--- title: V12 Data Reviews meta\_title: 'V12 Data Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 43 reviews by the users' company size, role or industry to find out how V12 Data works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 43 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # V12 Data Reviews & Product Details As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brands’ customers prefer. Our data and technology platform links customer records with our proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel. * * * Seller [V12 Data](https://www.g2.com/sellers/v12-data) Discussions [V12 Data Community](https://www.g2.com/products/v12-data/discuss) Languages Supported English Solution Type All-in-One Overview by Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/v12-data/pricing) ## Top-Rated Alternatives [ ![Lotame Spherical Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lotame Spherical Platform") Lotame Spherical Platform 4.3/5(117) ](https://www.g2.com/products/lotame-spherical-platform/reviews) [ ![MediaMath by Infillion](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "MediaMath by Infillion") MediaMath by Infillion 3.9/5(126) ](https://www.g2.com/products/mediamath-by-infillion/reviews) [ ![Salesforce Data 360 (formerly Data Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Salesforce Data 360 (formerly Data Cloud)") Salesforce Data 360 (formerly Data Cloud) 4.3/5(319) ](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) [ View All Alternatives ](https://www.g2.com/products/v12-data/competitors/alternatives) ## User Insights Average based on 43 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Plastics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Plastics") AP Verified User in Plastics Mid-Market (51-1000 emp.) 12/22/2016 "I am somewhat satisfied with V12. I especially like the way they data match email and postal records" 3.5/5 What do you like best about V12 Data? Data matching of email and postal records. It makes it easy to follow and email blast with a direct mail piece to people that show some interest. Review collected by and hosted on G2.com. What do you dislike about V12 Data? Not as easy to use as I would like. Seems like I am forced to repeat design steps often because I click on a wrong button. Review collected by and hosted on G2.com. Recommendations to others considering V12 Data: Give it a try. Have a designer on hand for email design. Review collected by and hosted on G2.com. What problems is V12 Data solving and how is that benefiting you? Marketing to existing and new prospects. Sales leads have come in from these efforts. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Jonathan H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jonathan H.") JH Jonathan H. Freelance Web Developer / Backend Developer Programmer / PC Technician Information Technology and Services Small-Business (50 or fewer emp.) 6/30/2015 "Gives you access to expanded email markets" 3.5/5 What do you like best about V12 Data? Launchpad makes it easy to track your simple banner ads and email marketing in one place. Having access to email markets by demographics is key to helping get your message out to untouched addresses. This really helped us with expanding from our organic list. Support is friendly and ready to help. Review collected by and hosted on G2.com. What do you dislike about V12 Data? Platform has a few glitches and inconsistencies throughout. Sometimes upload don't work. Banner ads drop images. Suppression lists fail to upload. Support is always ready to help. Review collected by and hosted on G2.com. Recommendations to others considering V12 Data: Spend time getting your templates ready - reuse them. Spend time defining what markets you will target and use the reports to send physical mailers. Review collected by and hosted on G2.com. What problems is V12 Data solving and how is that benefiting you? Trying to increase our meetings with potential clients. Few appointments but have realized increased web traffic and few seminar attendees. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Julie C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie C.") JC Julie C. Marketing Director Marketing and Advertising Small-Business (50 or fewer emp.) 7/2/2015 "Good end-to-end email marketing solution" 3.5/5 What do you like best about V12 Data? The fact that you get data, emailing, and reporting in one place for both B2B and B2C is great for our marketing clients. It's easy for them to understand, moreso than talking about lists, email solutions, and results tracking separately. That can be overwhelming to a client who is new to this. Review collected by and hosted on G2.com. What do you dislike about V12 Data? We haven't seen quite the level of success we'd like to from our Launchpad campaigns yet, but we are still learning the best ways to structure our campaigns and target our data. For the low cost, we feel that a small amount of experimentation and trial and error is worth it. Review collected by and hosted on G2.com. Recommendations to others considering V12 Data: Focus some extra time and effort on the strategy around your campaign. Really narrow down your target demographics/firmographics. Make sure you have strong creative that focuses on a single action. Then be sure that your landing page is optimized to convert quickly and cleanly. Review collected by and hosted on G2.com. What problems is V12 Data solving and how is that benefiting you? Lead generation and customer acquisition are top issues for us and for our clients. It's great to have a complete solution to be able to recommend and put into action. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 6/24/2015 "We were early adopters of V12 and have appreciated the service they provided along the way." 4/5 What do you like best about V12 Data? The platform is easy to use and I like having both email and postal data in one place. Review collected by and hosted on G2.com. What do you dislike about V12 Data? There are times I need additional data selections that are not available. Review collected by and hosted on G2.com. Recommendations to others considering V12 Data: I would recommend they consider the platform for prospect emails. It has everything you need to get started. With the email templates you can easily build your own emails and have them appear exactly like you want. You can upload HTML if you do not want to build it within the system. This works well for us when we are deploying an email on someone's behave. Once you have deployed the email you can see who has opened and clicked and follow up with a mail piece to those who have shown some interest in your message. Being able to target your audience is very easy within the platform. We use the platform to run counts in order to give our clients estimates and set proper expectations. Review collected by and hosted on G2.com. What problems is V12 Data solving and how is that benefiting you? The ability to send prospect emails and follow up with postal. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Bj G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bj G.") BG Bj G. Account Manager Marketing and Advertising Small-Business (50 or fewer emp.) 7/2/2015 "Our company has been using v12 Lanuchpad for over 2 years." 4/5 What do you like best about V12 Data? Clean, accurate prospect data. Easy to use platform. Review collected by and hosted on G2.com. What do you dislike about V12 Data? Count reports are always produced at the zip code level. Which makes large nationwide counts clumsy and difficult to use. I don't like your survey grading system. I have told you what I don't like about the platform, in a very accurate and succinct sentence. And you want more words, just to have more words? Review collected by and hosted on G2.com. Recommendations to others considering V12 Data: For consumer data, both postal and email, it's a good fit. Review collected by and hosted on G2.com. What problems is V12 Data solving and how is that benefiting you? Quick reliable source of prospect emails. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Matt A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt A.") MA Matt A. Digital Campaign Manager Marketing and Advertising Small-Business (50 or fewer emp.) 6/25/2015 "An easy way to target specific demographics outside of your current contacts and leads" 3.5/5 What do you like best about V12 Data? Easy to choose your demographics and targeting based on customer analysis and send targeted emails to those people. Review collected by and hosted on G2.com. What do you dislike about V12 Data? Most of the results and returns are based on the matchback analysis. We did not see these same results in Google Analytics on a monthly basis to include in reporting in the way we typically track ROI and performance metrics. Review collected by and hosted on G2.com. What problems is V12 Data solving and how is that benefiting you? Educating customers about the products being offered based on their interests and demographics. We had a good idea of our customer profile and wanted to grow awareness among those demographics. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Management Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Management Consulting") UM Verified User in Management Consulting Small-Business (50 or fewer emp.) 12/4/2013 "Email Marketing Partners" 3.5/5 What do you like best about V12 Data? The Launchpad system is user friendly, cross browser and OS compatible. Review collected by and hosted on G2.com. What do you dislike about V12 Data? I would like to see more tools to incorporate custom email launches. Such as custom URL upload, more detailed reporting. Review collected by and hosted on G2.com. Recommendations to others considering V12 Data: The Launchpad team is there to help you. They have done a great job working with me as they continue to advance Launchpad. Review collected by and hosted on G2.com. What problems is V12 Data solving and how is that benefiting you? My clients problems are my problems. There are some strong benefits to a quick and easy to use email platform, that makes it easy to use and launch. Review collected by and hosted on G2.com. Show More 6/8/2015 Current UserValidated ReviewerSource: Organic ![Michelle F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michelle F.") MF Michelle F. Account Executive Marketing and Advertising Mid-Market (51-1000 emp.) 6/24/2015 "V12 Launchpad" 4/5 What do you like best about V12 Data? The customer service was knowledgeable and fast to respond. Most of the applications for which I needed it were very user friendly. Review collected by and hosted on G2.com. What do you dislike about V12 Data? There were some features not yet available which made the process slow. For example, when appending email records, there is no option to Nth the records to receive the exact amount that you needed. Review collected by and hosted on G2.com. What problems is V12 Data solving and how is that benefiting you? Email append and blasts. Cost effective methods, faster turnaround. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 6/30/2015 "Launchpad Review" 3.5/5 What do you like best about V12 Data? Affordable for email marketing.................... Review collected by and hosted on G2.com. What do you dislike about V12 Data? Sometimes counts seem like they don't match up Review collected by and hosted on G2.com. What problems is V12 Data solving and how is that benefiting you? Easy to append email addresses, and like the ease of uploading HTML for a client's email campaign Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 6/8/2015 "Email Marketing Manager" 3.5/5 What do you like best about V12 Data? List segmentation criteria Suppression list feature Review collected by and hosted on G2.com. What do you dislike about V12 Data? Deliverability to the inbox Sender's domain name Review collected by and hosted on G2.com. What problems is V12 Data solving and how is that benefiting you? Expanding the email list to a broader target than just the customer's Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about V12 Data? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about V12 Data ](https://www.g2.com/products/v12-data/discussions/new) ![Verified User in Public Relations and Communications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Public Relations and Communications") G2 Verified User in Public Relations and Communications • Last activity over 6 years ago Most commonly used feature(s)? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/most-commonly-used-feature-s) [ View all Discussions ](https://www.g2.com/products/v12-data/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/v12-data/pricing) V12 Data Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ecffbcc525c61efc944dafcc553f01b8/agentforce-marketing-formerly-salesforce-marketing-cloud.jpg "Product Avatar Image") Agentforce Marketing... 4/5(4,629) [ Compare Now ](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-v12-data) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3935604e227eda312b4f71f41f6b5560/maropost-marketing-cloud.png "Product Avatar Image") Maropost Marketing Cloud 4.4/5(145) [ Compare Now ](https://www.g2.com/compare/maropost-marketing-cloud-vs-v12-data) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0e4cb319d91ef480d84a5dc9e77e9eba/dotdigital.png "Product Avatar Image") Dotdigital 4.4/5(1,236) [ Compare Now ](https://www.g2.com/compare/dotdigital-vs-v12-data) ##### Categories on G2 [Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp) ##### Explore More [CLM platforms](https://www.g2.com/discussions/help-me-learn-more-about-clm-platforms)[Top tools for creating secure and scalable APIs](https://www.g2.com/discussions/top-tools-for-creating-secure-and-scalable-apis)[Which managed IoT services platforms are most trusted by operations leaders based on user reviews?](https://www.g2.com/discussions/which-managed-iot-services-platforms-are-most-trusted-by-operations-leaders-based-on-user-reviews) [Which mobile crash reporting tools integrate with project tracking platforms for automated issue creation?](https://www.g2.com/discussions/which-mobile-crash-reporting-tools-integrate-with-project-tracking-platforms-for-automated-issue-creation)[Which financial consulting services offer collaborative advisory models instead of top-down recommendations?](https://www.g2.com/discussions/which-financial-consulting-services-offer-collaborative-advisory-models-instead-of-top-down-recommendations)[Which Contact Center AI Observability tools detect broken chatbot intents and prevent customer-facing failures before they impact call volumes?](https://www.g2.com/discussions/what-contact-center-ai-observability-platforms-are-best-for-tracking-nlp-model-performance-and-intent-accuracy-in-real-time) [Show MoreShow Less](javascript:void(0);)