The G2 on Tailwind

Tailwind Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value Tailwind for its efficient content scheduling and time-saving design features, enhancing their social media strategy. (1 mentions)

Users value the convenient scheduling features of Tailwind, effectively managing posts across multiple platforms with ease. (1 mentions)

Users find Tailwind's ease of use remarkable, especially with SmartSchedule and Tailwind Create simplifying their scheduling tasks. (1 mentions)

Users love the easy creation process with Tailwind, simplifying post design and enhancing content scheduling efficiency. (1 mentions)

Users value the easy posting capabilities of Tailwind, enhancing efficiency in content scheduling and engagement strategies. (1 mentions)

Users find Tailwind's pricing expensive, especially for smaller businesses lacking essential features and broader platform support. (1 mentions)

Users find the high pricing of Tailwind challenging, especially for small businesses lacking certain essential features. (1 mentions)

Users find the limited platform support of Tailwind inadequate for managing diverse social media accounts. (1 mentions)

Users find the lack of features in Tailwind limits its usability for managing diverse social media accounts. (1 mentions)

Users note the limited features of Tailwind, which may not meet the needs of diverse social media managers. (1 mentions)

5 Pros or Advantages of Tailwind

1. Content Creation

Users value Tailwind for its efficient content scheduling and time-saving design features, enhancing their social media strategy.

See 1 mentions

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Verified User

Small-Business (50 or fewer emp.)

3.5/5

"A Powerful Tool for Social Media Scheduling and Engagement"

What do you like about Tailwind?

Tailwind excels in streamlining content scheduling across platforms like Pinterest and Instagram. The SmartSchedule feature is particularly impressive

2. Convenience

Users value the convenient scheduling features of Tailwind, effectively managing posts across multiple platforms with ease.

See 1 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"A Powerful Tool for Social Media Scheduling and Engagement"

What do you like about Tailwind?

Tailwind excels in streamlining content scheduling across platforms like Pinterest and Instagram. The SmartSchedule feature is particularly impressive

3. Ease of Use

Users find Tailwind's ease of use remarkable, especially with SmartSchedule and Tailwind Create simplifying their scheduling tasks.

See 1 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"A Powerful Tool for Social Media Scheduling and Engagement"

What do you like about Tailwind?

Tailwind excels in streamlining content scheduling across platforms like Pinterest and Instagram. The SmartSchedule feature is particularly impressive

4. Easy Creation

Users love the easy creation process with Tailwind, simplifying post design and enhancing content scheduling efficiency.

See 1 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"A Powerful Tool for Social Media Scheduling and Engagement"

What do you like about Tailwind?

Tailwind excels in streamlining content scheduling across platforms like Pinterest and Instagram. The SmartSchedule feature is particularly impressive

5. Easy Posting

Users value the easy posting capabilities of Tailwind, enhancing efficiency in content scheduling and engagement strategies.

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Allison W.

Independent Fashion Consultant

Mid-Market (51-1000 emp.)

4/28/2018

"HUGE Timesaver!"

5/5

What do you like best about Tailwind?

I love that I can pre-schedule my Instagram posts! It saves loads of time! Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

Sometimes it can be a bit hard to navigate. Also, the tutorial sometimes starts again when you sign in and makes you think you are creating a real post, but it never lets you post and you have to start again. Review collected by and hosted on G2.com.

Recommendations to others considering Tailwind:

Tailwind has a free trail, I highly recommend trying that first. It will give you a great idea of whether or not the product will work for you! Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

I'm saving time by being able to pre-schedule instagram posts, but it also suggests the most successful hashtags and posting times! It's really upped my instagram engagement and success! Review collected by and hosted on G2.com.

Malika B.

Blogger

Retail

Small-Business (50 or fewer emp.)

7/17/2018

Business partner of the seller or seller's competitor, not included in G2 scores.

"How to Save Time and Energy When Marketing"

5/5

What do you like best about Tailwind?

Marketing to my target market consistently takes time and energy, but, I can't be online 24 hours a day. That is why I love Tailwind. I can schedule social shares at the best times to post in advance even when I am away from my computer. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

There is no magic wand that does everything for me...Just kidding.. Scheduling posts with Tailwind makes it so easy I don;t need a magic wand. Review collected by and hosted on G2.com.

Kelli C.

Small-Business (50 or fewer emp.)

8/4/2018

"Tailwind has been a game changer for my productivity "

5/5

What do you like best about Tailwind?

Having the ability to sit for a bit, create content and schedule it out , has been a huge productivity changer. . To see what works and what doesn’t has been a revenue changer. Less time, more money. What’s not to like! Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

I still wish I could post to Pinterest, Instagram and Facebook with one image/text (fullu automated without major modifications). Unfortunately the image requirement differ for all three. I have tried using all the tips, but the images come out nusable on Facebook and Instagram. Review collected by and hosted on G2.com.

Ariel B.

Digital Marketing Manager

Marketing and Advertising

Small-Business (50 or fewer emp.)

4/17/2018

"Extremely useful for anyone wanting to build Pinterest following"

5/5

What do you like best about Tailwind?

This is probably my favorite tool that I use with marketing. Manually pinning takes up so much time, whereas with Tailwind I can just spent 5 hours in the beginning of the week to pin everything for the entire week without worrying about it. It also helps me optimize the best times to pin. I like that I can see which pins are performing the best so I can replicate them. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

I don't like that if I want to see all my previous pins from tailwind farther than 30 days back I have to upgrade to a higher cost membership. I also wish there was a way for me to pin my buyable pins through Tailwind, that would make it a lot better. I also like the new "tribes" aspect, but it's hard to start new ones on your own and to get people to really join them. It's a pain when the source/url of pins you're pinning doesn't carry over, and I'm not really sure why that happens, but it's still easier than manually pinning things one by one. Review collected by and hosted on G2.com.

Recommendations to others considering Tailwind:

Definitely start using tailwind if you have a physical product or if you're a blogger. It will save you a ton of time. Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

I'm able to save a ton of time by scheduling everything to go on pinterest for the week, instead of having to do a little each day. 90% of our website visits are from Pinterest now, so it's helping get our brand awareness out there. Review collected by and hosted on G2.com.

Miriam K.

Family Life Assistnt

Religious Institutions

Small-Business (50 or fewer emp.)

1/2/2018

"Slow but Helpful"

3/5

What do you like best about Tailwind?

I am a big fan of the Chrome button that allows me to schedule, so that I can schedule something that I find while searching the web or from my email. That also allows me more easily to pin for my employer without having to logout of my own Pinterest account, since I work from my personal home computer. My new favorite feature is the ability to pin from Instagram. It's still in beta, so it is a little glitchy. But, it is a great possibility. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

Tailwind seems to move slow. I often save it for the last thing on my to-do list because of that. I also find the interface cluttered and hard to navigate. It's possible that there isn't another product better, but if it were my decision, I might try something different for my team first. Like their ability to pin from Instagram, I wish they would create a way for you to more easily pin from a blog. Review collected by and hosted on G2.com.

Recommendations to others considering Tailwind:

I am unaware of other products on the market for Pinterest management. If I could, I would want to find something with a cleaner interface and that worked faster. That being said, I'm not unhappy with Tailwind. I just wonder if there's something out there that is better! Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

My team needs Pinterest to be able to schedule in advance. This allows us to schedule out ahead of time, which makes our presence on Pinterest stronger! Review collected by and hosted on G2.com.

Samantha L.

Owner

Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

12/29/2017

"Great for managing Pinterest as a business tool"

3.5/5

What do you like best about Tailwind?

Pinterest can be difficult to utilize for a business since it's completely different from other social media platforms. Since I'm still in the learning phases of figuring out how to target my ideal client through Pinterest, Tailwind is such a huge help to me for making sure that I'm heading in the right direction. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

T dashboard page gives you suggestions for how to improve your Pinterest account, but I wish there was an option to dismiss suggestions. I typically take their advice, but certain suggestions (ie: inviting collaborators) don't work for me and I don't like having the pop up still on my dashboard suggesting I do that. Definitely a small complaint, but it's really the only thing bothers me so far. Review collected by and hosted on G2.com.

Recommendations to others considering Tailwind:

If you want to utilize Pinterest for your business, Tailwind is amazing for analytics and management. The free version is fairly comprehensive, though for more in-depth analytics, you would definitely want to upgrade to their paid-for "Plus" subscription. Since I do not currently share the management of any of my business's social media accounts with anyone else, Tailwind helps to streamline my use of Pinterest and make my life easier. Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

I'm consistently taking webinars, reading blogs and finding tips for Pinterest strategies. It's a very different approach than how you would use Instagram, Facebook, Twitter or Snapchat for a business, so I'm very much still in the learning process. Tailwind is helping me track what content is resonating with potential clients. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

5/30/2018

"Convenient Tool For Pinterest and Instagram Scheduling"

5/5

What do you like best about Tailwind?

The ability to schedule Pinterest out alongside Instagram. This means we do not have to bulk post on one day of the week. This will do wonders when looking into engagement! Instead of posting 50 pins all at once, we can schedule these pins to go out over days or weeks in advance. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

The only issue I've have so far is the timeline of their customer service getting back to us. One time it took 2 days, and the next it took them about 5-6 days. These were dealing with semi-important issues too. Review collected by and hosted on G2.com.

Recommendations to others considering Tailwind:

Do it! This is an easy to use way to manage Pinterest and Instagram accounts. Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

We don't have to spend a day every week doing bulk Pinterest pins. This means our content can be spread out. This will also help us with engagements rates versus pinning all at once and not again for another six days. Review collected by and hosted on G2.com.

Yezmin T.

Director of Marketing and Communications

Small-Business (50 or fewer emp.)

5/9/2018

"Best money spent"

5/5

What do you like best about Tailwind?

Tailwind is an awesome tool allows me to save time and take care if my Pinterest schedule for weeks in advance. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

I don't dislike anything. I would like to have more time to understand all the options Tailwind offers. I feel like I am not using it to its full potential. Review collected by and hosted on G2.com.

Sal S.

CEO

Entertainment

Small-Business (50 or fewer emp.)

1/10/2018

"Get Tailwind! Don't be the Pilot that said I don't know where I'm going but I'm making record time! "

5/5

What do you like best about Tailwind?

Mulitple Boards, Humans on the phone or chat. Tribes are great. The articles always informative on top of their game. Everything at Tailwind is the best and I have tested them all.

With Tailwind's direction and information, my business acct BARZZ has just reached 1.2 MILLION Viewers with just 500 followers. If that was FB I would have 20 people. Once again THANK YOU Tailwind FU FB. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

I dislike that you aren't on other platforms. I

also dislike that I happened upon tailwind after getting screwed by other utility programs Review collected by and hosted on G2.com.

Recommendations to others considering Tailwind:

Get rid of any other marketing programs for Pinterest and Instagram. Get TAILWIND. Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

Posting on Pinterest automatically saves a tremendous amount of time. Analytics also helps to show whats working and then I correct what isn't. Review collected by and hosted on G2.com.

Jonathan N.

English Teacher

Education Management

Small-Business (50 or fewer emp.)

3/5/2018

"Do you want a Pinterest analytics dashboard? Look no further, you found it! :)"

5/5

What do you like best about Tailwind?

I love Tailwind's customer service and how easy it is to schedule pins. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

If you had asked me a week ago I would have said their analytics. They only gave us 7 days worth of analytics with the plus plan but they recently changed it to 30 days worth of data so I'm fine now. :) Review collected by and hosted on G2.com.

Recommendations to others considering Tailwind:

Give it enough time to learn the dashboard and test to see what works for your account. It's not magic, it's data. Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

It saves a ton of time and it helps us make informed decisions about our Pinterest marketing. Review collected by and hosted on G2.com.