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Compare Gong and Substrata 
Featured Products
At a Glance
Market Segments
Mid-Market (69.3% of reviews)
Small-Business (46.8% of reviews)
Entry-Level Pricing
No pricing available
Starting at $50.00 1 User Per Month
Gong
Star Rating
(6,468)4.7 out of 5
Market Segments
Mid-Market (69.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about GongSubstrata
Star Rating
(1,044)4.9 out of 5
Market Segments
Small-Business (46.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $50.00 1 User Per Month
Learn more about SubstrataSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Gong excels in providing comprehensive insights from sales calls, with users praising its powerful AI features for call recording and note-taking. One user highlighted the ease of searching for keywords and extracting valuable information, making it a strong choice for teams focused on sales performance.
- Users say Substrata shines in project management capabilities, particularly for product managers. Reviewers appreciate the ability to manage timelines, coordinate teams, and analyze conversations all in one place, which enhances overall productivity and decision-making.
- According to verified reviews, Gong has a higher overall satisfaction score, indicating that users feel more positively about their experience with the platform. This is reflected in feedback about its user-friendly interface and seamless integration with existing systems, which simplifies daily operations.
- Reviewers mention that Substrata provides valuable insights into consumer emotions and behavioral patterns, which can be crucial for businesses looking to convert interactions into actionable intelligence. This feature is particularly beneficial for teams focused on understanding customer sentiment.
- G2 reviewers highlight Gong's robust implementation process, with many users noting the intuitive onboarding experience. This quick setup allows teams to start leveraging the platform's capabilities without significant downtime, which is a critical factor for fast-paced sales environments.
- Users report that while Substrata offers strong features for budget management and revenue analysis, it may not match the depth of insights provided by Gong in terms of sales call analysis. This difference can impact teams that rely heavily on detailed conversation intelligence for their sales strategies.
Pricing
Entry-Level Pricing
Gong
No pricing availableSubstrata
Substrata Professional
Starting at $50.00
1 User Per Month
Social Signal Intelligence for Professional Dealmakers
- Get Started
Free Trial
Gong
No trial information availableSubstrata
Free Trial is available
Ratings
Meets Requirements
9.4
4,953
9.7
999
Ease of Use
9.3
5,009
9.8
1,031
Ease of Setup
9.1
1,234
9.8
971
Ease of Admin
9.1
771
9.8
70
Quality of Support
9.2
3,517
9.7
999
Has the product been a good partner in doing business?
9.3
773
9.7
68
Product Direction (% positive)
9.0
4,631
8.6
988
Features by Category
Lead Facilitation
7.1
349
9.4
245
7.3
343
9.4
246
7.5
347
9.4
249
7.6
346
9.4
243
Organization
8.3
351
9.4
246
8.3
347
9.6
242
8.3
348
9.2
243
Performance Analysis
8.5
349
9.4
242
8.6
353
9.5
237
Sales Analysis
7.7
333
9.4
235
7.9
339
9.4
235
Generative AI
8.6
286
9.5
230
8.9
293
9.3
230
Agentic AI - AI Sales Assistant
8.1
54
9.8
21
7.9
53
9.6
20
8.2
54
9.6
19
8.3
53
9.4
21
8.2
53
9.3
20
8.2
53
9.8
21
8.1
53
9.3
21
Integrated Workflows
7.8
103
Not enough data
7.9
105
Not enough data
8.3
102
Not enough data
7.3
99
Not enough data
8.4
104
Not enough data
8.4
102
Not enough data
8.5
98
Not enough data
Repeatability and Reportability
8.2
99
Not enough data
8.0
99
Not enough data
7.9
98
Not enough data
8.3
103
Not enough data
7.3
97
Not enough data
AI and Automation
7.8
90
Not enough data
7.7
88
Not enough data
7.4
87
Not enough data
7.6
87
Not enough data
8.0
87
Not enough data
Generative AI
8.2
91
Not enough data
Agentic AI - Sales Engagement
8.1
49
Not enough data
8.0
48
Not enough data
8.2
49
Not enough data
8.2
47
Not enough data
8.1
48
Not enough data
8.0
47
Not enough data
8.2
47
Not enough data
Call Analytics
9.6
2758
|
Verified
9.7
343
8.8
2467
|
Verified
9.6
344
9.1
2667
|
Verified
9.7
372
8.3
1794
|
Verified
9.7
347
Artificial Intelligence - Conversation Intelligence
8.6
1871
|
Verified
9.6
349
8.3
2521
|
Verified
9.7
340
Not enough data
Not enough data
Generative AI
8.9
678
9.6
295
Agentic AI - Conversation Intelligence
8.0
135
9.7
69
8.0
134
9.6
70
8.2
133
9.5
73
8.0
135
9.6
71
8.2
135
9.7
68
8.1
135
9.8
72
7.9
134
9.7
74
Revenue Sourcing and Forecasting
Feature Not Available
9.7
150
8.6
379
9.5
151
8.6
409
9.6
150
8.2
348
9.4
151
8.4
356
9.5
150
8.0
250
9.3
148
8.1
246
9.5
149
CRM Data Enrichment
9.0
402
9.5
148
8.8
390
9.5
149
9.1
424
9.6
150
Feature Not Available
9.6
146
8.6
254
9.6
147
Account Management
8.1
325
9.5
147
8.2
340
9.7
146
8.3
350
9.4
147
8.6
371
9.6
146
8.5
260
9.5
148
8.1
241
9.4
147
Agentic AI - Revenue Operations & Intelligence (RO&I)
7.7
41
9.7
25
8.0
42
9.5
25
7.7
40
9.5
25
7.4
38
9.7
24
7.5
40
9.7
27
Agentic AI - Email Tracking
Not enough data
9.7
61
Not enough data
9.7
60
Not enough data
9.6
60
Not enough data
9.8
62
Not enough data
9.7
63
Not enough data
9.7
61
Not enough data
9.7
67
Analytics
Not enough data
9.7
338
Not enough data
9.6
336
Not enough data
9.6
338
Customizations
Not enough data
9.6
339
Not enough data
9.6
337
Not enough data
9.7
336
Not enough data
9.6
338
Not enough data
9.5
335
Generative AI
Not enough data
9.5
333
Agentic AI - Sales Analytics
8.3
55
9.7
35
8.5
55
9.4
36
8.4
57
9.9
35
8.6
58
9.8
35
8.3
57
9.7
36
Data Sourcing
8.5
744
9.6
201
8.7
789
9.5
198
8.5
716
9.5
198
8.9
804
9.4
203
8.6
727
9.4
195
Predictive Analytics
8.1
722
9.4
196
8.4
751
9.4
193
8.2
737
9.4
196
8.3
724
9.5
194
Sales Management
8.6
760
9.5
190
8.2
722
9.5
188
8.7
759
9.4
190
9.0
826
9.5
191
Agentic AI - Sales Coaching
8.1
61
9.6
89
8.5
61
9.5
91
8.3
62
9.6
93
8.3
59
9.8
110
Training
9.0
1967
|
Verified
9.8
282
9.0
2179
|
Verified
9.5
285
8.6
1529
|
Verified
9.6
273
9.2
2217
|
Verified
9.5
273
Feedback
9.3
2372
|
Verified
9.6
283
9.0
1853
|
Verified
9.7
284
9.0
1896
|
Verified
9.5
275
8.8
1606
|
Verified
9.7
277
8.9
1792
|
Verified
9.6
295
8.9
1880
|
Verified
9.7
290
Feature Not Available
9.6
274
Generative AI
8.9
388
9.6
275
Agentic AI - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Gong and Substrata are categorized as Revenue Operations & Intelligence (RO&I), Conversation Intelligence, AI Sales Assistant, Sales Coaching, and Sales Analytics
Unique Categories
Gong is categorized as Revenue AI Platforms and Sales Engagement
Substrata is categorized as Email Tracking
Reviews
Reviewers' Company Size
Gong
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Substrata
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
37.5%
Information Technology and Services
16.7%
Marketing and Advertising
9.0%
Internet
5.1%
Financial Services
3.2%
Other
28.4%
Information Technology and Services
12.4%
Marketing and Advertising
9.3%
Computer Software
4.7%
Consulting
3.8%
Accounting
3.5%
Other
66.3%
Discussions
What is gong software?
6 Comments
RT
Gong software is a software that records and analyzes sales calls. This allows the sales person to focus on the call and then analyze the data later. This...Read more
What is the email address to send the invite to for a last minute call to be recorded? And is there a way to send the invite via email, not through the gong site?
4 Comments
ES
assistant@gong.io worked for me!Read more
How do i make Gong automatic for all my calls ?
3 Comments
JS
You can control this in configuration settings. You should not have to log into Gong for it to record. Read more
Substrata has no discussions with answers
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