Trackier Features
Trading (9)
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Keyword Tracking
Ties click activity to specific keywords to identify fraud trends.
Refund Management
Features to help defend and manage refunds from ad networks.
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Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Click Tracking
Track the amount of clicks on individual products to measure campaign results
Time on Site Tracking
Track the amount of time users spend on websites
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Visitor Tracking
Track visitors and purpose of visits
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Threat Detection (9)
Account Alerts
Sends real-time notifications of suspicious activity.
Threat Detection
Identifies and alerts to click fraud threats.
IP Address Monitoring
Tracks clicks by IP address and monitors behavior based on IP.
Rules
Allows users to create specific defense rules based on levels such as campaign, keyword, landing page, or device type.
Email Alerts
Receive and/or send email notifications for urgent updates, requests, or other information
Activity Monitoring
Track and report on everything that happens within the system or network
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
VPN Detection
Ability to determine if a device is using a VPN
Bot Detection
Identify bot traffic
Blocking (4)
Manual IP Blocking
Allows users to block IPs of suspicious users.
Automated IP Blocking
Audits every click and automatically blocks suspicious IPs.
Cross-Campaign Blocking
Enables users to block an IP across all campaigns account-wide.
Multi-Campaign
Manage multiple campaigns in one system
Link Options (3)
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Custom Links
Allows affiliates to create custom links for products
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Referral Link Generator
Able to generate affiliate links
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Smart Link
Supports the creation of smartlinks that redirect users to relevant offers based on predefined conditions such as device type, geolocation, etc.
Tracking Options (4)
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Email Updates
Provides both companies and affiliates with email updates on campaign performance
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Activity Tracking
Track and document all activities across devices, networks, and other systems
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Cookieless Tracking
Allows for tracking without the use of cookies
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Platform Basics (6)
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Attribution Windows
Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed.
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Retargeting Attribution
Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app.
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Validation Rules
Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting.
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Cross-platform attribution
Provides tracking attribution tracking across multiple platforms, i.e. web and app.
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Fraud Detection
Has app install fraud protection capabilities based on indicators from both web and app activity.
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Post-Fraud Attribution
Ability to attribute fraud after the event was attributed to a partner.
Platform Data (6)
Uninstall Metrics
Supplies metrics around when users remove an app from their device.
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Retention Metrics
Provides app retention metrics based on channels, platforms, or media source.
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Analytics Dashboard
Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc.
Cross-channel insights
Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place.
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Custom Dashboards
Provides the ability to create custom reporting dashboards to further explore attribution data.
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Data Segmentation
Ability to segment data to uncover trends in user engagement and reporting metrics.
Affiliate Management (3)
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Affiliate Network
Provides companies with access to a network of affiliates for recruiting
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Commissions and Payouts
Supports multiple compensation models, such as pay-per-click, pay-per-sale, pay-per-lead, etc.
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Customization
Supports the customization and management of affiliate campaigns and promotional links
Partner Discovery (1)
Content-Based Discovery
Allows users to identify partners by content based on search rankings to ensure optimal collaboration.
Partner Collaboration (3)
Brand Messaging
Allows users to provide partners with approved creative, current offers, and curated product catalogs they’ll need to promote your brand.
Offer Management
Allows users to give key partners offers and sales deals to encourage them to keep your offers front and center.
Catalog Management
Allows users to provide partners with product catalogs to help gudie them towards the right products to promote
Analytics (3)
Conversion Tracking
Allows users to track partner conversions
Customer value tracking
Allows users to track the partners that bring in your most loyal customers.
ROI Measurement
Allows users to measure partner-influenced revenue to show ROI
Integrations (3)
Data warehouse Integration
Allows users to integrate data from data warehouse software into the partner ecosystem platform
CRM Integration
Allows users to integrate data from a CRM into the partner ecosystem platform
Account-Based Marketing Software Integration
Allows users to integrate Account-Based Marketing Software into the partner ecosystem platform
Agentic AI - Value Selling Tools (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Click Fraud (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Affiliate Marketing (9)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Campaign Planning
Plan and strategize marketing campaigns
Additional Functionality (58)
Campaign Analytics
Track and interpret campaign performance metrics
Geolocation
Determines the location of a device using GPS or an IP address
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Session Recording
Record active support and chat sessions for auditing and training
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Threat Intelligence
Information to prevent, understand and identify cyber threats
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Website Analytics
Track and analyze information regarding website visitors
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Device Fingerprinting
Identify a device using a combination of attributes provided by the device's configuration
Web Traffic Reporting
Collect and analyze traffic data about website visitors
API
Application programming interface that allows for integration with other systems/databases
Real-Time Analytics
Analyze and gain insights into data in real-time
Mobile Access
Access software remotely via mobile devices
GDPR Compliance
Ensure compliance with the General Data Protection Regulation protocols
Keyword Analysis
Analyzing keywords to receive insights on search data and other trends
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Bot Mitigation
Reduce or block bot traffic
Affiliate Management
Track an affiliate partner's promotion of a product or service and any associated sales
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Real-Time Data
Receive data and information in real time
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Conversion Rate Optimization
Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)
Campaign Analytics
Track and interpret campaign performance metrics
Rewards Management
Strategize and implement rewards for returning customers, employees and other members
Advertising Management
Manage advertising space and its sales within your network or publication
Email Templates
Pre-made examples and templates for emails
Real-Time Analytics
Analyze and gain insights into data in real-time
Electronic Payments
Electronically collect payments for goods or services
User Management
Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
API
Application programming interface that allows for integration with other systems/databases
Multi-Campaign
Manage multiple campaigns in one system
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Multi-Language
Manage and support multiple languages
Influencer Discovery
Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks
Real-Time Reporting
Active reporting of data and metrics
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Customizable Branding
Add customized logos and colors to align with company branding
Lead Generation
Manage the process of attracting and converting business prospects into leads
Customizable Reports
Alter the layout and content of reports
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Multi Level Marketing (MLM)
The process of affiliates referring more than just sales leads to you, but also searching for new affiliates
Social Promotion
Market event via social media tools
Data Import/Export
Import and export data to and from software applications
Banner Management
Manage digital banner ads on company websites or affiliate partner websites
Commission Management
Tracking, calculating, and paying commissions and earnings to employees
Email Marketing
Create and send email blasts/campaigns
Real-Time Monitoring
Active monitoring of systems, applications, or networks
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Geotargeting
Geographic location of visitors determines behavior of the software
Fraud Detection
Identify and prevent suspicious activity
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Contact Management
Manage, organize, and store contact information