--- title: Simon AI Reviews meta_title: 'Simon AI Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 264 reviews by the users' company size, role or industry to find out how Simon AI works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 264 scale: '5' date_modified: '2026-10-23' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Simon AI Reviews & Product Details

Profile Status

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Value at a Glance

Averages based on real user reviews.

Time to Implement

4 months

Return on Investment

23 months

User Insights

Average based on 264 real user reviews.

Implementation Time

4 months

Perceived Cost

$$$$$

Simon AI Reviews (264)

Reviews

Simon AI Reviews (264)

4.2
264 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the ease of use and responsive support provided by Simon AI, highlighting how intuitive the platform is for building customer segments and managing data. Many appreciate the seamless integration with various tools, which enhances their marketing efforts. However, some users note a learning curve for newcomers, indicating that initial training is beneficial for maximizing the platform's capabilities.

Pros & Cons

Generated from real user reviews
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Erik R.
ER
Erik R.
Senior Marketing Analyst
Small-Business (50 or fewer emp.)
"Simon Review - Erik Randall"
4/5
What do you like best about Simon AI?

Our Simon partner's availability is extremely helpful for our quick turnarounds. We've primarily been leveraging Simon Stream Flows to create multi-key audiences in Facebook, Criteo and Google AdWords. Our partners have been crucial in helping us think of innovative ways, adjusting the SQL logic to do so for niche segments. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

While our Simon partners are always ready to help, I feel that the available filters we have are occasionally limited, requiring us to rely on Simon to build them out and us to QA against Looker. It would be helpful if there was a way to link the filters we utilize in Looker to our Simon filters. Not sure how feasible this is. Review collected by and hosted on G2.com.

Response from Lauren Crupnick of Simon AI

Hi Erik, we really appreciate this comprehensive review. I've personally shared your feedback with the team regarding filters. We appreciate your partnership!

RB
R B.
Mid-Market (51-1000 emp.)
"Simon Data is fantastic!"
5/5
What do you like best about Simon AI?

Simon data did a great job supporting our team throughout the entire integration. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

Not much to dislike. The team was great, and was very helpful. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Seasoned CRM, New Simon User"
4.5/5
What do you like best about Simon AI?

UX, easy to understand and navigate. Quick run of counts to prove out logic. Can integrate into multiple ESP's and CDP Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

Not a lot of predictive capabilities. At times lags in processing that are hard to triage, but typically support can help quickly. Dynamic list builds are not a feature, meaning status can change, but list will not. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Small-Business (50 or fewer emp.)
"Simon has been super seamless to use."
5/5
What do you like best about Simon AI?

Ease of use and ability to look at essential metrics super simply. I also love how hands-on Simon's employees are. Whenever I have questions, they're eager to respond and answer my questions quickly. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

Using Simon isn't the simplest to a newcomer, but with proper platform training, it becomes simple. One downfall is that email metrics clear out after a certain time. Review collected by and hosted on G2.com.

Response from Lauren Crupnick of Simon AI

Thank you for your feedback and kind words about our team!

RB
R B.
Mid-Market (51-1000 emp.)
"Easy Integration with All our tools"
5/5
What do you like best about Simon AI?

We liked working with Simon for our CDP needs. Great company and great people who helped us through the entire process. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

None- they did a great job of onboarding us. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Verified User in Food & Beverages
Mid-Market (51-1000 emp.)
"Generally Good with active management of data sources"
4/5
What do you like best about Simon AI?

Excellent account rep, overall I think it is a good platform with strong support Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

I dislike the management of legacy data sources, but simon is helpful overall and reps with help with management. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
CM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Great team, great product, great support."
4/5
What do you like best about Simon AI?

The platform is intuitive and the Simon Support Team are top notch. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

It would be nice to be able to edit the journeys cadence (number of days between flows) on the customer end without having to have Simon do it on their end. Review collected by and hosted on G2.com.

John B.
JB
John B.
Director of Lifecycle Marketing - Acquisition & Growth
Mid-Market (51-1000 emp.)
"I have used Simon Data as a CDP at two different companies now. I really love it!"
5/5
What do you like best about Simon AI?

I love how I can get under the hood and make datasets that are impactful. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

The UX could seem overwhelming for new users. Review collected by and hosted on G2.com.

Rob B.
RB
Rob B.
Senior Marketing Analyst
Small-Business (50 or fewer emp.)
"Positive experience overall, makes my job easier"
4/5
What do you like best about Simon AI?

Getting data between systems is probably the thing that is the most helpful that Simon has facilitated Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

With any larger systems, there can be some technical red tape that exists that can slow things down. Review collected by and hosted on G2.com.

AK
Andrew K.
Growth Analyst
Small-Business (50 or fewer emp.)
"Useful Tool with Good Integrations"
4.5/5
What do you like best about Simon AI?

Ability to customize UTM parameters and use data variables within messages. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

The ability to segment users and create flows is almost too complex. Review collected by and hosted on G2.com.

Questions about Simon AI? Ask real users or explore answers from the community

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Pricing Insights

Averages based on real user reviews.

Time to Implement

4 months

Return on Investment

23 months

Average Discount

13%

Simon AI Comparisons
Simon AI Features
Data Enrichment
Expandability
Multiple Devices
Marketing Metrics
Predictive Modeling
Recommendation Engine