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Value at a Glance

Averages based on real user reviews.

Time to Implement

4 months

Return on Investment

23 months

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Simon AI Reviews (264)

Reviews

Simon AI Reviews (264)

4.2
264 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the ease of use and responsive support provided by Simon AI, highlighting how intuitive the platform is for building customer segments and managing data. Many appreciate the seamless integration with various tools, which enhances their marketing efforts. However, some users note a learning curve for newcomers, indicating that initial training is beneficial for maximizing the platform's capabilities.

Pros & Cons

Generated from real user reviews
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Julianna L.
JL
Associate Manager of Loyalty & CRM
Mid-Market (51-1000 emp.)
"Great data platform with amazing partners!"
What do you like best about Simon AI?

The team at Simon Data is simply the best. They are always there to support you and help keep your team moving forward. They're experts in what they do, and they're great guides and teachers in the space to help you problem-solve by looking at the issues from different angles. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

Simon Data definitely does have great capabilities, but sometimes it feels like I am unable to use the platform to it's fullest capabilities. While no platform is perfect, I would have liked the UI to be a little more intuitive to use. It can be difficult to analyze the data if you're not directly within an analyst role. However, I do know they do their best to teach you as needed so you eventually come to learn the platform more familiarly. Review collected by and hosted on G2.com.

Response from Lauren Crupnick of Simon AI

Wow - thanks for leaving us such a thoughtful review, Julianna. We're so happy you love working with our team!

AM
Senior Product Manager
Enterprise (> 1000 emp.)
"SimonData for PM's"
What do you like best about Simon AI?

The segmentation capability is very easy to use and can be flexible to all of our use cases. The team are also great and very supporting when we need them. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

It would be great to have some insights features that allow for reviewing over time. The insights that SimonData can provide are great but they can only be seen in the present moment. Review collected by and hosted on G2.com.

EP
Enterprise (> 1000 emp.)
"Lots of back and forth; feel like we're guinea pigs"
What do you like best about Simon AI?

The potential for more granular segmentation appears to be there versus the previous platform we were using. This is to be determined. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

Lots of bugs and time-out sessions (at least through Segments). Basic things, such as reporting, had to be requested through meetings with the Simon team we're working with or through the ticketing system within Support Center. Features such as Link Activity were not even available to us until recently. There were huge discrepancies between numbers from Segments and Campaign Metrics. This appears to be resolved now; however, now flows that were once showing up in Segments are not appearing. Review collected by and hosted on G2.com.

Heather H.
HH
specialist
Small-Business (50 or fewer emp.)
"Simon is a must have!"
What do you like best about Simon AI?

All the different features with Simon! Almost on a daily basis, we're looking to see if emails bounced or were opened; when they were opened, we are also able to gauge whether our subject lines are effective at encouraging engagement. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

Right now nothing that I think of. SO many great applications for this platform! I couldn't think of a way to improve it at this time, as it currently meets all our needs! Review collected by and hosted on G2.com.

Response from Lauren Crupnick of Simon AI

Thank you, Heather! We appreciate you.

Tiffany R.
TR
Growth Marketing Manager
Mid-Market (51-1000 emp.)
"Great experience!"
What do you like best about Simon AI?

I love working with Sami the best! She is so helpful and willing to step in whenever I need her to solve a problem I am having. The process of learning and using Simon has been extremely easy since joining the organization. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

There has not been anything I have experienced yet that I dislike. If I had to name something, I guess it would be the learning curve of understanding how to build audiences but Sami and her team make that pretty seamless with their help. Review collected by and hosted on G2.com.

Response from Lauren Crupnick of Simon AI

Thanks for showing Sami so much love! We gave her a big shout out and are lucky to have her!

Verified User in Retail
UR
Mid-Market (51-1000 emp.)
"Easy user interface but requires back-end set-up"
What do you like best about Simon AI?

The interface is very easy to use once your data is in Simon. Segementation is very easy and the integration with SFMC is easy. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

Getting data into Simon requires expertise and problem shooting as well as back-end assistance. Simon only allows one primary key which can make integration tricky for certain data extensions, SFMC allows multiple primary keys. Resolution is very slow when issues need to be escalated to higher level support beyond the support team assigned to our account. Also assigned support team isn't great about giving updates on where the resolution is. Review collected by and hosted on G2.com.

Alexus G.
AG
Lifecycle Marketing Manager
Mid-Market (51-1000 emp.)
"An all encompassing solution if you know how to use it"
What do you like best about Simon AI?

Simon makes it very easy to work across various tools through useful API connections - all within one platform Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

Some functionality requires an advanced understanding. Things do often malfunction which makes it hard to accomplish tasks and the tool is definitely still developing. Review collected by and hosted on G2.com.

CP
Digital Marketing Analyst
Enterprise (> 1000 emp.)
"Seamless Integration to Digital Platforms"
What do you like best about Simon AI?

The best part about Simon is the many platforms it's integrated with for a seamless connection to ensure our first-party data is managed efficiently and effectively, as well as it's ease of use. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

In my opinion, I don't have anything I don't like or anything that can be better. I work with this platform because it was company issued by our IT department, and I'm glad it is. Review collected by and hosted on G2.com.

Response from Lauren Crupnick of Simon AI

Thanks for your feedback, Christina!

Tymer M.
TM
Email Marketing Specialist III
Mid-Market (51-1000 emp.)
"Data platform with easy UI and great support"
What do you like best about Simon AI?

The Simon Data UI is simple and easy to use, and their support teams are always quick to respond and help troubleshoot if any issues arise. The platform helps our business analytics team collaborate with our marketing teams to ensure that we can create customer segmentation easily and accurately. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

As a marketer, sometimes it is difficult to tell where the data is coming from in the segment builder without having an analyst or someone with SQL knowledge to help walk you through the queries in the datasets section of the platform. That said, I know that recently Simon Data has added functionality that shows you the relationships between segments and datasets, which significantly helps locate where the data is sourced. Review collected by and hosted on G2.com.

Response from Lauren Crupnick of Simon AI

Thanks for your review, Tymer! Please don't hesitate to reach out if you have any specific questions about our segment builder. The team is more than happy to chat through it or take suggestions on improvements to the platform.

Zinaida F.
ZF
Small-Business (50 or fewer emp.)
"good for managing the databases of customers"
What do you like best about Simon AI?

easy and intuitive design, usually have no troubles finding what i need Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

Not dislike, but would have introduced alarms for the Facebook audiences that are not getting refreshed for some reason. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

4 months

Return on Investment

23 months

Average Discount

13%

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Simon AI Features
Data Enrichment
Expandability
Multiple Devices
Marketing Metrics
Predictive Modeling
Recommendation Engine