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Supermetrics Reviews & Product Details

Pricing

Pricing provided by Supermetrics.

Single connector

$29.00
flat_rate Per Month

Supermetrics Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Supermetrics, and what problem is it built to solve?

Supermetrics helps marketers and analysts move data from popular marketing and advertising platforms into AI chat, analytics, reporting, and data warehouse tools. It reports more than 15% of global ad spend through its platform.

What languages does Supermetrics support?

Supermetrics supports 1 language: English.

What company sizes and industries is Supermetrics the best fit for?

Supermetrics is most often used by small and mid-market teams, with marketing and advertising work especially prominent. Enterprise teams and several other industries also appear among its users.
  • Company size — Small business: Teams with 50 or fewer employees.
  • Company size — Mid-market: Teams with 51–1,000 employees.
  • Company size — Enterprise: Teams with more than 1,000 employees.
  • Industry — Marketing and advertising: The clearest concentration among the industries represented.
  • Other recurring industries: Retail, information technology, and healthcare.

How long does it take to implement Supermetrics across a team?

Implementations commonly go live in less than a day or within a month, though some teams report taking longer. The reported ranges vary with setup needs.
Time to go live Relative frequency
Less than 1 day Very common
Less than 1 month Very common
1–3 months Also reported regularly
3–6 months Reported less often
6–12 months or more than 12 months Occasional

What customer support options does Supermetrics provide, and how do users find the overall support experience?

Support is available through chat, email/help desk, and a knowledge base, with 24/7 live-rep support. The experience can be helpful and responsive, particularly for troubleshooting and setup, although some users encounter slow replies or issues that take time to resolve.

What is the experience like for teams switching to Supermetrics from another tool?

Switching to Supermetrics has often meant gaining broader connector coverage and more flexibility for collecting and reporting data across channels. Teams coming from tools such as Funnel, Adverity, and dashboard or reporting platforms describe choosing it for wider data access, easier customization, or a more workable cost; others find the transition takes effort, especially when they need to adapt existing metrics and reporting setups.

What tools and platforms does Supermetrics integrate with, and how do these integrations help users get more value from the product?

Supermetrics offers 44 integrations spanning marketing data sources and tools for reporting, analytics, commerce, and AI chat. These connections let teams bring data into reporting and analysis workflows, helping reduce manual pulls and make it easier to view performance across channels.
  • Advertising and social platforms: Facebook, Bing Ads, Amazon Advertising, LinkedIn Marketing Solutions, TikTok Ads, and Pinterest.
  • Marketing and analytics: Google Analytics, Adobe Analytics, HubSpot Marketing Hub, and ActiveCampaign.
  • Reporting and business intelligence: Data Studio, Looker, Microsoft Power BI, and Tableau.
  • Commerce: Shopify and WooCommerce.
  • AI chat: ChatGPT, Claude, and CoPilot.

What features or capabilities could make Supermetrics even more useful?

Supermetrics could be more useful with broader data coverage, smoother day-to-day operations, and clearer guidance for building and maintaining reports.
  • Expand connector coverage and add more source-specific metrics and fields, including organic social data.
  • Improve connection reliability and make refresh failures, reauthorization, and troubleshooting easier to manage.
  • Make data blending and report customization more flexible, with clearer metric definitions and compatibility guidance.
  • Simplify onboarding and navigation with more discoverable documentation, templates, and training.
  • Offer more flexible plans so teams can choose connectors and usage levels that match their needs.

Supermetrics Reviews (827)

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Reviews

Supermetrics Reviews (827)

View 1 Video Reviews
4.4
827 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

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Sebastiaan R.
SR
Sebastiaan R.
Digital marketing specialist
Mid-Market (51-1000 emp.)
"Amazing tool, making connections so much easier."
4.5/5
What do you like best about Supermetrics?

I can connect tools to each other, which used to be difficult to connect. Next to that, the support is also really nice to work with. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

The costs for additional output tools is crazy high. Review collected by and hosted on G2.com.

Tony M.
TM
Tony M.
Head of Product
Small-Business (50 or fewer emp.)
"ETL Made Simple"
4.5/5
What do you like best about Supermetrics?

Supermetrics have a ton of connectors to platforms like Facebook, TikTok, Google and more. They make it super simple to load data to Google Sheets and BigQuery. I love their customer support and they always seems to have new connectors to test out. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

The only issue I run into is script failures sometimes, but this is more on the platform APIs not Supermetrics. Review collected by and hosted on G2.com.

Max D.
MD
Max D.
Director of Strategy
Mid-Market (51-1000 emp.)
"An Impactful Tool For Marketing Agencies"
4/5
What do you like best about Supermetrics?

Supermetrics allows our agency to connect several dozen platforms from several dozen clients to create customized reporting. It enables our organization to do this without the need of our development team, or outside help, which allows us to allocate our development resources to other areas. It is a huge help. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Supermetrics isn't as user friendly as we would like. That being said, with a bit of training, our team is able to get just about everything done! We encounter connection bugs pretty regularly which can be frustrating, but it is the nature of the beast when dealing with so many different platforms. Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

Thanks for the feedback on the UI! We are constantly trying to improve that side for you. We'd love for you to post your suggestions in our Community: https://community.supermetrics.com/

Jordan B.
JB
Jordan B.
Director of Digital Media & Analytics
Mid-Market (51-1000 emp.)
"Easy Data Connector of Google Sheets and Looker Studio"
4.5/5
What do you like best about Supermetrics?

The ease of connecting data to Looker and Google Sheets. Connections take no time at all.

Sometimes we get very quick turn requests for client dashboards or analysis, and Supermetrics allows us to accomplish those.

We have truly advanced our team and reporting processes with the use of Supermetrics, and use the dashboards it connects to on a daily basis. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Loading time for large amounts of data can take some time. I feel like that is more of a Looker issue than a Supermetrics issue mostly.

In addition, I wish there were more Google conversion fields to pull in! Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

So glad to hear that connections take no time at all for you! For the loading time, maybe a data warehouse is next on the docket? Either way, to learn more, join our Community to get in that discussion: https://community.supermetrics.com/

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"A great tool for Data-Driven Marketers"
4.5/5
What do you like best about Supermetrics?

Supermetrics is an essential tool for anyone who relies on data to make informed marketing decisions. I use it every day to pull data from Google Analytics, Facebook Ads, and Google Ads into Google Sheets.

Overall, Supermetrics is a game-changer for marketing analysts and businesses that need automated, accurate, and easily accessible reporting. Highly recommended! Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

The initial configuration can be confusing, especially for first-time users. Some connectors require extra steps that aren’t always intuitive. Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

Thank you for your review! We're thrilled to hear Supermetrics has become a daily essential for streamlining your marketing analytics and reporting. We understand the initial configuration can be tricky and appreciate your feedback—it helps us improve. If you need any support, our team is always here to help!

Jayden H.
JH
Jayden H.
Digital Marketing Manager
Enterprise (> 1000 emp.)
"It does what it's supposed to which is all I can ask for."
5/5
What do you like best about Supermetrics?

It does what it's supposed to. Helps me get data in Looker Studio. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

It can be expensive as you expand the data you want. Review collected by and hosted on G2.com.

Vassia R.
VR
Vassia R.
Account Manager
Small-Business (50 or fewer emp.)
"review"
4.5/5
What do you like best about Supermetrics?

the speed that makes the connections to the platforms Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

the limit to the users that it has the supermetrics Review collected by and hosted on G2.com.

Verified User in Publishing
IP
Verified User in Publishing
Mid-Market (51-1000 emp.)
"Great data centralization tool"
4/5
What do you like best about Supermetrics?

I really like how Supermetrics has a very wide range of connections to other platforms, even some of the obscure ones. The transfers were straightforward and quite easy to implement. Auto transfers, and monitoring can be set up, as well as email notifications (to the team as well) if errors occur. My team and I use it every day to monitor our data performance, and rely a lot on SM for the ETF to our database (which SM also has many DB connections). Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Customer support can sometimes be long, but your customer rep would ideally be the first point of contact, who would then escalate an issue. Some connections do not have fields/dimensions that exist on the ad platform but SM cannot populate or extract that data (unknown why, recurring issue but no fix or workaround). Billing receipts/information does not reflect changes made, making email communications essential for knowing changes/new connections added etc. Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

I'm so glad to hear that you're finding it useful when monitoring your data performance, and that you're able to centralize it all. That's great feedback about billing though, and I'll push that forward.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
Originally submitted 9/7/2023
"Great plug-and-play data extraction product for digital marketers"
4.5/5
What do you like best about Supermetrics?

Supermetrics gave our small, independent media agency a way to easily extract performance data from a wide variety of platforms. The ability to integrate with Google Sheets and schedule queries allowed us to build automated reporting dashboards that save our teams a ton of time. We see high value for the price of licenses and its ease of use means even less experienced team members can jump in and get data quickly. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

We've had trouble with certain scheduled queries failing during times of high volume. Even when we adjust the query time to run when demand should be much lower, these issues have persisted for certain platforms like Facebook. It's unclear to us whether this is more of a Facebook API issue or related to how Supermetrics is querying the data. Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

I'm so glad to hear how much it's helping your agency! I think that may be an API issue on Facebook's side, but please join our Community and ask if anyone else is having the same issue: https://community.supermetrics.com/

Daniel H.
DH
Daniel H.
Founder & Sr. Google Ads Analyst
Small-Business (50 or fewer emp.)
Originally submitted 1/13/2025
"7 Years of Seamless Service"
5/5
What do you like best about Supermetrics?

They make it possible for non-techies to modernize their solutions. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Their pricing could be more competitive. Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

Hi Daniel. Our sincerest apologies for your recent experience. I'm reaching out to you via email to discuss this matter further.

Questions about Supermetrics? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

James T.
JT
James Thomson
•
Last activity over 4 years ago

Is it possible to pivot data from Rows to Columns?

Leo L.
LL
Leo Li
•
Last activity 12 days ago

How do you balance Supermetrics AI Studio dashboards with the higher pricing?

Pricing Options

Pricing provided by Supermetrics.

Single connector

$29.00
flat_rate Per Month

Essential

$29.00
flat_rate Per Month

Core

$159.00
flat_rate Per Month
Supermetrics Comparisons
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Segmentation
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Performance and Reliability
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