Trackier Features
Trading (3)
Keyword Tracking
Ties click activity to specific keywords to identify fraud trends.
Refund Management
Features to help defend and manage refunds from ad networks.
Integrations
Breadth of ad platform integrations.
Threat Detection (4)
Account Alerts
Sends real-time notifications of suspicious activity.
Threat Detection
Identifies and alerts to click fraud threats.
IP Address Monitoring
Tracks clicks by IP address and monitors behavior based on IP.
Rules
Allows users to create specific defense rules based on levels such as campaign, keyword, landing page, or device type.
Blocking (3)
Manual IP Blocking
Allows users to block IPs of suspicious users.
Automated IP Blocking
Audits every click and automatically blocks suspicious IPs.
Cross-Campaign Blocking
Enables users to block an IP across all campaigns account-wide.
Link Options (3)
Custom Links
21 reviewers of Trackier have provided feedback on this feature.
Allows affiliates to create custom links for products.
Referral Link Generator
16 reviewers of Trackier have provided feedback on this feature.
Provides an affiliate link generator.
Smart Link
19 reviewers of Trackier have provided feedback on this feature.
Supports the creation of smartlinks that redirect users to relevant offers based on predefined conditions such as device type, geolocation, etc.
Tracking Options (3)
Email Updates
Based on 19 Trackier reviews.
Provides both merchants and affiliates with email updates on campaign performance.
Affiliate Tracking
Based on 23 Trackier reviews.
Provides merchants with data and analysis on the performance of campaigns and specific affiliations.
Cookieless Tracking
As reported in 18 Trackier reviews.
Allows for tracking without the use of cookies.
Platform Basics (6)
Attribution Windows
Based on 12 Trackier reviews.
Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed.
Retargeting Attribution
Based on 10 Trackier reviews.
Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app.
Validation Rules
Based on 11 Trackier reviews.
Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting.
Cross-platform attribution
Based on 10 Trackier reviews.
Provides tracking attribution tracking across multiple platforms, i.e. web and app.
Fraud Detection
Based on 11 Trackier reviews.
Has app install fraud protection capabilities based on indicators from both web and app activity.
Post-Fraud Attribution
10 reviewers of Trackier have provided feedback on this feature.
Ability to attribute fraud after the event was attributed to a partner.
Platform Data (6)
Uninstall Metrics
Supplies metrics around when users remove an app from their device.
Retention Metrics
This feature was mentioned in 10 Trackier reviews.
Provides app retention metrics based on channels, platforms, or media source.
Analytics Dashboard
As reported in 12 Trackier reviews.
Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc.
Cross-channel insights
Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place.
Custom Dashboards
Based on 12 Trackier reviews.
Provides the ability to create custom reporting dashboards to further explore attribution data.
Data Segmentation
Based on 10 Trackier reviews.
Ability to segment data to uncover trends in user engagement and reporting metrics.
Affiliate Management (3)
Affiliate Network
This feature was mentioned in 23 Trackier reviews.
Provides advertisers with access to a network of affiliates.
Commissions and Payouts
Based on 23 Trackier reviews.
Supports multiple compensation models, such as pay-per-click, pay-per-sale, pay-per-lead, etc.
Customization
This feature was mentioned in 23 Trackier reviews.
Includes features for customizing campaign assets.
Partner Discovery (1)
Content-Based Discovery
Allows users to identify partners by content based on search rankings to ensure optimal collaboration.
Partner Collaboration (3)
Brand Messaging
Allows users to provide partners with approved creative, current offers, and curated product catalogs they’ll need to promote your brand.
Offer Management
Allows users to give key partners offers and sales deals to encourage them to keep your offers front and center.
Catalog Management
Allows users to provide partners with product catalogs to help gudie them towards the right products to promote
Analytics (3)
Conversion Tracking
Allows users to track partner conversions
Customer value tracking
Allows users to track the partners that bring in your most loyal customers.
ROI Measurement
Allows users to measure partner-influenced revenue to show ROI
Integrations (3)
Data warehouse Integration
Allows users to integrate data from data warehouse software into the partner ecosystem platform
CRM Integration
Allows users to integrate data from a CRM into the partner ecosystem platform
Account-Based Marketing Software Integration
Allows users to integrate Account-Based Marketing Software into the partner ecosystem platform
Agentic AI - Value Selling Tools (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Click Fraud (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Affiliate Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives

