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Topic Reviews & Product Details

Topic helps content teams drive more organic traffic and save time researching. Our product analyzes real-time search data to deliver helpful recommendations. Writers use Topic to discover exactly what their audience wants to read. The end result is better content and more traffic.

Seller

Topic

Product Description

Topic is an AI-based content optimization tool that helps you write high-quality content for search. For any given topic, we analyze top-performing content and make recommendations on word count, relevant sub-topics to cover and questions to answer.

Overview by

Ryo Chiba

Pricing

Pricing provided by Topic.

100 Content Briefs / mo

$500

5 Content Briefs / mo

$50

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Topic Media

Topic Demo - Create content briefs in half the time

We analyze the top 30 results in Google and show you exactly what you need to cover in your article. An interactive Outline Builder allows you to curate the research document into an outline that can be used by writers.

Topic Demo - Discover how others are explaining the topic

Quickly build an outline from the current top results. Spend less time figuring out how to cover the fundamentals and more time adding a unique perspective.

Topic Demo - Learn what your audience wants to learn about

We generate a highly curated list of topics to cover and cluster them into semantic groups. This allows you to maximize the value your article provides to the reader.

The Content Grader allows you to find and fill any gaps in your content, increasing the potential for your content to rank.

Topic Reviews (37)

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James Y.

Content Strategist

Mid-Market (51-1000 emp.)

1/26/2021

"Liking Topic"

5/5

What do you like best about Topic?

They've made something potentially complex and difficult to use easy and simple to navigate. The interface is intuitive and does not require a steep learning curve. Review collected by and hosted on G2.com.

What do you dislike about Topic?

There's not much I dislike about Topic, and the few things I noticed (load speed can be slow at times) were already reported to their team. To their credit, they took it seriously and shared ways they can work to address them. Review collected by and hosted on G2.com.

Kaloyan D.

SEO & Content Marketer

Small-Business (50 or fewer emp.)

1/6/2021

"Happy Topic user - we optimised our content creation process immensely"

5/5

What do you like best about Topic?

I love their simple UI interface. A lot of other tools I tested usually overwhelm the users by showing a lot of data and with their complicated workflows. With Topic, they show you just the right amount of information required to accomplish the task.

Especially for content-driven marketers, it's easy to start and use. One feature that stands out, in particular, is keyword grouping. This is something more SEO and content tools should strive to implement. Review collected by and hosted on G2.com.

What do you dislike about Topic?

Not that I count this as a disadvantage, but it would be great to have a bit more insight into how the topics are being generated -> stats, data, just for us geeks out there.

GPT-3 integration is still in its early stages. It works well with high volume keywords but when it comes to some niche keywords, it can go off the rails. Review collected by and hosted on G2.com.

Recommendations to others considering Topic:

I would advise you to take your time -> get the hang of it by using the content research process to its full potential. Go through different topics, and, try to identify your main keyword / parent topic, rather than focusing on smaller volume, super long-tail keywords. The tool is smart enough to work with the parent topic (especially if you're on a lower credits plan). Review collected by and hosted on G2.com.

What problems is Topic solving and how is that benefiting you?

When we found Topic we were looking to generate content outlines that we can hand off to our writers. Since implementing Topic into our workflow, we are creating outlines at a much faster pace. The GPT-3 integration that Topic offers helps us to come up with titles/ descriptions and outline ideas in no time.

I've used the content optimization part sparingly until now. One of our top converting pieces (bringing dozens of subs per month), sadly sank to 10-11th from top 3. After optimizing it with Topic, in about a week we got back to top 3/4. So it proves that there's real merit to Topic's content optimizer. Review collected by and hosted on G2.com.

Verified User in Consumer Services

Mid-Market (51-1000 emp.)

12/14/2020

""Topic = Traffic""

5/5

What do you like best about Topic?

With Topic, we've been able to substantially improve the quality of our content while saving massive time. Instead of blindly approaching a blog post from our own perspective, we now get a clear direction. And it's translated to more keyword coverage and traffic. What I like best is that they've been able to deliver on what they promised. Review collected by and hosted on G2.com.

What do you dislike about Topic?

It's just that I didn't find them sooner. Review collected by and hosted on G2.com.

Recommendations to others considering Topic:

When we found Topic, we were searching for a solution to improve the quality of our blog posts. Our industry is highly technical and the freelance writers we work with would often miss key aspects of the subject. We needed a way to make sure every post we published spoke the language of our audience and covered what matters to them. Using Topic has been great, it only took a month to start seeing traction on posts that we optimized. It's cool to see us slowly move up the ranks compared to the competitors. Review collected by and hosted on G2.com.

What problems is Topic solving and how is that benefiting you?

Website Traffic Review collected by and hosted on G2.com.

Cvetilena G.

Founder / Marketing Strategist

Computer Software

Small-Business (50 or fewer emp.)

8/27/2020

"Topic cut our content research time in half!"

5/5

What do you like best about Topic?

We're really enthusiastic about the tool, it really is an upgrade to our workflow. What I like best is how straightforward it is to use and how quickly we were able to see the benefits. To be honest, I'm hesitant to share this tool widely because we think of it as our secret weapon when it comes to content. Review collected by and hosted on G2.com.

What do you dislike about Topic?

Nothing really. The team is very open and transparent about their roadmap. Some great additions to the tool are coming, looking forward to using the environment in the future. Review collected by and hosted on G2.com.

Recommendations to others considering Topic:

Give the outline builder a try and you'll be amazed! Review collected by and hosted on G2.com.

What problems is Topic solving and how is that benefiting you?

Since adding Topic to our workflow, we have cut the time we spend managing our writers and researching articles in half. Since we are creating 10-15 articles a month, this adds up to a lot of saved time. We also share the Topic grader with our content writers so that they can grade the content before sending it back to us. This has improved the overall quality of what we publish. Review collected by and hosted on G2.com.

Marston G.

Small-Business (50 or fewer emp.)

8/18/2020

"Usetopic dramatically improves the content creation workflow process"

5/5

What do you like best about Topic?

There are now a few tools out there to help with the creation of content briefs. Most are not created/written for writers and even with all that powerful data - the time involved in translation outweighs the benefits. Topic's approach is very different. Handing off its information to a writer is much easier and it dramatically improves the workflow of ideation to creation to publication. Review collected by and hosted on G2.com.

What do you dislike about Topic?

You have to take it on some faith that the grading of content accurately reflects content quality.

It can still take some time to create a brief outline when looking at several different competitors.

Would be nice to be able to track performance across all customers and understand the opportunity level one could achieve - say based on current domain authority - to improve SERP performance. Additionally would be useful to track the content creation / re-write time based on current grade vs target. Review collected by and hosted on G2.com.

Recommendations to others considering Topic:

There are certainly lots of tools that can help evaluate content once created - but not many that can actually help get the ball rolling in the right direction - which is where most of the time is spent. Review collected by and hosted on G2.com.

What problems is Topic solving and how is that benefiting you?

We've seen a dramatic reduction in the amount of time it takes to create content briefs and turn the content as well. Writers are getting very specific recommendations about length, word usage and content structure. Review collected by and hosted on G2.com.

Lisa P.

Founder

Small-Business (50 or fewer emp.)

6/29/2020

"UseTopic.com to save time and create better content"

5/5

What do you like best about Topic?

Topic has been awesome to use. It helps me create detailed outlines that cover everything my audience cares about. The end result is that I can create a better outline in less time. The content grader has been helpful as well in ensuring the freelance writers that I work with meet a standard bar of quality. Being able to share the grader via a sharable link makes it easy for me to delegate the task of grading to the writer. Review collected by and hosted on G2.com.

What do you dislike about Topic?

There's really not anything I dislike about the tool. It's a great piece of software that works well for what it's designed for. Plus the founders are very responsive! Review collected by and hosted on G2.com.

What problems is Topic solving and how is that benefiting you?

Before, I would look at the top pages in Google for a given keyword and go through each one individually to do my SEO research. I used to spend about an hour to create a quality outline. With Topic, it takes me just 30 minutes. What I like best is that it cuts the time in half and the outlines come out better. It is a really useful tool for anyone who is regularly creating content. Review collected by and hosted on G2.com.

Nader K.

CEO & Co-founder

Small-Business (50 or fewer emp.)

2/2/2021

"Topic has been amazing!"

5/5

What do you like best about Topic?

It's so easy to start new posts and it keeps my content on track. Review collected by and hosted on G2.com.

What do you dislike about Topic?

I honestly don't have anything to say here Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

11/9/2020

"Every Content Marketer Should Use Topic"

5/5

What do you like best about Topic?

Topic was clearly built by marketers, for marketers. It provides actionable insights to help you improve everything from headlines to core copy. It's easy to use and I love the google docs plugin, which makes it easy to optimize as you write.

The support is also fantastic - you can tell the founders really care about their customers. I also think their pricing is extremely competitive in the MarTech space, which is a plus. Review collected by and hosted on G2.com.

What do you dislike about Topic?

There isn't much I dislike - I found it superior to other tools I was evaluating. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

8/10/2020

"I Have Used All The Top Content Optimization Tools. Topic Is The Best."

5/5

What do you like best about Topic?

The developers at Topic have a background in SEO. Which means they built a tool first and foremost for SEOs. Their overall UI is elegant, and super well thought out.

I am noticing an increase in content production, an increase in content quality (from writers), and the ability to just move faster overall. If I compare it to SurferSEOs content editor, it's way easier on the eyes and just overall easier to create quality outlines. What felt like a mess before, is a breeze. I for sure prefer the Content Outline editor to any other tool thus far and is super slick.

Kudos to the team @Topic. A few suggestions or thoughts I had were implemented in 24 hours which is completely unheard of. Review collected by and hosted on G2.com.

What do you dislike about Topic?

Right now the content outline editor overlaps a bit of the screen when trying to do research. However, the team at Topic has already implemented a new & improved UI.

I don't have a lot of dislike as of yet. It's my favorite content optimization tool. Review collected by and hosted on G2.com.

Recommendations to others considering Topic:

Great team, and a needed tool when creating content for the web. Review collected by and hosted on G2.com.

What problems is Topic solving and how is that benefiting you?

- High volume content production

- Grading writers quickly

- Did we cover the topic well enough to provide value for the reader

- Optimizing the content production process (keyword research to uploading) Review collected by and hosted on G2.com.