Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Our main goal is to make data actionable, because content creators are not data analysts. They need data that's easy to interpret and attractive to look at.
Analysing content performance consists of two things: keeping an eye on what's happening now, and learning from what happened yesterday. That's why we offer real-time insights, historical reporting tools and predictive analytics.
Our founders worked in public media themselves and they created the tools that they themselves wanted and needed. From our offices in Nijmegen, The Netherlands and Novi Sad, Serbia we continue to develop from a love for the industry, and a desire to help media companies be the best they can be. Whether it's changing audiences, business and revenue models or content strategies, this tool was designed to support all aspects of online publishing actively.
The combination of real-time performance insights and historical evaluation reports makes predictive analysis possible, and offers publishers the ultimate toolbox for content publication and optimisation. The features are all designed to support the process from story commissioning up to post-publication optimisation. Stories are followed from start to finish, no matter what platform they're published on.
Our features include:
- Historical reports and actionable insights for timing and publication strategies on different channels
- Customisable Big Screen dashboards to track your impact directly in the newsroom
- A/B testing possibilities on your homepage for both story headlines and intros
- Smart notifications that offer suggestions for improvement and give reminders (based on your own business and preferences)
- Smartify: a completely flexible analytics system that you can adjust to your own needs
- User needs approach that will help focus on audience driven publishing.
- AI-driven features to optimise your newsroom's performance.
Smartocto makes data actionable, attractive and easy to understand for storytellers, publishers and content creators. This editorial analytics system was designed especially for the media and content industry and the challenges they face when it comes to reader loyalty, new business and revenue models, publishing on multiple channels and platforms, and digital transformation. We help these companies to adopt data-informed workflows, with
- Real-time insights and dashboards
- Historical reports and specialised compound metrics
- Notifications that tell you when to take action
- Machine learning that predicts the best way out for every story
Seller
smartoctoLanguages Supported
German, English, French, Dutch, Spanish, Serbian
Product Description
Smartocto is all about editorial analytics and content intelligence. We want to help storytellers create the best possible content, catered to their target audience and business goals. We do this by providing advanced metrics and analytics, but presented in the most actionable, attractive and comprehensible way possible. After all, writers are not data people, but they can greatly benefit from using data, so our goal is to make it as accessible as possible.
Overview by
Rutger Verhoeven
