Link copied to clipboard # Looker vs Sigma Comparison - What are their main differences? Share [ Export ](/compare/looker/sigma-computing-sigma/export.csv) LookerSigma[+ Add Product](#) Reviews **Looker** [ 4.4/5(1,652) ](https://www.g2.com/products/looker/reviews#reviews) **Sigma** [ 4.5/5(592) ](https://www.g2.com/products/sigma-computing-sigma/reviews#reviews) Pricing **Looker** Free Trial No pricing available **Sigma** Free Trial No pricing available **Pricing Insights** from reviews Time to Implement **Looker** 2 months Based on 29 responses **Sigma** 2 months Based on 21 responses Return on Investment **Looker** 10 months2 months sooner Based on 23 responses **Sigma** 12 months Based on 13 responses Perceived Cost **Looker** $$$$$ **Sigma** $$$$$ Average Discount **Looker** 15% **Sigma** 17%2% more ![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker") ![Sigma](https://images.g2crowd.com/uploads/product/hd_favicon/ddfbcf018eac0237200bdbd0ee80601c/sigma-computing-sigma.svg "Sigma") G2 offers free advice on this comparison. Chat with an expert How do we contact you? ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call Who do you want to talk with? ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human Pros & Cons **Looker** [ Ease of Use (108) ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204641&qs=pros-and-cons#reviews)[ Insights (64) ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204775&qs=pros-and-cons#reviews)[ Learning Curve (52) ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204101&qs=pros-and-cons#reviews)[ Learning Difficulty (38) ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1205125&qs=pros-and-cons#reviews) **Sigma** [ Ease of Use (73) ](https://www.g2.com/products/sigma-computing-sigma/reviews?filters%5Bsentiment_snippet%5D=1580238&qs=pros-and-cons#reviews)[ User Interface (29) ](https://www.g2.com/products/sigma-computing-sigma/reviews?filters%5Bsentiment_snippet%5D=1580392&qs=pros-and-cons#reviews)[ Slow Loading (23) ](https://www.g2.com/products/sigma-computing-sigma/reviews?filters%5Bsentiment_snippet%5D=1580079&qs=pros-and-cons#reviews)[ Slow Performance (22) ](https://www.g2.com/products/sigma-computing-sigma/reviews?filters%5Bsentiment_snippet%5D=1580109&qs=pros-and-cons#reviews) Integrations **Looker** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f5233c4966be094ed2ee71263943d33f/adjust.jpeg "Product Avatar Image") Adjust ](https://www.g2.com/products/adjust/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cacdec8b8edeace9b3c89e0c2cded695/amazon-s3-glacier.jpg "Product Avatar Image") Amazon S3 Glacier ](https://www.g2.com/products/amazon-s3-glacier/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f68ae4d392fca9940f5ae2269d89a93c/cognizo.png "Product Avatar Image") Cognizo ](https://www.g2.com/products/cognizo/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_71b3279994498356444c5ab8c8cb23ae/facebook.png "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ View all ](https://www.g2.com/products/looker/integrations) **Sigma** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7c8d43b5b00c44acc1a3d106c9a36f4c/alation.png "Product Avatar Image") Alation ](https://www.g2.com/products/alation/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-redshift.jpg "Product Avatar Image") Amazon Redshift ](https://www.g2.com/products/amazon-redshift/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e9344d13e61e52378fa7636577a0dca7/atlan.png "Product Avatar Image") Atlan ](https://www.g2.com/products/atlan/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d9b0eb268ed7e2b8282a549e30218e41/castor-edc-castor.png "Product Avatar Image") Castor ](https://www.g2.com/products/castor-edc-castor/reviews)[ View all ](https://www.g2.com/products/sigma-computing-sigma/integrations) Screenshots **Looker** ![Looker screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/8895/Looker_Graphical_Dashboard.png) **Sigma** No screenshot available Ratings Meets Requirements **Looker** 8.7 8.71,136 **Sigma** 8.6 8.6471 Ease of Use **Looker** 8.3 8.31,143 **Sigma** 8.6 8.6480 Ease of Setup **Looker** 8.3 8.3619 **Sigma** 8.9 8.9297 Ease of Admin **Looker** 8.3 8.3433 **Sigma** 8.6 8.6174 Quality of Support **Looker** 8.6 8.6972 **Sigma** 9.1 9.1424 Has the product been a good partner in doing business? **Looker** 8.9 8.9412 **Sigma** 9.2 9.2175 Product Direction (% positive) **Looker** 8.7 8.71,063 **Sigma** 9.3 9.3451 Features Business Intelligence[Hide 85 FeaturesShow 85 Features](javascript:void(0);) 8.3 791 8.2 378 Reports Reports Interface 8.6(tied score) 684 | Verified 8.6(tied score) 312 | Verified Steps to Answer 8.2 620 | Verified 8.5(won by 0.3) 286 | Verified Graphs and Charts 8.2 677 | Verified 8.4(won by 0.2) 305 | Verified Score Cards 8.3 529 | Verified 8.4(won by 0.1) 267 | Verified Dashboards 8.7 681 | Verified 8.8(won by 0.1) 303 | Verified Customizable Reports Not enough data 9.0(won by default) 5 Interactive Reports Not enough data 10.0(won by default) 6 Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Self Service Calculated Fields 8.4 627 | Verified 8.7(won by 0.3) 292 | Verified Data Column Filtering 8.6 648 | Verified 8.9(won by 0.3) 296 | Verified Data Discovery 8.5 621 | Verified 8.6(won by 0.1) 285 | Verified Search 8.1 618 | Verified 8.3(won by 0.2) 281 | Verified Collaboration / Workflow 8.4(tied score) 596 | Verified 8.4(tied score) 294 | Verified Automodeling 7.7(won by 0.3) 502 | Verified 7.4 251 | Verified Natural Language Search Not enough data Not enough data Visual Discovery Not enough data Not enough data Data Blending Not enough data Not enough data Data Blending Not enough data Not enough data Advanced Analytics Predictive Analytics 7.6(won by 0.3) 429 | Verified 7.3 248 Data Visualization 8.4(tied score) 648 | Verified 8.4(tied score) 293 | Verified Big Data Services 8.0 518 | Verified 8.3(won by 0.3) 274 | Verified Real-Time Analytics Not enough data 9.7(won by default) 5 Real-Time Analytics Not enough data 10.0(won by default) 5 Reporting/Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Building Reports Data Transformation 8.3(won by 0.2) 387 | Verified 8.1 111 | Verified Data Modeling 8.3(won by 0.5) 407 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 111 | Verified WYSIWYG Report Design 8.0 358 | Verified 8.2(won by 0.2) 99 | Verified Integration APIs 8.1(won by 0.4) 331 | Verified 7.7 94 Real-Time Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Platform Mobile User Support Not enough data Not enough data Customization Not enough data Not enough data User, Role, and Access Management Not enough data Not enough data Internationalization Not enough data Not enough data Sandbox / Test Environments Not enough data Not enough data Performance and Reliability Not enough data Not enough data Breadth of Partner Applications Not enough data Not enough data Mobile Access Not enough data Not enough data Metadata Management Not enough data Not enough data Additional Functionality Customizable Branding Not enough data Not enough data Natural Language Processing Not enough data Not enough data Data Extraction Not enough data Not enough data AI Copilot Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Publishing/Sharing Not enough data Not enough data Collaboration Tools Not enough data Not enough data Strategic Planning Not enough data Not enough data Self Service Data Preparation Not enough data Not enough data Trend Analysis Not enough data Not enough data Text Analysis Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Data Synchronization Not enough data Not enough data Widgets Not enough data Not enough data Benchmarking Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Mapping Not enough data Not enough data Generative AI Not enough data Not enough data Trend/Problem Indicators Not enough data Not enough data Customizable Templates Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Data Import/Export Not enough data Not enough data Profitability Analysis Not enough data Not enough data OLAP Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Search/Filter Not enough data Not enough data Drag & Drop Not enough data Not enough data Data Connectors Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Key Performance Indicators Not enough data Not enough data Dashboard Creation Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Data Mining Not enough data Not enough data Forecasting Not enough data Not enough data Ad hoc Query Not enough data Not enough data Analytics Platforms[Hide 136 FeaturesShow 136 Features](javascript:void(0);) 7.9 813 8.3 428 Reports Reports Interface 8.6(tied score) 684 | Verified 8.6(tied score) 312 | Verified Steps to Answer 8.2 620 | Verified 8.5(won by 0.3) 286 | Verified Graphs and Charts 8.2 677 | Verified 8.4(won by 0.2) 305 | Verified Score Cards 8.3 529 | Verified 8.4(won by 0.1) 267 | Verified Dashboards 8.7 681 | Verified 8.8(won by 0.1) 303 | Verified Customizable Reports Not enough data 9.0(won by default) 5 Interactive Reports Not enough data 10.0(won by default) 6 Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Data Preparation Connectors 8.3(tied score) 295 | Verified 8.3(tied score) 273 | Verified Data Governance 8.3(tied score) 264 | Verified 8.3(tied score) 262 | Verified Data Modeling and Blending Data Querying 8.5(tied score) 312 | Verified 8.5(tied score) 290 | Verified Data Filtering 8.7(won by 0.1) 333 | Verified 8.6 293 | Verified Data Blending 8.4(tied score) 308 | Verified 8.4(tied score) 275 | Verified Data Capture and Transfer Not enough data Not enough data Generative AI AI Text Generation 7.1(won by default) 87 Feature Not Available AI Text Summarization 7.1(won by default) 85 Feature Not Available Generative AI Not enough data Not enough data Agentic AI - Analytics Platforms Autonomous Task Execution 7.3 40 7.6(won by 0.3) 30 Multi-step Planning 7.4 38 7.7(won by 0.3) 30 Cross-system Integration 7.3 40 7.8(won by 0.5) 29 (There is a greater than 0.5 difference between this product's rating and its competitors) Adaptive Learning 7.2 41 7.4(won by 0.2) 30 Natural Language Interaction 7.4 40 8.0(won by 0.6) 31 (There is a greater than 0.5 difference between this product's rating and its competitors) Proactive Assistance 7.4(won by 0.2) 38 7.2 30 Decision Making 7.8(won by 0.3) 39 7.5 30 Third-Party Integrations Not enough data Not enough data Self Service Calculated Fields 8.4 627 | Verified 8.7(won by 0.3) 292 | Verified Data Column Filtering 8.6 648 | Verified 8.9(won by 0.3) 296 | Verified Data Discovery 8.5 621 | Verified 8.6(won by 0.1) 285 | Verified Search 8.1 618 | Verified 8.3(won by 0.2) 281 | Verified Collaboration / Workflow 8.4(tied score) 596 | Verified 8.4(tied score) 294 | Verified Automodeling 7.7(won by 0.3) 502 | Verified 7.4 251 | Verified Natural Language Search Not enough data Not enough data Visual Discovery Not enough data Not enough data Data Blending Not enough data Not enough data Data Blending Not enough data Not enough data Deployment & Integration - Analytics Platforms No-code Dashboard Builder 8.2(won by 0.3) 40 7.9 30 Report Scheduling and Automation 8.4(won by 0.3) 44 8.1 31 Embedded Analytics and White-labeling 7.8 36 8.2(won by 0.4) 32 Data Source Connectivity 8.4 50 9.2(won by 0.8) 43 (There is a greater than 0.5 difference between this product's rating and its competitors) Multiple Data Sources Not enough data Not enough data Query Builder Not enough data Not enough data Advanced Analytics Predictive Analytics 7.6(won by 0.3) 429 | Verified 7.3 248 Data Visualization 8.4(tied score) 648 | Verified 8.4(tied score) 293 | Verified Big Data Services 8.0 518 | Verified 8.3(won by 0.3) 274 | Verified Real-Time Analytics Not enough data 9.7(won by default) 5 Real-Time Analytics Not enough data 10.0(won by default) 5 Reporting/Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Performance & Scalability - Analytics Platforms Large data handling and Query Speed 7.1 58 8.0(won by 0.9) 49 (There is a greater than 0.5 difference between this product's rating and its competitors) Concurrent User Support 8.1 36 8.6(won by 0.5) 29 (There is a greater than 0.5 difference between this product's rating and its competitors) Database Support Not enough data Not enough data Advanced Analytics & Modeling - Analytics Platforms Data Modeling and Governance 8.1(tied score) 47 8.1(tied score) 27 Notebook and Script Integration 7.2 34 8.0(won by 0.8) 28 (There is a greater than 0.5 difference between this product's rating and its competitors) Built-in Predictive and Statistical Models 7.5 35 8.3(won by 0.8) 29 (There is a greater than 0.5 difference between this product's rating and its competitors) Agentic AI Capabilities - Analytics Platforms Auto-generated Insights and Narratives 7.3 35 7.7(won by 0.4) 27 Natural Language Queries 7.6 36 8.0(won by 0.4) 31 Proactive KPI Monitoring and Alerts 7.6 34 7.8(won by 0.2) 27 AI Agents for Analytical Follow-ups 7.4 34 7.7(won by 0.3) 25 Personalized Intelligence - Analytics Platforms Behavioral Learning for Contextual Query Refinement 7.6(won by 0.6) 34 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.0 28 Role-based Insight Personalization 7.4 36 7.7(won by 0.3) 27 Conversational and Prompt-based Analytics 7.5 34 8.0(won by 0.5) 27 (There is a greater than 0.5 difference between this product's rating and its competitors) Ad hoc Query Not enough data Not enough data Visual Analytics Not enough data Not enough data Building Reports Data Transformation 8.3(won by 0.2) 387 | Verified 8.1 111 | Verified Data Modeling 8.3(won by 0.5) 407 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 111 | Verified WYSIWYG Report Design 8.0 358 | Verified 8.2(won by 0.2) 99 | Verified Integration APIs 8.1(won by 0.4) 331 | Verified 7.7 94 Real-Time Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Self-service Analytics Not enough data 10.0(won by default) 5 Drag & Drop Not enough data Not enough data Secure Data Storage Not enough data Not enough data Data Import/Export Not enough data Not enough data Customizable Branding Not enough data Not enough data Dashboard Creation Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Metadata Management Not enough data Not enough data Forecasting Not enough data Not enough data Data Storage Management Not enough data Not enough data Ad hoc Analysis Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Data Migration Not enough data Not enough data AI Copilot Not enough data Not enough data Self Service Data Preparation Not enough data Not enough data Search/Filter Not enough data Not enough data Data Mapping Not enough data Not enough data Monitoring Not enough data Not enough data Sentiment Analysis Not enough data Not enough data User Management Not enough data Not enough data Sales Trend Analysis Not enough data Not enough data Charting Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Performance Metrics Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Data Extraction Not enough data Not enough data Widgets Not enough data Not enough data Storytelling Not enough data Not enough data Trend Analysis Not enough data Not enough data Collaboration Tools Not enough data Not enough data Financing Management Not enough data Not enough data KPI Monitoring Not enough data Not enough data Dashboard Not enough data Not enough data API Not enough data Not enough data Data Integration Not enough data Not enough data Scorecards Not enough data Not enough data Data Management Not enough data Not enough data Task Management Not enough data Not enough data Progress Tracking Not enough data Not enough data Data Connectors Not enough data Not enough data Data Visualization Not enough data Not enough data Profitability Analysis Not enough data Not enough data Project Tracking Not enough data Not enough data Strategic Planning Not enough data Not enough data Goal Setting/Tracking Not enough data Not enough data Publishing/Sharing Not enough data Not enough data Predictive Analytics Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Templates Not enough data Not enough data Mobile Access Not enough data Not enough data Customizable Templates Not enough data Not enough data Workflow Management Not enough data Not enough data Financial Reporting Not enough data Not enough data Audit Management Not enough data Not enough data OLAP Not enough data Not enough data Single Sign On Not enough data Not enough data Data Synchronization Not enough data Not enough data Embedded Business Intelligence[Hide 74 FeaturesShow 74 Features](javascript:void(0);) 8.4 782 8.3 372 Reports Reports Interface 8.6(tied score) 684 | Verified 8.6(tied score) 312 | Verified Steps to Answer 8.2 620 | Verified 8.5(won by 0.3) 286 | Verified Graphs and Charts 8.2 677 | Verified 8.4(won by 0.2) 305 | Verified Score Cards 8.3 529 | Verified 8.4(won by 0.1) 267 | Verified Dashboards 8.7 681 | Verified 8.8(won by 0.1) 303 | Verified Customizable Reports Not enough data 9.0(won by default) 5 Interactive Reports Not enough data 10.0(won by default) 6 Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Self Service Calculated Fields 8.4 627 | Verified 8.7(won by 0.3) 292 | Verified Data Column Filtering 8.6 648 | Verified 8.9(won by 0.3) 296 | Verified Data Discovery 8.5 621 | Verified 8.6(won by 0.1) 285 | Verified Search 8.1 618 | Verified 8.3(won by 0.2) 281 | Verified Collaboration / Workflow 8.4(tied score) 596 | Verified 8.4(tied score) 294 | Verified Automodeling 7.7(won by 0.3) 502 | Verified 7.4 251 | Verified Natural Language Search Not enough data Not enough data Visual Discovery Not enough data Not enough data Data Blending Not enough data Not enough data Data Blending Not enough data Not enough data Building Reports Data Transformation 8.3(won by 0.2) 387 | Verified 8.1 111 | Verified Data Modeling 8.3(won by 0.5) 407 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 111 | Verified WYSIWYG Report Design 8.0 358 | Verified 8.2(won by 0.2) 99 | Verified Integration APIs 8.1(won by 0.4) 331 | Verified 7.7 94 Real-Time Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Mobile Reporting Not enough data Not enough data Data Mapping Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Forecasting Not enough data Not enough data Customizable Branding Not enough data Not enough data Charting Not enough data Not enough data Customization Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Workflow Management Not enough data Not enough data Collaboration Tools Not enough data Not enough data Ad hoc Query Not enough data Not enough data Data Extraction Not enough data Not enough data Data Synchronization Not enough data Not enough data Application Development Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Geographic Maps Not enough data Not enough data Widgets Not enough data Not enough data SSL Security Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Self-service Analytics Not enough data Not enough data Ad hoc Analysis Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Integration into Third Party Applications Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Visual Workflow Management Not enough data Not enough data Visual Analytics Not enough data Not enough data Single Sign On Not enough data Not enough data Trend Analysis Not enough data Not enough data Predictive Analytics Not enough data Not enough data Data Visualization Not enough data Not enough data Data Connectors Not enough data Not enough data Benchmarking Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Streaming Analytics Not enough data Not enough data Mobile Access Not enough data Not enough data Drag & Drop Not enough data Not enough data Dashboard Creation Not enough data Not enough data Data Visualization[Hide 83 FeaturesShow 83 Features](javascript:void(0);) 8.2 754 Not enough data Reports Reports Interface 8.6(tied score) 684 | Verified 8.6(tied score) 312 | Verified Steps to Answer 8.2 620 | Verified 8.5(won by 0.3) 286 | Verified Graphs and Charts 8.2 677 | Verified 8.4(won by 0.2) 305 | Verified Score Cards 8.3 529 | Verified 8.4(won by 0.1) 267 | Verified Dashboards 8.7 681 | Verified 8.8(won by 0.1) 303 | Verified Customizable Reports Not enough data 9.0(won by default) 5 Interactive Reports Not enough data 10.0(won by default) 6 Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Reports Reports Interface 8.5(won by default) 113 Not enough data Share Reports 8.5(won by default) 110 Not enough data Steps to Answer 8.1(won by default) 104 Not enough data Generative AI AI Text Generation 7.0(won by default) 100 Not enough data AI Text Summarization 7.1(won by default) 100 Not enough data Generative AI Not enough data Not enough data Visualization Graphs and Charts 8.5(won by default) 117 Not enough data Score Cards 8.5(won by default) 113 Not enough data Dashboards 8.7(won by default) 118 Not enough data Formats 8.3(won by default) 110 Not enough data Mobile Dashboards Not enough data Not enough data Public Dashboards Not enough data Not enough data Private Dashboards Not enough data Not enough data Data Updates Historical Snapshots 8.1(won by default) 107 Not enough data Real-Time Updating 8.3(won by default) 108 Not enough data Collaboration Sharing 8.4(won by default) 109 Not enough data Co-Editing 8.0(won by default) 106 Not enough data Devices 8.0(won by default) 103 Not enough data Data Updates Historical Snapshots 7.8(won by default) 137 Not enough data Real-Time Updating 8.0(won by default) 144 Not enough data Scheduled/Automated Reports 8.5(won by default) 146 Not enough data Customizable Reports Not enough data Not enough data Predictive Analytics Not enough data Not enough data Data Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Additional Functionality KPI Monitoring Not enough data Not enough data Secure Data Storage Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Data Visualization Not enough data Not enough data Single Sign On Not enough data Not enough data Natural Language Search Not enough data Not enough data Search/Filter Not enough data Not enough data Alerts/Notifications Not enough data Not enough data AI Copilot Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Collaboration Tools Not enough data Not enough data Widgets Not enough data Not enough data Performance Metrics Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Activity Tracking Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Customizable Branding Not enough data Not enough data Data Aggregation Not enough data Not enough data Dashboard Creation Not enough data Not enough data Data Connectors Not enough data Not enough data Customizable Templates Not enough data Not enough data Data Synchronization Not enough data Not enough data API Not enough data Not enough data Forecasting Not enough data Not enough data Interactive Elements Not enough data Not enough data Single Page View Not enough data Not enough data Data Import/Export Not enough data Not enough data Drag & Drop Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Trend Analysis Not enough data Not enough data Workflow Management Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Functions/Calculations Not enough data Not enough data Historical Reporting Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Visual Discovery Not enough data Not enough data Real-Time Updates Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Data Mapping Not enough data Not enough data Relational Display Not enough data Not enough data Visual Analytics Not enough data Not enough data OLAP Not enough data Not enough data Ad hoc Query Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);) 8.4 324 Not enough data Metrics Sessions - Digital Analytics 8.8(won by default) 238 Not enough data Engagement 8.7(won by default) 238 Not enough data Entry and Exit Pages 8.4(won by default) 224 Not enough data Standard Event Tracking 8.3(won by default) 226 Not enough data Custom Event Tracking 8.4(won by default) 215 Not enough data Retention 8.3(won by default) 224 Not enough data Return 8.4(won by default) 219 Not enough data Conversions 8.5(won by default) 230 Not enough data Funnels 8.3(won by default) 223 Not enough data Reporting Real-Time Reporting 8.4(won by default) 242 Not enough data Retroactive Reporting 8.6(won by default) 242 Not enough data Segmentation 8.5(won by default) 245 Not enough data Mobile Reporting 8.1(won by default) 199 Not enough data Unification Across Devices 8.4(won by default) 205 Not enough data Custom Reports and Dashboards 9.0(won by default) 254 Not enough data Trending Feature Not Available Not enough data Other User Data 8.7(won by default) 226 Not enough data Site Search Reporting 8.6(won by default) 209 Not enough data Load Time Monitoring 8.4(won by default) 201 Not enough data Campaign Tracking 8.7(won by default) 215 Not enough data E-Commerce 8.7(won by default) 207 Not enough data Promotional Messages 8.2(won by default) 179 Not enough data Administration Alerts 8.3(won by default) 191 Not enough data Agentic AI - Digital Analytics Autonomous Task Execution 7.4(won by default) 15 Not enough data Cross-system Integration 7.8(won by default) 15 Not enough data Proactive Assistance 7.8(won by default) 16 Not enough data Decision Making 7.9(won by default) 16 Not enough data Administration API / Integrations 8.4(won by default) 218 Not enough data QA Testing 8.3(won by default) 193 Not enough data Performance and Reliability 8.5(won by default) 245 Not enough data User, Role, and Access Management 8.6(won by default) 239 Not enough data Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);) 8.2 312 Not enough data Marketing Operations ROI Tracking 8.6(won by default) 221 | Verified Not enough data Data Collection 8.7(won by default) 242 | Verified Not enough data Customer Insights 8.5(won by default) 229 | Verified Not enough data Multi-User Access 8.9(won by default) 244 | Verified Not enough data Spend Management 8.4(won by default) 130 Not enough data White Label Feature Not Available Not enough data Multi-Channel Data Collection Not enough data Not enough data Engagement Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Campaign Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data SEO Management Not enough data Not enough data Tag Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Activity Tracking Not enough data Not enough data Click Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Channel Management Not enough data Not enough data Template Management Not enough data Not enough data Workflow Management Not enough data Not enough data Campaign Activity Campaign Insights 8.6(won by default) 231 | Verified Not enough data Reports and Dashboards 8.8(won by default) 260 | Verified Not enough data Campaign Stickiness 8.5(won by default) 212 | Verified Not enough data Multichannel Tracking 8.5(won by default) 213 | Verified Not enough data Brand Optimization 8.4(won by default) 199 | Verified Not enough data Predictive Analytics 7.9(won by default) 120 | Verified Not enough data Multi-Campaign Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Drip Campaigns Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customizable Reports Not enough data Not enough data Agentic AI - Marketing Analytics Autonomous Task Execution 6.8(won by default) 14 Not enough data Cross-system Integration 7.5(won by default) 14 Not enough data Proactive Assistance 7.3(won by default) 14 Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Event Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Generation Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Customizable Forms Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Templates Not enough data Not enough data Email Templates Not enough data Not enough data Web Forms Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Branding Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Campaign Planning Not enough data Not enough data A/B Testing Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Autoresponders Not enough data Not enough data Drag & Drop Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Email Marketing Not enough data Not enough data API Not enough data Not enough data Customizable Fields Not enough data Not enough data Contact Database Not enough data Not enough data Data Visualization Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Source Connectors Not enough data Not enough data Search/Filter Not enough data Not enough data Multi-Channel Attribution Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data KPI Monitoring Not enough data Not enough data Cohort Analysis Not enough data Not enough data Show 3 feature categories with incomplete data Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Tagging Not enough data Not enough data Natural Language Processing Not enough data Not enough data Data Extraction Not enough data Not enough data Multi-Language Not enough data Not enough data Predictive Analytics Not enough data Not enough data Drag & Drop Not enough data Not enough data Speech Recognition Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Data Storage Management Not enough data Not enough data Virtual Personal Assistant (VPA) Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Segmentation Not enough data Not enough data Collaboration Tools Not enough data Not enough data Data Import/Export Not enough data Not enough data Generative AI Not enough data Not enough data For eCommerce Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Customizable Branding Not enough data Not enough data Search/Filter Not enough data Not enough data Monitoring Not enough data Not enough data Document Management Not enough data Not enough data API Not enough data Not enough data Data Visualization Not enough data Not enough data Trend Analysis Not enough data Not enough data Machine Learning Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Performance Metrics Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Mobile App Not enough data Not enough data Multiple Data Sources Not enough data Not enough data For Sales Teams/Organizations Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Activity Dashboard Not enough data Not enough data Chatbot Not enough data Not enough data Workflow Automation Not enough data Not enough data Generative AI[Hide 22 FeaturesShow 22 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Code Generation Not enough data Not enough data Text to Image Not enough data Not enough data Generative AI Not enough data Not enough data API Not enough data Not enough data Natural Language Processing Not enough data Not enough data Virtual Characters and Avatars Not enough data Not enough data Content Generation Not enough data Not enough data Personalization and Recommendation Not enough data Not enough data Conditional Generation Not enough data Not enough data Transformer Model Not enough data Not enough data Automated Image & Video Editing Not enough data Not enough data Interactive and Co-Creative Systems Not enough data Not enough data Text Summarization Not enough data Not enough data Data Augmentation Not enough data Not enough data Variation Autoencoder Models Not enough data Not enough data Adversarial Training Not enough data Not enough data Transfer Learning and Fine-tuning Not enough data Not enough data Simulation and Scenario Generation Not enough data Not enough data Creative Design Not enough data Not enough data AI Copilot Not enough data Not enough data Prompt Engineering Not enough data Not enough data Foundation Model Not enough data Not enough data AI App Builder[Hide 20 FeaturesShow 20 Features](javascript:void(0);) Not enough data Not enough data Third-Party Integration Third-Party Integration Not enough data Not enough data Scalability Scalability Not enough data Not enough data Iteration Management Iteration Management Not enough data Not enough data Backend Logic Creation Backend Logic Creation Not enough data Not enough data Prompt Understanding Prompt Understanding Not enough data Not enough data Application Development Application Development Not enough data Not enough data Full-Stack Output Full-Stack Output Not enough data Not enough data API Integration API Integration Not enough data Not enough data Contextual Guidance Contextual Guidance Not enough data Not enough data Customizable User Interface Customizable User Interface Not enough data Not enough data Design Customization Design Customization Not enough data Not enough data Out-of-the-Box Functionality Out-of-the-Box Functionality Not enough data Not enough data Generation and Interpretation - AI App Builder Prompt Understanding Not enough data Not enough data Backend Logic Creation Not enough data Not enough data UI Generation Not enough data Not enough data Context Awareness Not enough data Not enough data Generated Application Quality - AI App Builder Scalability Not enough data Not enough data Out-of-the-Box Functionality Not enough data Not enough data Design Customization Not enough data Not enough data Data & API Integration Not enough data Not enough data User Insights Reviewers' Company Size [![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker")](https://www.g2.com/products/looker/reviews) Looker Small-Business(50 or fewer emp.) 19.4% Mid-Market(51-1000 emp.) 60.4% Enterprise(\> 1000 emp.) 20.1% [![Sigma](https://images.g2crowd.com/uploads/product/hd_favicon/ddfbcf018eac0237200bdbd0ee80601c/sigma-computing-sigma.svg "Sigma")](https://www.g2.com/products/sigma-computing-sigma/reviews) Sigma Small-Business(50 or fewer emp.) 19.6% Mid-Market(51-1000 emp.) 57.6% Enterprise(\> 1000 emp.) 22.8% Small-Business (50 or fewer emp.) 19.4% 19.6% Mid-Market (51-1000 emp.) 60.4% 57.6% Enterprise (\> 1000 emp.) 20.1% 22.8% Reviewers' Industry [![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker")](https://www.g2.com/products/looker/reviews) Looker Computer Software 11.6% Information Technology and Services 11.2% Marketing and Advertising 8.4% Financial Services 7.4% Internet 6.0% Other 55.5% [![Sigma](https://images.g2crowd.com/uploads/product/hd_favicon/ddfbcf018eac0237200bdbd0ee80601c/sigma-computing-sigma.svg "Sigma")](https://www.g2.com/products/sigma-computing-sigma/reviews) Sigma Information Technology and Services 14.9% Computer Software 11.7% Financial Services 10.3% Marketing and Advertising 4.7% Consumer Services 4.1% Other 54.3% FAQs ## Looker vs Sigma FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Looker vs Sigma? Looker and Sigma are both highly rated analytics platforms, but Sigma stands out for its ease of setup and user interface, while Looker is recognized for its centralized data modeling and governance. | [Looker](https://www.g2.com/products/looker/reviews) | [Sigma](https://www.g2.com/products/sigma-computing-sigma/reviews) | | --- | --- | | 4.4/5 (1656 reviews) | 4.4/5 (558 reviews) | | Mid-Market | Mid-Market | | 8.3 | 8.9 | | 8.6 | 9.1 | | Centralized data model and governance | Ease of use and spreadsheet-like interface | ### How do the pricing models of Looker and Sigma compare? Sigma is rated higher for value, with a stronger Price/Cost satisfaction score than Looker. - **Looker:** Reviewers describe Looker as having enterprise-grade pricing, with some noting it can be expensive for smaller organizations or teams with limited budgets. - **Sigma:** Sigma is praised for its simple pricing and perceived value, with reviewers highlighting that "pricing is simple" and that they know what they get for what they pay. - **Switching-reason:** Recent reviews mention switching to Sigma for its faster onboarding, spreadsheet-like interface, and more predictable pricing structure. ### What are the best alternatives to Looker and Sigma? The top 3 alternatives to Looker and Sigma are Tableau, Mode, and Zoho Analytics. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Looker](https://www.g2.com/products/looker/reviews) | 4.4/5 (1656 reviews) | Mid-Market | Enterprise-grade pricing, can be expensive for smaller teams | Centralized data model and governance | | [Sigma](https://www.g2.com/products/sigma-computing-sigma/reviews) | 4.4/5 (558 reviews) | Mid-Market | Simple pricing, predictable costs | Ease of use and spreadsheet-like interface | | [Tableau](https://www.g2.com/products/tableau/reviews) | 4.4/5 (3786 reviews) | Enterprise | — | Advanced data visualization capabilities | | [Mode](https://www.g2.com/products/mode-mode/reviews) | 4.5/5 (330 reviews) | Mid-Market | — | Flexible analytics and collaboration | | [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) | 4.2/5 (286 reviews) | Mid-Market | — | Integrated analytics for business users | ### Which Analytics Platforms features should I prioritize when comparing Looker and Sigma? Buyers comparing Looker and Sigma should prioritize ease of setup, quality of support, integrations, dashboard customization, and ease of use. - **Ease of Setup:** Sigma scores 8.9, Looker 8.3. - **Quality of Support:** Sigma scores 9.1, Looker 8.6. - **Integrations:** Sigma has 66 all-time mentions for Snowflake integration; Looker has 24 for Google Analytics and 20 for Slack. - **Dashboard Customization:** Sigma has 16 all-time mentions for dashboard customization. - **Ease of Use:** Sigma scores 8.5, Looker 8.3; Sigma has 68 all-time mentions for ease of use. ### What are the pros and cons of Looker vs Sigma? Looker's headline strength is centralized data modeling and governance, while Sigma's is ease of use and a spreadsheet-like interface. - **Looker strengths:** Centralized data model with LookML, real-time querying from data warehouses, collaborative features, and strong integration with Google products. - **Looker trade-offs:** Reviewers note a learning curve for LookML, limited visualization customization, and higher pricing for smaller teams. - **Sigma strengths:** Ease of use (68 all-time mentions), intuitive spreadsheet-like interface, fast onboarding, strong Snowflake integration (66 all-time mentions), and dashboard customization (16 all-time mentions). - **Sigma trade-offs:** Reviewers mention slow loading (23 all-time mentions), limited customization (19 all-time mentions), and performance slowdowns with large datasets. ### Is Looker or Sigma better for small businesses? Looker and Sigma both have their largest reviewer segment in Mid-Market, but Sigma's ease of setup and user-friendly interface make it a stronger fit for small businesses. - **Looker:** Mid-Market segment; reviewers highlight a steeper learning curve and higher pricing as challenges for smaller teams. - **Sigma:** Mid-Market segment; reviewers consistently praise its easy setup, spreadsheet-like interface, and accessibility for non-technical users, making it approachable for small businesses. ### Which Analytics Platforms platform has better integrations? Sigma is favored for integrations, especially with Snowflake, while Looker is recognized for its Google Analytics and Slack integrations. - **Looker:** Google Analytics (24 all-time mentions), Slack (20), Adjust (18). - **Sigma:** Snowflake (66 all-time mentions), PostgreSQL, Databricks. ### How do Looker and Sigma compare on customer support? Sigma leads on Quality of Support with a 0.5-point advantage over Looker (9.1 vs 8.6). - **Looker:** Reviewers describe support as generally responsive, with some noting reliance on internal teams or forums for troubleshooting. - **Sigma:** Reviewers consistently praise Sigma's support, highlighting helpful chat features and proactive assistance. ### Which is easier to implement, Looker or Sigma? Sigma is easier to implement, with a 0.6-point lead in Ease of Setup (8.9 vs 8.3). - **Looker:** Reviewers note that setup can be complex, especially due to LookML and initial data modeling requirements, but once configured, ongoing use is straightforward. - **Sigma:** Reviewers consistently highlight fast onboarding, intuitive setup, and minimal training required, especially for users familiar with spreadsheets. ### Which product has better Dashboards? Dashboards are the most frequently mentioned feature for both Looker and Sigma, with both products receiving strong reviewer sentiment for dashboard capabilities. - **Looker:** Dashboards are frequently cited as interactive, easy to share, and central to reporting workflows; reviewers highlight real-time updates and clean design. - **Sigma:** Dashboards receive 24 all-time mentions for data visualization and 16 for dashboard customization; reviewers praise the spreadsheet-like interface and flexibility in building and customizing dashboards. Alternatives **Looker Alternatives** ![Mode](https://images.g2crowd.com/uploads/product/hd_favicon/1d3a23ce6061348e708150c9a7dfdeed/mode-mode.svg "Mode") [ Mode ](/products/mode-mode/reviews) ![Domo](https://images.g2crowd.com/uploads/product/hd_favicon/4addbaa38068707b69040d20adb0fbc5/domo.svg "Domo") [ Domo ](/products/domo/reviews) ![Sisense](https://images.g2crowd.com/uploads/product/hd_favicon/a709a71e687cbfa16b75bc3fa8b514cb/sisense.svg "Sisense") [ Sisense ](/products/sisense/reviews) ![Spotfire Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d4e0e320d2c90324c1d66baebd1e456e/spotfire-analytics.svg "Spotfire Analytics") [ Spotfire Analytics ](/products/spotfire-analytics/reviews) **Sigma Alternatives** ![Tableau](https://images.g2crowd.com/uploads/product/hd_favicon/335fbdd506ce66a7f19326fbc586410a/tableau-software-tableau.svg "Tableau") [ Tableau ](/products/tableau/reviews) ![ThoughtSpot](https://images.g2crowd.com/uploads/product/hd_favicon/f79c64e4a5d26360a43cf8e0bb2319f8/thoughtspot.svg "ThoughtSpot") [ ThoughtSpot ](/products/thoughtspot/reviews) ![Mode](https://images.g2crowd.com/uploads/product/hd_favicon/1d3a23ce6061348e708150c9a7dfdeed/mode-mode.svg "Mode") [ Mode ](/products/mode-mode/reviews) ![Omni Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/f505182ea3d8477b6c66303d21af014a/omni-analytics-inc-omni-analytics.svg "Omni Analytics") [ Omni Analytics ](/products/omni-analytics-inc-omni-analytics/reviews)