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What I like most about Topic is how much time it saves us. Spending less time doing research for content allows us to scale up our content creation without having to hire. We’ve saved the cost of half a full-time employee and it’s allowed us to scale our productivity as a team. Previously our team could do 5 to 6 briefs a week, but now we can do 50 to 60. That’s a ten-fold increase in productivity.
It's even helped us close a deal. We recently pitched content optimization services in a meeting with a potential client. This company had written 250 blog posts but none of them were ranking. During our sales process, we created a Topic content brief and used it to show them how they can improve the article and rank higher. Seeing the brief helped them trust that we knew what we were talking about and helped close the deal. Review collected by and hosted on G2.com.
Not much at this point. The UI is occasionally buggy, but a quick refresh fixes everything. Review collected by and hosted on G2.com.
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Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.





