Supermetrics Reviews & Product Details

Supermetrics helps marketers go AI-first - from insight to action. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics unifies the marketing workflow, connecting the full breadth of marketing and advertising data sources through to AI-powered analysis and activation, so businesses spend less time wrangling data and more time on strategic growth. Built for marketers, analysts, and BI professionals, Supermetrics serves organizations from small startups to large enterprises that rely on multiple data sources such as Google Analytics, Facebook Ads, HubSpot and Shopify - consolidating everything into the destination of their choice - spreadsheets, data warehouses, or AI assistants via native MCP support. Teams can connect and automate their marketing and advertising reporting without deep technical expertise, cutting the manual work and errors that come with pulling data by hand, and freeing up time for analysis and strategy instead of data collection. Supermetrics pairs a user-friendly interface with a library of templates and pre-built reports, making it fast to visualize data and get to an answer. The platform is trusted by 200,000+ organizations globally, including L’Oréal, BBC, and Heineken, across 120 countries. Supermetrics serves organizations of every size, from small and mid-sized businesses that need enterprise-grade reporting without enterprise overhead, to global brands such as Nestlé, Warner Bros, and Dyson, to agencies managing dozens of client accounts. The platform is SOC 2 Type II and ISO 27001 certified, GDPR and CCPA compliant, and backed by 24/5 global support. Its recognition as one of G2’s Top 50 Best EMEA Software Companies reflects an ongoing investment in innovation for data-driven marketing teams looking to move from manual reporting to AI-powered decisions.

Seller

Supermetrics

Discussions

Supermetrics Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Owen Badham

Used by Precis Digital and 2 others

Beta

Pricing

Pricing provided by Supermetrics.

Single connector

$29.00

flat_rate Per Month

View More Pricing Information

Supermetrics Integrations

(69)

Verified by Supermetrics

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Supermetrics Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Supermetrics, and what problem is it built to solve?

Supermetrics helps marketers and analysts move data from popular marketing and advertising platforms into AI chat, analytics, reporting, and data warehouse tools. It reports more than 15% of global ad spend through its platform.

What languages does Supermetrics support?

Supermetrics supports 1 language: English.

What company sizes and industries is Supermetrics the best fit for?

Supermetrics is most often used by small and mid-market teams, with marketing and advertising work especially prominent. Enterprise teams and several other industries also appear among its users.

Company size — Small business: Teams with 50 or fewer employees.
Company size — Mid-market: Teams with 51–1,000 employees.
Company size — Enterprise: Teams with more than 1,000 employees.
Industry — Marketing and advertising: The clearest concentration among the industries represented.
Other recurring industries: Retail, information technology, and healthcare.

How long does it take to implement Supermetrics across a team?

Implementations commonly go live in less than a day or within a month, though some teams report taking longer. The reported ranges vary with setup needs.

Time to go live	Relative frequency
Less than 1 day	Very common
Less than 1 month	Very common
1–3 months	Also reported regularly
3–6 months	Reported less often
6–12 months or more than 12 months	Occasional

What customer support options does Supermetrics provide, and how do users find the overall support experience?

Support is available through chat, email/help desk, and a knowledge base, with 24/7 live-rep support. The experience can be helpful and responsive, particularly for troubleshooting and setup, although some users encounter slow replies or issues that take time to resolve.

What is the experience like for teams switching to Supermetrics from another tool?

Switching to Supermetrics has often meant gaining broader connector coverage and more flexibility for collecting and reporting data across channels. Teams coming from tools such as Funnel, Adverity, and dashboard or reporting platforms describe choosing it for wider data access, easier customization, or a more workable cost; others find the transition takes effort, especially when they need to adapt existing metrics and reporting setups.

What tools and platforms does Supermetrics integrate with, and how do these integrations help users get more value from the product?

Supermetrics offers 44 integrations spanning marketing data sources and tools for reporting, analytics, commerce, and AI chat. These connections let teams bring data into reporting and analysis workflows, helping reduce manual pulls and make it easier to view performance across channels.

Advertising and social platforms: Facebook, Bing Ads, Amazon Advertising, LinkedIn Marketing Solutions, TikTok Ads, and Pinterest.
Marketing and analytics: Google Analytics, Adobe Analytics, HubSpot Marketing Hub, and ActiveCampaign.
Reporting and business intelligence: Data Studio, Looker, Microsoft Power BI, and Tableau.
Commerce: Shopify and WooCommerce.
AI chat: ChatGPT, Claude, and CoPilot.

What features or capabilities could make Supermetrics even more useful?

Supermetrics could be more useful with broader data coverage, smoother day-to-day operations, and clearer guidance for building and maintaining reports.

Expand connector coverage and add more source-specific metrics and fields, including organic social data.
Improve connection reliability and make refresh failures, reauthorization, and troubleshooting easier to manage.
Make data blending and report customization more flexible, with clearer metric definitions and compatibility guidance.
Simplify onboarding and navigation with more discoverable documentation, templates, and training.
Offer more flexible plans so teams can choose connectors and usage levels that match their needs.

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Academia.TV C.

COO

Small-Business (50 or fewer emp.)

8/12/2025

"A must in data analysis"

4/5

What do you like best about Supermetrics?

Integration on a variety of software and the number of features Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Not so easy to implement for some type of software and analysis Review collected by and hosted on G2.com.

Giorgi S.

Head Of Business Intelligence

Small-Business (50 or fewer emp.)

Originally submitted 8/16/2023

"BI Head at Ecommerce Platform"

4/5

What do you like best about Supermetrics?

It is easy to use and connects just in a second Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Its not expensive but its not cheap after all. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

12/17/2025

"Excellent UX and Speed, Accurate Data Every Time"

4/5

What do you like best about Supermetrics?

Great UX, easy to use, accuracy of data, fast, no crashes... Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

no dislikes. what i am missing are funnels events from GA4, which supermetrics is missing when pulling data from GA4 Review collected by and hosted on G2.com.

Sebastian C.

Director of Digital Innovation

Small-Business (50 or fewer emp.)

10/2/2025

"Supermetrics: The standard connector platform for most reporting needs"

4.5/5

What do you like best about Supermetrics?

Easy to use, connects in real time to a lot of different platforms, flexible pricing. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

In some platforms, there are a few fields that are available in similar connector services, but not in Supermetrics Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

Originally submitted 3/9/2025

"Super helpful tool to import data from almost any source into Sheet or Looker Studio"

4.5/5

What do you like best about Supermetrics?

Super simple and versatile. Almost all data can be transferred to the desired tool. We use it to combine performance marketing data from various sources and prepare it in Looker Studio and Google Sheets. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

My accounting doesn't like the price, but that's all ;-) Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Not all data sources like Meta or Microsoft Ads can be integrated into Looker Studio. Here, Supermetrics helps as an interface. The combination of Google+Meta+Microsoft+GA4 data in Looker Studio is also made possible this way - either directly, or via the detour of a Google Sheet, where the data can then be enriched with formulas and additional data. Review collected by and hosted on G2.com.

Verified User in Furniture

Small-Business (50 or fewer emp.)

8/14/2025

"I saved time on reporting and I think about more reportings that I wouldn't do without Supermetrics"

4.5/5

What do you like best about Supermetrics?

Automatic refresh, no errors in the data I get. Alerts if requests fail. Easy to use. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Limits on some KPIs, sometimes hard to connect a source I changed my password on. Quite expensive. Lots of formulas to get the reporting I want. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

8/12/2025

"User of multiple SM products"

3.5/5

What do you like best about Supermetrics?

The number of connectors provided in my industry. It is ahead of what we immediately require Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Certain connectors and products work better than others. Updates that are pushed live are not actively or comprehensively communicated. Review collected by and hosted on G2.com.

Verified User in Primary/Secondary Education

Enterprise (> 1000 emp.)

8/7/2025

"A good solution for tactical marketing data problems"

4/5

What do you like best about Supermetrics?

It is generally very easy to use and it provides very good documentations, covering multiple use cases Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

There are many packages with different pricing structures, which may make difficult for users which one fits best Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

4/14/2025

"Great Data connector - helpful support"

4.5/5

What do you like best about Supermetrics?

The options available and settings are great and there's a ton of platform integrations they connect with. Integrations are pretty seamless and easy to setup. The support team is very helpful and will do screen shares with you, but usually on Finland time. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Support team isn't always able to help - they have a solution but it sometimes costs more money because you aren't paying for the service or solution. Review collected by and hosted on G2.com.

Martin G.

Data Engineering Manager

Enterprise (> 1000 emp.)

9/6/2024

"Easy Integration of several paid media sources at one click"

4/5

What do you like best about Supermetrics?

Supermetrics allows for easy integration of several paid media channels in which we have ads placed. Thanks to Supermetrics we were able to create a single dashboard for all our channels and now we can compare cost, clicks, impressions, conversions across all our channels. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Sometimes the aggregations (dimensions) will lead to a difference on the overall values of the metrics and that should not be the case. Or at least it should be explicitly stated. For example, when adding certain columns to our views (lets say, demographics) the total cost or impressions would change. I can understand that the overlapping of dimensions may make for "double counting" some cost, but this should be properly warned, documented, etc. Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

edit

Great feedback on the data sources double counting. Thanks for that and the review! Join our Community to stay updated: https://community.supermetrics.com/