Smartly Reviews & Product Details

I like that I can manage all my social media channels in one tool, with more automation options and extra tools that the channels themselves do not offer. The tool works very well. The extra tools are very valuable and make our campaigns better than before we used Smartly. I also find the people who work there very nice, thoughtful, and helpful. Smartly was reasonably easy to set up. Review collected by and hosted on G2.com.

The billing is not entirely smooth, although this is also partly our fault; both sides can improve this. It is especially important that everything is arranged on time, otherwise we will have problems with our finance department. Review collected by and hosted on G2.com.

I use Smartly for our social advertising campaigns. Especially scaling, automation, and creative templates are useful. With Smartly, we can help clients who struggle to provide creators, even on a larger scale. The cross-channel capabilities provide more efficiency, allowing us to work faster and compare channels better in reports. With Brandpulse, I gain insights that I don't get from the channels themselves. I enjoy creating something with creative templates: you don't have to be a designer, and anyone can create something beautiful to test in campaigns and then iterate on. Smartly may seem complex at first glance, but once you work with it, it's logical and clear; you learn by doing. For social advertising, it saves us time and provides more overview and ultimately better performance because we can add more options. Review collected by and hosted on G2.com.

I still regularly encounter errors when publishing in the workspace. It frustrates me when not everything can go live immediately. I would like more context with an error message so that I immediately know what the issue is. Sometimes I only get the message 'error publishing. Try again later', without further explanation. I know this is already being worked on with Q&A review, but it still causes frustration for me and my colleagues. Review collected by and hosted on G2.com.

I really like the PBA feature because it helps me keep multiple campaigns under the same umbrella goal. It lets the algorithm decide where to invest the most, so I don't have to keep adjusting budgets. I also like the trigger functions, which are super flexible and help me automate my campaigns. The image template function connected to a feed is great too; it can be as simple as a spreadsheet and allows us to automate a lot. The initial setup was quite easy and straightforward, and overall, Smartly is a great tool for optimizing campaigns, automating workflows, and improving overall performance. Review collected by and hosted on G2.com.

I think one of the areas that I'd like to improve for Smartly is their reporting, especially the creative reporting. I feel like we could benefit from more creative insights and a better interface to showcase how the performance of our ads is. For example, aggregating ads across multiple campaigns is not easy. If I have the same ad, meaning the same video, but across multiple campaigns, seeing the performance altogether is really not easy to build with the current features. I would like a feature where, if it's a video, you could download it as a GIF for creative purposes and reporting, making it easier to showcase the ad's performance to our stakeholders. Copying within the template is another aspect that could be improved. I would like the possibility that if I create multiple templates with different aspect ratios, and I modify one, it's an easy way to apply that modification to other ratios with a simple copy-paste feature. Review collected by and hosted on G2.com.

The new features help improve campaign optimization and boost the overall ROI. Integration was easy and supported by the account manager. The team assisted us for months and always answered our questions promptly. There was deadline to the onboarding and it continued as long as needed their support & felt comfortable with the platform. Integration was easy and supported by the account manager. The team assisted us for months and always answered our questions promptly. There was deadline to the onboarding and it continued as long as needed their support & felt comfortable with the platform. Review collected by and hosted on G2.com.

With all the new platforms that have been added, the focus feels split, so it seems like less effort is going into the Meta features. Review collected by and hosted on G2.com.

I love using Smartly for its easy-to-use and flawless interface. It allows me to have my reporting view directly on my campaign view for a quick overview of my activities. The views that combine multiple channels give me quick insights into my cross-channel activities without needing to switch tabs. The Cross Channel PBA feature is a standout; it saves a lot of manual budget optimization work while also improving performance. Additionally, the people who work at Smartly are very easy to collaborate with, and having 24/7 support is great. We also had great support during onboarding for other clients in the past. Review collected by and hosted on G2.com.

The sync with new platform features is not always available. For example, if TikTok rolls out new things for their Smart+ campaigns, it takes a while before we can set these things up via Smartly. Switching between Smartly and native setups can be annoying and frustrating sometimes. Especially with Foot Locker, we are always keen to test new things. But new things from the platform side do not always pop up on Smartly directly. A quicker sync on that would be great, so that we don't have to switch between Smartly and the platform. Review collected by and hosted on G2.com.

I love using Smartly for campaign setup and optimization because it saves us a lot of time. The automated ads and new product features like countdown ads and conversational ads are great for social media. I really like the time-saving aspect and the efficiency it brings to our processes. The conversational ads feature provides new insights into our audience, making them valuable to use. Review collected by and hosted on G2.com.

I find the templates and editing them quite challenging. It takes a lot of time to edit a template, and it gives lots of errors. It could definitely be more user-friendly. Also, even though the overall setup was quite easy, it was quite hard to get onboarded for specialists. Review collected by and hosted on G2.com.

I appreciate Smartly for its excellent and friendly support that solves every issue and makes the effort to understand my needs. I also like the easy-to-understand and use interface along with the many functionalities that I am yet to discover. The initial setup was very easy and frictionless, which was a big plus. Smartly has been a great tool for ads automation for Meta and Google, especially solving the burden of creating a lot of ads in a single run and offering functionalities like customizing catalog images that Meta doesn't provide. Review collected by and hosted on G2.com.

I would like to add multiple products from a feed to a single video in Catalog Videos. Review collected by and hosted on G2.com.

The support I’ve received during onboarding for different clients at our agency has been excellent. We’ve also seen strong performance improvements across our campaigns thanks to the various ad optimisation features, which has been a big plus. Review collected by and hosted on G2.com.

Some of the creative features feel a little basic. I’ve had clients who wanted to do various creative bits within the templates, but they haven’t been able to carry them out. Review collected by and hosted on G2.com.

I use Smartly for campaign optimization and creative management. Smartly has features that aren't available on other managers, allowing us to make optimizations across channels like TikTok and Facebook within the same workspace, which is really valuable for us. In creative management, the ad rotation tool is particularly valuable, as it helps avoid creative fatigue and enables optimization across channels through assets. The initial setup of Smartly was pretty easy, more of a plug-and-play process. Review collected by and hosted on G2.com.

I find that some capabilities on TikTok are not available on Smartly. This is an area that could be improved, especially since they are transitioning through the usage of TikTok. Review collected by and hosted on G2.com.

I like that Smartly is easy to use, which is a big plus for me. The most useful features for me are the image, video HTML templates which I use to create my ads. I also really appreciate the workspace environment and the reporting capabilities that it offers. Additionally, the initial setup was easy, which made the transition seamless. Review collected by and hosted on G2.com.

I find the HTML builder a bit complex and it doesn't hold all the potential other channels do. I see room for improvement in the HTML capabilities for display advertising. Review collected by and hosted on G2.com.