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# Maropost Marketing Cloud vs V12 Data Comparison - What are their main differences?

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Maropost Marketing CloudV12 Data[+ Add Product](#)

Reviews

**Maropost Marketing Cloud** [

4.4/5(146)

](https://www.g2.com/products/maropost-marketing-cloud/reviews#reviews)

**V12 Data** [

4.1/5(43)

](https://www.g2.com/products/v12-data/reviews#reviews)

Pricing

**Maropost Marketing Cloud**
Free Trial

**$29.00** Per Month · Build

**V12 Data**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Maropost Marketing Cloud**
1 month

Based on 30 responses

**V12 Data**
1 month

Based on 7 responses

Return on Investment

**Maropost Marketing Cloud**
12 months

Based on 16 responses

**V12 Data**
Not enough reviews yet

Perceived Cost

**Maropost Marketing Cloud**
$$$$$

**V12 Data**
$$$$$

Average Discount

**Maropost Marketing Cloud**
Not enough reviews yet

**V12 Data**
Not enough reviews yet

 ![Maropost Marketing Cloud](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3935604e227eda312b4f71f41f6b5560/maropost-marketing-cloud.png "Maropost Marketing Cloud")

 ![V12 Data](https://images.g2crowd.com/uploads/product/hd_favicon/1495032153/v12-data.jpg "V12 Data")

G2 offers free advice on this comparison.

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Pros & Cons

**Maropost Marketing Cloud**
[
Ease of Use (2)
](https://www.g2.com/products/maropost-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1584892&qs=pros-and-cons#reviews)[
Segmentation (2)
](https://www.g2.com/products/maropost-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1584928&qs=pros-and-cons#reviews)[
Copying Issues (1)
](https://www.g2.com/products/maropost-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1585518&qs=pros-and-cons#reviews)[
Difficult Learning (1)
](https://www.g2.com/products/maropost-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=2074213&qs=pros-and-cons#reviews)

**V12 Data**
Not enough data

Integrations

**Maropost Marketing Cloud**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_dd97fe0a9407733a083b2ca4a0f44c9c/1shoppingcart.png "Product Avatar Image")

1ShoppingCart

](https://www.g2.com/products/1shoppingcart/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image")

Adobe Commerce (formerly...

](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d4e9aa5d1fff7bc6a95891d892053fd/attentive.png "Product Avatar Image")

Attentive

](https://www.g2.com/products/attentive/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d0c09a8ecc3946677c11c15e99cda5d2/attentive-ai-attentive.jpg "Product Avatar Image")

Attentive

](https://www.g2.com/products/attentive-ai-attentive/reviews)[
View all
](https://www.g2.com/products/maropost-marketing-cloud/integrations)

**V12 Data**
Not enough data

Screenshots

**Maropost Marketing Cloud**
 ![Maropost Marketing Cloud screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/190282/MMC-homepage.png)

**V12 Data**
 ![V12 Data screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/19683/uploads_2F4bc29795-5f61-4a57-a759-2ab184de2325_2Femail.png)

Ratings

Meets Requirements

**Maropost Marketing Cloud**

8.6

8.6116

**V12 Data**

7.2

7.231

Ease of Use

**Maropost Marketing Cloud**

8.3

8.3116

**V12 Data**

7.5

7.531

Ease of Setup

**Maropost Marketing Cloud**

8.4

8.459

**V12 Data**

7.2

7.213

Ease of Admin

**Maropost Marketing Cloud**

8.8

8.857

**V12 Data**

6.7

6.713

Quality of Support

**Maropost Marketing Cloud**

8.9

8.9114

**V12 Data**

9.2

9.231

Has the product been a good partner in doing business?

**Maropost Marketing Cloud**

9.2

9.259

**V12 Data**

7.7

7.713

Product Direction (% positive)

**Maropost Marketing Cloud**

8.6

8.6115

**V12 Data**

7.0

7.031

Features

Marketing Automation[Hide 106 FeaturesShow 106 Features](javascript:void(0);)

8.3

66

Not enough data

Email Marketing

Building and Personalizing Emails

8.4(won by default)

57

|

Verified

Not enough data

Sending Outbound Emails

8.8(won by default)

59

|

Verified

Not enough data

Manage Email Deliverability

8.2(won by default)

60

|

Verified

Not enough data

Automated Email Responses

8.5(won by default)

49

|

Verified

Not enough data

Online Marketing

Landing Pages and Forms

7.9(won by default)

33

|

Verified

Not enough data

Dynamic Content

7.8(won by default)

40

|

Verified

Not enough data

A/B Testing

7.8(won by default)

47

|

Verified

Not enough data

Mobile Optimized

8.5(won by default)

45

|

Verified

Not enough data

Search Tracking and Optimization

8.3(won by default)

32

|

Verified

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Multivariate Testing

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Lead Management

Marketing Lead Database

8.3(won by default)

32

Not enough data

Data Quality Management

7.9(won by default)

39

|

Verified

Not enough data

Segmentation

8.6(won by default)

49

|

Verified

Not enough data

Lead Scoring and Grading

8.1(won by default)

25

|

Verified

Not enough data

Lead Nurturing

8.0(won by default)

28

|

Verified

Not enough data

Email Tracking

7.7(won by default)

28

Not enough data

Automated Alerts and Tasks

8.2(won by default)

27

|

Verified

Not enough data

CRM Lead Integration

7.9(won by default)

34

|

Verified

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Social Marketing

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Search Marketing

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Website Visitor Tracking

Not enough data

Not enough data

Campaign Management

Program Management

8.4(won by default)

34

Not enough data

Event / Webinar Marketing

8.3(won by default)

25

Not enough data

Calendaring

8.4(won by default)

22

Not enough data

Budgeting

8.5(won by default)

20

Not enough data

Campaign Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Social

Social Listening

Feature Not Available

Not enough data

Social Sharing

Feature Not Available

Not enough data

Social Campaigns

Feature Not Available

Not enough data

Social Media Engagement

Feature Not Available

Not enough data

Social Media Advertising

Feature Not Available

Not enough data

Drip Campaigns

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Reporting & Analytics

Basic Reporting

8.1(won by default)

54

|

Verified

Not enough data

Web Analytics

7.7(won by default)

37

|

Verified

Not enough data

ROI Analytics

7.6(won by default)

24

|

Verified

Not enough data

Revenue Analytics

7.7(won by default)

25

|

Verified

Not enough data

SEO / Keyword Analytics

8.1(won by default)

20

Not enough data

Behavior Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Sales Analytics

Not enough data

Not enough data

Platform

Customization 

8.5(won by default)

30

|

Verified

Not enough data

Workflow Capability

8.5(won by default)

28

|

Verified

Not enough data

User, Role, and Access Management

8.8(won by default)

29

|

Verified

Not enough data

Internationalization

8.7(won by default)

19

Not enough data

Sandbox / Test Environments

8.3(won by default)

22

|

Verified

Not enough data

Performance and Reliability

8.9(won by default)

29

|

Verified

Not enough data

Output Document Generation

8.8(won by default)

20

|

Verified

Not enough data

Lead Generation

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

List Management

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Agentic AI - Marketing Automation

Autonomous Task Execution

Feature Not Available

Not enough data

Multi-step Planning

Feature Not Available

Not enough data

Cross-system Integration

Feature Not Available

Not enough data

Adaptive Learning

Feature Not Available

Not enough data

Proactive Assistance

Feature Not Available

Not enough data

Decision Making

Feature Not Available

Not enough data

Campaign Planning

Not enough data

Not enough data

Integration

Data Import & Export Tools

8.6(won by default)

26

|

Verified

Not enough data

Integration APIs

8.4(won by default)

29

|

Verified

Not enough data

Breadth of Partner Applications

8.4(won by default)

21

|

Verified

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

Social Promotion

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Live Chat

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Mass Texting

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Marketing Automation

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Marketing Calendar

Not enough data

Not enough data

Customizable CTAs

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Transactional Email[Hide 54 FeaturesShow 54 Features](javascript:void(0);)

9.5

6

Not enough data

Administration

Template Creation

9.4(won by default)

6

Not enough data

Preset Template Availability

9.7(won by default)

5

Not enough data

Custom Unsubscribe

9.2(won by default)

6

Not enough data

Email Segmentation

9.7(won by default)

6

Not enough data

Detailed Server Logs

9.7(won by default)

5

Not enough data

Alerts/Notifications

9.4(won by default)

6

Not enough data

Drip Campaigns

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Integrations

Webhooks

9.7(won by default)

5

Not enough data

Event Tracking API

9.7(won by default)

5

Not enough data

Mail Send API

9.3(won by default)

5

Not enough data

Spam Filter Testing

9.7(won by default)

6

Not enough data

Activity Dashboard

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Platform

Custom Tracking Domain

9.7(won by default)

6

Not enough data

Multiple Domains

9.4(won by default)

6

Not enough data

Dedicated IP

9.3(won by default)

5

Not enough data

Documentation

9.7(won by default)

6

Not enough data

Sender Reputation Management

9.4(won by default)

6

Not enough data

Tracking & Reporting

9.2(won by default)

6

Not enough data

Enterprise Scalability

9.7(won by default)

5

Not enough data

Performance and Reliability

9.7(won by default)

6

Not enough data

Workflow Management

Not enough data

Not enough data

List Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Subscription Management

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Additional Functionality

Third-Party Integrations

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Monitoring

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Unsubscribe Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Geolocation

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Simple Mail Transfer Protocol (SMTP)

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Message Personalization

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Dynamic Content

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Email Distribution

Not enough data

Not enough data

E-Commerce Personalization[Hide 23 FeaturesShow 23 Features](javascript:void(0);)

8.3

15

Not enough data

Visitor Behavior

Monitoring

8.2(won by default)

10

|

Verified

Not enough data

Targeting

7.7(won by default)

11

|

Verified

Not enough data

Guided Selling

7.6(won by default)

7

Not enough data

Templates

Library

8.0(won by default)

10

Not enough data

Customization

8.2(won by default)

12

Not enough data

Optimization

8.5(won by default)

12

Not enough data

Personalization

Recommendation

7.8(won by default)

10

|

Verified

Not enough data

Content

8.3(won by default)

11

|

Verified

Not enough data

Cart Abandonment

6.9(won by default)

8

|

Verified

Not enough data

Personalization Engine

7.4(won by default)

9

|

Verified

Not enough data

Product Recommendations

8.1(won by default)

9

|

Verified

Not enough data

A/B Testing

8.5(won by default)

14

|

Verified

Not enough data

Personalized Messaging

8.9(won by default)

12

|

Verified

Not enough data

Search

Feature Not Available

Not enough data

Multichannel

Web

8.7(won by default)

9

|

Verified

Not enough data

Email

9.5(won by default)

13

|

Verified

Not enough data

Mobile

7.1(won by default)

8

|

Verified

Not enough data

Administration 

Marketing Campaigns

8.6(won by default)

13

|

Verified

Not enough data

Reports & Analytics

8.2(won by default)

14

|

Verified

Not enough data

User Data

8.1(won by default)

13

|

Verified

Not enough data

Integrations

8.3(won by default)

13

|

Verified

Not enough data

Agentic AI - E-Commerce Personalization

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Feature Not Available

Not enough data

Email Template Builder[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

8.2

28

Not enough data

Templates

Text and Themes

8.2(won by default)

19

|

Verified

Not enough data

Proofing

8.2(won by default)

13

Not enough data

Mobile Responsive

7.9(won by default)

7

Not enough data

Stock Images

Feature Not Available

Not enough data

Edit

Pre-Made

8.8(won by default)

15

Not enough data

Build

8.4(won by default)

24

|

Verified

Not enough data

HTML

8.6(won by default)

22

|

Verified

Not enough data

Logistics

Analytics

7.9(won by default)

24

|

Verified

Not enough data

Issues

7.9(won by default)

22

|

Verified

Not enough data

Integrations

8.3(won by default)

22

Not enough data

Shareable Link

7.5(won by default)

6

Not enough data

Generative AI

AI Text Generation

Feature Not Available

Not enough data

AI Text Summarization

Feature Not Available

Not enough data

Agentic AI - Email Template Builder

Autonomous Task Execution

Feature Not Available

Not enough data

Cross-system Integration

Feature Not Available

Not enough data

Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);)

8.5

26

Not enough data

Marketing Operations

ROI Tracking

8.6(won by default)

21

|

Verified

Not enough data

Data Collection

8.7(won by default)

22

|

Verified

Not enough data

Customer Insights

8.3(won by default)

21

|

Verified

Not enough data

Multi-User Access

8.4(won by default)

20

|

Verified

Not enough data

Spend Management

Feature Not Available

Not enough data

White Label

Feature Not Available

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Campaign Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Tag Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Campaign Activity

Campaign Insights

8.5(won by default)

23

|

Verified

Not enough data

Reports and Dashboards

8.5(won by default)

25

|

Verified

Not enough data

Campaign Stickiness

8.5(won by default)

21

|

Verified

Not enough data

Multichannel Tracking

8.2(won by default)

18

|

Verified

Not enough data

Brand Optimization

8.9(won by default)

22

|

Verified

Not enough data

Predictive Analytics

Feature Not Available

Not enough data

Multi-Campaign

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Agentic AI - Marketing Analytics

Autonomous Task Execution

Feature Not Available

Not enough data

Cross-system Integration

Feature Not Available

Not enough data

Proactive Assistance

Feature Not Available

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

Event Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Web Forms

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

API

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Source Connectors

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

KPI Monitoring

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Show 3 feature categories with incomplete data

Data Management Platform (DMP)[Hide 69 FeaturesShow 69 Features](javascript:void(0);)

Not enough data

Not enough data

Data Integration

1st-Party Data Integration

Not enough data

Not enough data

2nd-Party Data Integration

Not enough data

Not enough data

3rd-Party Data Integration

Not enough data

Not enough data

Offline Data Integration

Not enough data

Not enough data

Mobile Data Integration

Not enough data

Not enough data

Data Import/Export

Not enough data

Feature Not Available

Collaboration Tools

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Ad Network Integration

Not enough data

Not enough data

Agentic AI - Data Management Platform (DMP)

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Data Analysis & Optimization

Audience Segmentation

Not enough data

Not enough data

Recommendations

Not enough data

Not enough data

Standard Dashboards

Not enough data

Not enough data

Custom Reports

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Platform

Data Permissions

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Performance and Reliability

Not enough data

Feature Not Available

Enterprise Scalability

Not enough data

Feature Not Available

Internationalization

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Additional Functionality

Contact Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

API

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Data Recovery

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Data Profiling

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Data Transformation

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

SMS Marketing[Hide 76 FeaturesShow 76 Features](javascript:void(0);)

Not enough data

Not enough data

Text Messaging

Bulk SMS

Not enough data

Not enough data

Two-Way Text Messaging

Not enough data

Not enough data

Text Scheduler

Not enough data

Not enough data

Automatic Replies

Not enough data

Not enough data

Automatic URL Shortening

Not enough data

Not enough data

MMS Marketing

Feature Not Available

Not enough data

Personalization

Not enough data

Not enough data

Transactional SMS

Not enough data

Not enough data

Link Shortening

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Scheduled Messaging

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

2-Way Messaging

Not enough data

Not enough data

SMS Platform

Reporting

Not enough data

Not enough data

Marketing Automation

Not enough data

Not enough data

White Label

Feature Not Available

Not enough data

Text-to-Landline

Feature Not Available

Not enough data

Short Codes

Feature Not Available

Not enough data

API Integration

Not enough data

Not enough data

QR Codes

Not enough data

Not enough data

Agentic AI - SMS Marketing

Autonomous Task Execution

Feature Not Available

Not enough data

Multi-step Planning

Feature Not Available

Not enough data

Cross-system Integration

Feature Not Available

Not enough data

Natural Language Interaction

Feature Not Available

Not enough data

Proactive Assistance

Feature Not Available

Not enough data

Decision Making

Feature Not Available

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

AI Automation - SMS Marketing

AI SMS

Not enough data

Not enough data

AI Content Generation - SMS Marketing

AI SMS

Not enough data

Not enough data

Additional Functionality

Campaign Scheduling

Not enough data

Not enough data

Reputation Management

Not enough data

Not enough data

Polls/Voting

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

API

Not enough data

Not enough data

Text-to-Win

Not enough data

Not enough data

Mobile Coupons

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Mass Texting

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Consent Management

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Open Rate Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Automated Responses

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Survey Builder

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

MMS

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Mobile Keywords

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Personalization[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Personalization

Autonomous Task Execution

Feature Not Available

Not enough data

Cross-system Integration

Feature Not Available

Not enough data

Adaptive Learning

Feature Not Available

Not enough data

Natural Language Interaction

Feature Not Available

Not enough data

Proactive Assistance

Feature Not Available

Not enough data

Decision Making

Feature Not Available

Not enough data

Third-Party Integrations

Not enough data

Not enough data

AI Personalization - Personalization

Predictive Recommendations

Not enough data

Not enough data

Audience Segmentation

Not enough data

Not enough data

Adaptive Content

Not enough data

Not enough data

Additional Functionality

AI Copilot

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Website Personalization

Not enough data

Not enough data

Recommendations

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Content Analytics

Not enough data

Not enough data

Behavioral Targeting

Not enough data

Not enough data

Account Based Marketing

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

API

Not enough data

Not enough data

Abandoned Cart Saver

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Experience Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Maropost Marketing Cloud](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3935604e227eda312b4f71f41f6b5560/maropost-marketing-cloud.png "Maropost Marketing Cloud")](https://www.g2.com/products/maropost-marketing-cloud/reviews)

Maropost Marketing Cloud

Small-Business(50 or fewer emp.)

70.0%

Mid-Market(51-1000 emp.)

24.3%

Enterprise(\> 1000 emp.)

5.7%

[![V12 Data](https://images.g2crowd.com/uploads/product/hd_favicon/1495032153/v12-data.jpg "V12 Data")](https://www.g2.com/products/v12-data/reviews)

V12 Data

Small-Business(50 or fewer emp.)

60.0%

Mid-Market(51-1000 emp.)

22.5%

Enterprise(\> 1000 emp.)

17.5%

Small-Business

(50 or fewer emp.)

70.0%

60.0%

Mid-Market

(51-1000 emp.)

24.3%

22.5%

Enterprise

(\> 1000 emp.)

5.7%

17.5%

Reviewers' Industry

[![Maropost Marketing Cloud](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3935604e227eda312b4f71f41f6b5560/maropost-marketing-cloud.png "Maropost Marketing Cloud")](https://www.g2.com/products/maropost-marketing-cloud/reviews)
Maropost Marketing Cloud

Marketing and Advertising

25.4%

Health, Wellness and Fitness

15.9%

Retail

6.5%

Internet

5.1%

Online Media

5.1%

Other

42.0%

[![V12 Data](https://images.g2crowd.com/uploads/product/hd_favicon/1495032153/v12-data.jpg "V12 Data")](https://www.g2.com/products/v12-data/reviews)
V12 Data

Marketing and Advertising

55.0%

Information Technology and Services

7.5%

Accounting

7.5%

Renewables & Environment

5.0%

Insurance

5.0%

Other

20.0%

Alternatives

**Maropost Marketing Cloud Alternatives**

 ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital")

[
Dotdigital
](/products/dotdigital/reviews)

 ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud")

[
Salesforce Marketing Cloud
](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)

 ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")

[
ActiveCampaign
](/products/activecampaign/reviews)

 ![GetResponse](https://images.g2crowd.com/uploads/product/hd_favicon/1487565675/getresponse.svg "GetResponse")

[
GetResponse
](/products/getresponse/reviews)

**V12 Data Alternatives**

 ![Lotame Spherical Platform](https://images.g2crowd.com/uploads/product/hd_favicon/da0e976995671904139942de06a79bb3/lotame-spherical-platform.svg "Lotame Spherical Platform")

[
Lotame Spherical Platform
](/products/lotame-spherical-platform/reviews)

 ![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion")

[
MediaMath by Infillion
](/products/mediamath-by-infillion/reviews)

 ![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)")

[
Data 360 (formerly Salesforce Data Cloud)
](/products/data-360-formerly-salesforce-data-cloud/reviews)

 ![Adobe Audience Manager](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-audience-manager.svg "Adobe Audience Manager")

[
Adobe
](/products/adobe-audience-manager/reviews)

## Maropost Marketing Cloud vs V12 Data

When assessing the two solutions, reviewers found Maropost Marketing Cloud easier to use, set up, and administer. Reviewers also preferred doing business with Maropost Marketing Cloud overall.

- Reviewers felt that Maropost Marketing Cloud meets the needs of their business better than V12 Data.
- When comparing quality of ongoing product support, reviewers felt that V12 Data is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Maropost Marketing Cloud over V12 Data.