--- title: Sprout Social Reviews meta_title: 'Sprout Social Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 7586 reviews by the users' company size, role or industry to find out how Sprout Social works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 7586 scale: '5' date_modified: '2026-11-12' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing ---

Sprout Social Reviews & Product Details

Pricing

Pricing provided by Sprout Social.

Standard

$79.00
Per User Per Month
Sprout Social Solutions
(1)

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Sprout Social Reviews FAQs

Generated using AI

Last updated: Nov 01, 2026

What is Sprout Social, and what problem is it built to solve?

It is an AI-powered social intelligence platform that turns real-time social media signals into actionable insights. Its solutions include publishing and engagement, customer care, influencer marketing, advocacy, and predictive media intelligence across major social networks and digital platforms.

What languages does Sprout Social support?

It supports 5 languages: English, French, Italian, Portuguese, and Spanish.

What company sizes and industries is Sprout Social the best fit for?

Sprout Social is used by positive reviewers across small businesses, mid-market organizations, and enterprises, with especially visible use in marketing and communications, entertainment, nonprofits, and healthcare and education. The most represented segments include:
  • Small businesses: Organizations with 50 or fewer employees.
  • Mid-market: Organizations with 51–1,000 employees.
  • Enterprise: Organizations with more than 1,000 employees.
  • Marketing and communications: Marketing and advertising, and public relations and communications.
  • Entertainment and nonprofits: Entertainment and nonprofit organizations.
  • Healthcare and education: Healthcare and higher education organizations.

How long does it take to implement Sprout Social across a team?

Implementation timelines range from less than a day to several months, with under a month the most common reported range. Here’s how the reported timelines compare:
Time to go live Relative frequency
Less than 1 month Most common
1–3 months Also frequently reported
Less than 1 day Reported regularly
3–6 months or longer Less common

What customer support options does Sprout Social provide, and how do users find the overall support experience?

Support is available through chat, email/help desk, and phone, including 24/7 live-rep support. The experience can be very helpful, particularly during onboarding and when teams need hands-on troubleshooting, though responsiveness is not consistent: some users describe quick, knowledgeable help, while others have encountered slow replies or difficulty reaching a live person.

What is the experience like for teams switching to Sprout Social from another tool?

Switching to Sprout Social has often meant moving from separate or less specialized tools to a more centralized workflow for publishing, engagement, and reporting. Teams coming from social media suites, scheduling tools, and broader marketing platforms describe choosing it for easier multi-account management, stronger analytics, more flexible publishing, or better value. The transition is often straightforward, with guided onboarding helping teams connect accounts and get started, though larger or more complex setups can take more effort.

What tools and platforms does Sprout Social integrate with, and how do these integrations help users get more value from the product?

The product offers 98 integrations, including social platforms and tools for content, marketing, analytics, and customer care. Examples named by users include:
  • Social platforms: Meta, LinkedIn, TikTok, and YouTube.
  • Content and marketing: Canva, Bitly, Shopify, and HubSpot.
  • Work management and customer care: Asana, Salesforce, and Zendesk.
  • Analytics and business profiles: Google Analytics and Google Business Profile.
These connections help teams coordinate social publishing and monitoring alongside related content, reporting, and customer workflows, with less need to move between separate tools.

What features or capabilities could make Sprout Social even more useful?

The most useful improvements would make reporting more adaptable, publishing more consistent with each social platform’s capabilities, and high-volume workflows easier to manage. Recurring requests include:
  • More flexible reporting: Add deeper customization, clearer comparisons, and more complete platform-specific metrics so teams can build reports around their needs.
  • Broader publishing support: Expand support for platform-specific formats and actions, including Stories, Reels, audio, tagging, and threaded posts.
  • More reliable connections and publishing: Make account reconnection smoother and provide clearer explanations when posts fail to publish.
  • Smoother bulk and inbox workflows: Make it easier to edit or organize many drafts and give teams more control over inbox views, filters, and notifications.

How useful do Sprout Social users find its AI features in everyday use?

AI is useful for speeding up writing and summarizing information, but its output can need review for accuracy, relevance, and brand voice. Users describe applying it to tasks such as:
  • Content assistance: Drafting or refining captions and generating image alt text; the suggestions can provide a helpful starting point but may need editing.
  • Reporting and insights: Summarizing reports, comparing performance, and finding key takeaways; these tools can save time, though users sometimes need to verify the results.
  • Scheduling and listening: Getting suggested posting times and summaries of social conversations; usefulness varies, and sentiment or recommendations may need correction.

Sprout Social Reviews (7,586)

View 21 Video Reviews
Reviews

Sprout Social Reviews (7,586)

View 21 Video Reviews
4.4
7,586 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

Generated from real user reviews
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Andrew R.
AR
Andrew R.
Small-Business (50 or fewer emp.)
"Powerful Cross-Platform Scheduling, Though Mobile Publishing Lags"
5/5
What do you like best about Sprout Social?

We use Sprout Social for absolutely everything when it comes to social media management. We love the data reports because they’re extremely comprehensive and easy to pull. The scheduling feature is the best out there, especially being able to schedule posts for the best times. We can post to different platforms with just a few easy clicks, and changing post details for each platform is a huge time saver. We switched from Hootsuite because Sprout Social was better in every way, and even though it’s more expensive, the price was justified. Setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I'm not the biggest fan of the mobile publisher, and sometimes I'd rather make a post from the app itself. I wish I could upload stories without using the mobile publisher. Sprout Social is way more expensive, even though I felt the price was justified. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

Thank you for your review! We’re happy that publishing across LinkedIn, Instagram, and other platforms is easier for your team. We hear you on wanting to create posts and upload Stories directly in the app, and we’ll pass that feedback along.

Megan B.
MB
Megan B.
Digital Content Producer
Small-Business (50 or fewer emp.)
"One-Stop Social Posting with Time-Saving Scheduling and Listening Tools"
4/5
What do you like best about Sprout Social?

I love that it's a one-stop shop to post to all of our social pages, saving me time. I appreciate its scheduling and customization abilities, and the tools available on the Listening tab. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

When I write and publish articles and have to tag reporters, I find it easier to avoid Sprout Social and post directly to the social media site, so I can make sure I'm tagging the right account. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

Thanks for sharing your experience! We’re glad Sprout Social helps you save time with centralized posting, flexible scheduling, and Listening tools that surface relevant community stories. We appreciate your feedback about tagging reporters and will share it with our team.

Verified User in Consumer Services
UC
Verified User in Consumer Services
Small-Business (50 or fewer emp.)
"Efficient Social Media Management"
5/5
What do you like best about Sprout Social?

What I like best about Sprout Social is how it brings all social media messages and interactions into one place, making it easier to manage customer inquiries and respond promptly. The unified inbox helps me stay organized, while the monitoring and reporting tools make it easier to track engagement and understand audience needs. Overall, it helps improve workflow efficiency and provides a smoother experience when managing multiple social media accounts. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

One downside of Sprout Social is that some features can be a bit overwhelming at first, and the subscription cost may be high for smaller teams. Occasionally, navigating between different tools takes extra time. Improving the user interface, simplifying certain workflows, and offering more affordable pricing plans would make the platform even better. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

Thanks for the thoughtful review. It’s great to hear Sprout Social is helping streamline your social media management and create a more consistent customer experience. We also appreciate your candid suggestions around simplifying workflows and making plans more accessible to smaller teams.

Three Palms Casual .
T
Three Palms Casual .
Mid-Market (51-1000 emp.)
"Easy Scheduling, Frustrating Boosting Limitations"
4/5
What do you like best about Sprout Social?

I mainly use Sprout Social for scheduling across about 10 to 12 pages. It takes the headache out of planning content for multiple platforms at once because I can see it all in one spot. I find it easy to use, and I like having an app so I can check things from my phone when I’m away from work or don’t have my computer with me. The setup was super easy; it guided me the whole way, and connecting profiles—and reconnecting them if they get disconnected—is pretty simple. I’ve also looked at the analytical tools, and they seem nice, though I haven’t had time to explore them deeply. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I find the boosting capabilities pretty annoying. I can’t schedule a Facebook post for multiple pages at once and then boost them from one page, so I have to schedule them all separately. I just wait until they post and boost them manually from Facebook because it’s the same amount of work for me. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

Thanks for sharing your experience! We’re glad Sprout Social makes scheduling across multiple profiles easier and that setup and mobile access have been helpful. We understand the boosting workflow can feel frustrating, especially when managing several Facebook pages. We appreciate the feedback and will share it with our team.

DN
Doug N.
Mid-Market (51-1000 emp.)
"Smooth Social Approvals and Scheduling, Frustratingly Limited Reporting"
3.5/5
What do you like best about Sprout Social?

I find Sprout Social relatively easy to use for posting and the review process, and the review and approval process is very smooth. I also find its reporting helpful for the platforms it can pull data from, though it has limitations. The setup was very straightforward, and we worked through any bugs pretty easily. We chose it because it was the best-priced option for our social posting, review, and scheduling needs, and it had a good customer support system. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

My main issue with Sprout Social is the reporting. The data for impressions and engagement can be inconsistent compared with the platforms’ own reporting, especially for Instagram and Meta, and I’ve seen inconsistencies on other platforms too. It seems to capture only partial data for organic and paid posts, including boosted posts and ads, so we can’t get a full picture and have to pull data manually from other sources. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

Thanks for sharing your experience. We’re glad Sprout Social makes scheduling and approvals straightforward and that our support team helped with setup. We understand how frustrating reporting discrepancies can be, especially when you need a complete view of organic and paid performance. Your feedback is valuable and we’ll share it with our product team.

MH
Molly H.
Mid-Market (51-1000 emp.)
"Easy Social Scheduling and Reporting, with Login Friction"
4/5
What do you like best about Sprout Social?

I find Sprout Social easier than posting manually in each social media app, and I can see my plans and calendar at a glance. Since I work on multiple brands, I can easily swap profiles. The user interface is easy to use, and I can find what I need. I also value the publishing page, being able to crop photos there, alt text generation, scheduling time suggestions, and the reporting capabilities. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

The login drives me nuts, though it’s minor: it never remembers my “remember this browser for 30 days” selection. With my company, I don’t have a Single Sign-On option, and I’d love a different 2FA method, like an authenticator app. Setup was fairly easy, but multiple brands and the customer service integration made it a little more complicated. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

Thank you for the thoughtful review. We’re happy Sprout Social helps you manage your brands and schedule content in one place. We’re sorry the browser reminder isn’t sticking, and we’ll pass along your feedback on login and setup.

Verified User in Hospital & Health Care
AH
Verified User in Hospital & Health Care
Enterprise (> 1000 emp.)
Originally submitted 6/2/2024
"Intuitive Social Management That Keeps Teams Efficient"
5/5
What do you like best about Sprout Social?

I like that Sprout Social helps my team work more efficiently and lets us manage all our social accounts in one place. It helps us get data and listening insights to leadership quickly. I appreciate that the team keeps the product up to date as social media platforms evolve, and they’re great partners to work with. The inbox, including its new tagging and features, is especially helpful. The inbox and listening tools help us get insights and respond to consumers. I found Sprout Social intuitive and easy to get right into and use right away, with trainings available when we need them. Setup was very easy, and the team was efficient and helpful with support. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I wish Sprout Social would move things along quicker when there are platform updates. I know that can be difficult, but while we wait, we have to use workarounds or old ways, which is okay. Review collected by and hosted on G2.com.

Response from Melina Glackin of Sprout Social

Hi, Sarah! Thank you for sharing your positive experience with Sprout Social. We're glad to hear that it has helped your team manage social accounts, schedule content, and collaborate effectively. Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates!

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Powerful Social Insights and Team Workflows, Despite a Learning Curve"
4/5
What do you like best about Sprout Social?

I like having one place where we can add and review content, especially for interns who don’t have direct access to our Instagram. We can approve posts and submit them without having to post manually. I really like the insights: they make it easy to see how posts compare and how our page is growing, without having to do the math or make charts. I also like the emailed end-of-month report, which lets us review what we did and plan ahead based on what worked best. Once we got over the learning curve, I found Sprout Social pretty easy to use. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Sometimes there are so many features that I get a little lost figuring out what to use or how. There are a lot of buttons and tabs, so it was a little confusing at first, though I found Sprout Social pretty easy to use once I got over the learning curve. The intro call didn’t really cater to our specific needs, so a lot of the information wasn’t relevant to us. It would have been nice to talk with someone about our needs and what might be helpful, or to have individual video tutorials for people who do work like mine. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

Thank you for sharing such thoughtful feedback! We’re glad Sprout Social helps your team collaborate on content, streamline approvals, and use clear insights and monthly reports to plan what’s next.

We understand that a wide range of features can feel overwhelming at first, and that an introductory call that isn’t tailored to your team may not be as helpful as it should be. Your suggestions for needs-based onboarding and role-specific video tutorials are valuable, and we’ll share them with our team. We’d also be happy to follow up and learn more about your workflow so we can point you toward the features and resources most relevant to your work.

Verified User in Automotive
UA
Verified User in Automotive
Mid-Market (51-1000 emp.)
Originally submitted 7/23/2026
"Sprout Social: Easy Scheduling, Seamless Collaboration, and Helpful AI Assist"
5/5
What do you like best about Sprout Social?

Sprout Social makes it easy to schedule posts, collaborate with team members, and manage all of our social channels from one central hub. One thing I use frequently is AI Assist when drafting social posts, and it really helps take our content to the next level. All of our social channels are able to be integrated with the platform. And, any time we've needed any sort of assistance, we get quick help. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

There are a couple features that I think would take Sprout Social to the next level, such as a "remove all images" feature when duplicating posts. I could also use a few tweaks to some of the reporting in the program itself, but we have discovered workarounds when we export the data. There are also some features Sprout has added that have not been the most useful to me, like the days social posts in Publishing popping up from the right, and not going away when I click to a different profile. I also don't love how I now have to toggle the left-side menu in order to create a new post, it was easier when it was right on the main page. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

We're glad to hear that you find Sprout Social easy to use and that it has been beneficial for your social media management. Your feedback about the features you'd like to see improved is valuable to us, and we will definitely consider it for future updates. We appreciate your input and are committed to continuously improving our platform.

aderinsola a.
AA
aderinsola a.
Mid-Market (51-1000 emp.)
"Easy Social Management, Though Profiles Need Frequent Reconnecting"
4.5/5
What do you like best about Sprout Social?

I like that analytics shows me how posts are performing on different platforms and helps with strategy work. I can manage all my inboxes in one place, and escalate something or create a task for a team member when needed. Sprout Link in Bio lets me link posts to relevant blogs or products, and I can manage it all in one place. I also like being able to tag posts to get data and publish to multiple platforms at once. Sprout Social is really easy to use, setup was straightforward, and the team helped us. I also appreciate the customer support. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I find that I need to keep reconnecting my profiles. I’d prefer to connect them just once during setup. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

Thanks for sharing your experience! We’re glad Sprout Social’s analytics, unified inbox, publishing tools, and customer support are helping your team work more effectively. We understand that reconnecting profiles can be frustrating, and we appreciate you bringing it to our attention.

Questions about Sprout Social? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

MS
Mackenzie Shelton
•
Last activity almost 6 years ago

Does anyone have input on how they've used Sprout to improve their business? I'd love to hear what "tricks" other people have found!

2 Upvotes
1
Join the conversation
Rosemarie O.
RO
Rosemarie O'Connor
•
Last activity 9 days ago

How complete is Sprout Social’s social listening coverage compared to its scheduling tools?

Pricing Options

Pricing provided by Sprout Social.

Standard

$79.00
Per User Per Month

Professional

$299.00
Per User Per Month

Advanced

$399.00
Per User Per Month
Sprout Social Comparisons
Sprout Social Features
Social Analytics
Social Publishing
Campaign Optimization
Content Calendar
Shared Inbox
Approval Workflows
Report Customizability
Report Exporting
Scalability
Competitor Analysis
Follower Analysis
Post Performance