Like most of us, I like to work smarter, not harder. SmartBuilder is the "smarter not harder" worker's best friend.
Pre-SmartBuilder, I spent several years working with other rapid authoring tools and SmartBuilder, oh how I love thee. Let me count the ways! As another reviewer mentioned, with SmartBuilder you aren't limited to a narrow, linear format when creating eLearning courses. With literally anything I can think up, SmartBuilder can help me make it happen. The simplicity and flexibility of the logic for automations is unparalleled. If you are comfortable with "If, then" logic and have a reasonable sense of design, you will pick this up quickly.
The richness and authenticity of the interactive and simulation elements that I'm able to build using their branching scenarios has really improved the relevance of the courses I'm able to produce. SmartBuilder offers templates that are great for new users or if you're in a time crunch. You can also build your own templates, which is a game changer. I can establish design elements within a course and disseminate to other courses in a given learning path without any extra steps or copying and pasting.
SmartBuilder makes it incredibly easy to create versatile content that can be consumed on a mobile device or computer - with no extra effort on the part of the author.
As if all of this amazing, easy-to-learn, versatile functionality isn't enough, the support and service that I've received is top notch. These guys really care if my projects are a success and get excited when I get excited. The live chat support is stellar, and the SmartBuilder crew are quick to hop on a call and offer their assistance. The synchronous tutoring sessions are super valuable; the team (thanks, Nav, Rob, and crew!) works hard to make sure that what you learn during these sessions is relevant to your use case.
In short, there is absolutely nothing like this product on the market. If you've gotten frustrated with the few popular rapid authoring options (or if you like them fine but you're ready to up your game and want more options when authoring), SmartBuilder is your buy. Hands down. Review collected by and hosted on G2.com.