
Before using Syft, there were typically two main approaches to outbound sales. One could focus on highly targeted outreach, which required significant time spent on research and often resulted in lower overall activity. Alternatively, casting a wide net increased activity but risked damaging your reputation by appearing as SPAM. Syft manages to combine the advantages of both methods, delivering quality and quantity by providing highly targeted matches while still drawing from a broad pool of prospects.
The research capabilities of Syft are especially valuable, as it identifies the best person to contact within an organization and provides their email address, a process that can otherwise be quite time consuming. Additionally, it drafts outreach emails that address the specific needs of each prospect and demonstrate how your company can meet those needs.
Integration with Salesloft makes it easy to add prospects to an outbound campaign.
In sales, initiating a conversation is often the most challenging part. Syft is a tool that makes taking that first step significantly easier. Review collected by and hosted on G2.com.
A nice UX improvement would be if, after searching for a company's name, the value match appeared directly alongside the company, rather than having to scroll through the Value Match section to locate both the company and its associated value match. Review collected by and hosted on G2.com.
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Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

