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Compare Looker and Sigma 
Featured Products
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Mid-Market (59.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Looker
Star Rating
(1,599)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSigma
Star Rating
(525)4.4 out of 5
Market Segments
Mid-Market (59.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about SigmaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that both Looker and Sigma offer strong user experiences, but Looker stands out with its customizable interface, allowing users to create interactive reports with various charts and graphs. One user mentioned, "I use Looker Studio to create visual reports for my clients and projects," highlighting its effectiveness in delivering engaging visualizations.
- Users say that Sigma excels in accessibility, particularly for non-technical team members. Its spreadsheet-like interface simplifies data exploration, making it easy for everyone to visualize metrics. A reviewer noted, "This tool is built to ensure that data is both accessible and actionable for all team members," which is a significant advantage for teams with varying technical skills.
- Reviewers mention that Looker has a slight edge in overall satisfaction, reflected in its higher G2 Score. Users appreciate its ability to track performance metrics effectively, with one stating, "I like being able to share insights with my team members or management easily," showcasing its collaborative features.
- According to verified reviews, Sigma's quality of support is highly rated, with users giving it a score of 9.1. This is a notable strength, as many users emphasize the importance of responsive support when navigating complex data needs, which can be a challenge in Looker.
- G2 reviewers report that Looker has a more extensive review history, which adds to the reliability of its ratings. With over 1,500 reviews, users feel confident in its capabilities, while Sigma, with around 500 reviews, may not have the same level of user feedback to draw from.
- Users say that while both platforms offer robust reporting features, Looker’s dashboard capabilities are particularly praised. One user highlighted, "It effectively shows me total sales performance and trends over time," indicating that Looker provides valuable insights that can drive business decisions.
Pricing
Entry-Level Pricing
Looker
No pricing availableSigma
No pricing availableFree Trial
Looker
Free Trial is available
Sigma
Free Trial is available
Ratings
Meets Requirements
8.7
1,095
8.5
421
Ease of Use
8.3
1,100
8.5
430
Ease of Setup
8.2
578
8.8
249
Ease of Admin
8.3
430
8.5
150
Quality of Support
8.6
933
9.1
376
Has the product been a good partner in doing business?
8.9
408
9.0
150
Product Direction (% positive)
8.7
1,027
9.2
408
Features by Category
Reports
8.6
660
|
Verified
8.5
282
|
Verified
8.2
614
|
Verified
8.4
271
|
Verified
8.2
657
|
Verified
8.4
288
|
Verified
8.3
527
|
Verified
8.3
257
|
Verified
8.7
662
|
Verified
8.7
282
|
Verified
Self Service
8.4
620
|
Verified
8.7
277
|
Verified
8.6
636
|
Verified
8.8
285
|
Verified
8.4
610
|
Verified
8.5
272
|
Verified
8.1
614
|
Verified
8.3
274
|
Verified
8.3
588
|
Verified
8.4
275
|
Verified
7.7
499
|
Verified
7.4
244
|
Verified
Advanced Analytics
7.6
428
|
Verified
7.2
239
8.4
629
|
Verified
8.4
281
|
Verified
8.0
512
|
Verified
8.3
257
|
Verified
Building Reports
8.3
383
|
Verified
8.2
112
|
Verified
8.3
395
|
Verified
7.8
111
|
Verified
8.0
354
|
Verified
8.1
97
|
Verified
8.1
327
|
Verified
7.7
94
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
660
|
Verified
8.5
282
|
Verified
8.2
614
|
Verified
8.4
271
|
Verified
8.2
657
|
Verified
8.4
288
|
Verified
8.3
527
|
Verified
8.3
257
|
Verified
8.7
662
|
Verified
8.7
282
|
Verified
Reports
8.5
109
Not enough data
8.5
107
Not enough data
8.0
102
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
113
Not enough data
8.4
110
Not enough data
8.7
112
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
106
Not enough data
Collaboration
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.8
137
Not enough data
8.0
140
Not enough data
8.4
143
Not enough data
Reports
8.6
660
|
Verified
8.5
282
|
Verified
8.2
614
|
Verified
8.4
271
|
Verified
8.2
657
|
Verified
8.4
288
|
Verified
8.3
527
|
Verified
8.3
257
|
Verified
8.7
662
|
Verified
8.7
282
|
Verified
Data Preparation
8.4
281
|
Verified
8.3
266
|
Verified
8.3
262
|
Verified
8.2
250
|
Verified
Data Modeling and Blending
8.4
311
|
Verified
8.5
282
|
Verified
8.7
328
|
Verified
8.6
285
|
Verified
8.3
310
|
Verified
8.4
266
|
Verified
Generative AI
7.1
89
Feature Not Available
7.1
87
Feature Not Available
Agentic AI - Analytics Platforms
7.2
40
7.1
22
7.4
39
7.0
22
7.3
39
7.6
23
7.1
40
6.6
21
7.3
40
7.3
22
7.4
39
6.7
23
7.6
38
6.9
22
Self Service
8.4
620
|
Verified
8.7
277
|
Verified
8.6
636
|
Verified
8.8
285
|
Verified
8.4
610
|
Verified
8.5
272
|
Verified
8.1
614
|
Verified
8.3
274
|
Verified
8.3
588
|
Verified
8.4
275
|
Verified
7.7
499
|
Verified
7.4
244
|
Verified
Deployment & Integration - Analytics Platforms
8.0
37
7.5
21
8.1
35
7.8
20
7.7
35
7.8
21
8.4
39
8.7
21
Advanced Analytics
7.6
428
|
Verified
7.2
239
8.4
629
|
Verified
8.4
281
|
Verified
8.0
512
|
Verified
8.3
257
|
Verified
Performance & Scalability - Analytics Platforms
8.0
41
7.8
24
8.0
36
8.2
20
Advanced Analytics & Modeling - Analytics Platforms
8.1
40
8.1
21
7.2
35
7.6
21
7.3
35
7.8
20
Agentic AI Capabilities - Analytics Platforms
7.2
35
7.3
21
7.5
36
7.4
22
7.7
35
7.7
21
7.4
35
7.0
19
Personalized Intelligence - Analytics Platforms
7.6
35
6.6
22
7.3
36
7.4
21
7.6
35
7.5
21
Building Reports
8.3
383
|
Verified
8.2
112
|
Verified
8.3
395
|
Verified
7.8
111
|
Verified
8.0
354
|
Verified
8.1
97
|
Verified
8.1
327
|
Verified
7.7
94
|
Verified
Reports
8.6
660
|
Verified
8.5
282
|
Verified
8.2
614
|
Verified
8.4
271
|
Verified
8.2
657
|
Verified
8.4
288
|
Verified
8.3
527
|
Verified
8.3
257
|
Verified
8.7
662
|
Verified
8.7
282
|
Verified
Self Service
8.4
620
|
Verified
8.7
277
|
Verified
8.6
636
|
Verified
8.8
285
|
Verified
8.4
610
|
Verified
8.5
272
|
Verified
8.1
614
|
Verified
8.3
274
|
Verified
8.3
588
|
Verified
8.4
275
|
Verified
7.7
499
|
Verified
7.4
244
|
Verified
Building Reports
8.3
383
|
Verified
8.2
112
|
Verified
8.3
395
|
Verified
7.8
111
|
Verified
8.0
354
|
Verified
8.1
97
|
Verified
8.1
327
|
Verified
7.7
94
|
Verified
Metrics
8.8
238
Not enough data
8.7
238
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Not enough data
Reporting
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
205
Not enough data
9.0
254
Not enough data
Other
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
215
Not enough data
8.7
207
Not enough data
8.2
179
Not enough data
8.3
191
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
217
Not enough data
8.4
194
Not enough data
8.5
246
Not enough data
8.6
240
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
204
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Operations
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Sigma are categorized as Embedded Business Intelligence and Analytics Platforms
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Digital Analytics, and Data Visualization
Sigma has no unique categories
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sigma
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.1%
Other
55.4%
Information Technology and Services
15.4%
Computer Software
11.7%
Financial Services
9.1%
Marketing and Advertising
4.9%
Real Estate
3.8%
Other
55.1%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
What is the best way to use SQL queries that you previously had?
1 Comment
SH
One possible way to solve this would be to create Datasets with SQL - you can merely copy the SQL to form the new dataset.
Once you have created the...Read more
What is Sigma used for?
1 Comment
RS
Sigma is a cloud-based business intelligence (BI) and analytics platform. It's primarily used for data exploration, visualization, and building applications,...Read more
Sigma has no more discussions with answers
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