# Simple Fractal Reviews
**Vendor:** Simple Fractal  
**Category:** [Robotic Process Automation (RPA) Software](https://www.g2.com/categories/robotic-process-automation-rpa)  
**Average Rating:** 4.9/5.0  
**Total Reviews:** 16
## About Simple Fractal
Custom robotic process automation (RPA) solutions specializing in healthcare, finance, retail and professional services. Since our solutions are custom scripted, they are flexible, less fragile and more cost effective since there are no licensing fees from 3rd-party vendors. We use bots to: - Automate repetitive business functions that are tedious, error prone and don&#39;t contribute to employee satisfaction - Communicate between disparate systems - Integrate solutions with common business applications - e-mail, Excel, text, etc. - Create dynamic reports that &quot;act&quot; on the business intelligence data (send notifications, tasks, etc.) - and much more...



## Simple Fractal Pros & Cons
**What users like:**

- Users commend **automation seamlessness** with Simple Fractal, appreciating their responsiveness and expertise in enhancing operational efficiency. (2 reviews)
- Users highlight the **automation ease** provided by Simple Fractal, enhancing operational efficiency and responsiveness. (2 reviews)
- Users commend the **expertise and responsiveness** of Simple Fractal in developing effective RPA solutions that exceed expectations. (1 reviews)
- Users value Simple Fractal&#39;s **exceptional partnership** , significantly enhancing business growth through strategic alignment and innovative solutions. (1 reviews)
- Users value the **innovative solutions** provided by Simple Fractal, enhancing efficiency and collaboration in their operations. (1 reviews)
- Python Support (1 reviews)
- Users praise Simple Fractal for their **dedication and responsiveness** , resulting in exceptional and innovative partnership experiences. (1 reviews)
- Workflow Management (1 reviews)

**What users dislike:**

- Users note that Simple Fractal&#39;s services are **expensive** , yet they often find the investment justified by quality results. (2 reviews)

## Simple Fractal Reviews
  ### 1. Reggie Bot Transformed Our Billing—Fast, Accurate, and Excellent Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rose H. | IT, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 28, 2026

**What do you like best about Simple Fractal?**

We have experienced a 90% reduction in the hours needed for billing data entry, allowing us to submit billing on time and with increased accuracy. Satisfaction has improved greatly, as staff can spend more time on meaningful tasks instead of repetitive work. The Reggie Bot is easy to use, reliable, and the customer support has been excellent. The value we receive for the cost is outstanding.

**What do you dislike about Simple Fractal?**

I can't think of any real downsides. Any time we've had a minor issue, it has been quickly resolved by the support team.

**What problems is Simple Fractal solving and how is that benefiting you?**

Before using Simple Fractal, we were spending approximately 80 hours in manual data entry for billing, which was making it hard to scale our services and burning staff out due to the repetitive nature of the work in a short window of time.

  ### 2. Simple Fractal: An Indispensable, Responsive Automation Partner

**Rating:** 5.0/5.0 stars

**Reviewed by:** Christine  L. | Director of Revenue Cycle, Enterprise (> 1000 emp.)

**Reviewed Date:** February 25, 2026

**What do you like best about Simple Fractal?**

Working with Simple Fractal has been a consistently outstanding experience. From the very beginning, they invested real time in understanding how our entire operation works, not just the pieces we asked them to automate. They bring sharp thinking to every conversation, offer creative solutions, and handle complex requests without hesitation. Whether it’s refining a workflow or making quick adjustments to code, their team is responsive, reliable, and genuinely committed to helping us move faster. They’ve become an indispensable partner in our automation efforts.

**What do you dislike about Simple Fractal?**

Their rates may seem steep to executives who haven’t worked with them before, but in my experience, Simple Fractal more than justifies the investment with reliable, expert‑level solutions.

**What problems is Simple Fractal solving and how is that benefiting you?**

Simple Fractal has built multiple automation bots for us that have significantly accelerated our cash flow by removing manual bottlenecks and speeding up key financial processes

  ### 3. Industry expertise and excellent collaboration

**Rating:** 5.0/5.0 stars

**Reviewed by:** Haley C. | Chief Financial Officer, Mental Health Care, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 08, 2024

**What do you like best about Simple Fractal?**

Working with Simple Fractal has been a game-changer for our organization!   We approached Simple Fractal with a simple idea in mind, and their team helped us solidify the scope of work for an RPA solution that exceeded our expectations and our anticipated return on investment. Now, we are expanding the original bot and writing proposals for three more. The team at Simple Fractal is fantastic to work with. They bring an impressive depth of knowledge to the table, particularly in understanding the unique demands and challenges of our industry.  The developers are highly skilled, flexible, responsive, and they have the expertise needed to guide us through complex technical decisions. We are excited to move forward with Simple Fractal as a trusted partner.

**What do you dislike about Simple Fractal?**

Their RPA solutions are not inexpensive, but the sales team is skilled at helping with cost-benefit analysis and determining if a particular use-case is worthwhile financially.  We found that the timeline for the development phase was drawn out longer than we expected but admittedly, this was often due to our own changes (to which the development team was extremely responsive and accommodating).

**What problems is Simple Fractal solving and how is that benefiting you?**

Simple Fractal has developed a bot to facilitate revenue recognition, as well as claims generation and sending.  The expanded RPA solution will automate admintrative tasks, which is expected to increase our compliance with payor guidelines and reduce financial losses due to audit-related recoupments.

  ### 4. Collaboration at its best

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Enterprise (> 1000 emp.)

**Reviewed Date:** October 18, 2024

**What do you like best about Simple Fractal?**

Simple Fractal’s dedication to our success goes beyond the typical vendor-client relationship; they’ve been true partners to us for nearly a decade. They take the time to deeply understand our business goals, leading to innovative solutions that consistently align with our needs. After years of collaboration, I have absolute confidence in their ability to deliver with professionalism, quality, and reliability.

Simple Fractal is, without question, the most strategic and committed software partner I’ve ever worked with. Their contributions have been instrumental in our business growth, adding significant value to our organization. My relationship with Simple Fractal has been nothing short of exceptional.

**What do you dislike about Simple Fractal?**

Their premium rates can sometimes cause friction with executives unfamiliar with their work. However, in my experience, Simple Fractal offers exceptional value, delivering quality solutions from experienced experts you can rely on.

**What problems is Simple Fractal solving and how is that benefiting you?**

NA

  ### 5. Simple Fractal: High-Quality Code, Proactive Product Improvements, and Excellent Collaboration

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Professional Training & Coaching | Enterprise (> 1000 emp.)

**Reviewed Date:** September 02, 2024

**What do you like best about Simple Fractal?**

Simple Fractal is a great software development agency that excels in transforming ideas into high-quality products. They have been particularly valuable in helping us to scope our ideas, ensuring that our vision is met whilst ensuring alignment to the core of our products. The Simple Fractal team is also proactive in suggesting valuable product improvements, often identifying opportunities to enhance functionality or user experience that might have otherwise been overlooked.

In addition, the code quality delivered by Simple Fractal is always high quality, with very few errors found during QA. This dedication to quality assurance helps minimise bugs as they always deliver a polished final product that meets client expectations.

We value Simple Fractal's personable approach that makes them incredibly easy to work with. They communicate clearly, listen attentively, and are always responsive to urgent issues. Andrew, the lead developer that we work with, stands out for his deep technical expertise and leadership. He ensures that deliverables are met and that the development process is as smooth and efficient as possible.

**What do you dislike about Simple Fractal?**

Simple Fractal provides great support during the development phase, but they could improve their documentation throughout the process. On request, they provide detailed technical documentation. It would help to have updating documentation as part of their standard development practice to maintain the high standards of the product over time to make future onboarding and maintenance more seamless.

**What problems is Simple Fractal solving and how is that benefiting you?**

Simple Fractal helps us to solve the challenge of managing complex internal operations by building bespoke software tailored to our specific needs as a large multinational. Their custom platforms streamline the administration and delivery of our professional services. The platforms enhance efficiency, reduce manual tasks, and ensure that our processes are seamlessly integrated for our internal users.

  ### 6. Meaningful Process Improvement and Deep Industry Expertise

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andrew K. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 09, 2024

**What do you like best about Simple Fractal?**

Simple Fractal has been a great partner for our organization, and has greatly improved our technology-enablement with their RPA solutions.  We worked together on a bot that prompts our workforce to complete tasks - and I must say that their design and implementation was refreshingly straightforward.  As with any project, we experienced unanticipated challenges that Simple Fractal worked to swiftly overcome.  As someone without any programming background, it was important to find a trustworthy partner who could effectively manage standing up an automation without technical help from me and my team.

**What do you dislike about Simple Fractal?**

Every member of the Simple Fractal team was great to work with, and I anticipate continuing to work with them for many many years to come.

**What problems is Simple Fractal solving and how is that benefiting you?**

Simple Fractal created an automation for prompting our team to complete an internal conversion process of timesheets which enables billing for services and data capture.  The bot has helped automate the otherwise manual, tedious notification and follow up process that other members of our team previously had to manage.

  ### 7. Simple Fractal delivered high ROI Business Automation Solutions across our Enterprise

**Rating:** 5.0/5.0 stars

**Reviewed by:** Scott D. | Chief Information Officer, Information Technology and Services, Enterprise (> 1000 emp.)

**Reviewed Date:** January 17, 2023

**What do you like best about Simple Fractal?**

Simple Fractal quickly developed an understanding of our key Business Processes, Systems and Skills. They built out Automation Solutions that were robust, intuitive and effective. These innovations allowed our business to scale efficiently in a time of Labor uncertainty and accelerated company growth.

**What do you dislike about Simple Fractal?**

Our biggest challenge was finding the 'internal' Business Analyst capacity to keep up with the seemingly limitless opportunities for us to improve through RPA. Fortunately for us, each new Bot delivered became a foundational underpinning for the next one.

**What problems is Simple Fractal solving and how is that benefiting you?**

Simple Fractal delivered Capabilities that greatly reduced our dependency on inefficient Systems and Processes. Their Revenue Cycle Management Bots improved Workflow and implemented Data Validation Rules unavailable in our legacy Applications. They also created Solutions for Lead Capture/Conversion, Client Scheduling Optimization and Personnel Compliance requirements. With "right-sized" Technology investments, Simple Fractal enabled our staff to focus on "higher value" Business activities.

  ### 8. Fantastic RPA Firm

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rebecca B. | Chief Operating Officer, Enterprise (> 1000 emp.)

**Reviewed Date:** January 06, 2023

**What do you like best about Simple Fractal?**

Their staff is easy to work with and incredibly thoughful about approach.  They not only design what we ask for but enhance and elevate our original plans for an even better result.  The team is incredibly intelligent and make the entire process fun while automating processes, saving SG&A and ensuring compliance to company processes.

**What do you dislike about Simple Fractal?**

As with any organization that is growing quickly, there has been some turnover that has mildly impacted our projects.  However, I am confident in the leadership and their ability to select and grow the team.  This is evidenced by our continued happiness with our SimpleFractal team members even through transition.

**What problems is Simple Fractal solving and how is that benefiting you?**

SF is helping automate processes, increase compliance and reduce manual workflows which in turn is allowing our team members to spend more time on the most important things like customer service and employee satisfaction.

  ### 9. Experience working with Simple Fractal

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nathan B. | Director of Revenue Cycle Management, Enterprise (> 1000 emp.)

**Reviewed Date:** August 23, 2022

**What do you like best about Simple Fractal?**

I have been working with Simple Fractal for over a year on optimizing various business processes. Of all the various projects and hail mary requests I have given to the Simple fractal team, I have never hear the word "no" nor the phrase "That's not possible." I have only heard "we'll get it done"

**What do you dislike about Simple Fractal?**

Absolutely Nothing. The only think I dislike is my own capacity to send processes to them to improve.

**What problems is Simple Fractal solving and how is that benefiting you?**

Simple Fractal is helping us automate processes and procedures currently being done manually by humans. Many processes, Simple Fractal has developed and deployed bots to do tasks that were previously done by FTEs.

  ### 10. Taken our business to the next level! Value, Support and Follow-Through!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Mental Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** April 20, 2022

**What do you like best about Simple Fractal?**

After vetting a few companies we decided to deploy our first bot with Simple Fractal. Initial impressions were very professional and that they cared as much about the issue at hand as we did. Boy were we right! After deploying our first bot and seeing the results we were sold! We immediately started working with the Simple Fractal team to develop a roadmap of future projects that would give us the greatest ROI. Three years later, our first bot is still running, we have deployed 10+ more and, most importantly, we have an amazing partner helping us scale by putting a bulk of the work onto bots.

**What do you dislike about Simple Fractal?**

We have not encountered any issues. Throughout the discovery process they invest time into understanding your exact needs. Through testing they are communicative, after deployment they respond quickly and they are always reachable for support!

**Recommendations to others considering Simple Fractal:**

It seems like these bots can do just about anything. We assumed some projects would not be right but in just talking with the team they came up with solutions.

**What problems is Simple Fractal solving and how is that benefiting you?**

We are using them for Revenue Cycle Management, CPT coding accuracy(multi-tier different provider same day), compliance audits, data entry and data transfer. Our staff is happier, our data is cleaner. When we have audits everything is accurate and the documentation is present. Also, the software we use is not the greatest and can be bogged down by lots of users so the bots do work after hours.

  ### 11. Cost Saving and Process Improvements

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dan C. | CFO, Enterprise (> 1000 emp.)

**Reviewed Date:** March 28, 2022

**What do you like best about Simple Fractal?**

Simple Fractal was instrumental in automating manual processes, allowing us to:
* Get reports and analysis faster for better decision making
* Reduce costs (headcount) by cutting out manual processes and improving accuracy of reports with automated processes
I like the both the cost savings and the improved decision making.

**What do you dislike about Simple Fractal?**

The only negative is the demand for engineering talent in the IT space is felt everywhere.  And our current projects have taken longer simply due to labor shortages.

**Recommendations to others considering Simple Fractal:**

Strongly recommend Simple Fractal.

**What problems is Simple Fractal solving and how is that benefiting you?**

* Speed of automated processes
* Cost reductions
* Accuracy of reporting for analysis -> better decision making

  ### 12. Automated solution that came at a perfect time

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 01, 2022

**What do you like best about Simple Fractal?**

I loved working with the guys at Simple Fractal. They were intelligent, direct, to the point, and very communicative. It was easy to trust their process because they were organized, and they delivered according to set expectations. Even as we used the bot each week, they were very willing to work with us to make whatever tweaks were necessary to maintain bot efficiency and effectiveness. We were very happy with the customer service.

**What do you dislike about Simple Fractal?**

There was nothing to dislike. There are natural limitations with any automated process, but at least Simple Fractal's reports helped us identify and prioritize issues that RPA could not solve.

**What problems is Simple Fractal solving and how is that benefiting you?**

Simple Fractal helped us solve a very manual and repetitive workflow that our practice management system, CentralReach, was not able to help us solve. The bot that Simple Fractal built for us helped us significant revenue dollars using less resources than we would have spent otherwise on staff.

  ### 13. Great RPA Consultant to partner with

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tejy T. | IT Director, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 29, 2021

**What do you like best about Simple Fractal?**

Simple Fractal is incredibly good at understanding our business. With their extensive experience and domain expertise, they are often better at articulating our own problems, building trust as they design fitting solutions. They are professional, reliable, responsive, and deliver quality results on time. We have already engaged Simple Fractal in multiple areas of our organization and value our ongoing partnership with them.

**What do you dislike about Simple Fractal?**

After a bot is up and running, the ROI is clear, and everyone is happy. I wish it were simpler to model it during discovery so that it'd be easier to sell internally.

**What problems is Simple Fractal solving and how is that benefiting you?**

Thanks to Simple Fractal's bots, we have automated the majority of our billing on a daily basis. This has resulted in improved revenue, faster cycle time, fewer mistakes, and a much more scalable staffing model as we grow. One of the best parts has been the happiness the bots have brought our employees - instead of burning out doing never-ending thankless tasks, they can do more interesting and valuable work where human touch, creativity, and judgment matters more.

  ### 14. Great Experience Working with Simple Fractal

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.)

**Reviewed Date:** September 29, 2021

**What do you like best about Simple Fractal?**

Simple Fractal has been highly professional throughout the whole process. After a few meetings, they understood our needs and were able to turn around a draft in a relatively short amount of time. They were very easy to work with as the process had to be fine-tuned.

**What do you dislike about Simple Fractal?**

There really hasn't been anything to dislike at the moment.

**What problems is Simple Fractal solving and how is that benefiting you?**

Simple Fractal is helping us automate a routine pull large data sets from several different (though homogenous) sites. The automation has already enabled us to recognize data we missed when pulling the data manually and has given us more confidence that our source data pulled is accurate. Though we are still currently running both the automation and manual process parallel, in the future, this will also free up work hours.

  ### 15. Highly recommend Simple Fractal for automation solutions

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nik S. | Director, Patient Access & Marketing, Enterprise (> 1000 emp.)

**Reviewed Date:** May 04, 2021

**What do you like best about Simple Fractal?**

I've worked with Simple Fractal on different bot/automation solutions over the last 3 years, with regular communication and check-ins throughout. One of the things I've always appreciated about Henry and his team is their willingness to listen and understand the problem to provide the best possible solution, which often surpasses expectations. As is expected, there are occasionally some minor hiccups with the bots that require attention. The Simple Fractal team are always responsive and offer expected resolution timelines.

**What do you dislike about Simple Fractal?**

No issues working with Simple Fractal to date.

**What problems is Simple Fractal solving and how is that benefiting you?**

Simple Fractal have helped us assign bots to repetitive tasks, automate push notification reminders, link different platforms, provided reporting on different areas by pulling together data sets, etc. There have been both monetary and time-saving benefits associated with automation.

  ### 16. Great Partner who listens and has your success top of mind

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 26, 2021

**What do you like best about Simple Fractal?**

The people have a high degree of integrity

**What do you dislike about Simple Fractal?**

So far, no downside. They have different pricing models and work with you to give you the best one for your needs.

**What problems is Simple Fractal solving and how is that benefiting you?**

Partnering with Simple Fractal, we have automated processes via digital workers that have increased our efficiency significantly and have freed up our people's time to do more meaningful and valuable work.


## Simple Fractal Discussions
  - [What are fractal functions?](https://www.g2.com/discussions/what-are-fractal-functions)
  - [How do you make a simple fractal?](https://www.g2.com/discussions/how-do-you-make-a-simple-fractal)
  - [What are fractal characteristics?](https://www.g2.com/discussions/what-are-fractal-characteristics)
  - [What is the simplest fractal?](https://www.g2.com/discussions/what-is-the-simplest-fractal)

- [View Simple Fractal pricing details and edition comparison](https://www.g2.com/products/simple-fractal/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-01+03%3A22%3A43+-0500&secure%5Bsession_id%5D=9edb3e37-3642-4cc4-bbc9-8b7ba190fe69&secure%5Btoken%5D=a82f54dcfe825a3a087fbe26be4ceb827e8ddb32c549f0db920927e3f2bf4175&format=llm_user)
## Simple Fractal Integrations
  - [CentralReach](https://www.g2.com/products/centralreach/reviews)

## Simple Fractal Features
**Administration**
- Process Automation - CAPS
- Claims Processing - CAPS
- Legacy Support - CAPS

**Clinical**
- Compliance - Revenue Cycle Management (RCM)
- Software Integrations - Revenue Cycle Management (RCM)
- Task Automation - Revenue Cycle Management (RCM)

**Automation Building**
- Visual Editor
- Workflow Recording
- Pre-Built Templates
- Custom Automation
- Collaboration
- Ease of Bot Creation

**Operations**
- Compliance - CAPS
- Care Innovation - CAPS
- Interoperability - CAPS
- Cloud Hosted - CAPS

**Financial**
- Billing Automation - Revenue Cycle Management (RCM)
- Clearinghouse Integration - Revenue Cycle Management (RCM)
- Claims Management - Revenue Cycle Management (RCM)

**Bot Management & Execution**
- Bot Scheduling
- Attended Automation
- Unattended Automation
- Bot Performance Analytics
- Data and Product Security
- Scalability

**Intelligent Automation**
- OCR
- Machine Learning
- NLP

**Agentic AI - Robotic Process Automation (RPA)**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

## Top Simple Fractal Alternatives
  - [UiPath Agentic Automation](https://www.g2.com/products/uipath-agentic-automation/reviews) - 4.6/5.0 (6,104 reviews)
  - [Automation Anywhere Agentic Process Automation](https://www.g2.com/products/automation-anywhere-agentic-process-automation/reviews) - 4.5/5.0 (4,011 reviews)
  - [Microsoft Power Automate](https://www.g2.com/products/microsoft-power-automate/reviews) - 4.4/5.0 (1,039 reviews)

