly program. There was hardly any training required by our staff. It is a perfect solution for testing by small clients because of no minimum requirements. The flexibility in making selections (and the variety of very targeted selections) add great value to what we can offer our clients. Another important point is how we can switch back and forth between email and postal lists at the same time with great ease. The professionalism and expertise of the people with whom I work make Launchpad my go-to source for our postal and email needs for this type of data. Review collected by and hosted on G2.com. What do you dislike about V12 Data? There is nothing that I dislike but it would be good if we have an API for analytics, which would be an advantage to our clients. Review collected by and hosted on G2.com. Recommendations to others considering V12 Data: Test, test, test! You will be happy you did. Review collected by and hosted on G2.com. What problems is V12 Data solving and how is that benefiting you? I especially needed a source for email and postal records with very targeted selections for regional mailers. Before Launchpad I wasn't able to find enough quality names for this group of marketers. Now I have been able to solve this problem with good quality postal and email names. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 6/30/2015 "Great tool!!" 4.5/5 What do you like best about V12 Data? Pretty easy to use. I like how in depth you can get when running counts. Review collected by and hosted on G2.com. What do you dislike about V12 Data? Sometimes the display of the demographics, etc. isn't too intuitive. Review collected by and hosted on G2.com. What problems is V12 Data solving and how is that benefiting you? Great for quick counts to give to clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![iMark S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "iMark S.") IS iMark S. Director of Marketing Acquisition Services Renewables & Environment Small-Business (50 or fewer emp.) 11/5/2014 "Great People. Fantastic Product. Excellent Customer Service." 5/5 What do you like best about V12 Data? The turnkey LaunchPad platform has been a dream service. It makes my life easier and makes me look good every single day. Unlike many other technologies, the learning curve was relatively easy. And the customer support is unsurpassed. The people I work with at Launchpad (Chris Demartine, Allen Mangel) are always there to provide deep industry expertise and advice. In many ways, the LaunchPad experience has spoiled me. It would be great if all technology solutions were as good as LaunchPad, but I know that's only a pipe dream. Review collected by and hosted on G2.com. What do you dislike about V12 Data? Right now, I simply cannot list anything negative Review collected by and hosted on G2.com. Recommendations to others considering V12 Data: If you want a turnkey, multi-channel lead generation service—from purchasing lists to delivering mail, email, display and more, take a LaunchPad test drive today. Review collected by and hosted on G2.com. What problems is V12 Data solving and how is that benefiting you? Multi-Channel Lead Generation. Their turnkey solution is, by far the best that I've experienced. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about V12 Data? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about V12 Data ](https://www.g2.com/products/v12-data/discussions/new) ![Verified User in Public Relations and Communications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Public Relations and Communications") G2 Verified User in Public Relations and Communications • Last activity over 6 years ago Most commonly used feature(s)? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/most-commonly-used-feature-s) [ View all Discussions ](https://www.g2.com/products/v12-data/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/v12-data/pricing) V12 Data Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ecffbcc525c61efc944dafcc553f01b8/agentforce-marketing-formerly-salesforce-marketing-cloud.jpg "Product Avatar Image") Agentforce Marketing... 4/5(4,629) [ Compare Now ](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-v12-data) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3935604e227eda312b4f71f41f6b5560/maropost-marketing-cloud.png "Product Avatar Image") Maropost Marketing Cloud 4.4/5(145) [ Compare Now ](https://www.g2.com/compare/maropost-marketing-cloud-vs-v12-data) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0e4cb319d91ef480d84a5dc9e77e9eba/dotdigital.png "Product Avatar Image") Dotdigital 4.4/5(1,236) [ Compare Now ](https://www.g2.com/compare/dotdigital-vs-v12-data) ##### Categories on G2 [Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp) ##### Explore More [CLM platforms](https://www.g2.com/discussions/help-me-learn-more-about-clm-platforms)[Top tools for creating secure and scalable APIs](https://www.g2.com/discussions/top-tools-for-creating-secure-and-scalable-apis)[Which managed IoT services platforms are most trusted by operations leaders based on user reviews?](https://www.g2.com/discussions/which-managed-iot-services-platforms-are-most-trusted-by-operations-leaders-based-on-user-reviews) [Which mobile crash reporting tools integrate with project tracking platforms for automated issue creation?](https://www.g2.com/discussions/which-mobile-crash-reporting-tools-integrate-with-project-tracking-platforms-for-automated-issue-creation)[Which financial consulting services offer collaborative advisory models instead of top-down recommendations?](https://www.g2.com/discussions/which-financial-consulting-services-offer-collaborative-advisory-models-instead-of-top-down-recommendations)[Which Contact Center AI Observability tools detect broken chatbot intents and prevent customer-facing failures before they impact call volumes?](https://www.g2.com/discussions/what-contact-center-ai-observability-platforms-are-best-for-tracking-nlp-model-performance-and-intent-accuracy-in-real-time) [Show MoreShow Less](javascript:void(0);)