StatSocial Pricing Overview

I love the insights and everything we are able to gather from StatSocial. The insights help us identify and understand more about our personas and gain great insights into people for brands and certain influencers. I really appreciate the Expansion feature, which allows us to expand to the amount we want, making audience scaling effective, especially when running things in a DSP. The ability to play around with different segments and send our segments to The Trade Desk is also very beneficial. Additionally, the team we work with at StatSocial is great and very supportive, making the initial setup pretty easy. Review collected by and hosted on G2.com.

I think the insights via the API would be great. We would love to show more of that data to our customers. Review collected by and hosted on G2.com.

What I value most about StatSocial is the level of granularity it offers when building and analysing audiences. The ability to select from a wide range of attributes and behaviours makes it very flexible and powerful for nuanced audience work.

The audience build functionality is particularly strong. It allows for detailed, tailored audience definitions that go beyond surface-level demographics, which is especially useful for strategic planning and deeper insight work. Review collected by and hosted on G2.com.

At times, the platform can feel a little opaque in terms of how certain metrics are calculated. I do not always feel fully confident in how the index scores and audience percentage figures are derived, which can make it harder to explain or fully trust these outputs in client-facing work.

I also often see the same brands and influencers appearing repeatedly across different audience reports. My sense is that this may be driven by accounts with large historical followings that are less relevant or influential today, although this is just an assumption. Greater clarity or filtering around recency and relevance would help address this. Review collected by and hosted on G2.com.