# Looker vs Sigma Comparison
---
## AI Generated Summary
- **G2 reviewers report** that both Looker and Sigma excel in user satisfaction, each receiving a solid star rating of 4.4. However, Sigma's recent user feedback highlights its impressive ability to provide **instant access to critical information** , making it easier for users to validate processes and account details.
- **Users say** that Looker shines in its **user interface and overall design** , with many praising the ease of building interactive dashboards. One user noted the quick setup of dashboards with real GA4 data, showcasing Looker's flexibility in customization across multiple integrations.
- **Reviewers mention** that Sigma offers a slight edge in **ease of setup** , with users appreciating its straightforward onboarding process. This is reflected in feedback about Sigma's ability to simplify the extraction of large datasets and its powerful data modeling capabilities.
- **According to verified reviews** , Looker is recognized for its strong **quality of support** , with users rating it highly for responsiveness and helpfulness. In contrast, Sigma users have noted that while support is good, it may not always match the level of assistance provided by Looker.
- **Users highlight** that Sigma's **data analysis capabilities** are exceptional, particularly its ability to analyze data directly within dashboards. This feature has been praised for transforming data into actionable insights, making it a powerful tool for users needing to validate and understand their data quickly.
- **G2 reviewers report** that while both platforms are strong contenders in the analytics space, Looker faces challenges in **adapting to specific workflows**. Some users have mentioned configuration difficulties, which can impact the overall user experience compared to Sigma's more intuitive approach.



| | Looker | Sigma | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,643 | 557 | 
| **Largest Market Segment** | Mid-Market (60.6% of reviews) | Mid-Market (59.3% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

### Sigma

Pros:
- Ease of Use (73 reviews)
- User Interface (29 reviews)

Cons:
- Slow Loading (23 reviews)
- Slow Performance (22 reviews)

---
## Ratings Comparison
| Rating | Looker | Sigma | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1128 reviews) | 8.6 (441 reviews) | 
  | **Ease of Use** | 8.3 (1134 reviews) | 8.5 (450 reviews) | 
  | **Ease of Setup** | 8.3 (610 reviews) | 8.9 (268 reviews) | 
  | **Ease of Admin** | 8.3 (430 reviews) | 8.5 (157 reviews) | 
  | **Quality of Support** | 8.6 (963 reviews) | 9.1 (394 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (409 reviews) | 9.1 (157 reviews) | 
  | **Product Direction (% positive)** | 8.7 (1056 reviews) | 9.3 (428 reviews) | 

---
## Pricing

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Sigma

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.3/10 | 781 |
| **Sigma** | 8.2/10 | 349 |

#### Reports

| Feature | Looker | Sigma | 
|---|---|---|
| **Reports Interface** | 8.6 (681 reviews) ✓ Verified | 8.6 (293 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | 8.4 (281 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (674 reviews) ✓ Verified | 8.4 (300 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.4 (265 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | 8.8 (293 reviews) ✓ Verified | 

#### Self Service 

| Feature | Looker | Sigma | 
|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | 8.7 (288 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (647 reviews) ✓ Verified | 8.8 (294 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 8.6 (282 reviews) ✓ Verified | 
| **Search** | 8.1 (617 reviews) ✓ Verified | 8.3 (281 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (593 reviews) ✓ Verified | 8.4 (286 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (502 reviews) ✓ Verified | 7.4 (251 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | Looker | Sigma | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | 7.3 (248 reviews) | 
| **Data Visualization** | 8.4 (644 reviews) ✓ Verified | 8.4 (292 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (516 reviews) ✓ Verified | 8.3 (267 reviews) ✓ Verified | 

#### Building Reports

| Feature | Looker | Sigma | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 8.1 (111 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (403 reviews) ✓ Verified | 7.8 (111 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (357 reviews) ✓ Verified | 8.2 (99 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (331 reviews) ✓ Verified | 7.7 (94 reviews) ✓ Verified | 

#### Platform

| Feature | Looker | Sigma | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 747 |
| **Sigma** | N/A | N/A |

#### Reports

| Feature | Looker | Sigma | 
|---|---|---|
| **Reports Interface** | 8.6 (681 reviews) ✓ Verified | 8.6 (293 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | 8.4 (281 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (674 reviews) ✓ Verified | 8.4 (300 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.4 (265 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | 8.8 (293 reviews) ✓ Verified | 

#### Reports

| Feature | Looker | Sigma | 
|---|---|---|
| **Reports Interface** | 8.5 (112 reviews) | Not enough data | 
| **Share Reports** | 8.5 (109 reviews) | Not enough data | 
| **Steps to Answer** | 8.0 (103 reviews) | Not enough data | 

#### Generative AI

| Feature | Looker | Sigma | 
|---|---|---|
| **AI Text Generation** | 7.0 (100 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (100 reviews) | Not enough data | 

#### Visualization

| Feature | Looker | Sigma | 
|---|---|---|
| **Graphs and Charts** | 8.5 (115 reviews) | Not enough data | 
| **Score Cards** | 8.4 (110 reviews) | Not enough data | 
| **Dashboards** | 8.7 (115 reviews) | Not enough data | 
| **Formats** | 8.3 (109 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | Sigma | 
|---|---|---|
| **Historical Snapshots** | 8.1 (107 reviews) | Not enough data | 
| **Real-Time Updating** | 8.3 (106 reviews) | Not enough data | 

#### Collaboration

| Feature | Looker | Sigma | 
|---|---|---|
| **Sharing** | 8.4 (108 reviews) | Not enough data | 
| **Co-Editing** | 8.0 (106 reviews) | Not enough data | 
| **Devices** | 8.0 (102 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | Sigma | 
|---|---|---|
| **Historical Snapshots** | 7.8 (137 reviews) | Not enough data | 
| **Real-Time Updating** | 8.0 (143 reviews) | Not enough data | 
| **Email Reports** | 8.5 (145 reviews) | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 7.9/10 | 803 |
| **Sigma** | 8.1/10 | 398 |

#### Reports

| Feature | Looker | Sigma | 
|---|---|---|
| **Reports Interface** | 8.6 (681 reviews) ✓ Verified | 8.6 (293 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | 8.4 (281 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (674 reviews) ✓ Verified | 8.4 (300 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.4 (265 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | 8.8 (293 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Looker | Sigma | 
|---|---|---|
| **Connectors** | 8.3 (293 reviews) ✓ Verified | 8.3 (273 reviews) ✓ Verified | 
| **Data Governance** | 8.3 (264 reviews) ✓ Verified | 8.3 (259 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Looker | Sigma | 
|---|---|---|
| **Data Querying** | 8.5 (313 reviews) ✓ Verified | 8.5 (290 reviews) ✓ Verified | 
| **Data Filtering** | 8.7 (334 reviews) ✓ Verified | 8.6 (293 reviews) ✓ Verified | 
| **Data Blending** | 8.4 (310 reviews) ✓ Verified | 8.4 (275 reviews) ✓ Verified | 

#### Generative AI

| Feature | Looker | Sigma | 
|---|---|---|
| **AI Text Generation** | 7.1 (88 reviews) | Feature Not Available | 
| **AI Text Summarization** | 7.1 (86 reviews) | Feature Not Available | 

#### Agentic AI - Analytics Platforms

| Feature | Looker | Sigma | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (40 reviews) | 7.6 (30 reviews) | 
| **Multi-step Planning** | 7.4 (39 reviews) | 7.7 (30 reviews) | 
| **Cross-system Integration** | 7.3 (40 reviews) | 7.8 (29 reviews) | 
| **Adaptive Learning** | 7.1 (40 reviews) | 7.4 (30 reviews) | 
| **Natural Language Interaction** | 7.3 (40 reviews) | 8.0 (31 reviews) | 
| **Proactive Assistance** | 7.4 (39 reviews) | 7.2 (30 reviews) | 
| **Decision Making** | 7.7 (39 reviews) | 7.5 (30 reviews) | 

#### Self Service 

| Feature | Looker | Sigma | 
|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | 8.7 (288 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (647 reviews) ✓ Verified | 8.8 (294 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 8.6 (282 reviews) ✓ Verified | 
| **Search** | 8.1 (617 reviews) ✓ Verified | 8.3 (281 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (593 reviews) ✓ Verified | 8.4 (286 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (502 reviews) ✓ Verified | 7.4 (251 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | Looker | Sigma | 
|---|---|---|
| **No-code Dashboard Builder** | 8.0 (39 reviews) | 7.9 (29 reviews) | 
| **Report Scheduling and Automation** | 8.4 (44 reviews) | 8.2 (30 reviews) | 
| **Embedded Analytics and White-labeling** | 7.7 (35 reviews) | 8.1 (30 reviews) | 
| **Data Source Connectivity** | 8.3 (50 reviews) | 9.1 (35 reviews) | 

#### Advanced Analytics

| Feature | Looker | Sigma | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | 7.3 (248 reviews) | 
| **Data Visualization** | 8.4 (644 reviews) ✓ Verified | 8.4 (292 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (516 reviews) ✓ Verified | 8.3 (267 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | Looker | Sigma | 
|---|---|---|
| **Large data handling and Query Speed** | 7.1 (56 reviews) | 8.0 (37 reviews) | 
| **Concurrent User Support** | 8.0 (36 reviews) | 8.5 (28 reviews) | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Looker | Sigma | 
|---|---|---|
| **Data Modeling and Governance** | 8.1 (43 reviews) | 8.1 (27 reviews) | 
| **Notebook and Script Integration** | 7.1 (34 reviews) | 8.0 (28 reviews) | 
| **Built-in Predictive and Statistical Models** | 7.3 (35 reviews) | 8.3 (29 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Looker | Sigma | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 7.1 (34 reviews) | 7.7 (27 reviews) | 
| **Natural Language Queries** | 7.5 (36 reviews) | 7.8 (29 reviews) | 
| **Proactive KPI Monitoring and Alerts** | 7.6 (35 reviews) | 7.8 (27 reviews) | 
| **AI Agents for Analytical Follow-ups** | 7.4 (35 reviews) | 7.7 (25 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Looker | Sigma | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.5 (34 reviews) | 7.0 (28 reviews) | 
| **Role-based Insight Personalization** | 7.3 (36 reviews) | 7.7 (27 reviews) | 
| **Conversational and Prompt-based Analytics** | 7.5 (34 reviews) | 8.0 (27 reviews) | 

#### Building Reports

| Feature | Looker | Sigma | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 8.1 (111 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (403 reviews) ✓ Verified | 7.8 (111 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (357 reviews) ✓ Verified | 8.2 (99 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (331 reviews) ✓ Verified | 7.7 (94 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 773 |
| **Sigma** | 8.3/10 | 346 |

#### Reports

| Feature | Looker | Sigma | 
|---|---|---|
| **Reports Interface** | 8.6 (681 reviews) ✓ Verified | 8.6 (293 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (621 reviews) ✓ Verified | 8.4 (281 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (674 reviews) ✓ Verified | 8.4 (300 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.4 (265 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (676 reviews) ✓ Verified | 8.8 (293 reviews) ✓ Verified | 

#### Self Service 

| Feature | Looker | Sigma | 
|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | 8.7 (288 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (647 reviews) ✓ Verified | 8.8 (294 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 8.6 (282 reviews) ✓ Verified | 
| **Search** | 8.1 (617 reviews) ✓ Verified | 8.3 (281 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (593 reviews) ✓ Verified | 8.4 (286 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (502 reviews) ✓ Verified | 7.4 (251 reviews) ✓ Verified | 

#### Building Reports

| Feature | Looker | Sigma | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 8.1 (111 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (403 reviews) ✓ Verified | 7.8 (111 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (357 reviews) ✓ Verified | 8.2 (99 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (331 reviews) ✓ Verified | 7.7 (94 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 324 |
| **Sigma** | N/A | N/A |

#### Metrics

| Feature | Looker | Sigma | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (238 reviews) | Not enough data | 
| **Engagement** | 8.7 (238 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (224 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.3 (226 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.4 (215 reviews) | Not enough data | 
| **Retention** | 8.3 (224 reviews) | Not enough data | 
| **Return** | 8.4 (219 reviews) | Not enough data | 
| **Conversions** | 8.5 (230 reviews) | Not enough data | 
| **Funnels** | 8.3 (223 reviews) | Not enough data | 

#### Reporting

| Feature | Looker | Sigma | 
|---|---|---|
| **Real-Time Reporting** | 8.4 (242 reviews) | Not enough data | 
| **Trending** | Feature Not Available | Not enough data | 
| **Retroactive Reporting** | 8.6 (242 reviews) | Not enough data | 
| **Segmentation** | 8.5 (245 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (199 reviews) | Not enough data | 
| **Unification Across Devices** | 8.4 (205 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 9.0 (254 reviews) | Not enough data | 

#### Other

| Feature | Looker | Sigma | 
|---|---|---|
| **User Data** | 8.7 (226 reviews) | Not enough data | 
| **Site Search Reporting** | 8.6 (209 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.4 (201 reviews) | Not enough data | 
| **Campaign Tracking** | 8.7 (215 reviews) | Not enough data | 
| **E-Commerce** | 8.7 (207 reviews) | Not enough data | 
| **Promotional Messages** | 8.2 (179 reviews) | Not enough data | 
| **Administration Alerts** | 8.3 (191 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Looker | Sigma | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (16 reviews) | Not enough data | 
| **Decision Making** | 7.9 (16 reviews) | Not enough data | 

#### Administration

| Feature | Looker | Sigma | 
|---|---|---|
| **API / Integrations** | 8.4 (218 reviews) | Not enough data | 
| **QA Testing** | 8.3 (193 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (245 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (239 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.1/10 | 260 |
| **Sigma** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Looker | Sigma | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.4 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Looker | Sigma | 
|---|---|---|
| **Data Sourcing** | 8.8 (203 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.8 (221 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.6 (188 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.8 (225 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (209 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Looker | Sigma | 
|---|---|---|
| **Lead Scoring** | 8.3 (153 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.2 (149 reviews) | Not enough data | 
| **Risk Analysis** | 8.2 (147 reviews) | Not enough data | 
| **Live Forecasting** | 8.0 (164 reviews) | Not enough data | 

#### Sales Management

| Feature | Looker | Sigma | 
|---|---|---|
| **Live Pipeline Management** | 8.4 (161 reviews) | Not enough data | 
| **Sales Gamification** | 8.2 (140 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.6 (170 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (168 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 312 |
| **Sigma** | N/A | N/A |

#### Marketing Operations

| Feature | Looker | Sigma | 
|---|---|---|
| **ROI Tracking** | 8.6 (221 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.7 (241 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.5 (228 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.9 (244 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.3 (129 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | Looker | Sigma | 
|---|---|---|
| **Campaign Insights** | 8.6 (230 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.8 (260 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.5 (212 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.5 (213 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.4 (199 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 7.9 (120 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Looker | Sigma | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)

**Unique to Looker (4):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)



---
## Reviewer Demographics

### By Company Size

| Segment | Looker | Sigma | 
|---|---|---|
| **Small-Business** | 19.3% | 20.1% | 
| **Mid-Market** | 60.6% | 59.3% | 
| **Enterprise** | 20.1% | 20.6% | 

### By Industry

#### Looker

- **Computer Software:** 11.4%
- **Information Technology and Services:** 11.0%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.1%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

#### Sigma

- **Information Technology and Services:** 15.6%
- **Computer Software:** 11.6%
- **Financial Services:** 9.5%
- **Marketing and Advertising:** 4.8%
- **Consumer Services:** 4.4%
- **Real Estate:** 3.6%
- **Logistics and Supply Chain:** 3.2%
- **Hospital & Health Care:** 2.7%
- **Health, Wellness and Fitness:** 2.7%
- **Food & Beverages:** 2.7%
- **Other:** 39.4%

---
## Alternatives

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
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- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3653 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews)

### Alternatives to Sigma

- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3653 reviews)
- [ThoughtSpot](https://www.g2.com/products/thoughtspot/reviews) — 4.4/5 stars (330 reviews)
- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Omni Analytics](https://www.g2.com/products/omni-analytics-inc-omni-analytics/reviews) — 4.8/5 stars (65 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews)
- [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) — 4.5/5 stars (1630 reviews)
- [Metabase](https://www.g2.com/products/metabase/reviews) — 4.4/5 stars (146 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)

---
## Top Discussions

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### Sigma

- Title: [What is Sigma used for?](https://www.g2.com/discussions/what-is-sigma-used-for) — 1 comment
  > **Top comment:** "Sigma is a cloud-based business intelligence (BI) and analytics platform. It's primarily used for data exploration, visualization, and building applications,..."
- Title: [What is the best way to use SQL queries that you previously had?](https://www.g2.com/discussions/what-is-the-best-way-to-use-sql-queries-that-you-previously-had) — 1 comment, 2 upvotes
  > **Top comment:** "One possible way to solve this would be to create Datasets with SQL - you can merely copy the SQL to form the new dataset.  

Once you have created the..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/looker-vs-sigma-computing-sigma)