Trackier Features
Trading (3)
Keyword Tracking
Ties click activity to specific keywords to identify fraud trends.
Refund Management
Features to help defend and manage refunds from ad networks.
Integrations
Breadth of ad platform integrations.
Threat Detection (4)
Account Alerts
Sends real-time notifications of suspicious activity.
Threat Detection
Identifies and alerts to click fraud threats.
IP Address Monitoring
Tracks clicks by IP address and monitors behavior based on IP.
Rules
Allows users to create specific defense rules based on levels such as campaign, keyword, landing page, or device type.
Blocking (3)
Manual IP Blocking
Allows users to block IPs of suspicious users.
Automated IP Blocking
Audits every click and automatically blocks suspicious IPs.
Cross-Campaign Blocking
Enables users to block an IP across all campaigns account-wide.
Link Options (3)
Custom Links
Allows affiliates to create custom links for products
Referral Link Generator
Able to generate affiliate links
Smart Link
Supports the creation of smartlinks that redirect users to relevant offers based on predefined conditions such as device type, geolocation, etc.
Tracking Options (3)
Email Updates
Provides both companies and affiliates with email updates on campaign performance
Affiliate Tracking
Provides reporting and analytics on tracked performance of campaigns and affiliate-driven activities
Cookieless Tracking
Allows for tracking without the use of cookies
Platform Basics (6)
Attribution Windows
Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed.
Retargeting Attribution
Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app.
Validation Rules
Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting.
Cross-platform attribution
Provides tracking attribution tracking across multiple platforms, i.e. web and app.
Fraud Detection
Has app install fraud protection capabilities based on indicators from both web and app activity.
Post-Fraud Attribution
Ability to attribute fraud after the event was attributed to a partner.
Platform Data (6)
Uninstall Metrics
Supplies metrics around when users remove an app from their device.
Retention Metrics
Provides app retention metrics based on channels, platforms, or media source.
Analytics Dashboard
Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc.
Cross-channel insights
Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place.
Custom Dashboards
Provides the ability to create custom reporting dashboards to further explore attribution data.
Data Segmentation
Ability to segment data to uncover trends in user engagement and reporting metrics.
Affiliate Management (3)
Affiliate Network
Provides companies with access to a network of affiliates for recruiting
Commissions and Payouts
Supports multiple compensation models, such as pay-per-click, pay-per-sale, pay-per-lead, etc.
Customization
Supports the customization and management of affiliate campaigns and promotional links
Partner Discovery (1)
Content-Based Discovery
Allows users to identify partners by content based on search rankings to ensure optimal collaboration.
Partner Collaboration (3)
Brand Messaging
Allows users to provide partners with approved creative, current offers, and curated product catalogs they’ll need to promote your brand.
Offer Management
Allows users to give key partners offers and sales deals to encourage them to keep your offers front and center.
Catalog Management
Allows users to provide partners with product catalogs to help gudie them towards the right products to promote
Analytics (3)
Conversion Tracking
Allows users to track partner conversions
Customer value tracking
Allows users to track the partners that bring in your most loyal customers.
ROI Measurement
Allows users to measure partner-influenced revenue to show ROI
Integrations (3)
Data warehouse Integration
Allows users to integrate data from data warehouse software into the partner ecosystem platform
CRM Integration
Allows users to integrate data from a CRM into the partner ecosystem platform
Account-Based Marketing Software Integration
Allows users to integrate Account-Based Marketing Software into the partner ecosystem platform
Agentic AI - Value Selling Tools (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Click Fraud (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Affiliate Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives

