Sprout Social Reviews & Product Details

I use Sprout Social for social media monitoring, automation, and the reporting tool, which I love. Automating the publishing calendar for the entire month with Sprout Social takes away the worry of sending out daily social posts. I love the reporting feature because it covers everything that matters like impressions, engagement, and post link clicks. I've tried other social media tools, but none compare to Sprout's reporting - it's the best in the market. Setting up Sprout Social was super easy, and it connects to all of our company's social media profiles, like LinkedIn, Instagram, TikTok, Facebook, Twitter, and YouTube. Given all these features, I'm extremely likely to recommend it. Review collected by and hosted on G2.com.

I don't like that I can't @ mention people. So, the integration with LinkedIn could improve so that this could be featured in the tool. That way when I need to @ mention a person or a company, I don't have to do it manually within LinkedIn. Review collected by and hosted on G2.com.

I like how user friendly the process is for scheduling content across multiple channels, how it previews content, the layout for reporting metrics and the filters available. I also like the weekly email reporting on profiles. Review collected by and hosted on G2.com.

I wish there was an auto save option when building a post. This may be an internet speed issue but sometimes when I need to resize images and the page takes forever and resets the content I'm working on is lost. And sometimes when I try to save something as a draft it doesn't populate there. I'd love to see the ability to schedule items to stories in Sprout and not just the reminder to post them to stories when scheduled. Review collected by and hosted on G2.com.

Sprout Social is such a useful tool when you are managing several accounts for several different brands. I can't stress enough how nice it is to have everything in one place from inbox management to analytics and reports for multiple platforms. Sprouts ability to synthesize everything into once platform saves me hours in my day. Review collected by and hosted on G2.com.

I wouldn't say there is anything I like the LEAST (other than the price point). There are features that could be improved upon like the approval process for outside clients but I do know that they are always looking for ways to improve. Review collected by and hosted on G2.com.

Sprout has different facets that aid all marketing team members from reporting to publishing that provides support and insight into your social channels. It is easy to onboard and start the same day. It is part of my daily tools. I especially appreciate the addition of the app monitoring capabilities. Review collected by and hosted on G2.com.

I wish there was something that I didn't like! I think the one piece missing is the ability to better sort folders for larger organizations and get a clearer cut org structure. I would also appreciate a way for 2 sprout accounts to connect for approvals (agency and client) and to see calendar or posts or tag content for the same username. Review collected by and hosted on G2.com.

Sprout Social's reporting features are robust and absolutely unmatched. I've used other social scheduling tools, and they do not offer the same level of reporting that Sprout Social provides. This makes the reporting capabilities amazing for me, allowing more effective data sharing with my C-suite compared to any other social media tool. Additionally, the setup was super easy, which is great for new team members. Review collected by and hosted on G2.com.

I wish that there were more options for scheduling YouTube videos via Sprout Social. I feel that Sprout could do a better job of integrating video scheduling for YouTube, which would allow you to fill in all of the information that you could fill in on YouTube when uploading a video there natively. Review collected by and hosted on G2.com.

I like how intuitive and organized the platform is—it makes it easy to manage multiple accounts, schedule content, and monitor engagement all in one place. The reporting tools are also super helpful for pulling quick insights to share with stakeholders. Review collected by and hosted on G2.com.

I wish the platform allowed for more customization in reports and had deeper analytics for newer platforms like Threads, TikTok, and Bluesky. Sometimes the approval workflows can also feel a bit clunky for larger teams. I think the updates to TikTok and Threads could also be better, there are many in-app features that we cannot access from Sprout. Review collected by and hosted on G2.com.

I find the platform very easy to customize and fit your specific needs as an organization. Sprout Social does a great job at making it easy and simple to create custom reporting dashboard, calendars, inboxes, etc. While they make it easy and simple to setup they still offer very detailed customization that can be filtered and alternated in very granular ways. Review collected by and hosted on G2.com.

I think that Sprout Social doesn't have the most easy to use AI features and this is something that can be improved on. AI could be more intuitive to creating custom listening dashboards, analyzing these dashboards, pulling our top level insights, etc. I also think that the integration with Employee Advocacy is not the best. You cannot edit/interact with all the capabilities of Employee Advocacy within the Sprout Social platform. This makes it difficult to access all elements of the platform in a single setting. Review collected by and hosted on G2.com.

The ability to geotarget video content organically, meaning we are able to offer targeted posting to clients, without having to use ad spend where it may not be necessary. The smart inbox feature that allows us to moderate a client's entire social catalogue in one place, and report comments without having to enter the network itself. Being able to schedule all platforms at once, and edit content to tailor to each platform all in one place. Have unlimited account connections without needing to upgrade my plan. The reporting feature integrating with AI, so I am able to ask for a tailored report without having to manually select what it is I am looking for. It's integration with 3rd party platforms, making content creation easier. The ability to reach out to support via email or chat. Mobile app that lets me look at posts from my phone without needing to use the desktop version for quick scheduling options. Once the video has uploaded, it will immediately schedule quickly, unlike other platforms which take time on upload and saving. Review collected by and hosted on G2.com.

The cost is quite a lot more than other platforms, and there are limited advantages that make it the best option. You would need a very specific feature, to make paying the price worthwhile, and even then, it is slightly eye watering. The mobile app does not allow for individual platform edits, which is very inconvenient, when things need to be changed cross platform. Despite the advanced features of sprout, you are unable to upload custom thumbnails to TikTok, which other much cheaper services allow you to do. This is causing issues amongst my clients, and ultimately leads me to feel like I am wasting my time creating these assets, when they are only effective across Instagram. Review collected by and hosted on G2.com.

Sprout Social saves me from manually publishing the same content across several platforms. Instead, I can create content in one centralized place for several accounts. I appreciate that it continues listening to customer feedback and adding features like “first comment." When I don’t want a link in the main copy, I can schedule it as a comment instead of entering it manually after the post goes live. I haven’t needed that feature recently, but I appreciate that it’s there. The suggested alt text for images also gives me a helpful starting point, so I’m not writing from scratch. The initial setup was very simple as well. Review collected by and hosted on G2.com.

I've run into occasional reporting errors for one of the accounts I manage. Review collected by and hosted on G2.com.

The dashboard is easy to use, posting to multiple GMB listings (with dynamic links to their respective location pages) saves so much time, planning and posting to social is also easy-- we like the "visualness" of the calendar. Review collected by and hosted on G2.com.

Almost without fail, GMB posts don't post to 2-5 of our listings. Once we see that the post failed, we have to disconnect and reconnect the affected listings, then post to each of those listings individually. It's a continual frustration. Review collected by and hosted on G2.com.