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Sigma Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Sigma Media

AI. Apps. Analytics. All Together.

Sigma is a next-generation analytics and business intelligence platform empowering business users to explore and analyze cloud data with the full power of SQL in a familiar spreadsheet interface.
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AI. Apps. Analytics. All Together. Sigma is a next-generation analytics and business intelligence platform empowering business users to explore and analyze cloud data with the full power of SQL in a familiar spreadsheet interface.
Play Sigma Video
Play Sigma Video
Discover how Clay, a fast-growing AI startup, uses Sigma to power its data-driven culture and gain actionable insights. Join Josh Hanson, Clay's Founding Data Scientist, as he shares how Sigma helps track key metrics like ARR, NRR, churn, a
Play Sigma Video
Discover how Clay, a fast-growing AI startup, uses Sigma to power its data-driven culture and gain actionable insights. Join Josh Hanson, Clay's Founding Data Scientist, as he shares how Sigma helps track key metrics like ARR, NRR, churn, a
Discover how Mindbody leveraged Sigma's data applications to power their data monetization strategy. Delve into practical uses and the transformative impact of data-driven decisions on business success and gain insights into the fundamental
Play Sigma Video
Discover how Mindbody leveraged Sigma's data applications to power their data monetization strategy. Delve into practical uses and the transformative impact of data-driven decisions on business success and gain insights into the fundamental
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Sigma Reviews (520)

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Reviews

Sigma Reviews (520)

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4.4
520 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Sigma for its user-friendly interface that resembles a spreadsheet, making it accessible for both technical and non-technical users. This familiarity allows teams to quickly analyze data and create reports without extensive training. However, some users note that performance can lag with larger datasets or complex queries.

Pros & Cons

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Verified User in Information Technology and Services
UI
Small-Business (50 or fewer emp.)
"Powerful tool to visualize and consolidate data"
What do you like best about Sigma?

I like how customizable the reports are to be able to filter in and view the specific data that I need, based on the various reports I consistently use on a daily basis, I can easily find what I'm looking for. I like how easy collaboration is as well when I can view what reports are endorsed, the date of things last being access/updated, and more. Review collected by and hosted on G2.com.

What do you dislike about Sigma?

I don't love how complicated it can be to customize and create visuals of the the data - bar charts, graphs, font, colors, etc. I feel like it also is a little slow and downloading reports / waiting for the data to load can take a long time. I also wish some of the filters were more dynamic in the sense that I don't have to select a drop down everytime. Review collected by and hosted on G2.com.

Daniel  M.
DM
Lead Account Manager
Mid-Market (51-1000 emp.)
"Flexible, User-Friendly BI Tool"
What do you like best about Sigma?

Sigma stands out for its clean interface and how easy it is to build and customize dashboards without needing SQL expertise — though it's powerful enough for analysts who want to go deeper. I especially like how seamlessly it connects to our cloud warehouse, giving me real-time visibility into data without requiring complex ETL processes. It’s made cross-functional collaboration smoother across my sales and ops teams because non-technical users can actually explore data confidently. Review collected by and hosted on G2.com.

What do you dislike about Sigma?

While Sigma is very intuitive overall, some of the more advanced visualization options still feel limited compared to tools like Tableau. I'd also love to see faster load times on larger datasets and more templates for common use cases to help speed up onboarding for new users. Review collected by and hosted on G2.com.

Yug J.
YJ
Customer Success Manager
Mid-Market (51-1000 emp.)
"Powerful dashboarding tool with some performance hiccups"
What do you like best about Sigma?

Sigma makes it easy to build and share interactive dashboards across teams. I like how it supports real-time collaboration and allows non-technical users to explore data without heavy reliance on SQL. The intuitive interface and cloud-native nature make it convenient for cross-functional use. Review collected by and hosted on G2.com.

What do you dislike about Sigma?

Loading times can get noticeably slow, especially on dashboards with multiple tiles. It occasionally affects the experience during live reviews or team calls. I’ve also encountered some bugs when trying to expand tiles to full screen — the view doesn’t always render properly or freezes, which can be frustrating when presenting. Review collected by and hosted on G2.com.

Barbara S.
BS
Data Analyst III
Small-Business (50 or fewer emp.)
"Great BI tool, constantly improving and releasing new features"
What do you like best about Sigma?

Sigma is visually appealing and less clunky than other BI tools we tried in the company. The UI is very intuitive and user-friendly, and it works great for team collaboration, especially with two people working in the same workbook at the same time. Since our company started using their products about a year ago, we have only heard positive feedback from our customers. And I can not end this without mentioning their live chat support, I've bugged their team countless times and they were always helpful! Review collected by and hosted on G2.com.

What do you dislike about Sigma?

Downsides are some bugs, which are usually resolved by refreshing the page, but are still annoying when they happen. Some of the capabilities, like maps, are still behind the larger BI tools. But with them releasing features as frequently as they do, I am sure these won't be issues for much longer Review collected by and hosted on G2.com.

Kenn Z.
KZ
Director, Product Marketing
Computer Software
Mid-Market (51-1000 emp.)
"Sigma helps us move faster and build smarter"
What do you like best about Sigma?

Sigma has become a core part of how we work—both internally and in the product experiences we deliver to customers. We’ve used it to launch embedded market analytics that now live directly in our platform. It’s one of our most engaged-with features, and it was built and shipped in just a few weeks with very little engineering lift. That kind of speed and independence is rare.

Internally, Sigma has also made a big difference. It’s easy to build with, easy to use, and intuitive enough that folks across product, marketing, and other teams can explore data and find answers on their own. It’s helped us cut back on one-off data requests and made our reporting much more real-time and collaborative. Review collected by and hosted on G2.com.

What do you dislike about Sigma?

Would be great to have a few more options for visual customization and export formatting, especially for more public- or customer-facing use cases. But overall, we’ve been able to work around that without much issue. Review collected by and hosted on G2.com.

Abram Y.
AY
Senior Data Engineer
Enterprise (> 1000 emp.)
"Enterprise Level Analytics Iteration"
What do you like best about Sigma?

The ability to quickly iterate on analytics reports and analysis for both internal and external use cases. Nothing gets customers more motivated than seeing quick turnaround with feedback against their data. Iterating directly in native applications can take multiple sprints to complete, and by that time you've lost the valuable customer interest and engagement. Review collected by and hosted on G2.com.

What do you dislike about Sigma?

To my knowledge you can't create custom visuals to drop into sigma. For our use case however once we hit a mature level with reports and views thats the trigger to devlop in house directly in the application. Review collected by and hosted on G2.com.

Alex G.
AG
Lead Data Analyst
Mid-Market (51-1000 emp.)
"Recent Product Development is a Hit! Tremendous Impact to our Business"
What do you like best about Sigma?

As someone who has used Sigma daily for 2.5 years, the product development in the last 6 months has made such a huge difference to our organization's data. We appreciate being able to write SQL, execute queries, and create visualizations in one platform. Funny enough the Column Details and being able to search the Column names is also super helpful. Huge fans of the new updates (tabbed containers, modals, custom context menus, etc.). Even the new feature of changing the # type in the top left saves us tremendous amounts of time. Review collected by and hosted on G2.com.

What do you dislike about Sigma?

In the last 6 months, datasets are now buggy and you are unable to write without getting kicked from the query. When I brought this up on a demo, I was told "who uses datasets anymore" which led to a distrust. A lot of our historic dashboards rely on datasets and it makes editing / modifying queries near impossible. I have to do everything in the Explore mode and copy/paste over. We have reported it countless times over the last few months but have gotten no updates or current workarounds.

The pop-up prompting the user to choose a Data Model instead of a Dataset was confusing at first. It took me months to finally try Data Models since its documentation did not provide a clear translation for how it is meant to "replace" datasets. The Metrics are a good idea, but time consuming to set up compared to writing the equations in the workbook itself.

We are looking to embed a Sigma dashboard in our mobile app but are running into restrictions with Sigma. Can't hide the bottom toolbar, can't turn off export functionality, etc. Review collected by and hosted on G2.com.

Natalie H.
NH
Client Support Representative
Mid-Market (51-1000 emp.)
"Effective Performance Tracking with Slight Delays"
What do you like best about Sigma?

I like that I can see my metrics in clear organized charts and compare my progress to my other team members. Review collected by and hosted on G2.com.

What do you dislike about Sigma?

There is a pretty big delay in updating metrics. I wish it updated more frequently. Sometimes it takes over 12 hours to update. Review collected by and hosted on G2.com.

Yulian R.
YR
SysAdmin - Compliance
Small-Business (50 or fewer emp.)
"Effortless analytics & dashboarding made Easy!"
What do you like best about Sigma?

We have been using Sigma for nearly two months across our company, primarily for product, sales, portal access analytics, and statistical visualizations. Sigma’s spreadsheet-like interface makes it incredibly easy for team members—technical and non‑technical alike—to explore live data directly from our cloud warehouse. Review collected by and hosted on G2.com.

What do you dislike about Sigma?

Sigma is intuitive and easy to use, but it has a few limitations. Customization for visualizations is somewhat limited, performance can slow down with large datasets, and certain report tweaks—like table joins—can be tricky to configure. Review collected by and hosted on G2.com.

SB
CEO Founder
Small-Business (50 or fewer emp.)
"45 years presenting data"
What do you like best about Sigma?

The ease of use with absolutely no SQL or programming required. Formulas can be utilized for everything I have ever wanted to do. Review collected by and hosted on G2.com.

What do you dislike about Sigma?

I had to sit here and think about this. I couldn't come up with any negatives. I suppose in fairness, I do have a very good data team who organizes the data and makes it available to me to use in Sigma, so maybe that technical database back end would be a barrier to a user who was trying to just use csv files etc. I find that I can supplement with csv's where I find data that is not in our warehouse. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

13 months

Average Discount

17%

Perceived Cost

$$$$$

How much does Sigma cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 15 purchases.

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Sigma Features
Reports Interface
Steps to Answer
Graphs and Charts
Calculated Fields
Data Column Filtering
Data Discovery
Data Visualization
Connectors
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