Last updated: Nov 04, 2026
| Time to go live | Relative frequency |
|---|---|
| Less than 1 day | Very common |
| Less than 1 month | Very common |
| 1–3 months | Also reported regularly |
| 3–6 months | Reported less often |
| 6–12 months or more than 12 months | Occasional |
Wide integration of platforms, works fast, intuitive design, support responds quickly. Review collected by and hosted on G2.com.
Some insightful metrics are not yet supported. (Ex. Facebook Views) Review collected by and hosted on G2.com.
I allows me to seamlessly combine multiple data sources into a single dashboard, allowing the Marketing team to have "forest" view of the whole marketing funnel and a "tree" view to assess each channel's effectiveness. Review collected by and hosted on G2.com.
Adobe Analytics connector could be a bit easier to deal with. The server Outh does not work as expected when set up so I had to use the 2-week token (which is a pain to keep reauthorizing). Occasionally data sync issues with the Hubpot connector. Review collected by and hosted on G2.com.
Good feedback on the UI for Connectors like Adobe and HubSpot. We appreciate that! Keep an eye on the Community (https://community.supermetrics.com/) to learn when things are getting upgraded for you.
1. It is a very useful which allows me to combine data across sources, so instead of exporting raw data for each source and merge using excel formula, I can do it automatically using Supermetrics.
2. The auto reload function allows me to create automatic reports & dashboards, which saves us a lot of time.
3. It is easy to use & the customer support team is very responsive. Review collected by and hosted on G2.com.
Some data is not accessible due to API limitations (ex: data for Google Performance Max ads). Review collected by and hosted on G2.com.
Thanks so much for the glowing review, and I'm so happy to hear how much it's helping your org!
See how Supermetrics improved
It allows for complete automation of our data pipeline, with connectors to dozens of platforms. It's a critical piece of our tech stack that is easy for us to use every day. Setting new connections to different platforms is quick and easy, and support is always available if needed. Review collected by and hosted on G2.com.
It can't connect to everything, and there are some connectors that don't work as well as others. Review collected by and hosted on G2.com.
So glad you think it's critical to have (we do too :P). Thanks for the thoughts on the connectors though, and we'll definitely work on that. Feel free to join our Community and mention that: https://community.supermetrics.com/
I like how simple and easy the connector is. It helps to get data from any data platform like Google Ads, Facebook Ads, into the data warehouse or even analytical tools like Looker Studio. It also gives the data into Google Sheets. Lately, they have added a couple of features like data blending and other AI features, their license is a bit costly but is very useful. Review collected by and hosted on G2.com.
It does give incorrect/off data sometimes when the data is sampled. And the licenses to the connector are a bit expensive. Review collected by and hosted on G2.com.
Hi Ridhi! Thanks so much for your glowing review. So glad you're finding it helpful getting into BigQuery.
Most integrations work well and do get accurate data. It is generally easy to use. At least when they are not trying to sell you their more expensive plan or go anually. Review collected by and hosted on G2.com.
They are constantly moving data sources around to make more money and something as simple as adding one data source needs to go through the sales team. But their support team can't help. Review collected by and hosted on G2.com.
Thank you so much for sharing your honest feedback! I’m thrilled to hear that Supermetrics is helping you save time and centralize your data—those are exactly the kinds of wins we love to hear about.
That said, I’m sorry to hear about the frustrations you've had with adding data sources and the sales process. I completely understand how that could feel like a hurdle, and I appreciate you bringing it to our attention. Your feedback is incredibly valuable, and we’re always looking for ways to make things smoother and more user-friendly.
If there’s anything I can do to help or if you’d like to chat further, please don’t hesitate to email me directly at dylan.caraker@supermetrics.com. I’d love to get this fixed for you.
It's incredibly convenient, useful and simple. It gets the job done in most cases, despite them being very slow to add new features to their APIs. Review collected by and hosted on G2.com.
They're very slow to update their existing connectors (beyond just making sure that they work). For example, their Meta connector is still called 'Facebook' despite that company being renamed in 2021.
As a result, they're missing lots of features and updates within their connectors - meaning there are regularly fields, metrics, breakdowns and quality-of-life improvements that are totally absent from their integrations.
I'm sure it's just a case of resource management from their development team (which is understandable), but some of their connectors are creaking with age and missing some pretty significant functionality that you'd be able to leverage with a custom connection. Review collected by and hosted on G2.com.
It enables us to have quick reporting from our various platforms and connect to Looker Studio and Google Sheets. Review collected by and hosted on G2.com.
Sometimes the API load breaks in Looker Studio or can be slow. This is the case for all APIs. Review collected by and hosted on G2.com.
That quick reporting from your platforms and connecting to Looker Studio and Google Sheets is great! For the API, yeah, it can definitely be slow. Maybe time for a data warehouse?
Large selection of data connectors.
Robust online documentation.
Native integrations on other platforms. Review collected by and hosted on G2.com.
Costs increase annually with marginal to no added value.
Contract renewal process is protracted and feels like a battle to retain pricing.
No credits for downtime when data connectors inevitably break. Review collected by and hosted on G2.com.
All the Connectors! Sorry to hear about the cost challenge with value issues. That's something I can definitely pass along though.
Supermetrics makes it super easy to connect our client's data, to collect within our data warehouse, and organize into dashboards for our clients. Review collected by and hosted on G2.com.
At the moment, I don't have any critical feedback to share. Review collected by and hosted on G2.com.
So happy to hear you're enjoying and that there's no feedback. Please be sure to join our Community to continue getting those insights: https://community.supermetrics.com/
Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.
Is it possible to pivot data from Rows to Columns?
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