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# Dotdigital vs V12 Data Comparison - What are their main differences?

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DotdigitalV12 Data[+ Add Product](#)

Reviews

**Dotdigital** [

4.4/5(1,245)

](https://www.g2.com/products/dotdigital/reviews#reviews)

**V12 Data** [

4.1/5(43)

](https://www.g2.com/products/v12-data/reviews#reviews)

Pricing

**Dotdigital**
Free Trial

**Contact Us** · Email & SMS 

**V12 Data**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Dotdigital**
2 months

Based on 139 responses

**V12 Data**
1 monthFaster

Based on 7 responses

Return on Investment

**Dotdigital**
12 months

Based on 127 responses

**V12 Data**
Not enough reviews yet

Perceived Cost

**Dotdigital**
$$$$$

**V12 Data**
$$$$$

Average Discount

**Dotdigital**
9%

**V12 Data**
Not enough reviews yet

 ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital")

 ![V12 Data](https://images.g2crowd.com/uploads/product/hd_favicon/1495032153/v12-data.jpg "V12 Data")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

 ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message

 ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call

Who do you want to talk with?

 ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent

 ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human

Pros & Cons

**Dotdigital**
[
Ease of Use (274)
](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1056642&qs=pros-and-cons#reviews)[
Customer Support (225)
](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1060165&qs=pros-and-cons#reviews)[
Missing Features (90)
](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1061624&qs=pros-and-cons#reviews)[
Learning Curve (62)
](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1049710&qs=pros-and-cons#reviews)

**V12 Data**
Not enough data

Integrations

**Dotdigital**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e4b706895c2bab9142c056a1ff9275ba/access-peoplehr.jpg "Product Avatar Image")

Access PeopleHR

](https://www.g2.com/products/access-peoplehr/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image")

Adobe Commerce (formerly...

](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2c5c98dbd5f35c4f1fd221573641e286/apteco-faststats.png "Product Avatar Image")

Apteco FastStats

](https://www.g2.com/products/apteco-faststats/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2c5c98dbd5f35c4f1fd221573641e286/apteco-peoplestage.png "Product Avatar Image")

Apteco PeopleStage

](https://www.g2.com/products/apteco-peoplestage/reviews)[
View all
](https://www.g2.com/products/dotdigital/integrations)

**V12 Data**
Not enough data

Screenshots

**Dotdigital**
 ![Dotdigital screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/122538/Program---Welcome-program.png)

**V12 Data**
 ![V12 Data screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/19683/uploads_2F4bc29795-5f61-4a57-a759-2ab184de2325_2Femail.png)

Ratings

Meets Requirements

**Dotdigital**

8.6

8.61,034

**V12 Data**

7.2

7.231

Ease of Use

**Dotdigital**

8.7

8.71,050

**V12 Data**

7.5

7.531

Ease of Setup

**Dotdigital**

8.1

8.1579

**V12 Data**

7.2

7.213

Ease of Admin

**Dotdigital**

8.4

8.4400

**V12 Data**

6.7

6.713

Quality of Support

**Dotdigital**

8.9

8.91,012

**V12 Data**

9.2

9.231

Has the product been a good partner in doing business?

**Dotdigital**

8.6

8.6399

**V12 Data**

7.7

7.713

Product Direction (% positive)

**Dotdigital**

8.9

8.91,015

**V12 Data**

7.0

7.031

Features

Email Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);)

8.1

171

Not enough data

Email Marketing

Email and Mobile Preview

8.7(won by default)

141

Not enough data

Manage Email Lists

8.5(won by default)

146

Not enough data

High-Volume Sending

9.1(won by default)

131

Not enough data

Building and Personalizing Emails

8.8(won by default)

151

Not enough data

Sending Outbound Emails

9.1(won by default)

134

Not enough data

Manage Email Deliverability

8.6(won by default)

129

Not enough data

Automated Email Responses

8.4(won by default)

113

Not enough data

Multi-user Account

9.2(won by default)

55

Not enough data

Surveys

8.5(won by default)

53

Not enough data

Reporting & Analytics

A/B Testing

8.3(won by default)

112

|

Verified

Not enough data

Basic Reporting

8.7(won by default)

135

Not enough data

Generative AI

AI Text Generation

7.1(won by default)

28

Not enough data

AI Text Summarization

7.0(won by default)

26

Not enough data

Generative AI

Not enough data

Not enough data

Agentic AI - Email Marketing

Autonomous Task Execution

6.7(won by default)

25

Not enough data

Autonomous Task Execution

6.9(won by default)

25

Not enough data

Multi-step Planning

6.9(won by default)

25

Not enough data

Cross-system Integration

7.2(won by default)

24

Not enough data

Cross-system Integration

7.1(won by default)

24

Not enough data

Integration

Data Import & Export Tools

8.5(won by default)

93

Not enough data

Integration APIs

7.7(won by default)

75

Not enough data

Breadth of Partner Applications

7.5(won by default)

69

Not enough data

CRM Integration

7.8(won by default)

51

Not enough data

Social Media Integration

7.1(won by default)

46

Not enough data

E-Commerce Integration

7.6(won by default)

48

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Personalization

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Newsletter Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Preview Functionality

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Email Campaign Management

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Mobile Optimization

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

List Management

Not enough data

Not enough data

GDPR Compliance

Not enough data

Not enough data

Subscriber Management

Not enough data

Not enough data

Email Sequences

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Customizable CTAs

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Dynamic Content

Not enough data

Not enough data

CAN-SPAM Compliance

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

HTML Editor

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Product Recommendations

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Marketing Automation[Hide 106 FeaturesShow 106 Features](javascript:void(0);)

8.0

696

Not enough data

Email Marketing

Building and Personalizing Emails

8.9(won by default)

598

|

Verified

Not enough data

Sending Outbound Emails

9.1(won by default)

569

|

Verified

Not enough data

Manage Email Deliverability

8.8(won by default)

542

|

Verified

Not enough data

Automated Email Responses

8.6(won by default)

530

|

Verified

Not enough data

Online Marketing

Landing Pages and Forms

8.1(won by default)

457

|

Verified

Not enough data

Dynamic Content

8.3(won by default)

498

|

Verified

Not enough data

A/B Testing

8.3(won by default)

481

|

Verified

Not enough data

Mobile Optimized

8.3(won by default)

499

|

Verified

Not enough data

Search Tracking and Optimization

7.8(won by default)

403

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Multivariate Testing

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Lead Management

Marketing Lead Database

8.0(won by default)

380

|

Verified

Not enough data

Data Quality Management

8.1(won by default)

413

|

Verified

Not enough data

Segmentation

8.7(won by default)

523

|

Verified

Not enough data

Lead Scoring and Grading

7.8(won by default)

349

|

Verified

Not enough data

Lead Nurturing

8.0(won by default)

364

|

Verified

Not enough data

Email Tracking

8.0(won by default)

385

|

Verified

Not enough data

Automated Alerts and Tasks

7.8(won by default)

351

|

Verified

Not enough data

CRM Lead Integration

7.8(won by default)

372

|

Verified

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Social Marketing

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Search Marketing

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Website Visitor Tracking

Not enough data

Not enough data

Campaign Management

Program Management

8.3(won by default)

447

|

Verified

Not enough data

Event / Webinar Marketing

8.0(won by default)

359

|

Verified

Not enough data

Calendaring

7.6(won by default)

325

|

Verified

Not enough data

Budgeting

7.4(won by default)

317

Not enough data

Campaign Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Social

Social Listening

7.0(won by default)

302

Not enough data

Social Sharing

7.4(won by default)

321

|

Verified

Not enough data

Social Campaigns

7.1(won by default)

314

|

Verified

Not enough data

Social Media Engagement

7.2(won by default)

304

|

Verified

Not enough data

Social Media Advertising

7.1(won by default)

293

|

Verified

Not enough data

Drip Campaigns

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Reporting & Analytics

Basic Reporting

8.5(won by default)

526

|

Verified

Not enough data

Web Analytics

8.1(won by default)

412

|

Verified

Not enough data

ROI Analytics

7.8(won by default)

385

|

Verified

Not enough data

Revenue Analytics

7.7(won by default)

363

|

Verified

Not enough data

SEO / Keyword Analytics

7.4(won by default)

329

Not enough data

Behavior Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Sales Analytics

Not enough data

Not enough data

Platform

Customization 

8.1(won by default)

364

|

Verified

Not enough data

Workflow Capability

8.2(won by default)

329

|

Verified

Not enough data

User, Role, and Access Management

8.7(won by default)

372

|

Verified

Not enough data

Internationalization

7.6(won by default)

280

|

Verified

Not enough data

Sandbox / Test Environments

7.6(won by default)

306

|

Verified

Not enough data

Performance and Reliability

8.8(won by default)

367

|

Verified

Not enough data

Output Document Generation

7.9(won by default)

287

|

Verified

Not enough data

Lead Generation

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

List Management

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Agentic AI - Marketing Automation

Autonomous Task Execution

7.7(won by default)

26

Not enough data

Multi-step Planning

7.9(won by default)

25

Not enough data

Cross-system Integration

7.5(won by default)

24

Not enough data

Adaptive Learning

7.7(won by default)

25

Not enough data

Proactive Assistance

7.7(won by default)

28

Not enough data

Decision Making

7.4(won by default)

27

Not enough data

Campaign Planning

Not enough data

Not enough data

Integration

Data Import & Export Tools

8.3(won by default)

369

|

Verified

Not enough data

Integration APIs

7.9(won by default)

361

|

Verified

Not enough data

Breadth of Partner Applications

7.6(won by default)

316

|

Verified

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

Social Promotion

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Live Chat

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Mass Texting

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Marketing Automation

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Marketing Calendar

Not enough data

Not enough data

Customizable CTAs

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Communication Platform as a Service (CPaaS)[Hide 41 FeaturesShow 41 Features](javascript:void(0);)

8.2

236

Not enough data

Additional Functionality

Automated Responses

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Audio/Video Conferencing

Not enough data

Not enough data

Call Monitoring

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Call Routing

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Voice Mail

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Two-Way Audio & Video

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Chat Transcript

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Live Chat

Not enough data

Not enough data

Caller ID

Not enough data

Not enough data

IVR

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Fax Management

Not enough data

Not enough data

API

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Functionality

Ease Of Integration

8.0(won by default)

192

Not enough data

API Call Speed

7.9(won by default)

170

Not enough data

Unified Communications

7.9(won by default)

175

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Computer Telephony Integration

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Support

Documentation

8.0(won by default)

193

Not enough data

Community Support

8.3(won by default)

182

Not enough data

Professional Support

8.8(won by default)

203

Not enough data

Transactional Email[Hide 54 FeaturesShow 54 Features](javascript:void(0);)

7.9

161

Not enough data

Administration

Template Creation

8.5(won by default)

151

Not enough data

Preset Template Availability

7.8(won by default)

138

Not enough data

Custom Unsubscribe

7.8(won by default)

144

Not enough data

Email Segmentation

8.8(won by default)

145

Not enough data

Alerts/Notifications

7.7(won by default)

128

Not enough data

Detailed Server Logs

Feature Not Available

Not enough data

Drip Campaigns

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Integrations

Webhooks

7.4(won by default)

110

Not enough data

Event Tracking API

7.4(won by default)

111

Not enough data

Mail Send API

7.6(won by default)

116

Not enough data

Spam Filter Testing

7.7(won by default)

120

Not enough data

Activity Dashboard

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Platform

Custom Tracking Domain

8.0(won by default)

123

Not enough data

Multiple Domains

8.0(won by default)

123

Not enough data

Dedicated IP

7.6(won by default)

114

Not enough data

Documentation

8.0(won by default)

122

Not enough data

Sender Reputation Management

8.2(won by default)

134

Not enough data

Tracking & Reporting

8.4(won by default)

138

Not enough data

Enterprise Scalability

7.8(won by default)

114

Not enough data

Performance and Reliability

8.7(won by default)

137

Not enough data

Workflow Management

Not enough data

Not enough data

List Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Subscription Management

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Additional Functionality

Third-Party Integrations

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Monitoring

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Unsubscribe Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Geolocation

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Simple Mail Transfer Protocol (SMTP)

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Message Personalization

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Dynamic Content

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Email Distribution

Not enough data

Not enough data

Email Deliverability[Hide 18 FeaturesShow 18 Features](javascript:void(0);)

7.8

334

Not enough data

Diagnosis

IP Address 

7.8(won by default)

251

Not enough data

Domains

7.9(won by default)

260

Not enough data

Content 

8.3(won by default)

285

Not enough data

Policy Compliance

8.2(won by default)

258

Not enough data

Tracking

Placement 

7.8(won by default)

98

Not enough data

Open Rate

8.7(won by default)

310

Not enough data

Time to Open

8.3(won by default)

106

Not enough data

Processing Time

Feature Not Available

Not enough data

Alerts

Feature Not Available

Not enough data

Reporting

Campaign Performance

8.7(won by default)

305

Not enough data

Domain Reputation

8.5(won by default)

284

Not enough data

Brand Reputation

Feature Not Available

Not enough data

Blacklist and Whitelist

Feature Not Available

Not enough data

Agentic AI - Email Deliverability

Autonomous Task Execution

7.1(won by default)

12

Not enough data

Cross-system Integration

7.2(won by default)

13

Not enough data

Adaptive Learning

7.3(won by default)

13

Not enough data

Proactive Assistance

7.2(won by default)

13

Not enough data

Decision Making

6.9(won by default)

13

Not enough data

Push Notification[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

9.6

5

Not enough data

Campaigns

Customize

9.3(won by default)

5

Not enough data

Scheduling

10.0(won by default)

5

Not enough data

Retarget

10.0(won by default)

5

Not enough data

Triggered Notifications

9.0(won by default)

5

Not enough data

Segmentation

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Analytics

Campaign Performance

Not enough data

Not enough data

Audience Insights

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Optimization

A/B Testing

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Rich Notifications

Feature Not Available

Not enough data

Integrations

Not enough data

Not enough data

App Notifications

Not enough data

Not enough data

SMS Notifications

Not enough data

Not enough data

Web Notifications

Not enough data

Not enough data

Agentic AI - Push Notification

Autonomous Task Execution

Feature Not Available

Not enough data

Adaptive Learning

Feature Not Available

Not enough data

Proactive Assistance

Feature Not Available

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Additional Functionality

Multi-Channel Marketing

Not enough data

Not enough data

API

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Subscriber Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Visual Workflow Management

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Notification Editor

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Personalization Engines[Hide 16 FeaturesShow 16 Features](javascript:void(0);)

9.2

7

Not enough data

Segmentation

A/B Testing

9.3(won by default)

5

Not enough data

Customer Profiles

9.0(won by default)

5

Not enough data

Targeting

Behavioral Targeting

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Triggered Content

Triggered Emails

9.4(won by default)

6

Not enough data

Triggered Messages

9.0(won by default)

5

Not enough data

Geofencing

Feature Not Available

Not enough data

Personalized Content

Recommendation Engine

Not enough data

Not enough data

Personalized Discounts

Not enough data

Not enough data

Website Personalization

Not enough data

Not enough data

Agentic AI - Personalization Engines

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Email Template Builder[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

7.9

318

Not enough data

Templates

Text and Themes

8.1(won by default)

276

Not enough data

Proofing

8.0(won by default)

250

Not enough data

Mobile Responsive

8.4(won by default)

271

Not enough data

Stock Images

Feature Not Available

Not enough data

Edit

Pre-Made

7.7(won by default)

248

Not enough data

Build

8.8(won by default)

287

Not enough data

HTML

8.3(won by default)

267

Not enough data

Logistics

Analytics

8.4(won by default)

291

Not enough data

Issues

7.8(won by default)

250

Not enough data

Integrations

8.0(won by default)

258

Not enough data

Shareable Link

8.2(won by default)

254

Not enough data

Generative AI

AI Text Generation

7.3(won by default)

196

Not enough data

AI Text Summarization

7.1(won by default)

190

Not enough data

Agentic AI - Email Template Builder

Autonomous Task Execution

7.2(won by default)

20

Not enough data

Cross-system Integration

7.1(won by default)

19

Not enough data

SMS Marketing[Hide 76 FeaturesShow 76 Features](javascript:void(0);)

7.6

69

Not enough data

Text Messaging

Bulk SMS

8.8(won by default)

60

Not enough data

Two-Way Text Messaging

6.7(won by default)

14

Not enough data

Text Scheduler

8.4(won by default)

60

Not enough data

Automatic Replies

8.1(won by default)

58

Not enough data

Automatic URL Shortening

8.4(won by default)

57

Not enough data

MMS Marketing

7.4(won by default)

53

Not enough data

Personalization

8.6(won by default)

61

Not enough data

Transactional SMS

8.2(won by default)

56

Not enough data

Link Shortening

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Scheduled Messaging

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

2-Way Messaging

Not enough data

Not enough data

SMS Platform

Reporting

7.9(won by default)

60

Not enough data

Marketing Automation

8.4(won by default)

60

Not enough data

White Label

7.4(won by default)

48

Not enough data

Short Codes

8.0(won by default)

49

Not enough data

API Integration

8.5(won by default)

51

Not enough data

Text-to-Landline

Feature Not Available

Not enough data

QR Codes

Not enough data

Not enough data

Agentic AI - SMS Marketing

Autonomous Task Execution

6.3(won by default)

8

Not enough data

Multi-step Planning

6.5(won by default)

8

Not enough data

Cross-system Integration

6.9(won by default)

8

Not enough data

Natural Language Interaction

6.5(won by default)

8

Not enough data

Proactive Assistance

6.7(won by default)

8

Not enough data

Decision Making

6.5(won by default)

8

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

AI Automation - SMS Marketing

AI SMS

Not enough data

Not enough data

AI Content Generation - SMS Marketing

AI SMS

Not enough data

Not enough data

Additional Functionality

Campaign Scheduling

Not enough data

Not enough data

Reputation Management

Not enough data

Not enough data

Polls/Voting

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

API

Not enough data

Not enough data

Text-to-Win

Not enough data

Not enough data

Mobile Coupons

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Mass Texting

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Consent Management

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Open Rate Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Automated Responses

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Survey Builder

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

MMS

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Mobile Keywords

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Customer Data Platform (CDP)[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

8.1

94

Not enough data

Data Sourcing

Data Enrichment

8.1(won by default)

79

Not enough data

Expandability

8.2(won by default)

79

Not enough data

Content Marketing

8.5(won by default)

76

Not enough data

Multiple Devices

8.3(won by default)

81

Not enough data

Email Marketing

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Intelligence

Marketing Metrics

8.5(won by default)

78

Not enough data

Predictive Modeling

7.8(won by default)

72

Not enough data

Recommendation Engine

7.6(won by default)

74

Not enough data

Additional Functionality

Engagement Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Data Integration

Not enough data

Not enough data

Customer Activity Tracking

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

GDPR Compliance

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Customer Journey Analytics[Hide 13 FeaturesShow 13 Features](javascript:void(0);)

8.0

140

Not enough data

Platform Basics

Dynamic Segmentation

8.7(won by default)

121

Not enough data

Journey Optimization

8.6(won by default)

116

Not enough data

Platform Data

Journey Reporting

8.3(won by default)

124

Not enough data

Trends Reporting

8.0(won by default)

111

Not enough data

Dashboards

8.2(won by default)

126

Not enough data

Advanced Data Filtering

8.1(won by default)

114

Not enough data

Platform Additional Functionality

Journey Mapping

8.3(won by default)

78

Not enough data

Integrations

8.1(won by default)

116

Not enough data

Automated Alerts

7.9(won by default)

107

Not enough data

Agentic AI - Customer Journey Analytics

Autonomous Task Execution

6.9(won by default)

13

Not enough data

Cross-system Integration

6.9(won by default)

13

Not enough data

Adaptive Learning

Feature Not Available

Not enough data

Proactive Assistance

Feature Not Available

Not enough data

Landing Page Builders[Hide 58 FeaturesShow 58 Features](javascript:void(0);)

8.1

91

Not enough data

Page Customization

Drag and Drop

8.8(won by default)

88

Not enough data

Templates

8.4(won by default)

84

Not enough data

Advanced Customization

8.2(won by default)

79

Not enough data

Content Library

8.3(won by default)

62

Not enough data

Email Templates

Not enough data

Not enough data

Page Optimization

Mobile Responsive

8.5(won by default)

78

Not enough data

Web Analytics

8.1(won by default)

70

Not enough data

SEO

7.3(won by default)

64

Not enough data

A/B Testing

Feature Not Available

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Integrations

E-Commerce Integration

7.7(won by default)

65

Not enough data

Third-Party Integrations

8.3(won by default)

73

Not enough data

Domain Integration

8.0(won by default)

69

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Generative AI

AI Text Generation

7.4(won by default)

58

Not enough data

Generative AI

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Agentic AI - Landing Page Builders

Cross-system Integration

7.7(won by default)

8

Not enough data

Additional Functionality

Campaign Segmentation

Not enough data

Not enough data

Form Builder

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Website Publishing Options

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Real Time Editing

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Forms Management

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Design Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Responsive Web Design

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Web Forms

Not enough data

Not enough data

Personalization[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

7.7

17

Not enough data

Agentic AI - Personalization

Autonomous Task Execution

8.1(won by default)

15

Not enough data

Cross-system Integration

7.6(won by default)

15

Not enough data

Adaptive Learning

7.7(won by default)

15

Not enough data

Natural Language Interaction

7.3(won by default)

16

Not enough data

Proactive Assistance

7.4(won by default)

14

Not enough data

Decision Making

8.0(won by default)

15

Not enough data

Third-Party Integrations

Not enough data

Not enough data

AI Personalization - Personalization

Predictive Recommendations

Not enough data

Not enough data

Audience Segmentation

Not enough data

Not enough data

Adaptive Content

Not enough data

Not enough data

Additional Functionality

AI Copilot

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Website Personalization

Not enough data

Not enough data

Recommendations

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Content Analytics

Not enough data

Not enough data

Behavioral Targeting

Not enough data

Not enough data

Account Based Marketing

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

API

Not enough data

Not enough data

Abandoned Cart Saver

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Experience Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Mobile Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);)

8.2

128

Not enough data

Analysis

Application Attribution

8.2(won by default)

85

|

Verified

Not enough data

Campaign Analysis

8.6(won by default)

100

Not enough data

Uninstall Tracking

8.0(won by default)

82

|

Verified

Not enough data

Activity Dashboard

7.9(won by default)

85

|

Verified

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Campaigns

Proximity Marketing

8.3(won by default)

84

Not enough data

Alerts/Notifications

7.7(won by default)

79

|

Verified

Not enough data

Bulk SMS

7.9(won by default)

82

Not enough data

Two-Way Text Messaging

7.7(won by default)

77

|

Verified

Not enough data

Email Campaigns

9.1(won by default)

107

|

Verified

Not enough data

Audience Segmentation

8.7(won by default)

98

|

Verified

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Location-Based Marketing

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Engagement

Coupons and Promotions

7.7(won by default)

79

|

Verified

Not enough data

Social Promotion

Not enough data

Not enough data

Platform

Optimization

8.4(won by default)

99

|

Verified

Not enough data

Integrations - Mobile Marketing

8.2(won by default)

87

|

Verified

Not enough data

Internationalization

8.3(won by default)

82

|

Verified

Not enough data

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Agentic AI - Mobile Marketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Additional Functionality

Visual Analytics

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Text-to-Win

Not enough data

Not enough data

CRM

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Coupons

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Show 2 feature categories with incomplete data

Data Management Platform (DMP)[Hide 69 FeaturesShow 69 Features](javascript:void(0);)

Not enough data

Not enough data

Data Integration

1st-Party Data Integration

Not enough data

Not enough data

2nd-Party Data Integration

Not enough data

Not enough data

3rd-Party Data Integration

Not enough data

Not enough data

Offline Data Integration

Not enough data

Not enough data

Mobile Data Integration

Not enough data

Not enough data

Data Import/Export

Not enough data

Feature Not Available

Collaboration Tools

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Ad Network Integration

Not enough data

Not enough data

Agentic AI - Data Management Platform (DMP)

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Data Analysis & Optimization

Audience Segmentation

Not enough data

Not enough data

Recommendations

Not enough data

Not enough data

Standard Dashboards

Not enough data

Not enough data

Custom Reports

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Platform

Data Permissions

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Performance and Reliability

Not enough data

Feature Not Available

Enterprise Scalability

Not enough data

Feature Not Available

Internationalization

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Additional Functionality

Contact Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

API

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Data Recovery

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Data Profiling

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Data Transformation

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

WhatsApp Marketing[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

Not enough data

Not enough data

WhatsApp Messaging - WhatsApp Marketing

Transactional Messages

Not enough data

Not enough data

Bulk WhatsApp Messaging

Not enough data

Not enough data

Conversational Messaging

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Promotional Messages

Not enough data

Not enough data

Automated Replies

Not enough data

Not enough data

WhatsApp Business Platform - WhatsApp Marketing

Segmentation

Not enough data

Not enough data

API Integration

Not enough data

Not enough data

WhatsApp Commerce

Feature Not Available

Not enough data

Analytics

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital")](https://www.g2.com/products/dotdigital/reviews)

Dotdigital

Small-Business(50 or fewer emp.)

40.1%

Mid-Market(51-1000 emp.)

46.6%

Enterprise(\> 1000 emp.)

13.3%

[![V12 Data](https://images.g2crowd.com/uploads/product/hd_favicon/1495032153/v12-data.jpg "V12 Data")](https://www.g2.com/products/v12-data/reviews)

V12 Data

Small-Business(50 or fewer emp.)

60.0%

Mid-Market(51-1000 emp.)

22.5%

Enterprise(\> 1000 emp.)

17.5%

Small-Business

(50 or fewer emp.)

40.1%

60.0%

Mid-Market

(51-1000 emp.)

46.6%

22.5%

Enterprise

(\> 1000 emp.)

13.3%

17.5%

Reviewers' Industry

[![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital")](https://www.g2.com/products/dotdigital/reviews)
Dotdigital

Retail

11.3%

Marketing and Advertising

8.1%

Non-Profit Organization Management

7.8%

Financial Services

3.5%

Leisure, Travel & Tourism

3.4%

Other

65.9%

[![V12 Data](https://images.g2crowd.com/uploads/product/hd_favicon/1495032153/v12-data.jpg "V12 Data")](https://www.g2.com/products/v12-data/reviews)
V12 Data

Marketing and Advertising

55.0%

Information Technology and Services

7.5%

Accounting

7.5%

Renewables & Environment

5.0%

Insurance

5.0%

Other

20.0%

Alternatives

**Dotdigital Alternatives**

 ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo")

[
Brevo
](/products/brevo-brevo/reviews)

 ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud")

[
Salesforce Marketing Cloud
](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)

 ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")

[
Klaviyo
](/products/klaviyo/reviews)

 ![GetResponse](https://images.g2crowd.com/uploads/product/hd_favicon/1487565675/getresponse.svg "GetResponse")

[
GetResponse
](/products/getresponse/reviews)

**V12 Data Alternatives**

 ![Lotame Spherical Platform](https://images.g2crowd.com/uploads/product/hd_favicon/da0e976995671904139942de06a79bb3/lotame-spherical-platform.svg "Lotame Spherical Platform")

[
Lotame Spherical Platform
](/products/lotame-spherical-platform/reviews)

 ![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion")

[
MediaMath by Infillion
](/products/mediamath-by-infillion/reviews)

 ![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)")

[
Data 360 (formerly Salesforce Data Cloud)
](/products/data-360-formerly-salesforce-data-cloud/reviews)

 ![Adobe Audience Manager](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-audience-manager.svg "Adobe Audience Manager")

[
Adobe
](/products/adobe-audience-manager/reviews)

## Dotdigital vs V12 Data

When assessing the two solutions, reviewers found Dotdigital easier to use, set up, and administer. Reviewers also preferred doing business with Dotdigital overall.

- Reviewers felt that Dotdigital meets the needs of their business better than V12 Data.
- When comparing quality of ongoing product support, reviewers felt that V12 Data is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Dotdigital over V12 Data.