Compare Gong and Substrata 
At a Glance
Market Segments
Mid-Market (69.4% of reviews)
Small-Business (44.3% of reviews)
Entry-Level Pricing
No pricing available
Starting at $50.00 1 User Per Month
Gong
Star Rating
(6,521)4.7 out of 5
Market Segments
Mid-Market (69.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about GongSubstrata
Star Rating
(1,123)4.9 out of 5
Market Segments
Small-Business (44.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $50.00 1 User Per Month
Learn more about SubstrataSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Gong excels in providing detailed meeting messages, which help users understand customer needs better. This feature has been highlighted as a significant advantage, making it easier for sales teams to follow up on conversations and maintain context.
- Users say that Substrata stands out for its ability to analyze emotional cues and buyer intent in real-time. This capability allows sales professionals to tailor their messaging effectively, which has led to successful deal closures, as noted by users who have leveraged this feature to secure major clients.
- Reviewers mention that Gong's implementation process is notably quick and intuitive, with many users appreciating the ease of setup. This has been a recurring theme in recent feedback, indicating that new users can get up and running without significant hurdles.
- According to verified reviews, Substrata's focus on converting emotional cues into quantifiable metrics is a game-changer for sales strategies. Users have expressed that this level of detail helps them refine their approach without second-guessing, which is a unique offering compared to Gong.
- G2 reviewers highlight that while Gong has a higher overall satisfaction score, Substrata's user ratings for ease of use and support quality are impressive. Users have noted that Substrata's support team is responsive and helpful, enhancing the overall user experience.
- Users report that Gong is particularly effective for mid-market companies, with a significant portion of its user base coming from this segment. In contrast, Substrata is more popular among small businesses, which may influence the choice depending on the size and needs of the organization.
Pricing
Entry-Level Pricing
Gong
No pricing availableSubstrata
Substrata Professional
Starting at $50.00
1 User Per Month
Social Signal Intelligence for Professional Dealmakers
- Get Started
Free Trial
Gong
No trial information availableSubstrata
Free Trial is available
Ratings
Meets Requirements
9.4
4,973
9.7
1,079
Ease of Use
9.3
5,030
9.8
1,111
Ease of Setup
9.1
1,251
9.8
1,050
Ease of Admin
9.1
773
9.8
70
Quality of Support
9.2
3,532
9.7
1,078
Has the product been a good partner in doing business?
9.3
775
9.7
68
Product Direction (% positive)
9.0
4,651
8.5
1,068
Features by Category
Lead Facilitation
7.1
348
9.4
245
7.3
342
9.4
247
7.5
346
9.4
250
7.6
345
9.4
243
Organization
8.3
350
9.4
247
8.3
346
9.6
242
8.3
346
9.2
244
Performance Analysis
8.5
348
9.4
243
8.6
352
9.5
238
Sales Analysis
7.8
332
9.4
235
7.9
338
9.4
236
Generative AI
8.6
287
9.5
230
8.9
294
9.3
230
Agentic AI - AI Sales Assistant
8.1
54
9.8
22
7.9
53
9.6
20
8.2
54
9.6
20
8.3
53
9.4
21
8.2
53
9.3
20
8.2
53
9.8
21
8.1
53
9.3
21
Integrated Workflows
7.8
103
Not enough data
7.9
106
Not enough data
8.3
104
Not enough data
7.3
99
Not enough data
8.4
104
Not enough data
8.4
102
Not enough data
8.5
98
Not enough data
Repeatability and Reportability
8.2
99
Not enough data
8.0
99
Not enough data
7.9
98
Not enough data
8.4
104
Not enough data
7.3
97
Not enough data
AI and Automation
7.8
90
Not enough data
7.7
88
Not enough data
7.4
87
Not enough data
7.6
87
Not enough data
8.0
87
Not enough data
Generative AI
8.2
92
Not enough data
Agentic AI - Sales Engagement
8.1
49
Not enough data
8.0
48
Not enough data
8.2
49
Not enough data
8.2
47
Not enough data
8.1
49
Not enough data
8.0
47
Not enough data
8.2
47
Not enough data
Call Analytics
9.6
2771
|
Verified
9.7
345
8.8
2473
|
Verified
9.6
345
9.1
2681
|
Verified
9.7
375
8.3
1793
|
Verified
9.7
349
Artificial Intelligence - Conversation Intelligence
8.6
1871
|
Verified
9.6
351
8.3
2527
|
Verified
9.7
342
Not enough data
Not enough data
Generative AI
8.8
690
9.6
297
Agentic AI - Conversation Intelligence
8.0
135
9.7
71
8.0
134
9.6
72
8.1
136
9.5
75
8.0
135
9.7
73
8.2
136
9.7
70
8.1
135
9.8
74
7.9
134
9.7
76
Revenue Sourcing and Forecasting
Feature Not Available
9.7
150
8.6
378
9.5
151
8.6
408
9.6
150
8.2
348
9.4
151
8.4
356
9.5
150
8.0
250
9.3
149
8.1
246
9.5
149
CRM Data Enrichment
9.0
402
9.5
148
8.8
390
9.5
149
9.1
424
9.6
150
Feature Not Available
9.6
146
8.6
254
9.6
147
Account Management
8.1
325
9.5
147
8.2
340
9.7
146
8.3
350
9.4
147
8.6
371
9.6
146
8.5
260
9.5
148
8.1
241
9.4
147
Agentic AI - Revenue Operations & Intelligence (RO&I)
7.7
41
9.7
25
8.0
42
9.5
25
7.7
40
9.5
25
7.4
38
9.7
24
7.5
40
9.7
27
Agentic AI - Email Tracking
Not enough data
9.7
59
Not enough data
9.7
58
Not enough data
9.6
59
Not enough data
9.9
60
Not enough data
9.7
61
Not enough data
9.7
59
Not enough data
9.7
65
Analytics
Not enough data
9.7
336
Not enough data
9.6
335
Not enough data
9.6
336
Customizations
Not enough data
9.6
339
Not enough data
9.7
335
Not enough data
9.7
334
Not enough data
9.6
336
Not enough data
9.5
333
Generative AI
Not enough data
9.5
331
Agentic AI - Sales Analytics
8.3
55
9.7
36
8.5
55
9.3
38
8.4
57
9.9
36
8.6
58
9.8
36
8.3
57
9.7
37
Data Sourcing
8.5
744
9.6
204
8.7
788
9.5
199
8.5
715
9.5
199
8.9
803
9.3
207
8.6
726
9.4
197
Predictive Analytics
8.1
721
9.5
197
8.4
750
9.4
195
8.2
737
9.4
198
8.3
723
9.5
196
Sales Management
8.6
760
9.5
191
8.2
721
9.5
189
8.7
758
9.5
191
9.0
825
9.5
194
Agentic AI - Sales Coaching
8.1
61
9.7
92
8.5
61
9.2
107
8.3
62
9.5
98
8.3
59
9.8
132
Training
9.0
1966
|
Verified
9.8
285
9.0
2179
|
Verified
9.5
290
8.6
1528
|
Verified
9.6
276
9.2
2217
|
Verified
9.5
275
Feedback
9.3
2371
|
Verified
9.6
290
9.0
1853
|
Verified
9.6
295
9.0
1895
|
Verified
9.5
277
8.8
1605
|
Verified
9.7
279
8.9
1791
|
Verified
9.5
319
8.9
1879
|
Verified
9.7
301
Feature Not Available
9.6
276
Generative AI
8.9
388
9.6
279
Agentic AI - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Gong and Substrata are categorized as Revenue Operations & Intelligence (RO&I), Conversation Intelligence, AI Sales Assistant, Sales Coaching, and Sales Analytics
Unique Categories
Gong is categorized as Revenue AI Platforms and Sales Engagement
Substrata is categorized as Email Tracking
Reviews
Reviewers' Company Size
Gong
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Substrata
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
37.6%
Information Technology and Services
16.8%
Marketing and Advertising
9.0%
Internet
5.1%
Financial Services
3.2%
Other
28.3%
Information Technology and Services
12.3%
Marketing and Advertising
9.0%
Computer Software
4.5%
Consulting
3.6%
Accounting
3.5%
Other
67.1%
Discussions
What is gong software?
6 Comments
RT
Gong software is a software that records and analyzes sales calls. This allows the sales person to focus on the call and then analyze the data later. This...Read more
What is the email address to send the invite to for a last minute call to be recorded? And is there a way to send the invite via email, not through the gong site?
4 Comments
ES
assistant@gong.io worked for me!Read more
How do i make Gong automatic for all my calls ?
3 Comments
JS
You can control this in configuration settings. You should not have to log into Gong for it to record. Read more
Substrata has no discussions with answers
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