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Tetra Insights Media

Tetra Insights Demo - Projects
Projects encompass an entire study and are comprised of assets, files, participant requests, transcripts and annotations, analysis, synthesis, and insights.
Tetra Insights Demo - Transcripts
Transcripts convert audio/video assets to text for tagging, analysis, and synthesis in order to drive towards insights.
Tetra Insights Demo - Tags
Tags are used to code audio and video files (assets). Use tags to classify a moment or moments within an asset. (e.g. #painpoints, #excited, #ease of use#)
Tetra Insights Demo - Participant sourcing
Participant sourcing allows users to request participants and custom personas through Tetra, and Tetra will handle all logistics including sourcing, scheduling, and payment of incentives.
Tetra Insights Demo - Video clips and highlight reels
Highlight reels are series of video clips that allow you to deliver insights in an impactful way.
Tetra Insights Demo - Universal search
Universal search allows Tetra users to search terms across Annotations & Tags, Transcripts, and Projects & Assets.
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Tetra Insights Reviews (17)

Reviews

Tetra Insights Reviews (17)

4.6
17 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the ease of use and intuitive features of Tetra Insights, which streamline the research process from transcription to sharing insights. Many appreciate how it saves time and enhances collaboration, making it ideal for both academics and UX researchers. However, some users note challenges with video transcription accuracy and the need for improved editing capabilities.
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Jacob B.
JB
Senior Product Designer
Mid-Market (51-1000 emp.)
"Makes sharing insights a breeze"
What do you like best about Tetra Insights?

I really appreciate all the options for sharing my research insights with others. I can export individual files or share hosted video compilation links with anonymous users (no TetraInsights account required), password protected, or only with my team. I also appreciate that it's a simple process: Upload videos, annotate and tag clips, gather related clips, and save compilation to share as insights. The auto-transcribing, syncing, and editing of transcriptions is also great—it has improved a great deal over the years. Review collected by and hosted on G2.com.

What do you dislike about Tetra Insights?

During synthesis it can be challenging to stay organized knowing which clips have already been included in an insight and where they were included. I would also really like the ability to add or remove clips in an insight compilation after saving since there is always one that I missed. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
EI
Enterprise (> 1000 emp.)
"Tetra has a great collaborative platform with a lot of potential for Market Insights"
What do you like best about Tetra Insights?

I have only just been introduced to some projects that are in flight so my view is new and limited to the current project. With this, I feel like there is a lot of potential with how you can craft and gain feedback by leveraging the Tetra Insights team. The platform itself is great. Very easy to add people, and transcripts and flow are very intuitive. The people are very professional and offer incredible guidance on the process. There are thorough check-ins to ensure expectations are being met. Some of the interviews conducted were better than others but I also feel like they were not deal breakers and a bit more refining on where to focus and dig in will result in great interviews for the remaining session. Already thinking about how to leverage the team for additional projects. Review collected by and hosted on G2.com.

What do you dislike about Tetra Insights?

Nothing yet. Since I was brought in on a project in flight already, I don't know about pricing but assume within reason if multiple teams internally are leveraging the team. Review collected by and hosted on G2.com.

Jesse W.
JW
Founder
Small-Business (50 or fewer emp.)
"Incredible tool, extraordinary support"
What do you like best about Tetra Insights?

Tetra Insights is beautifully designed, a pleasure to use, and loaded with intuitive features. The transcription of zoom meetings with words and tags linked to video and speakers is seemless, making it a breeze to find any moment in an interview. Review collected by and hosted on G2.com.

What do you dislike about Tetra Insights?

Not a thing. It's an incredible piece of software, and I'm amazed at the low cost of entry for a solo researcher like myself. I had the need to attach supporting documents, reached out to support, and within a month the feature had been added to the platform. Review collected by and hosted on G2.com.

Response from Kathleen Urbanic of Tetra Insights

Thank you so much for your feedback! Our product management and development teams are obsessed with developing the most effective features for professional researchers, and we are so glad you find Tetra Insights valuable. Please don't hesitate to reach out to us with questions or requests. Tetra is known for enterprise level support - we are researchers supporting researchers!

Ranièle  J.
RJ
Sr. Consultant, User Experience Researcher--Innovation
Small-Business (50 or fewer emp.)
"Great Way to Keep All Artifacts in One Place"
What do you like best about Tetra Insights?

I have been using Tetra Insights for about two years. Tetra helps me keep all of my project information in one place and share it with team members. From the research design, interview recordings, notes, stimuli, and reports...it's all there for future reference.

The tagging features and the ability to make highlight reels allows this to be a one-stop shop.

There have been a few times that I have had questions while using the platform. The Tetra Insights Team has been highly responsive in answering my questions and helping me troubleshoot any issues. Review collected by and hosted on G2.com.

What do you dislike about Tetra Insights?

As a Research Consultant who uses the platform as I conduct research for multiple companies, it would be great to have a way to group the projects for each company on a separate dashboard. Review collected by and hosted on G2.com.

Response from Kathleen Urbanic of Tetra Insights

Thank you for the review and thoughtful feedback! We frequently hear from our customers that our customer success team - who are also researchers - are our biggest asset. We agree and we are glad they have enabled you to use the platform. We are working on new ways to improve visibility and organization across projects so your dashboard suggestion is timely. We appreciate the time you took to provide this review!

Verified User in Computer Software
CC
Small-Business (50 or fewer emp.)
"Great way to get transcripts and video clips with one product"
What do you like best about Tetra Insights?

I really, really like how Tetra Insights is one tool that serves a lot of my needs as an independent researcher. I can upload a video from an interview, quickly create a transcription linked to the video, create synced tags and notes, and pull video reels that I can share directly with clients. Transcripts and video reels used to take me a lot longer to make, but I can offer them as extra deliverables that are useful for communicating research insights and recommendations to stakeholders. I have also used Live Notes as both an interviewer and a notetaker, which enables real-time notes and tags synced with the video and transcript — making the whole synthesis process much faster! Review collected by and hosted on G2.com.

What do you dislike about Tetra Insights?

Being a newer tool, there are a few interactions (like with notetaking) that are on the buggy side and I use workarounds based on having used all the features a lot and getting to know the small quirks. Review collected by and hosted on G2.com.

Response from Kathleen Urbanic of Tetra Insights

Thank you for the review and the feedback. Be sure to reach out if you are having any difficulties in the product - we have a world-class customer success team. Our customers (researchers and enterprise customers) save time, effort and money by using our platform for the reason you mention - you don't have to log in to separate tools to analyze and deliver insights --

Verified User in Legal Services
UL
Small-Business (50 or fewer emp.)
"One of the best transcription choices out there!"
What do you like best about Tetra Insights?

I really enjoy the layout of Tetra - it feels intuitive, especially when working on a project with multiple team members. The process if uploading a file, then waiting for the transcription is really good. The ability to pre-prepare tags AND then to use them to generate a synthesis video is ideal for research purposes! It's a great product. Review collected by and hosted on G2.com.

What do you dislike about Tetra Insights?

Tetra isn't so good with the transcription of accents, but I think that's more of an AI issue that Tetra itself. It can also take a bit of time to upload items depending on when you do it! Review collected by and hosted on G2.com.

David H.
DH
UX Strategy and Design Leadership, Digital Product Thinking
Enterprise (> 1000 emp.)
"Tetra is revolutionizing research interviews for my team"
What do you like best about Tetra Insights?

Live Notes is incredible for allowing 2-person interviews (1 moderator, 1 scribe), where all notes and annotations are stored in one place. Review collected by and hosted on G2.com.

What do you dislike about Tetra Insights?

There are some fairly minor issues with usability around tagging, annotating and Live Notes, but nothing that can't be refined. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Small-Business (50 or fewer emp.)
"Solid, hassle-free end to end research platform"
What do you like best about Tetra Insights?

Dedicated recruiting, scheduling and synthesis are the trifecta with Tetra Insights. They have allowed us to get hold of participants that will deliver the representation the research needs. Through video clips, synthesis, and insights modules they provide us the ability to learn something new about our user's behavior or motivations every time. Review collected by and hosted on G2.com.

What do you dislike about Tetra Insights?

Video transcription is poor to our technical domain resulting in equally hilarious and embarrassing moments when reviewing transcripts, also resulting in the manual clean up of the text. Review collected by and hosted on G2.com.

Verified User in Insurance
CI
Small-Business (50 or fewer emp.)
"Great theme tagging functionality and video share features!"
What do you like best about Tetra Insights?

Tetra Insights is my go-to tool for project level and ongoing tagging of themes and ongoing analysis for associated research insights. I like that I can add both meta-theme and entity themes and then easily sort for analysis, synthesis, and ongoing access. These tags allow me to create succinct videos and text captures to share with teams and clients. Review collected by and hosted on G2.com.

What do you dislike about Tetra Insights?

Tetra Insights is continually improving offerings, functionalities, and interfaces. There's so much to learn, but I have found their learning center, customer service, and training assistance always at the ready and responsive. Love that they are open to feedback and respond to the needs of users. Review collected by and hosted on G2.com.

Response from Kathleen Urbanic of Tetra Insights

Our platform was developed by researchers for researchers, and we are so glad Tetra Insights is your go-to tool! We are proud of our customer success and training group - they are the best in the industry since they are also researchers. We also provide research and training services for our enterprise customers (including sourcing participants and providing research resources), which help our customers scale. We appreciate the review!

Verified User in Computer & Network Security
AC
Enterprise (> 1000 emp.)
"Quality research services"
What do you like best about Tetra Insights?

Tetra is committed to ensuring our research operations are a success. Our customer success representative provides this by frequently communicating, responding quickly to our needs, and helping us plan for future research. Tetra is also committed to sourcing high-quality participants that match our challenging participant requirements. They track our participant ratings, act on our participant feedback, and constantly adjust their approaches to ensure participant quality is continually increasing. Review collected by and hosted on G2.com.

What do you dislike about Tetra Insights?

They are a startup and don't have large development team, so promised integrations have taken longer than expected. Review collected by and hosted on G2.com.

Response from Kathleen Urbanic of Tetra Insights

Thank you for the review and feedback. We are committed to our customers, and we are so glad our services and platform has been useful! Tetra Insights was built to ensure projects are planned, organized and kept in a secure repository - also with industry leading search features so your analysis is more readily available (and shareable). We were founded by researchers for researchers and are proud to announce we have recently received another very large investment. We are actively growing our development team - so we will continue to build on the features that makes us unique and an industry leader. Also, our enterprise services - sourcing participants as well as expert research services - will continue to grow. It's what we know and do best -

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