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Compare Gong and Substrata 
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At a Glance
Market Segments
Mid-Market (69.4% of reviews)
Small-Business (50.9% of reviews)
Entry-Level Pricing
No pricing available
Starting at $50.00 1 User Per Month
Gong
Star Rating
(6,419)4.8 out of 5
Market Segments
Mid-Market (69.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about GongSubstrata
Star Rating
(909)4.9 out of 5
Market Segments
Small-Business (50.9% of reviews)
Entry-Level Pricing
Starting at $50.00 1 User Per Month
Learn more about SubstrataSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Gong excels in call recording with a score of 9.6, while Substrata follows closely with 9.7. Reviewers mention that Gong's call recording feature is seamless and integrates well with their workflow, making it easy to revisit important conversations.
- Reviewers mention that Substrata outshines Gong in customer-facing chatbot functionality, scoring 9.3 compared to Gong's 7.1. Users appreciate Substrata's chatbot for its responsiveness and ability to handle inquiries effectively, enhancing customer engagement.
- Users on G2 highlight that Substrata's ease of use is superior, scoring 9.9 against Gong's 9.3. Reviewers say that Substrata's intuitive interface allows for quicker onboarding and less training time, making it a preferred choice for small businesses.
- Reviewers mention that Substrata's lead qualification feature is particularly strong, scoring 9.4 compared to Gong's 7.3. Users report that Substrata's algorithms provide more accurate lead scoring, helping sales teams prioritize their efforts effectively.
- G2 users note that Substrata's predictive forecasting capabilities are impressive, scoring 9.3, while Gong scores 8.0. Reviewers say that Substrata's forecasting tools provide actionable insights that help in strategic planning and decision-making.
- Users report that Gong's quality of support is commendable with a score of 9.3, but Substrata edges ahead with 9.7. Reviewers mention that Substrata's support team is highly responsive and knowledgeable, which is crucial for businesses needing quick resolutions.
Pricing
Entry-Level Pricing
Gong
No pricing availableSubstrata
Substrata Professional
Starting at $50.00
1 User Per Month
Social Signal Intelligence for Professional Dealmakers
- Get Started
Free Trial
Gong
No trial information availableSubstrata
Free Trial is available
Ratings
Meets Requirements
9.4
4,919
9.7
873
Ease of Use
9.3
4,975
9.9
905
Ease of Setup
9.1
1,204
9.8
845
Ease of Admin
9.1
767
9.8
70
Quality of Support
9.3
3,490
9.7
873
Has the product been a good partner in doing business?
9.3
769
9.7
68
Product Direction (% positive)
9.0
4,597
9.3
862
Features by Category
Lead Facilitation
7.1
348
9.4
244
7.3
342
9.4
245
7.5
345
9.4
246
7.6
345
9.4
242
Organization
8.3
350
9.4
243
8.3
346
9.6
241
8.3
345
9.2
242
Performance Analysis
8.6
348
9.4
237
8.6
351
9.5
233
Sales Analysis
7.8
332
9.3
233
7.9
338
9.4
233
Generative AI
8.6
284
9.5
229
8.9
290
9.3
229
Agentic AI - AI Sales Assistant
8.2
52
9.7
19
8.0
51
9.6
19
8.2
52
9.5
18
8.4
51
9.4
19
8.3
51
9.3
19
8.3
51
9.8
19
8.2
51
9.2
19
Integrated Workflows
7.8
100
Not enough data
7.9
100
Not enough data
8.3
99
Not enough data
7.3
96
Not enough data
8.5
99
Not enough data
8.4
99
Not enough data
8.5
95
Not enough data
Repeatability and Reportability
8.2
97
Not enough data
8.0
97
Not enough data
7.9
95
Not enough data
8.4
98
Not enough data
7.4
95
Not enough data
AI and Automation
7.8
88
Not enough data
7.7
86
Not enough data
7.4
85
Not enough data
7.7
85
Not enough data
8.1
85
Not enough data
Generative AI
8.2
89
Not enough data
Agentic AI - Sales Engagement
8.3
47
Not enough data
8.1
46
Not enough data
8.3
47
Not enough data
8.3
45
Not enough data
8.2
46
Not enough data
8.2
45
Not enough data
8.3
45
Not enough data
Call Analytics
9.6
2734
|
Verified
9.7
337
8.8
2460
|
Verified
9.6
338
9.1
2647
|
Verified
9.7
337
8.3
1790
|
Verified
9.7
336
Agent Performance Management
8.6
1866
|
Verified
9.6
340
8.3
2507
|
Verified
9.7
333
8.7
2294
|
Verified
9.6
335
Generative AI
8.9
667
9.6
287
Agentic AI - Conversation Intelligence
8.0
131
9.7
64
8.0
131
9.5
64
8.2
130
9.7
63
8.1
131
9.7
64
8.2
132
9.6
63
8.1
131
9.8
63
8.0
131
9.7
62
Revenue Sourcing and Forecasting
Feature Not Available
9.7
147
8.6
376
9.5
146
8.6
407
9.6
146
8.3
346
9.5
146
8.4
354
9.5
147
8.0
247
9.3
144
8.1
244
9.5
146
CRM Data Enrichment
9.0
400
9.5
144
8.8
387
9.5
146
9.1
422
9.5
147
Feature Not Available
9.6
143
8.6
252
9.6
144
Account Management
8.1
323
9.5
144
8.2
338
9.7
143
8.4
348
9.4
144
8.6
369
9.6
143
8.5
258
9.5
144
8.1
239
9.4
144
Agentic AI - Revenue Operations & Intelligence (RO&I)
7.7
39
9.6
22
8.0
38
9.5
22
7.7
38
9.4
22
7.4
36
9.6
21
7.6
38
9.7
23
Agentic AI - Email Tracking
Not enough data
9.7
56
Not enough data
9.6
56
Not enough data
9.6
56
Not enough data
9.8
56
Not enough data
9.7
57
Not enough data
9.7
56
Not enough data
9.6
56
Analytics
Not enough data
9.7
333
Not enough data
9.6
332
Not enough data
9.6
334
Customizations
Not enough data
9.6
333
Not enough data
9.6
333
Not enough data
9.7
332
Not enough data
9.6
333
Not enough data
9.6
330
Generative AI
Not enough data
9.5
329
Agentic AI - Sales Analytics
8.5
53
9.6
32
8.6
53
9.5
32
8.5
55
9.8
32
8.6
56
9.8
32
8.3
55
9.7
32
Data Sourcing
8.5
742
9.6
195
8.7
787
9.5
194
8.5
714
9.5
194
8.9
801
9.5
193
8.6
724
9.4
192
Predictive Analytics
8.1
719
9.4
190
8.4
747
9.3
187
8.2
733
9.4
191
8.3
718
9.4
190
Sales Management
8.6
755
9.5
187
8.2
719
9.5
185
8.7
756
9.4
184
9.0
821
9.5
185
Agentic AI - Sales Coaching
8.1
60
9.7
78
8.5
60
9.6
78
8.3
61
9.7
78
8.3
58
9.8
79
Training
9.0
1964
|
Verified
9.7
270
9.0
2175
|
Verified
9.6
270
8.6
1526
|
Verified
9.5
266
9.2
2214
|
Verified
9.5
266
Feedback
9.3
2370
|
Verified
9.6
272
9.0
1851
|
Verified
9.6
269
9.0
1894
|
Verified
9.5
268
8.8
1604
|
Verified
9.7
269
8.9
1790
|
Verified
9.6
266
8.9
1877
|
Verified
9.7
267
Feature Not Available
9.6
267
Generative AI
8.9
387
9.6
264
Categories
Categories
Shared Categories
Gong and Substrata are categorized as Conversation Intelligence, AI Sales Assistant, Sales Coaching, Sales Analytics, and Revenue Operations & Intelligence (RO&I)
Reviews
Reviewers' Company Size
Gong
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Substrata
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
37.6%
Information Technology and Services
16.7%
Marketing and Advertising
9.0%
Internet
5.1%
Financial Services
3.3%
Other
28.3%
Information Technology and Services
12.3%
Marketing and Advertising
8.3%
Computer Software
5.0%
Consulting
4.1%
Financial Services
3.5%
Other
66.8%
Discussions
What is gong software?
6 Comments
RT
Gong software is a software that records and analyzes sales calls. This allows the sales person to focus on the call and then analyze the data later. This...Read more
What is the email address to send the invite to for a last minute call to be recorded? And is there a way to send the invite via email, not through the gong site?
4 Comments
ES
assistant@gong.io worked for me!Read more
How do i make Gong automatic for all my calls ?
3 Comments
JS
You can control this in configuration settings. You should not have to log into Gong for it to record. Read more
Substrata has no discussions with answers
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