Compare Looker and Sigma 
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Mid-Market (59.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Looker
Star Rating
(1,618)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSigma
Star Rating
(558)4.4 out of 5
Market Segments
Mid-Market (59.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about SigmaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that both Looker and Sigma excel in user satisfaction, each receiving a solid star rating of 4.4. However, Sigma's recent user feedback highlights its impressive ability to provide instant access to critical information, making it easier for users to validate processes and account details.
- Users say that Looker shines in its user interface and overall design, with many praising the ease of building interactive dashboards. One user noted the quick setup of dashboards with real GA4 data, showcasing Looker's flexibility in customization across multiple integrations.
- Reviewers mention that Sigma offers a slight edge in ease of setup, with users appreciating its straightforward onboarding process. This is reflected in feedback about Sigma's ability to simplify the extraction of large datasets and its powerful data modeling capabilities.
- According to verified reviews, Looker is recognized for its strong quality of support, with users rating it highly for responsiveness and helpfulness. In contrast, Sigma users have noted that while support is good, it may not always match the level of assistance provided by Looker.
- Users highlight that Sigma's data analysis capabilities are exceptional, particularly its ability to analyze data directly within dashboards. This feature has been praised for transforming data into actionable insights, making it a powerful tool for users needing to validate and understand their data quickly.
- G2 reviewers report that while both platforms are strong contenders in the analytics space, Looker faces challenges in adapting to specific workflows. Some users have mentioned configuration difficulties, which can impact the overall user experience compared to Sigma's more intuitive approach.
Pricing
Entry-Level Pricing
Looker
No pricing availableSigma
No pricing availableFree Trial
Looker
Free Trial is available
Sigma
Free Trial is available
Ratings
Meets Requirements
8.7
1,108
8.6
442
Ease of Use
8.3
1,113
8.5
451
Ease of Setup
8.2
591
8.9
269
Ease of Admin
8.3
432
8.5
157
Quality of Support
8.6
946
9.1
395
Has the product been a good partner in doing business?
8.9
410
9.1
157
Product Direction (% positive)
8.7
1,039
9.3
429
Features by Category
Reports
8.6
667
|
Verified
8.6
294
|
Verified
8.2
620
|
Verified
8.4
282
|
Verified
8.2
663
|
Verified
8.4
301
|
Verified
8.3
530
|
Verified
8.4
266
|
Verified
8.7
666
|
Verified
8.8
294
|
Verified
Self Service
8.4
624
|
Verified
8.7
289
|
Verified
8.6
640
|
Verified
8.8
295
|
Verified
8.4
613
|
Verified
8.6
283
|
Verified
8.1
616
|
Verified
8.3
282
|
Verified
8.3
590
|
Verified
8.4
287
|
Verified
7.7
501
|
Verified
7.4
252
|
Verified
Advanced Analytics
7.6
430
|
Verified
7.3
249
8.4
634
|
Verified
8.5
293
|
Verified
8.0
515
|
Verified
8.3
268
|
Verified
Building Reports
8.3
386
|
Verified
8.1
111
|
Verified
8.4
399
|
Verified
7.8
111
|
Verified
8.1
356
|
Verified
8.2
99
|
Verified
8.1
330
|
Verified
7.7
94
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
667
|
Verified
8.6
294
|
Verified
8.2
620
|
Verified
8.4
282
|
Verified
8.2
663
|
Verified
8.4
301
|
Verified
8.3
530
|
Verified
8.4
266
|
Verified
8.7
666
|
Verified
8.8
294
|
Verified
Reports
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
106
Not enough data
Collaboration
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Not enough data
Reports
8.6
667
|
Verified
8.6
294
|
Verified
8.2
620
|
Verified
8.4
282
|
Verified
8.2
663
|
Verified
8.4
301
|
Verified
8.3
530
|
Verified
8.4
266
|
Verified
8.7
666
|
Verified
8.8
294
|
Verified
Data Preparation
8.3
287
|
Verified
8.3
274
|
Verified
8.3
264
|
Verified
8.3
260
|
Verified
Data Modeling and Blending
8.5
312
|
Verified
8.5
291
|
Verified
8.7
331
|
Verified
8.6
294
|
Verified
8.3
312
|
Verified
8.4
276
|
Verified
Generative AI
7.1
89
Feature Not Available
7.1
87
Feature Not Available
Agentic AI - Analytics Platforms
7.3
41
7.6
31
7.4
40
7.7
31
7.4
40
7.8
30
7.1
40
7.5
31
7.4
41
8.0
32
7.5
40
7.2
31
7.7
39
7.6
31
Self Service
8.4
624
|
Verified
8.7
289
|
Verified
8.6
640
|
Verified
8.8
295
|
Verified
8.4
613
|
Verified
8.6
283
|
Verified
8.1
616
|
Verified
8.3
282
|
Verified
8.3
590
|
Verified
8.4
287
|
Verified
7.7
501
|
Verified
7.4
252
|
Verified
Deployment & Integration - Analytics Platforms
8.1
39
7.9
30
8.2
38
8.2
31
7.7
35
8.2
31
8.4
46
9.0
36
Advanced Analytics
7.6
430
|
Verified
7.3
249
8.4
634
|
Verified
8.5
293
|
Verified
8.0
515
|
Verified
8.3
268
|
Verified
Performance & Scalability - Analytics Platforms
7.6
48
8.1
38
8.0
36
8.6
29
Advanced Analytics & Modeling - Analytics Platforms
8.2
41
8.2
28
7.2
35
8.0
29
7.4
36
8.3
30
Agentic AI Capabilities - Analytics Platforms
7.2
35
7.7
28
7.5
36
7.9
30
7.7
35
7.8
28
7.4
35
7.8
26
Personalized Intelligence - Analytics Platforms
7.6
35
7.1
29
7.3
36
7.7
28
7.6
35
8.1
28
Building Reports
8.3
386
|
Verified
8.1
111
|
Verified
8.4
399
|
Verified
7.8
111
|
Verified
8.1
356
|
Verified
8.2
99
|
Verified
8.1
330
|
Verified
7.7
94
|
Verified
Reports
8.6
667
|
Verified
8.6
294
|
Verified
8.2
620
|
Verified
8.4
282
|
Verified
8.2
663
|
Verified
8.4
301
|
Verified
8.3
530
|
Verified
8.4
266
|
Verified
8.7
666
|
Verified
8.8
294
|
Verified
Self Service
8.4
624
|
Verified
8.7
289
|
Verified
8.6
640
|
Verified
8.8
295
|
Verified
8.4
613
|
Verified
8.6
283
|
Verified
8.1
616
|
Verified
8.3
282
|
Verified
8.3
590
|
Verified
8.4
287
|
Verified
7.7
501
|
Verified
7.4
252
|
Verified
Building Reports
8.3
386
|
Verified
8.1
111
|
Verified
8.4
399
|
Verified
7.8
111
|
Verified
8.1
356
|
Verified
8.2
99
|
Verified
8.1
330
|
Verified
7.7
94
|
Verified
Metrics
8.8
240
Not enough data
8.7
240
Not enough data
8.4
226
Not enough data
8.4
228
Not enough data
8.4
217
Not enough data
8.3
227
Not enough data
8.4
221
Not enough data
8.5
232
Not enough data
8.3
224
Not enough data
Reporting
8.4
243
Not enough data
Feature Not Available
Not enough data
8.6
244
Not enough data
8.5
247
Not enough data
8.1
201
Not enough data
8.4
207
Not enough data
9.0
256
Not enough data
Other
8.7
228
Not enough data
8.6
211
Not enough data
8.4
203
Not enough data
8.7
217
Not enough data
8.7
209
Not enough data
8.2
181
Not enough data
8.3
193
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Not enough data
Administration
8.4
219
Not enough data
8.4
196
Not enough data
8.5
248
Not enough data
8.6
242
Not enough data
Agentic AI - Sales Analytics
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Not enough data
Data Sourcing
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Not enough data
Predictive Analytics
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Not enough data
Sales Management
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Not enough data
Marketing Operations
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.5
214
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
7.9
120
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Sigma are categorized as Embedded Business Intelligence and Analytics Platforms
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Digital Analytics, and Data Visualization
Sigma has no unique categories
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sigma
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.6%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.5%
Internet
6.1%
Other
55.5%
Information Technology and Services
15.6%
Computer Software
11.6%
Financial Services
9.5%
Marketing and Advertising
4.7%
Consumer Services
4.6%
Other
54.1%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
What is the best way to use SQL queries that you previously had?
1 Comment
SH
One possible way to solve this would be to create Datasets with SQL - you can merely copy the SQL to form the new dataset.
Once you have created the...Read more
What is Sigma used for?
1 Comment
RS
Sigma is a cloud-based business intelligence (BI) and analytics platform. It's primarily used for data exploration, visualization, and building applications,...Read more
Sigma has no more discussions with answers
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